Autochina Veículos

What Autochina Veículos does

Autochina Veículos is a privately held CAOA Chery automobile dealership franchise operating in Maceió, Alagoas, Brazil since 2010. Founded as the first CAOA Chery dealership in Maceió, the company retails new CAOA Chery vehicles through a single showroom on Av. Durval de Góes Monteiro (Jardim Petrópolis), serving individual consumers, taxi drivers, ride-hailing drivers (Uber, 99, Cabify), and PCD (people with disabilities) buyers in the Alagoas region. The company operates with approximately 14 employees and positions itself as a full-service automotive retailer offering an end-to-end purchase experience from test drive to delivery.

The product portfolio centers on the CAOA Chery TIGGO SUV lineup (TIGGO 5X, TIGGO 7, TIGGO 8 in Sport, Pro, Hybrid, and PHEV variants) and the Arrizo 6 hybrid sedan, with vehicle prices ranging from R$ 126,990 to R$ 242,990. Featured vehicle technology includes CAOA Chery's MAXDRIVE System 2.0 ADAS suite (autonomous emergency braking, adaptive cruise control, blind spot monitoring, lane keep assist, rear cross traffic alert), CCSH (CAOA Chery Super Hybrid) plug-in hybrid powertrains with 1,200+ km combined range, 1.5L turbo flex engines, 24.6-inch curved and 15.6-inch floating displays with wireless Apple CarPlay and Android Auto, and 360-degree/540-degree camera systems. These are OEM-provided features rather than proprietary technology developed by the dealer.

The revenue model is multi-stream: primary new vehicle sales (unit pricing), used vehicle sales (Seminovos), insurance brokerage commissions through CAOA Corretora de Seguros, vehicle and real estate consortium plans through CAOA Consórcios, fixed-price maintenance services every 10,000 km or 12 months, genuine parts and accessories, a concierge sales service, and 24/7 nationwide roadside assistance. GTM is primarily traditional dealer-led with B2C retail, supplemented by a Vendas Diretas program for taxi/rideshare/PCD buyers and event-driven marketing at national auto shows including the São Paulo Motor Show. The company sources 100% of its inventory from CAOA Chery and serves a single metropolitan market, making it a small, locally-anchored franchise operation.

Name

Autochina Veículos

Legal name

Autochina Veículos Ltda

Website

https://autochinaveiculos.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Autochina Veículos is a privately held CAOA Chery franchise dealership founded in 2010 in Maceió, Alagoas, Brazil, retailing new TIGGO SUVs and Arrizo sedans (including hybrid and PHEV variants) plus used vehicles, maintenance, parts, insurance, and consortium financing to individual consumers, taxi drivers, ride-hailing drivers, and PCD buyers across Alagoas.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Automotive dealership
• Vehicle maintenance services
• Used car sales
• Auto financing consortium

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue stream from sales of new CAOA Chery vehicles including TIGGO 5X, TIGGO 7, TIGGO 8, and Arrizo 6 models in various configurations (Sport, Pro, Hybrid, PHEV).
2. Used Vehicle Sales (Seminovos): Secondary sales channel for pre-owned vehicles, providing inventory rotation and serving customers seeking more affordable options.
3. Insurance (CAOA Corretora de Seguros): Insurance products offered through CAOA Corretora de Seguros, providing vehicle coverage with personalized plans, 24-hour assistance, and exclusive benefits. Generates commission revenue per policy sold.
4. Consortium (CAOA Consórcios): Vehicle and real estate consortium plans managed by CAOA Consórcios, with over 30 years of tradition and 30,000+ contemplations. Generates administrative fees and interest income.
5. Maintenance and Repair Services: Periodic vehicle maintenance with fixed pricing, including labor and parts. Services include warranty-compliant inspections every 10,000 km or 12 months. Generates recurring service revenue.
6. Genuine Parts and Accessories: Sales of original CAOA Chery parts and accessories, developed and tested to maintain optimal vehicle performance.
7. Concierge Service: Personalized sales assistance providing active outreach to potential customers, vehicle information, test drive coordination, and deal closing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Autochina Veículos is an authorized CAOA Chery retail dealership in Maceió, Alagoas, Brazil, selling new CAOA Chery vehicles (TIGGO 5X, TIGGO 7, TIGGO 8, and Arrizo 6 model lines in Sport, Pro, Hybrid, and PHEV variants) and certified pre-owned vehicles. It also provides after-sales services including periodic maintenance with fixed pricing, genuine parts and accessories, insurance brokerage (CAOA Corretora de Seguros), consortium financing (CAOA Consórcios), 5-year warranty support, and 24/7 nationwide roadside assistance.

Product overview

Autochina Veículos is a CAOA Chery automobile dealership in Maceió, Alagoas, Brazil, operating since 2010. The company offers a portfolio of Chery brand vehicles centered on the TIGGO SUV lineup (TIGGO 5X, TIGGO 7, TIGGO 8 in various Sport, Pro, and Hybrid variants) and the Arrizo sedan line. The product portfolio includes conventional turbo engines, mild hybrid (48V), and plug-in hybrid (PHEV) powertrains, targeting entry-level to premium SUV segments. Supporting services include pre-owned vehicle sales, direct sales programs for taxis/app drivers/PCD, vehicle financing via CAOA Consórcios consortiums, insurance through CAOA Corretora, 24-hour roadside assistance, maintenance services with fixed pricing, genuine parts, warranty coverage, and a concierge service for personalized purchase support.

Differentiator

Problem solved

Functional benefit

Products and services

• TIGGO 5X SPORT 2027 Entry-level urban SUV in the TIGGO 5X lineup with turbo flex engine, dual-screen 20.5" HD display, and sport design. Starting price R$ 126,990. Targets individual consumers seeking an affordable, technologically equipped compact SUV.
• TIGGO 5X PRO 2027 Premium urban SUV with Italian Buccellati Design grille, panoramic sunroof, 7 airbags, Max Drive 2.0 semi-autonomous driving system, 150cv turbo engine, and 7-year warranty. Starting price R$ 144,990.
• TIGGO 5X PRO HYBRID MAX DRIVE Hybrid premium urban SUV with 48V mild hybrid system, improved fuel economy, 340L trunk capacity expandable to 1,090L, and SemiDrive X9M processor for enhanced multimedia performance.
• TIGGO 7 SPORT Luxury sport SUV with turbo engine and CVT transmission, 525L trunk (largest in its category), 6 airbags, LED ambient lighting with 7 color options, and advanced safety features. Starting price R$ 147,990.
• TIGGO 7 PRO MAX DRIVE Luxury SUV with advanced Max Drive safety system (ESC, TCS), 10.25" touchscreen with Apple CarPlay/Android Auto, 360-degree HD camera, DCT 7-speed automatic transmission, and 475L trunk capacity. Starting price R$ 184,990.
• TIGGO 7 PRO HYBRID MAX DRIVE Hybrid luxury SUV with 48V mild hybrid system delivering more torque and power with better fuel economy, premium interior finish, and enhanced safety technologies. Starting price R$ 181,990.
• TIGGO 7 PRO PHEV Plug-in hybrid SUV with CCSH (CAOA Chery Super Hybrid) technology offering 1,200km+ combined range, Ultra Wide Curved Screen 24.6", 7 airbags, and luxurious interior with heating/cooling features. Starting price R$ 209,900.
• TIGGO 8 PRO Full-size luxury SUV with turbo engine and automatic transmission, flexible 7/5/2 seat configurations with up to 1,930L cargo capacity, electric tailgate with keyless operation, and premium design. Starting price R$ 196,990.
• TIGGO 8 PRO PHEV Premium plug-in hybrid SUV with CCSH technology, 1,200km+ combined range, 540-degree camera, 15.6" Floating Screen multimedia, 50W wireless smartphone charging, massage seats with leg support, and 5-star NCAP safety rating with 9 airbags. Starting price R$ 239,990.
• ARRIZO 6 PRO HYBRID MAX DRIVE Sedan with 1.5L Turbo Flex Hybrid 48V engine combining luxury, technology, and sustainability with Max Drive semi-autonomous driving system, premium comfort, and sophisticated design. Starting price R$ 139,990.
• Seminovos (Certified Pre-owned Vehicles) Certified pre-owned vehicle program offering quality used Chery vehicles with potential financing options and dealer support. Provides inventory rotation and serves customers seeking more affordable options.
• Vendas Diretas (Direct Sales Program) Specialized sales program for taxi drivers (with and without tax exemptions), app-based ride-hailing drivers (Uber, 99, Cabify), and PCD buyers with government benefits, providing priority delivery, differentiated commercial conditions, and additional discounts.
• CAOA Consórcios (Vehicle and Real Estate Consortium) Vehicle and real estate consortium service operated by Grupo CAOA with over 30 years of tradition and 30,000+ contemplations, offering flexible payment plans and an exclusive app for tracking contributions and contemplations.
• CAOA Corretora de Seguros (Insurance Brokerage) Insurance brokerage providing personalized coverage plans, 24-hour assistance, and exclusive benefits for Chery vehicle owners, generating commission revenue per policy sold.
• Revisões (Periodic Vehicle Maintenance) Periodic vehicle maintenance service with fixed pricing covering labor and parts, available for vehicles under warranty and standard maintenance schedules every 10,000 km or 12 months. Excludes alignment and balancing services.
• Peças e Acessórios (Genuine Parts and Accessories) Sales of original CAOA Chery parts and accessories developed and tested to maintain optimal vehicle performance with quality warranty.
• CAOA Chery Assistance 24h (Roadside Assistance) 24-hour nationwide roadside assistance including free towing when over 50km from owner's city, and a courtesy car provided for repairs exceeding 48 hours. Contact: 0800 772 4379.
• Concierge Service (Personalized Sales Support) Exclusive personalized sales support service where a dedicated team proactively contacts customers to understand vehicle needs, explain technologies, and guide them through the purchase process.
• Garantia (5-Year Warranty Program) 5-year warranty program for CAOA Chery vehicles, maintaining validity through regular maintenance every 10,000 km or 12 months per warranty manual guidelines.

Quantifiable outcome

• 5-year warranty coverage with periodic maintenance every 10,000 km or 12 months
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability13 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Other CAOA Chery franchise dealerships in Brazil: Independent CAOA Chery franchise dealers across Brazil (e.g., dealerships in Recife, Salvador, São Paulo) sell the same product portfolio with similar service offerings. They are the most direct operating model comparable to Autochina, differing primarily by city/region.
• Caoa Chery (Caoa Group flagship stores): Caoa Chery's own flagship retail stores in Brazil sell the same Tiggo and Arrizo model lineup under the same brand. They are the closest direct peer as the parent distributor's directly-operated retail channel competing with franchise dealers for the same end customers.
• Honda Brazil dealer network (e.g., Honda Maceió): Authorized Honda vehicle dealers in Maceió and Northeast Brazil compete head-to-head with CAOA Chery dealerships for the same Brazilian SUV and passenger car buyers. Same single-brand franchise model and similar service offerings.

Broad incumbents

• Grupo Jorlan: One of Brazil's largest multi-brand automotive dealer groups with locations across multiple states. Comparable as a larger, established multi-brand competitor that benefits from scale economies Autochina lacks.
• Grupo Vemac (multi-brand dealer group): A multi-brand automotive retail group operating dealerships across Northeast Brazil with broader portfolio (multiple brands, more locations). Comparable as a regional dealer group operating in similar geographies, but with greater scale and brand diversification than Autochina.
• Toyota Brazil dealer network: Toyota's authorized dealer network in Brazil competes in the SUV segment (Corolla Cross, SW4, RAV4) with established brand strength. Comparable as single-brand franchise dealers but with a stronger incumbent brand and larger dealer economics.
• Hyundai Brazil dealer network (HB20, Creta, Tucson): Hyundai dealers in Brazil compete directly in the compact and mid-size SUV segments where Chery Tiggo 5X and Tiggo 7 compete. Comparable as single-brand franchise dealers serving similar Brazilian consumer segments with similar service offerings.

Emerging players

• BYD Brazil dealer network: BYD is rapidly expanding its dealer network in Brazil with new energy vehicles (NEVs) directly competing with Chery's hybrid/PHEV lineup. BYD dealers in Northeast Brazil (e.g., Recife, Salvador) are emerging players competing for the same Brazilian new-energy vehicle buyer that Autochina targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autochina-ve%C3%ADculos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autochina Veículos