168 Asian Mart
- Company typePrivate
- Founded2010
- HeadquartersMadison Heights, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 168 Asian Mart does
168 Asian Mart is a privately held specialty grocery retailer operating a 30,000+ square foot supermarket at 32393 John R Rd in Madison Heights, Michigan, founded in 2010 and held under the 168 Group umbrella. The store carries more than 1,000 authentic Asian products sourced from China, Japan, Korea, Vietnam, Thailand, and other Asian markets, organized into fresh seafood, meat market, produce, pantry and groceries, bakery, and frozen foods departments, and is positioned as Michigan's largest Asian grocery market.
The company's core proposition has been extended with an in-store Food Hall that houses six tenant-operated dining and entertainment concepts: Cheng's (Hong Kong dim sum), Mala Town (Chinese hot pot/malatang), Oishi Ramen (Japanese ramen), Tabe Sushi (Japanese sushi), Yuan Yang (Asian desserts and bubble tea), and Kidz Want (children's arcade and play space). A separate e-commerce storefront at shop.168groupusa.com sells home goods, kitchenware, decor, gifts, and lifestyle products with online-only deals and weekly new arrivals, extending the brand beyond the Michigan trade area for non-grocery merchandise.
The business model is multi-stream: retail grocery sales and Food Hall tenant economics (likely rental income or revenue share) form the core, supplemented by e-commerce sales and a weekly specials promotion cadence that drives repeat foot traffic. Customer acquisition relies on store traffic, community presence, word-of-mouth, and a brand identity rooted in the culturally resonant '168' name. Core technology is not disclosed, and the company does not advertise any AI, automation, or proprietary platform capabilities in the source material.
168 Asian Mart firmographics
Firmographics- Name
- 168 Asian Mart
- Legal name
- 168 Asian Mart
- Website
- https://168asianmarket.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
168 Asian Mart industry classification
Industry- Product category
- Asian Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411), Retail-Variety Stores (5331)
- akta.pro primary industry
- East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)
- akta.pro secondary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where 168 Asian Mart is headquartered
LocationHeadquarters
- HQ city
- Madison Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
168 Asian Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Grocery Sales: Primary revenue stream from selling Asian grocery products including fresh produce, meats, seafood, pantry items, bakery goods, and frozen foods directly to consumers visiting the physical store.
- Food Hall Dining: Revenue from multiple restaurant tenants within the Food Hall including Hong Kong street food (Cheng's), Chinese hot pot (Mala Town), Japanese ramen (Oishi Ramen), Japanese sushi (Tabe Sushi), Asian desserts and bubble tea (Yuan Yang), and kids entertainment (Kidz Want). The company likely earns rental income or revenue share from these tenants.
- E-commerce Sales: Online sales of home goods, kitchenware, décor, gifts, and lifestyle products through their separate e-commerce platform at shop.168groupusa.com, featuring online-only deals and curated Asian style products with fast shipping.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
168 Asian Mart product offering
Product offeringCore offering
168 Asian Mart is a 30,000+ sq ft Asian specialty grocery supermarket offering 1,000+ authentic products sourced from China, Japan, Korea, Vietnam, and Thailand, including fresh seafood, meat market items, produce, pantry staples, bakery goods, and frozen foods. The store incorporates a Food Hall with six Asian restaurant tenants covering Hong Kong street food, Chinese hot pot, Japanese ramen, Japanese sushi, Asian desserts/bubble tea, and kids entertainment. A separate e-commerce shop (shop.168groupusa.com) sells home goods, kitchenware, décor, gifts, and lifestyle products online.
Product overview
168 Asian Mart operates as a single-format 30,000+ sq ft physical retail supermarket supplemented by an online e-commerce channel. The core offering is the brick-and-mortar supermarket featuring six distinct in-store restaurant brands within the Food Hall (Cheng's, Mala Town, Oishi Ramen, Tabe Sushi, Yuan Yang, and Kidz Want), alongside traditional grocery departments (Fresh Seafood, Meat Market, Fresh Produce, Pantry & Groceries, Bakery, Frozen Foods, and Kitchen & Home Goods). A companion online shop at shop.168groupusa.com extends the offering to e-commerce for home goods and lifestyle products.
Differentiator
Problem solved
Functional benefit
Brands
- Cheng's: Hong Kong street food restaurant featuring authentic dim sum including steamed dumplings, bao buns, spring rolls, and rice noodle rolls.
- Mala Town
- Oishi Ramen
- Tabe Sushi
- Yuan Yang
- Kidz Want
Products and services
- 168 Asian Mart Supermarket A 30,000+ sq ft Asian grocery supermarket offering authentic Asian products from China, Japan, Korea, Vietnam, Thailand, and beyond, including fresh produce, meats, seafood, pantry staples, bakery items, and frozen foods.
- Fresh Seafood Department
Companies that use 168 Asian Mart
Customer profileSegments1 record
Ideal customer profiles2 records
168 Asian Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
168 Asian Mart partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Cheng'scoreHong Kong street food restaurant operator located within the 168 Asian Mart Food Hall. Offers authentic dim sum including steamed dumplings, bao buns, spring rolls, and rice noodle rolls. Fresh, handcrafted, made-to-order dishes representing Hong Kong-style cuisine.
- Mala TowncoreChinese hot pot restaurant operator within the Food Hall. Offers authentic malatang with customizable spice levels from mild to extreme. Features fresh vegetables, meats, tofu, and noodles cooked in signature spicy broth.
- Oishi RamencoreJapanese ramen restaurant in the Food Hall. Offers rich, soul-warming bowls of authentic ramen with slow-simmered broths, handmade noodles, tender chashu pork, and carefully selected toppings.
- Tabe SushicoreJapanese sushi restaurant in the Food Hall. Features fresh sashimi, specialty rolls, nigiri platters, and omakase. Sushi crafted by skilled itamae with freshest fish sourced daily.
- Yuan YangcoreAsian desserts and bubble tea operator in the Food Hall. Offers traditional tong sui (sweet soups), silky tofu puddings, mango pomelo sago, fresh bubble tea, and fruit drinks. Fresh desserts made daily.
- Kidz WantminorKids play space and arcade within the Food Hall. Features arcade games, interactive play areas, and family entertainment. Party space available. Provides family-friendly entertainment while parents enjoy dining.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
168 Asian Mart competitors and assessment
Company assessmentDirect peers
- 99 Ranch Market: Largest Chinese-American supermarket chain in the US, operating across multiple states with broad pan-Asian assortment and in-store prepared foods. Closest direct competitor in product mix, target customer, and food-hall-style format.
- SF Supermarket: Asian-American supermarket chain operating across the Midwest and East Coast with broad pan-Asian assortment and fresh departments. Closely comparable in regional Midwest positioning and product breadth.
- Mitsuwa Marketplace: Japanese-focused supermarket chain with multiple US locations combining grocery retail with Japanese food courts and specialty stores. Comparable through pan-Asian assortment, in-store dining, and emphasis on authentic imported goods.
- Uwajimaya: Pacific Northwest Asian supermarket chain offering pan-Asian groceries, fresh seafood, and in-store dining. Comparable through its broad Asian assortment, community-focused positioning, and in-store food offerings.
Broad incumbents
- H Mart: Largest US Korean-American supermarket chain operating dozens of stores nationwide with broad Asian assortment, fresh seafood, and in-store food courts. Directly comparable in product mix and food-hall concept, but vastly larger scale and geographic reach than 168 Asian Mart.
- Whole Foods Market: Nationwide premium grocery chain with significant international and Asian assortments, prepared foods, and in-store dining. Comparable in destination-grocery positioning and breadth of premium imported goods, though serving a much broader customer.
- Wegmans: Large US regional supermarket chain with strong store experience, in-store dining, and growing international/ethnic assortment. Comparable as a Michigan-operating grocery with strong destination-retail positioning, though serving a much broader mainstream customer.
Others
- Daiso: Japanese variety-store chain selling curated household goods, kitchenware, and lifestyle products at value prices. Comparable to 168 Asian Mart's e-commerce home-goods/lifestyle product line at shop.168groupusa.com, though Daiso operates a global physical retail footprint.
Regional players
- Maruwa Japanese Supermarket: Japanese-focused supermarket serving a regional market with authentic Japanese groceries, fresh seafood, and prepared foods. Comparable in single-market ethnic grocery focus, though geographically distinct from 168 Asian Mart's Michigan footprint.
Emerging players
- Patel Brothers: Largest Indian-American grocery chain in the US with multi-state footprint focused on South Asian groceries and ingredients. Comparable as a single-ethnicity-focused supermarket serving a diaspora community in the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
168 Asian Mart social profiles
Digital presence168 Asian Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
168 Asian Mart leadership team
Management profileNumber of profiles
168 Asian Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
168 Asian Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 168 Asian Mart
What does 168 Asian Mart do?
168 Asian Mart is a 30,000+ sq ft Asian specialty grocery supermarket offering 1,000+ authentic products sourced from China, Japan, Korea, Vietnam, and Thailand, including fresh seafood, meat market items, produce, pantry staples, bakery goods, and frozen foods. The store incorporates a Food Hall with six Asian restaurant tenants covering Hong Kong street food, Chinese hot pot, Japanese ramen, Japanese sushi, Asian desserts/bubble tea, and kids entertainment. A separate e-commerce shop (shop.168groupusa.com) sells home goods, kitchenware, décor, gifts, and lifestyle products online.
Is 168 Asian Mart a public or private company?
168 Asian Mart is a private company. It is classified as corporate owned and is currently operating.
When was 168 Asian Mart founded?
168 Asian Mart was founded in 2010. It employs 1 to 10 people.
Where is 168 Asian Mart based?
168 Asian Mart is headquartered in Madison Heights, United States, in the North America region.
How does 168 Asian Mart make money?
Three revenue lines are on record. Retail Grocery Sales are the primary driver. The others are food Hall Dining and E-commerce Sales.
Who are 168 Asian Mart's main competitors?
Direct peers on record are 99 Ranch Market, SF Supermarket, Mitsuwa Marketplace and Uwajimaya. Broad incumbents are H Mart, Whole Foods Market and Wegmans. Daiso is listed as an others. Maruwa Japanese Supermarket is listed as a regional player. Patel Brothers is listed as an emerging player.
Does 168 Asian Mart have an API?
No public API is recorded for 168 Asian Mart.
What industry is 168 Asian Mart in?
168 Asian Mart's product category is Asian Grocery Retail. Its primary akta.pro industry code is CRAHAFAE, East Asian (Chinese/Japanese/Korean) Grocery Stores, with a secondary code of CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 44511 and its SIC code is 5411.