Autohaus Böttche GmbH

What Autohaus Böttche GmbH does

Autohaus Böttche GmbH is a privately held, founder-owned multi-brand automobile dealership group headquartered in Bad Belzig, Brandenburg, Germany, founded in 1994 by Mario Böttche. The company operates 16+ standorte (dealership and service locations) across three eastern German federal states — Brandenburg, Sachsen-Anhalt, and Mecklenburg-Vorpommern — and an additional Distrigo regional parts warehouse in Altentreptow. It is an authorized dealer for nine vehicle brands: Opel, Peugeot, Citroën, Jeep, Fiat, Abarth, Volkswagen, Ford, and, since 2023, the Chinese EV manufacturer Leapmotor (via Stellantis International joint venture).

The business operates a full-stack dealership model combining new and used vehicle sales, manufacturer warranty servicing, financing and leasing origination, parts distribution, vehicle trade-in, Opel Rent car rental, and ADAC-contracted 24-hour roadside assistance at three locations. Inventory at any given time exceeds 900 new vehicles and over 1,000 vehicles in total, supported by an online showroom, online service appointment booking, and a vehicle home-delivery channel. The company runs a "Böttche Deals" promotional sub-brand and advertises 7-year worry-free warranty on new cars and 5-year on certified pre-owned (Spoticar) vehicles.

Revenue is generated across seven streams: new vehicle sales, used vehicle sales, workshop and maintenance services, financing and leasing commissions, parts and accessories wholesale (Stellantis Distrigo), trade-in transactions, and rental/roadside services. GTM combines physical showrooms with sales consultants at each location, online lead generation through the website, and B2B/fleet capability through the ADAC mobility partnership. Lars Haseloff and Mario Böttche serve as Geschäftsführer (Managing Directors). The company is registered as a private limited company (GmbH) at Amtsgericht Potsdam, HRB 10231.

Name

Autohaus Böttche GmbH

Legal name

Autohaus Böttche GmbH

Website

https://autohaus-boettche.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus Böttche GmbH is a privately held, founder-owned multi-brand automobile dealership group operating 16+ locations across Brandenburg, Sachsen-Anhalt, and Mecklenburg-Vorpommern in eastern Germany, selling and servicing Opel, Stellantis, VW, Ford, and Leapmotor vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Belzig

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Opel, Peugeot, Citroën, Jeep, Fiat, Abarth, VW, Ford, and Leapmotor. They offer EU imports, day registrations (Tageszulassungen), and demonstrator vehicles.
2. Used Vehicle Sales: Sale of pre-owned vehicles from various manufacturers with warranty options (5-year warranty on used cars).
3. Workshop and Service: Full workshop services including inspection (HU/AU), maintenance, accident repair, tire changes, vehicle preparation, andSharebox service.
4. Financing and Leasing: Vehicle financing and leasing options provided to customers for vehicle purchases.
5. Parts and Accessories: Sale of original Stellantis replacement parts through their Distrigo regional warehouse serving Opel dealers and independent workshops in Mecklenburg-Vorpommern.
6. Vehicle Trade-in: Purchase of customer vehicles as trade-ins towards new vehicle purchases.
7. Rental Services: Opel Rent car rental services and ADAC roadside assistance partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Autohaus Böttche GmbH is a multi-brand automotive dealership operating 16+ locations across Brandenburg, Sachsen-Anhalt, and Mecklenburg-Vorpommern in eastern Germany. The company sells new vehicles from Opel, Peugeot, Citroën, Jeep, Fiat, Abarth, VW, Ford, and Leapmotor, alongside used vehicles, and offers workshop services, financing, leasing, and parts distribution through its Distrigo partnership.

Product overview

Autohaus Böttche GmbH is a multi-brand automobile dealership and service provider operating 16+ locations across Brandenburg, Mecklenburg-Vorpommern, and Sachsen-Anhalt. The company offers a comprehensive portfolio of vehicle sales (new, used, demonstration, and registration-day vehicles) across nine automotive brands: Opel, Peugeot, Citroën, Fiat, Jeep, Abarth, Volkswagen, Ford, and the Chinese electric vehicle brand Leapmotor. The product lineup ranges from compact city cars (Citroën C1, Fiat 500) to SUVs (Opel Grandland, Jeep Avenger, Leapmotor C10) and commercial vehicles (Opel Combo, Peugeot Expert). Complementing vehicle sales, the company provides financing and leasing services, vehicle purchase programs, and comprehensive workshop services including maintenance, inspections (HU/AU), tire changes, vehicle preparation, and accident repair. The company operates as an ADAC mobility partner offering 24-hour breakdown assistance, and provides extended warranty programs (5-7 years). A delivery service brings vehicles directly to customers, while the Spoticar platform supports used vehicle sales. The dealership holds membership in the Bundesverband freier Kfz-Händler (Federal Association of Independent Car Dealers).

Differentiator

Problem solved

Functional benefit

Brands

• Böttche Deals: Special promotional vehicle offerings and discounted deals.

Products and services

• New vehicle sales

Quantifiable outcome

• Over 1,000 vehicles in stock for immediate availability
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

15 partnerships are on record, tiered primary, core, secondary and minor.

• OpelprimaryChannel Partner/ Reseller/ DistributorOpel is a primary brand partner of Autohaus Böttche. The company serves as an authorized Opel dealership offering new and used Opel vehicles, service, and parts. Opel is prominently featured on the website header and multiple brand pages dedicated to Opel models including Astra, Corsa, Grandland, Mokka, Insignia, Crossland, and Combo.
• StellantiscoreChannel Partner/ Reseller/ DistributorAutohaus Böttche operates as a Stellantis partner dealer, representing multiple brands within the Stellantis group including Opel, Peugeot, Citroën, Jeep, Fiat, and Abarth. The company benefits from manufacturer support, parts logistics, and access to new vehicle inventory through Stellantis.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAutohaus Böttche is an authorized Leapmotor dealer offering the Chinese electric vehicle manufacturer's models including C10, T03, and B10. Leapmotor has a joint venture with Stellantis (Leapmotor International with 51% Stellantis ownership), and Autohaus Böttche leverages the Stellantis dealer network for Leapmotor sales and service.
• PeugeotprimaryChannel Partner/ Reseller/ DistributorPeugeot is a brand partner with dedicated model pages for Peugeot 2008, 208, 3008, 308, 5008, 508, Expert, and Traveller available at Autohaus Böttche locations.
• CitroënprimaryChannel Partner/ Reseller/ DistributorCitroën is a brand partner offering models including C1, C3, C4, C5 Aircross, Berlingo, and Spacetourer through Autohaus Böttche dealerships.
• JeepsecondaryChannel Partner/ Reseller/ DistributorJeep is offered as a brand through the dealership network, with models including Jeep Avenger available for sale.
• FiatsecondaryChannel Partner/ Reseller/ DistributorFiat brand offered at locations including Fiat 500, 500e with dedicated model pages.
• AbarthsecondaryChannel Partner/ Reseller/ DistributorAbarth performance brand available through the dealership network.
• VolkswagensecondaryChannel Partner/ Reseller/ DistributorVW service partner offering VW models including Golf and Passat Variant, with VW and VW Nutzfahrzeuge service operations.
• FordsecondaryChannel Partner/ Reseller/ DistributorFord vehicles available through the dealership network with used and new vehicle offerings.
• ADACcoreGTM or Marketing PartnerAutohaus Böttche is an ADAC mobility partner providing roadside assistance services at Brück, Zerbst, and Neubrandenburg locations. They handle ADAC emergency calls with 24-hour service and regional hotlines for Brandenburg (0800-69 24 002), Sachsen-Anhalt (0800-69 24 004), and Mecklenburg-Vorpommern (0800-69 24 006).
• Distrigo (Stellantis Parts)coreChannel Partner/ Reseller/ DistributorThe Altentreptow location serves as a regional Distrigo warehouse and parts distribution hub, supplying original Stellantis replacement parts to Opel dealers and independent workshops throughout Mecklenburg-Vorpommern.
• SpoticarminorChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle program partnership offering verified used vehicles with warranty through the Spoticar brand.
• Opel Rent (Mietwagen)minorGTM or Marketing PartnerOpel Rent car rental service partnership offering rental vehicles to customers through the workshop services locations.
• Bundesverband freier Kfz-HändlerminorOthersAutohaus Böttche is a member of the Bundesverband freier Kfz-Händler (Federal Association of Independent Motor Vehicle Dealers), providing credibility and industry representation.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Others

• AutoScout24: Major European online vehicle marketplace with strong German presence. Adjacent/ecosystem peer that competes for dealer marketing spend and functions as a parallel listing channel to Autohaus Böttche's own digital presence.
• Mobile.de: Germany's largest online automotive marketplace. Adjacent rather than directly competitive; functions as a primary lead-generation and listing channel that German dealers including Autohaus Böttche rely on for used-vehicle visibility.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer with multi-brand operations across more than 30 markets. Comparable as a multi-OEM retail and distribution player, though operating at significantly larger scale and broader geographic footprint.

Direct peers

• Weller Gruppe: German automotive dealer group operating multi-brand franchises (notably Toyota/Lexus) across multiple locations. Comparable business model as a German regional multi-franchise dealer with integrated workshop services.
• Pendragon plc: UK-based multi-brand automotive retailer with extensive franchised dealer network. Comparable as a multi-brand franchised dealer group with overlapping OEM partnerships and similar sales/service/parts integration.
• Emil Frey AG: Switzerland-based pan-European multi-brand automotive dealer group operating several hundred locations across multiple countries. Highly comparable as a multi-brand franchised dealer network with diversified OEM partnerships and integrated sales/service/parts operations.
• AVAG Holding SE: German automotive dealer group operating multiple brands and locations across southern and eastern Germany. Closely comparable in scale, multi-brand Stellantis/VW exposure, and integrated retail-service model.
• Jacobs Gruppe: German automotive dealer group with multi-brand retail and service operations. Comparable as a multi-brand franchised dealer operating in Germany with similar OEM portfolio overlap and integrated service network.
• Group 1 Automotive, Inc. US-based multi-brand automotive retailer with 200+ dealerships. Comparable as a scaled multi-franchise dealer group with integrated F&I, parts, and service operations and similar brand-portfolio overlap (Stellantis and European OEMs).
• Hedin Mobility Group: European multi-brand automotive retail and distribution group with locations across Germany and other markets. Comparable as a multi-brand dealership operator with parallel OEM portfolio overlap (Stellantis brands and others).

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Auto_Boettche
• YouTubeyoutube.com/user/AutoBoettche
• Facebookfacebook.com/Autohaus.Boettche
• Instagraminstagram.com/autohaus.boettche
• LinkedInlinkedin.com/company/autohaus-b%C3%B6ttche-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Böttche GmbH