168 Asian Mart

What 168 Asian Mart does

168 Asian Mart is a privately held specialty grocery retailer operating a 30,000+ square foot supermarket at 32393 John R Rd in Madison Heights, Michigan, founded in 2010 and held under the 168 Group umbrella. The store carries more than 1,000 authentic Asian products sourced from China, Japan, Korea, Vietnam, Thailand, and other Asian markets, organized into fresh seafood, meat market, produce, pantry and groceries, bakery, and frozen foods departments, and is positioned as Michigan's largest Asian grocery market.

The company's core proposition has been extended with an in-store Food Hall that houses six tenant-operated dining and entertainment concepts: Cheng's (Hong Kong dim sum), Mala Town (Chinese hot pot/malatang), Oishi Ramen (Japanese ramen), Tabe Sushi (Japanese sushi), Yuan Yang (Asian desserts and bubble tea), and Kidz Want (children's arcade and play space). A separate e-commerce storefront at shop.168groupusa.com sells home goods, kitchenware, decor, gifts, and lifestyle products with online-only deals and weekly new arrivals, extending the brand beyond the Michigan trade area for non-grocery merchandise.

The business model is multi-stream: retail grocery sales and Food Hall tenant economics (likely rental income or revenue share) form the core, supplemented by e-commerce sales and a weekly specials promotion cadence that drives repeat foot traffic. Customer acquisition relies on store traffic, community presence, word-of-mouth, and a brand identity rooted in the culturally resonant '168' name. Core technology is not disclosed, and the company does not advertise any AI, automation, or proprietary platform capabilities in the source material.

Name

168 Asian Mart

Legal name

168 Asian Mart

Website

https://168asianmarket.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Asian Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331)

akta.pro primary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Asian grocery retail
• Fresh seafood market
• Specialty asian produce
• Ethnic grocery store
• Asian food hall

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Primary revenue stream from selling Asian grocery products including fresh produce, meats, seafood, pantry items, bakery goods, and frozen foods directly to consumers visiting the physical store.
2. Food Hall Dining: Revenue from multiple restaurant tenants within the Food Hall including Hong Kong street food (Cheng's), Chinese hot pot (Mala Town), Japanese ramen (Oishi Ramen), Japanese sushi (Tabe Sushi), Asian desserts and bubble tea (Yuan Yang), and kids entertainment (Kidz Want). The company likely earns rental income or revenue share from these tenants.
3. E-commerce Sales: Online sales of home goods, kitchenware, décor, gifts, and lifestyle products through their separate e-commerce platform at shop.168groupusa.com, featuring online-only deals and curated Asian style products with fast shipping.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

168 Asian Mart is a 30,000+ sq ft Asian specialty grocery supermarket offering 1,000+ authentic products sourced from China, Japan, Korea, Vietnam, and Thailand, including fresh seafood, meat market items, produce, pantry staples, bakery goods, and frozen foods. The store incorporates a Food Hall with six Asian restaurant tenants covering Hong Kong street food, Chinese hot pot, Japanese ramen, Japanese sushi, Asian desserts/bubble tea, and kids entertainment. A separate e-commerce shop (shop.168groupusa.com) sells home goods, kitchenware, décor, gifts, and lifestyle products online.

Product overview

168 Asian Mart operates as a single-format 30,000+ sq ft physical retail supermarket supplemented by an online e-commerce channel. The core offering is the brick-and-mortar supermarket featuring six distinct in-store restaurant brands within the Food Hall (Cheng's, Mala Town, Oishi Ramen, Tabe Sushi, Yuan Yang, and Kidz Want), alongside traditional grocery departments (Fresh Seafood, Meat Market, Fresh Produce, Pantry & Groceries, Bakery, Frozen Foods, and Kitchen & Home Goods). A companion online shop at shop.168groupusa.com extends the offering to e-commerce for home goods and lifestyle products.

Differentiator

Problem solved

Functional benefit

Brands

• Cheng's: Hong Kong street food restaurant featuring authentic dim sum including steamed dumplings, bao buns, spring rolls, and rice noodle rolls.
• Mala Town
• Oishi Ramen
• Tabe Sushi
• Yuan Yang
• Kidz Want

Products and services

• 168 Asian Mart Supermarket A 30,000+ sq ft Asian grocery supermarket offering authentic Asian products from China, Japan, Korea, Vietnam, Thailand, and beyond, including fresh produce, meats, seafood, pantry staples, bakery items, and frozen foods.
• Fresh Seafood Department

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cheng'scoreOthersHong Kong street food restaurant operator located within the 168 Asian Mart Food Hall. Offers authentic dim sum including steamed dumplings, bao buns, spring rolls, and rice noodle rolls. Fresh, handcrafted, made-to-order dishes representing Hong Kong-style cuisine.
• Mala TowncoreOthersChinese hot pot restaurant operator within the Food Hall. Offers authentic malatang with customizable spice levels from mild to extreme. Features fresh vegetables, meats, tofu, and noodles cooked in signature spicy broth.
• Oishi RamencoreOthersJapanese ramen restaurant in the Food Hall. Offers rich, soul-warming bowls of authentic ramen with slow-simmered broths, handmade noodles, tender chashu pork, and carefully selected toppings.
• Tabe SushicoreOthersJapanese sushi restaurant in the Food Hall. Features fresh sashimi, specialty rolls, nigiri platters, and omakase. Sushi crafted by skilled itamae with freshest fish sourced daily.
• Yuan YangcoreOthersAsian desserts and bubble tea operator in the Food Hall. Offers traditional tong sui (sweet soups), silky tofu puddings, mango pomelo sago, fresh bubble tea, and fruit drinks. Fresh desserts made daily.
• Kidz WantminorOthersKids play space and arcade within the Food Hall. Features arcade games, interactive play areas, and family entertainment. Party space available. Provides family-friendly entertainment while parents enjoy dining.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 99 Ranch Market: Largest Chinese-American supermarket chain in the US, operating across multiple states with broad pan-Asian assortment and in-store prepared foods. Closest direct competitor in product mix, target customer, and food-hall-style format.
• SF Supermarket: Asian-American supermarket chain operating across the Midwest and East Coast with broad pan-Asian assortment and fresh departments. Closely comparable in regional Midwest positioning and product breadth.
• Mitsuwa Marketplace: Japanese-focused supermarket chain with multiple US locations combining grocery retail with Japanese food courts and specialty stores. Comparable through pan-Asian assortment, in-store dining, and emphasis on authentic imported goods.
• Uwajimaya: Pacific Northwest Asian supermarket chain offering pan-Asian groceries, fresh seafood, and in-store dining. Comparable through its broad Asian assortment, community-focused positioning, and in-store food offerings.

Broad incumbents

• H Mart: Largest US Korean-American supermarket chain operating dozens of stores nationwide with broad Asian assortment, fresh seafood, and in-store food courts. Directly comparable in product mix and food-hall concept, but vastly larger scale and geographic reach than 168 Asian Mart.
• Whole Foods Market: Nationwide premium grocery chain with significant international and Asian assortments, prepared foods, and in-store dining. Comparable in destination-grocery positioning and breadth of premium imported goods, though serving a much broader customer.
• Wegmans: Large US regional supermarket chain with strong store experience, in-store dining, and growing international/ethnic assortment. Comparable as a Michigan-operating grocery with strong destination-retail positioning, though serving a much broader mainstream customer.

Others

• Daiso: Japanese variety-store chain selling curated household goods, kitchenware, and lifestyle products at value prices. Comparable to 168 Asian Mart's e-commerce home-goods/lifestyle product line at shop.168groupusa.com, though Daiso operates a global physical retail footprint.

Regional players

• Maruwa Japanese Supermarket: Japanese-focused supermarket serving a regional market with authentic Japanese groceries, fresh seafood, and prepared foods. Comparable in single-market ethnic grocery focus, though geographically distinct from 168 Asian Mart's Michigan footprint.

Emerging players

• Patel Brothers: Largest Indian-American grocery chain in the US with multi-state footprint focused on South Asian groceries and ingredients. Comparable as a single-ethnicity-focused supermarket serving a diaspora community in the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/168-asian-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 168 Asian Mart