1822direkt
1822direkt is the direct banking brand of Frankfurter Sparkasse, offering fee-free current accounts, savings, securities trading, and mortgages to German retail consumers through a digital-only platform with no physical branches.
- Company typePrivate
- Founded-
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 1822direkt does
1822direkt is the direct banking brand of Frankfurter Sparkasse, operating as a digital-first retail bank serving German consumers exclusively through online and mobile channels with no physical branch network. The product suite is anchored by the fee-free GiroDirekt current account (waived with €700 monthly income or for customers under 30) and extends to savings products (Tagesgeldkonto at 2.80% p.a. up to €250,000 for 6 months, Festgeldkonto at up to 2.60% p.a. for 6–24 months from €5,000), a Wertpapierdepot securities trading platform with a Junior Depot variant offering 170+ commission-free ETF savings plans, and lending products including Baufinanzierung (from 3.73% Sollzins, plus dedicated energy-efficient housing financing), Ratenkredit, Autokredit, Konsumentenkredit, and Dispokredit. Additional offerings include Helaba-issued bonds at up to 9.50% p.a., precious metals (Edelmetalle), joint accounts (Gemeinschaftskonto), credit cards, and Google Pay-enabled contactless payments via V PAY on the Sparkassen-Card girocard.
The technology stack is built around a digital banking portal (1822direkt-banking.de) and the proprietary 1822TAN+ mobile authentication app available on iOS and Android, which generates transaction authentication numbers for online banking. The platform includes a free Digitaler Depotwechselservice that automates securities portfolio transfers from other banks by accepting external online banking credentials, and an Anlage-Kompass investment guidance tool. The bevestor digital investment advisory platform is integrated inside the depot for portfolio recommendations. The company's stated tech differentiators are ease-of-use implementation (Depotwechselservice) and security architecture (1822TAN+). Headcount is reported at 11 employees, indicating an asset-light model that leverages Frankfurter Sparkasse's back-office infrastructure, regulatory license, and funding capacity rather than building independent scale.
Revenue is generated through interest spreads on savings and lending products, transaction fees on securities trading and ETF sparplan execution, and account-related fees that are largely waived under standard conditions. Customer acquisition is driven by a direct-to-consumer go-to-market motion spanning the Kunden werben Kunden referral program (offering €100 bonuses for Girokonto and Depot referrals), an organic social media presence on Facebook, TikTok, YouTube and Instagram, SEO, content marketing through the Ratgeber (advisor) section, and email/newsletter campaigns including a real estate newsletter. Customers are segmented horizontally across German retail consumers (primary), retail investors, and property buyers, with sub-targeting for under-30 customers and families via the Junior Depot. The company holds no patents and relies on third-party integrations (Google Pay, V PAY, bevestor) rather than proprietary technology IP.
1822direkt firmographics
Firmographics- Name
- 1822direkt
- Legal name
- 1822direkt
- Website
- https://1822direkt.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1822direkt is the direct banking brand of Frankfurter Sparkasse, offering fee-free current accounts, savings, securities trading, and mortgages to German retail consumers through a digital-only platform with no physical branches.
- Ownership category
- akta.pro rank
Where 1822direkt is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
1822direkt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lending Products: Interest income from mortgage loans (Baufinanzierung), personal loans (Ratenkredit, Autokredit, Konsumentenkredit), and overdraft facilities (Dispokredit).
- Investment Services: Fees from securities trading, ETF sparplan execution, and depot management. Special promotions with ETF providers like Xtrackers, Amundi, and L&G.
- Deposit Products: Interest spread earned on savings products including Tagesgeldkonto, Festgeldkonto, and savings accounts.
- Account Services: Account maintenance fees (waived for accounts with monthly income of 700 EUR or customers under 30), card issuance, and transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GiroDirekt Giro Account - Free tier |
| Other | Pay-as-you-go | Tagesgeldkonto Interest Rate |
| Other | Multi-year contract | Festgeldkonto Interest Rate |
| Other | Multi-year contract | Baufinanzierung Interest Rate |
| Subscription | Monthly | Junior Depot |
| Other | Pay-as-you-go | Anleihen Investment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
1822direkt product offering
Product offeringCore offering
1822direkt is the direct banking brand of Frankfurter Sparkasse, providing German retail consumers with a comprehensive suite of banking products through a fully digital, branchless platform. Core offerings include the fee-free GiroDirekt current account, savings products (Tagesgeldkonto and Festgeldkonto), a securities depot (Wertpapierdepot) with ETF savings plans, mortgage and home financing (Baufinanzierung), and personal lending (Ratenkredit, Autokredit). All services are delivered via the website, online banking portal, and the proprietary 1822TAN+ mobile authentication app.
Product overview
1822direkt is a direct banking subsidiary of Frankfurter Sparkasse offering a comprehensive suite of retail banking products through a digital-first platform. The core product portfolio centers on the fee-free GiroDirekt current account as the primary transaction account, supplemented by savings products (Tagesgeldkonto and Festgeldkonto), investment services (Wertpapierdepot with Junior Depot variant, Wertpapiersparen including ETF and fund savings plans), and lending products (Baufinanzierung, Ratenkredit, Autokredit, Dispokredit). The platform also includes digital tools like the bevestor investment advisory service, Anlage-Kompass investment guidance, and a proprietary 1822TAN+ App for secure authentication. Products interconnect through linked accounts: the Tagesgeldkonto serves as the settlement account for the Wertpapierdepot, while all products are accessible through the Online Banking portal and mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- GiroDirekt (Girokonto) Fee-free current account with no monthly maintenance fee when monthly income is at least €700 or for customers under 30. Includes a free girocard (Sparkassen-Card with V PAY) and free cash withdrawals.
- Tagesgeldkonto Daily deposit savings account offering 2.80% p.a. interest on balances up to €250,000 for the first 6 months, after which the standard base rate applies.
- Festgeldkonto Fixed-term deposit account offering up to 2.60% p.a. interest, requiring a minimum deposit of €5,000 and available in terms ranging from 6 to 24 months.
- Wertpapierdepot Securities depot for trading stocks, funds, ETFs, bonds, and certificates, with a linked Tagesgeldkonto earning 2.80% p.a. for the first 6 months on balances up to €250,000. Free depot management.
- Junior Depot Fee-free securities depot designed for children and minors, offering over 170 commission-free ETF savings plans and a bonus of up to €100 for account opening, 3 trades, and sparplan setup.
- Baufinanzierung
Quantifiable outcome
- 2.80% p.a. interest on Tagesgeld up to 250,000 EUR for 6 months
- +2 more outcomes
Companies that use 1822direkt
Customer profileSegments3 records
Ideal customer profiles3 records
1822direkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
1822direkt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Frankfurter SparkassecoreParent company relationship. 1822direkt operates as a subsidiary/direct banking brand of Frankfurter Sparkasse (Frankfurt Savings Bank), providing institutional backing and regulatory structure while maintaining independent direct banking operations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
1822direkt competitors and assessment
Company assessmentDirect peers
- DKB (Deutsche Kreditbank): German direct bank offering free Girokonto, Tagesgeld, securities trading and consumer loans online — same direct-banking model, product breadth and target audience as 1822direkt.
- ING Deutschland (ING-DiBa): Largest direct bank in Germany, offering a similar direct-only retail banking suite (Girokonto, Tagesgeld, Wertpapierdepot, Baufinanzierung) under a regulated EU banking license — closest direct competitor to 1822direkt.
- Consorsbank: BNP Paribas-owned German direct bank offering Girokonto, depot with Sparpläne and trading — directly comparable online brokerage and retail-banking offering.
- flatexDEGIRO: Leading German online broker with depot, Sparpläne and banking — competes directly with 1822direkt on the Wertpapierdepot, ETF-Sparplan and trading value proposition.
- Volkswagen Bank: German direct bank within the Volkswagen Financial Services group, offering Girokonto, Tagesgeld and savings plans — overlaps materially with 1822direkt's deposit and savings products.
- comdirect bank: Direct bank subsidiary of Commerzbank providing online Girokonto, depot, Sparplan and lending — comparable product mix and digital-first distribution to 1822direkt.
Broad incumbents
- Frankfurter Sparkasse: Parent savings bank operating a full branch network across Frankfurt/Rhine-Main — broader retail-banking incumbent that 1822direkt extends online; a key reference for product, regulatory and franchise context.
- Postbank: Large German retail bank (Deutsche Bank group) offering Girokonto, savings, depot and Baufinanzierung across online and branch channels — broader incumbent whose online products overlap with 1822direkt's offering.
Emerging players
- N26: Berlin-headquartered digital bank offering Girokonto and consumer banking primarily to under-35 German customers — direct overlap with 1822direkt's free Girokonto / under-30 segment.
- Scalable Capital: Munich-based neo-broker with broker and banking license, offering depot, Sparpläne and trading — competes with 1822direkt specifically for the under-30 and ETF-Sparplan customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
1822direkt social profiles
Digital presence1822direkt compliance and trust
Trust signalCompliance2 records
1822direkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
1822direkt leadership team
Management profileNumber of profiles
1822direkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1822direkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1822direkt
What does 1822direkt do?
1822direkt is the direct banking brand of Frankfurter Sparkasse, providing German retail consumers with a comprehensive suite of banking products through a fully digital, branchless platform. Core offerings include the fee-free GiroDirekt current account, savings products (Tagesgeldkonto and Festgeldkonto), a securities depot (Wertpapierdepot) with ETF savings plans, mortgage and home financing (Baufinanzierung), and personal lending (Ratenkredit, Autokredit). All services are delivered via the website, online banking portal, and the proprietary 1822TAN+ mobile authentication app.
Is 1822direkt a public or private company?
1822direkt is a private company. It is classified as corporate owned and is currently operating.
When was 1822direkt founded?
1822direkt was founded in -1. It employs 11 to 50 people.
Where is 1822direkt based?
1822direkt is headquartered in Frankfurt, Germany, in the Europe region.
How does 1822direkt make money?
Four revenue lines are on record. Lending Products are the primary driver. The others are investment Services, deposit Products and account Services.
Who are 1822direkt's main competitors?
Direct peers on record are DKB (Deutsche Kreditbank), ING Deutschland (ING-DiBa), Consorsbank, flatexDEGIRO, Volkswagen Bank and comdirect bank. Broad incumbents are Frankfurter Sparkasse and Postbank. Emerging players are N26 and Scalable Capital.
Does 1822direkt have an API?
No public API is recorded for 1822direkt.