北京圣达信教育科技有限公司

What 北京圣达信教育科技有限公司 does

北京圣达信教育科技有限公司 (Beijing Shengdaxin Education Technology Co., Ltd.) operates the 掌上志愿 (Zhangshang Zhiyuan) platform, a big-data-driven college application planning system serving Chinese high school students (gaokao candidates, including art-track students) and their families. Founded in 2012 and headquartered in Beijing, the company has built a proprietary dataset covering historical admission scores, provincial batch cutoffs, and subject-combination requirements across 28+ provinces and 2,800+ universities, sourced from provincial examination authorities. On top of this data layer, the company runs intelligent recommendation algorithms that classify candidate schools into reach/target/safety tiers, predictive analytics for admission probability, and one-click application optimization features. The platform also includes a subject-selection system for the new gaokao reform provinces and an AI志愿报告 feature for personalized application reports.

The company monetizes through three streams: (1) annual VIP subscriptions (掌上志愿卡 for exam-year candidates and 升学规划VIP for 高一/高二 subject selection), sold directly via its own website, WeChat and Alipay mini-programs, Android/iOS apps, and partner platforms; (2) B2B2C licensing including branded cards, whitelabel platforms, and fully customized systems sold to regional agents, small-to-medium educational institutions, and media partners; and (3) premium Expert One-on-One (专家一对一) consultation for complex application pathways including 强基计划, 港澳院校, and 综合评价. VIP cards are province-specific, year-locked (valid through August 31 of the exam year), non-transferable, and non-refundable post-activation.

Distribution is platform-anchored rather than headcount-anchored: the company maintains only 8 employees but has secured exclusive or embedded cooperation with ByteDance's Toutiao/Douyin (2023 exclusive, 2.3M users in 20 days), Baidu's AI志愿助手 (2021, 20M+ visits in peak season), and Alibaba's Quark browser (2022 college exam and art track channels). Cumulative registered users reached 50M+ by 2022. The company holds National High-tech Enterprise and Zhongguancun High-tech Enterprise certifications, has received recognition from Sohu Education and Sina Education, and completed an angel/Series A round led by Shenzhen Jiada Fangzhi (深圳嘉道方直) in 2017 (tens of millions of RMB). No subsequent funding, M&A, IPO, or leadership-change events are disclosed.

Name

北京圣达信教育科技有限公司

Legal name

掌上志愿(北京)科技有限公司

Website

https://51sdx.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Beijing Shengdaxin Education Technology operates 掌上志愿, a big-data college application planning platform serving Chinese high school students and parents across 28+ provinces. It monetizes via VIP subscriptions, B2B whitelabel licensing, and expert one-on-one consultation, distributed primarily through embedded partnerships with ByteDance, Baidu, and Quark.

Ownership category

akta.pro rank

Product category

College Application Planning Software (Gaokao Volunteer Filing EdTech)

NAICS

Educational Support Services (611710), Custom Computer Programming Services (541511)

SIC

Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Transfer, Credit Mobility & Articulation Planning Platforms (EDAFAMAO)

Keywords

• College application planning
• Gaokao volunteer simulation
• Subject selection tool
• Art student admission
• Education data platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. VIP Subscription (掌上志愿卡 / 升学规划VIP): Time-limited annual subscription sold per student per province per year. VIP benefits include smart recommendations (冲稳保), one-click filing, plan evaluation, subject selection, and cross-platform access (website, app, mini-program). Effective until August 31 of the purchased exam year. Also sold as 升学规划VIP (12-month subscription for高一/高二 subject-selection use). Revenue is recognized at point of activation as a virtual product; no refunds after activation or 12 hours of use.
2. Institutional Licensing / White-label / Custom System Sales: Revenue from B2B partners who purchase bulk activation codes (掌上志愿志愿卡), whitelabel platforms (升学规划云平台), or fully customized branded systems (系统定制服务 / APP深度嵌入服务). Partners include media companies, educational institutions, and regional agents who resell under their own branding.
3. Expert One-on-One Consultation (专家一对一): Premium consulting service pairing students with experienced college planning experts for personalized application strategy, 强基计划, 港澳院校, and 综合评价 guidance. Offered as a separate paid service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

北京圣达信教育科技有限公司 operates the 掌上志愿 (Zhangshang Zhiyuan) platform, providing big data-driven gaokao college application (志愿填报) simulation, intelligent reach/target/safety (冲稳保) school recommendations, and one-click smart filing for high school students across China. The platform also delivers new college entrance exam subject selection planning, an art-track admission simulation system (掌上艺考), and premium expert one-on-one consultation services, sold primarily as time-limited annual VIP subscriptions.

Product overview

北京圣达信教育科技有限公司 operates 掌上志愿 (Zhangshang Zhiyuan), a comprehensive gaokao志愿填报 ecosystem built around the core 掌上志愿卡 VIP membership and four key product lines: (1) 掌上志愿 — the flagship college application guidance platform using big data for intelligent冲稳保 recommendations and一键智能填报; (2) 掌上艺考卡 — a dedicated art student application system serving 28 provinces; (3) 新高考选科系统 — an AI-powered subject selection planning tool generating personalized组合 reports; and (4) 专家一对一 — expert consultation for强基计划,港澳院校申请, and综合评价. All products share a unified data backend and are accessible across APP, WeChat mini-program, Alipay mini-program, and web. The platform reached 50 million+ registered users by 2022, with over 10 million by 2023.

Differentiator

Problem solved

Functional benefit

Brands

• 掌上志愿卡: Core big data simulation reporting product for college entrance exam志愿填报, based on data mining technology to help students scientifically plan their college applications.
• 掌上艺考卡
• 高考问诊帮
• 掌上志愿

Products and services

• 掌上志愿 (Zhangshang Zhiyuan) Platform Flagship college application simulation platform providing big data-driven intelligent reach/target/safety (冲稳保) school recommendations, score-based university matching, and one-click smart filing for high school students. Supports all 31 Chinese provinces and is accessible across APP, WeChat mini-program, Alipay mini-program, and web browser.
• 掌上志愿卡 (Zhangshang Zhiyuan VIP Card) Annual VIP membership for the 掌上志愿 platform, unlocking smart reach/target/safety recommendations, one-click smart filing, plan evaluation, and new college entrance exam subject selection. Valid from purchase date through August 31 of the purchased gaokao year; province-specific and non-transferable.
• 掌上艺考卡 (Zhangshang Yikao Card) Art student big data application system supporting art-track students' 志愿填报 (volunteer filing) with intelligent AI algorithms and accurate gaokao data, serving students in 28 provinces.
• 新高考选科系统 (New Gaokao Subject Selection System) Subject selection planning intelligent system that generates optimal subject combination reports by evaluating provincial exam requirements, student subject abilities, major preferences, and university intentions. Targeted at grade 10 and grade 11 students in new gaokao reform provinces.
• 升学规划VIP (Gaokao Planning VIP) High school subject selection auxiliary tool providing latest new gaokao reform policy information, subject selection data query, discipline combination analysis, and career planning reports. 12-month validity from purchase date.
• 专家一对一 (Expert One-on-One Consultation) Premium personalized consultation service pairing students with certified planning experts for gaokao volunteer filing, 强基计划 preparation, 港澳院校 applications, and 综合评价 admissions guidance. Delivered as a separate paid service.

Quantifiable outcome

• 50,000,000+ cumulative registered users as of 2022
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• 字节跳动 (ByteDance — Toutiao/Douyin)coreGTM or Marketing Partner · 1 January 2023Exclusive system and data cooperation in 2023. 掌上志愿 provided its college application simulation engine and data to Toutiao and Douyin as '志愿助手', reaching 2.3 million registered users in 20 days. Deep integration within ByteDance's content ecosystem.
• 夸克 (Quark Browser — 夸克高考)coreGTM or Marketing Partner · 1 January 2022入驻夸克高考提前批及艺考频道页 (embedded in Quark's college entrance exam and art track channels), providing services to Quark's education-vertical users in 2022.
• 百度 (Baidu — AI志愿助手)coreGTM or Marketing Partner · 1 January 2021Baidu AI志愿助手 partnership, integrated into Baidu's search ecosystem during peak college application season. In 2021, the tool recorded over 20 million visits, making it one of the most-used college application tools on Baidu.
• 夸克 (Quark Browser — 夸克高考)coreGTM or Marketing Partner · 1 January 2017入驻夸克高考提前批及艺考频道页 — featured as premium service provider in Quark browser's dedicated college application and art track channels, reaching students in the Quark ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 升学e网通 (Shengxue E-Net): Direct competitor providing comprehensive college application planning tools, new gaokao subject selection, and admissions data services targeted at Chinese high school students and parents.
• 优志愿 (You Zhiyuan): Direct competitor offering big data-driven college application simulation and admissions guidance for Chinese high school students, with similar algorithmic recommendation capabilities and provincial coverage.
• 蝶变志愿 (DIEBIAN Volunteer): Direct competitor in the 高考志愿填报 simulation space, providing AI-powered college application tools and subject selection guidance for Chinese high school students across multiple provinces.
• 百年英才 (Bainian Yingcai): Direct competitor offering college application planning services and one-on-one expert consultation for Chinese high school students, with comparable subject selection and admissions guidance offerings.
• 完美志愿: Direct competitor providing 高考志愿填报 simulation and admission probability analysis for Chinese high school students, with similar province-specific coverage and recommendation engine functionality.

Broad incumbents

• 网易有道 (NetEase Youdao): Listed Chinese EdTech subsidiary of NetEase offering a broad suite of educational products including AI-driven college application tools, with significantly greater funding and product portfolio.
• 字节跳动 (ByteDance): Distribution partner for Todo/Douyin but also broader EdTech ambitions through 清北网校 and other education products; a potential competitor or acquirer with massive user reach.
• 作业帮 (Zuoyebang): Large K-12 EdTech platform that has expanded into college application guidance; has significantly more capital and users but operates primarily in adjacent (tutoring) rather than identical niche.
• 腾讯教育 (Tencent Education): Broader Chinese EdTech platform from Tencent operating in college application and admissions space with greater capital backing and WeChat ecosystem integration advantages.
• Baidu (百度): Owns and operates the AI志愿助手 product that integrates the Company's data; broader internet platform with significant interests in education technology that could compete or partner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E5%9C%A3%E8%BE%BE%E4%BF%A1%E6%95%99%E8%82%B2%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京圣达信教育科技有限公司