動物王國有限公司

Name

動物王國有限公司

Legal name

東森寵物雲股份有限公司

Website

https://17ipet.com.tw

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

東森寵物雲 is Taiwan's self-described largest chain pet retail and care operator, offering pet supplies, grooming, boarding, aquarium, small-pet, and adoption services through physical stores, an e-commerce site, and a mobile app, serving individual pet owners.

Ownership category

akta.pro rank

Product category

Pet Retail and Pet Care Services

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Food & Treats Retail (CRALAHAB)

Keywords

• Pet retail stores
• Pet grooming services
• Pet boarding services
• Pet supplies e-commerce
• Pet adoption platform

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pet supplies retail: Sale of pet food, accessories, and care products through physical retail stores and e-commerce platform.
2. Pet grooming services: Professional grooming services including bathing, haircuts, and spa treatments for dogs and cats.
3. Pet boarding/accommodation: Pet hotel and overnight boarding services for dogs and cats.
4. Membership loyalty program: Points-based loyalty program where members earn and redeem points, generating repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

東森寵物 (ETtoday Pet Cloud / 動物王國有限公司) operates Taiwan's largest chain pet retail platform, combining physical retail stores with an e-commerce platform (shop.etipets.com) and a proprietary mobile app. The core portfolio covers six in-store service categories: pet supplies (food, treats, accessories), dog and cat grooming (bathing, haircuts, spa treatments), aquarium supplies, small pet marketplace, pet boarding/accommodation, and a pet adoption platform. The ecosystem is extended by an online shopping platform (寵樂購), a proprietary pet health supplement sub-brand (森悅 CenTree), and a membership loyalty program (金萌卡利 High) offering up to 20% point rewards.

Differentiator

Problem solved

Functional benefit

Brands

• 森悅 CenTree: A pet health supplement product line, including eye care (游離型葉黃素＋山桑子配方) and urinary/kidney care products (輔酵素Q10＋蔓越莓配方＋中方食材).
• 寵樂購
• 東森嚴選

Products and services

• 寵物用品 (Pet Supplies) General pet supplies retail category covering pet food, treats, and everyday care products sold across all 東森寵物 (ETtoday Pet) physical store locations. Targeted at individual pet owners in Taiwan seeking one-stop shopping for pet care essentials.
• 犬貓美容 (Dog and Cat Grooming) Professional grooming services for dogs and cats, including bathing, haircuts, and spa treatments such as the Italian mint SPA (義大利薄荷SPA) starting from 300 TWD. Pricing varies by service type and pet size. Targeted at pet owners in Taiwan seeking professional pet care services.
• 水族百貨 (Aquarium Supplies) Aquarium and aquatic pet supplies retail section offering products for fish and other water-based pets. Targeted at aquarium hobbyists and fish owners in Taiwan.
• 小寵市集 (Small Pet Marketplace) Small pet marketplace offering products for small companion animals such as rabbits, hamsters, and guinea pigs. Targeted at owners of small pets in Taiwan.
• 寵物住宿 (Pet Boarding) Pet boarding and overnight accommodation services (pet hotel) for dogs and cats while owners are away. Targeted at pet owners in Taiwan needing temporary pet care.
• 愛心認養 (Pet Adoption Platform) Pet adoption platform connecting shelters and rescue organizations with potential adopters, including adoption events and ongoing programs. Targeted at socially conscious consumers in Taiwan interested in rescuing shelter animals.
• 寵樂購 (Online Shopping Platform) Online shopping platform (shop.etipets.com) for pet products, enabling e-commerce ordering and home delivery. Targeted at individual pet owners in Taiwan who prefer online ordering.
• 森悅 CenTree 寵物保健品系列 (CenTree Pet Health Supplements) Proprietary pet health supplement line including CenTree Eye Care (游離型葉黃素＋山桑子配方) for eye health and CenTree Fur Power (毛勝力) with Coenzyme Q10 and cranberry for senior pet urinary and kidney support. Targeted at pet owners seeking premium health supplements for their pets.
• 金萌卡利 High (Loyalty Membership Program) Membership loyalty program offering up to 20% point rewards, with 1 point redeemable as NT$1 with no spending cap, effectively functioning as a store-branded rewards currency. Drives repeat purchases and customer retention.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 自然主義 (Naturalism)minorStrategic or Co-development PartnerCharitable partnership where 東森寵物 partnered with Naturalism to donate million-dollar worth of pet food as a public welfare initiative.

Scale indicators1 record

Direct peers

• Pet Valu: Canadian specialty pet retailer operating a chain of neighborhood stores carrying food, supplies, and services. Comparable specialty-chain pet retail positioning in a single country.
• PetSmart: North America's largest specialty pet retailer combining stores, grooming, boarding, training, and an online channel via Chewy. Direct comparison point for a 'largest chain' pet retail proposition.
• Pets at Home: UK-listed omnichannel pet retailer with stores, grooming salons, veterinary practices, and a loyalty program. Closely comparable mix of retail plus in-store pet services plus loyalty.
• Petco: Large specialty pet retailer operating physical stores with grooming, training, and an expanding veterinary/services offering, plus omnichannel fulfillment. Closely comparable multi-format pet retail model.
• Fressnapf: Europe's largest pet retailer with a large chain-store footprint and private-label brands. Comparable chain-store pet retail model with owned brand extension.
• Chewy: Pure-play online pet retailer (and PetSmart-affiliated) demonstrating the digital threat to brick-and-mortar pet retail. Comparable category focus even though channel differs from ETtoday Pets' physical-heavy mix.

Regional players

• Petbarn: Australian specialty pet retail chain owned by PETstock Group with stores plus grooming and online. Comparable multi-format pet retail model in a different Asia-Pacific geography.

Emerging players

• Pet Circle: Australian online-first pet supplies retailer offering delivery plus subscription-style replenishment. Comparable category and DTC-style loyalty mechanics to ETtoday Pets' e-commerce platform.

Market position

Customer concentration

• Facebookfacebook.com/etipets
• LinkedInlinkedin.com/company/%E5%8B%95%E7%89%A9%E7%8E%8B%E5%9C%8B%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 動物王國有限公司