Caring Brands
- Company typePublic
- Founded2024
- HeadquartersFort Pierce, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Caring Brands firmographics
Firmographics- Name
- Caring Brands
- Legal name
- Caring Brands Inc.
- Website
- https://caringbrands.com
- Company type
- Public
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Caring Brands industry classification
Industry- Product category
- OTC Dermatological & Consumer Health Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)
- akta.pro secondary industries
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Caring Brands is headquartered
LocationHeadquarters
- HQ city
- Fort Pierce
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Caring Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- OTC Product Sales: Direct sales of over-the-counter and consumer products including Hair Enzyme Booster and Photocil in the US market through Amazon and other retail channels.
- Licensing Royalties: Revenue generated from licensing agreements with international partners including Taisho (Japan), SanPellegrino Cosmetics (India, LATAM, Russia, Australia, New Zealand), and Cosmofix. Includes milestone payments and ongoing royalties on net sales.
- International Distribution: Revenue from licensed products sold through international pharmaceutical partners including Eris Lifesciences, Glenmark Pharmaceuticals, Dr. Reddy's Laboratories, Cipla, and Dabur across India, Asia, and Middle East markets.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Caring Brands product offering
Product offeringCore offering
Caring Brands develops, registers, and commercializes a portfolio of over-the-counter topical health and wellness products spanning hair-loss treatment, eczema, vitiligo, psoriasis, burn and wound care, jellyfish-sting protection, and selected wellness indications. The company monetizes this portfolio through direct-to-consumer sales via Amazon and Walmart in the United States and through licensing and royalty agreements with international pharmaceutical partners across North America, Europe, Japan, India, Indonesia, Mexico, Australia, and the Philippines.
Product overview
Caring Brands is a wellness consumer products company offering several over-the-counter (OTC) and cosmetic consumer products for skin and hair health. The product portfolio includes Photocil (topical treatment for psoriasis and vitiligo), Hair Enzyme Booster/JW-700 (minoxidil efficacy booster for hair loss), JW-100 (eczema treatment in clinical trials), NoStingz (jellyfish sting prevention sunscreen), and Emesyl (nausea relief). The company generates revenue through direct sales of OTC and consumer products and licensing royalties from international partners including Taisho (Japan), Cosmofix/SanPellegrino Cosmetics (India and LATAM).
Differentiator
Problem solved
Functional benefit
Brands
- Photocil: Topical treatment for psoriasis and vitiligo. A clinically validated, patented topical formulation that safely and effectively permits phototherapy treatments at home by blocking harmful radiation and permitting passage of therapeutic UV radiation. Also commercialized as Photofirst by Eris Lifesciences in India.
- Hair Enzyme Booster
- JW-100
- NoStingz
- Emesyl
Products and services
- Photocil OTC topical phototherapy product indicated for vitiligo, psoriasis, and eczema, sold through U.S. retail (Amazon, Walmart) and via international pharmaceutical licensing partners.
- Hair Enzyme Booster (JW-700 / Minoxidil Booster) OTC topical enzyme-enhancement booster designed to enhance the efficacy of minoxidil for hair-loss treatment, marketed to adult consumers via Amazon and Walmart and licensed internationally (e.g., Taisho Pharmaceutical in Japan; Eris Lifesciences in India).
- NoStingz Jellyfish Protection Sunscreen OTC sunscreen-plus topical that incorporates a proprietary cnidocyte-inhibition barrier to protect against jellyfish stings; sold online and licensed in Europe via SanPellegrino Cosmetics.
- Emesyl OTC topical anti-emetic targeted at THC/cannabis-induced nausea, commercialized through a licensing arrangement with Evoque Healthcare.
- JW-100 (CB-01-01) Proprietary topical formulation under Phase 3 clinical development for eczema; positioned as a future OTC/dermatology asset but pre-revenue and not yet launched commercially.
Companies that use Caring Brands
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Caring Brands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Caring Brands partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SanPellegrino Cosmetics Private Limited (SCPL)coreFive-year licensing agreement (effective May 21, 2026) for Photocil and Hair Enzyme Booster covering India (existing), LATAM (Mexico, Brazil, Colombia, Ecuador, Peru, Dominican Republic, Trinidad and Tobago), Russia, and Australia/New Zealand. Both products manufactured in India. SCPL sublicenses to pharmaceutical partners including Eris Lifesciences and Glenmark Pharmaceuticals across Asia and Middle East.
- Itonis Inc.minorExclusive worldwide license agreement to manufacture, market, and distribute Emesyl, Itonis's OTC nausea relief product. Caring Brands has full rights to commercialize and oversee all manufacturing. Includes royalty structure based on future net sales and potential equity in Itonis tied to revenue milestones.
- Taisho Pharmaceuticalcore$2.6 billion revenue company and Japan's leading seller of minoxidil products licensed the Hair Enzyme Booster product IP for commercial launch in Japan.
- Cosmofix Technovation Pvt LtdminorIndia-based Cosmofix licensed Hair Enzyme Booster with product launch planning underway.
- Eris LifesciencesminorIndia-based specialty pharma company commercializing Photocil as Photofirst for dermatologists treating vitiligo, psoriasis, and atopic dermatitis. Sub-license partner under SCPL agreement.
- Glenmark PharmaceuticalsminorLicensed Hair Enzyme Booster technology across Asia and the Middle East. Products in regulatory review in Malaysia, Vietnam, Cambodia, UAE, Kuwait, and Saudi Arabia. Sub-license partner under SCPL agreement.
- Dr. Reddy's LaboratoriesminorLicensed Hair Enzyme Booster technology for hair science products in India.
- CiplaminorLicensed Hair Enzyme Booster technology for hair loss products.
- DaburminorLicensed Hair Enzyme Booster technology for hair science products.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
Caring Brands competitors and assessment
Company assessmentBroad incumbents
- Drunk Elephant: Sephora/ULTA clean-clinical skincare brand positioning on active ingredients and dermatologist goodwill; similar formulation-first philosophy (Miracle Drops, Burn and Bite) even though much larger and broader category.
- Fenty Beauty: Global inclusive-beauty flagship sold across Sephora and ULTA with celebrity founder economics; comparable premium beauty positioning and shared retail channels but at materially larger scale.
- E.l.f. Beauty: Mass-prestige beauty incumbent with Sephora, ULTA and mass presence; comparable premium-mass channel mix, but with vastly more SKU breadth and scale.
Direct peers
- Epara: Luxury skincare formulated for melanin-rich skin, sold through Net-a-Porter, Liberty and Bergdorf; comparable in addressing skin-of-color unmet needs at premium price points, in the same dermatologic + luxury prestige category.
- PATTERN Beauty: Texture- and curl-care brand carried by Sephora, ULTA and Target with celebrity founder halo; comparable in retail-platform placement, target consumer, and 'science + beauty' positioning.
- Black Girl Sunscreen: SPF-led brand for skin-of-color audiences sold across Sephora, ULTA and Target; identical retail-platform thesis (Sephora + ULTA) and overlapping sunscreen/dermatology consumer set as Shea Radiance.
- Mented Cosmetics: Direct-to-consumer-inclusive cosmetics and skin-tone inclusive beauty brand; shares Sephora + ULTA distribution, skin-of-color consumer, and a product roadmap that extends from complexion into broader skincare adjacency, paralleling Shea Radiance's launch plan.
- Shade Suncare: Mineral-based SPF brand for skin-of-color, sold across Sephora, ULTA and beauty specialty; the closest single-category comp to Shea Radiance's SPF foundation, with the same multi-channel GTM and same regulatory framing (mineral actives).
- UnSun Sunscreen: Tinted mineral SPF focused on darker skin tones in Sephora; comparable formulation logic (zinc-oxide tinted SPF) and the same retail-platform dependency.
Emerging players
- Remembering Latrice Naturally: Black-owned skincare & wellness indie debuting at Target; comparable target consumer and emerging-SKU strategy but at an earlier scale and a more limited distribution set.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Caring Brands social profiles
Digital presenceCaring Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caring Brands leadership team
Management profileNumber of profiles
Profiles6 records
Caring Brands funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caring Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caring Brands
What does Caring Brands do?
Caring Brands develops, registers, and commercializes a portfolio of over-the-counter topical health and wellness products spanning hair-loss treatment, eczema, vitiligo, psoriasis, burn and wound care, jellyfish-sting protection, and selected wellness indications. The company monetizes this portfolio through direct-to-consumer sales via Amazon and Walmart in the United States and through licensing and royalty agreements with international pharmaceutical partners across North America, Europe, Japan, India, Indonesia, Mexico, Australia, and the Philippines.
Is Caring Brands a public or private company?
Caring Brands is a public company. It is classified as public and is currently operating.
When was Caring Brands founded?
Caring Brands was founded in 2024. It employs 1 to 10 people.
Where is Caring Brands based?
Caring Brands is headquartered in Fort Pierce, United States, in the North America region.
How does Caring Brands make money?
Three revenue lines are on record. OTC Product Sales are the primary driver. The others are licensing Royalties and international Distribution.
Who are Caring Brands's main competitors?
Broad incumbents on record are Drunk Elephant, Fenty Beauty and E.l.f. Beauty. Direct peers are Epara, PATTERN Beauty, Black Girl Sunscreen, Mented Cosmetics, Shade Suncare and UnSun Sunscreen. Remembering Latrice Naturally is listed as an emerging player.
Does Caring Brands have an API?
No public API is recorded for Caring Brands.
What industry is Caring Brands in?
Caring Brands's product category is OTC Dermatological & Consumer Health Products. Its primary akta.pro industry code is HLAIAAAK, Dermatology & Aesthetics Pharmaceuticals, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.