Celene Bordeaux
Celene Bordeaux is a privately-held French wine producer formed from the 1947 Crémant de Bordeaux house Ballarin and the Vignobles Lannoye family estates, selling Crémant and still wines from three Bordeaux Right Bank estates direct-to-consumer, via wholesale, and through estate-based oenotourism.
- Company typePrivate
- Founded1947
- HeadquartersSaint-Émilion, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Celene Bordeaux does
Celene Bordeaux (legal entity: Maison de Crémants de Bordeaux Celene) is a privately-held French wine producer headquartered in the Bordeaux region, formed from the combination of the historic Crémant de Bordeaux house formerly known as Ballarin and the Vignobles Lannoye family estates. The company produces Crémant de Bordeaux AOC sparkling wines using the traditional Champenoise method, leveraging an elaborator heritage dating to 1947, alongside still wines from three estates — Château Tour Pourret Saint-Émilion Grand Cru Bio (organic certified), Château Lanbersac, and Château Moulin de Clotte — spanning the Castillon Côtes de Bordeaux, Puisseguin Saint-Émilion, and Saint-Émilion Grand Cru appellations on the Right Bank of the Garonne.
The company operates with a small team of 9 employees and runs a dual-channel go-to-market: direct-to-consumer sales through an online storefront (Cave en Ligne) powered by the RueDesVignerons e-commerce platform, complemented by on-site estate sales and an oenotourism program at Château Ambe Tour Pourret in Saint-Émilion that includes guided tours, tastings, wine and cheese pairings, cooking classes, and cocktail workshops with online reservations. A traditional wholesale distribution channel serves Bordeaux and broader French markets. Marketing is conducted primarily through the company's bilingual (English/French) website alongside Facebook and Instagram.
The business model combines one-time wine and Crémant sales with professional-services-style oenotourism revenue. AOC designations (Crémant de Bordeaux since 1990, Saint-Émilion Grand Cru, and regional appellations) provide a regulatory moat, while brand heritage from the 1947 elaborator origin and the Lannoye family vineyards form the principal intangible assets. No external investment, public listing, or AI/technology platform beyond the standard e-commerce integration is indicated in the available data.
Celene Bordeaux firmographics
Firmographics- Name
- Celene Bordeaux
- Legal name
- Maison de Crémants de Bordeaux Celene
- Website
- https://celene-bordeaux.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Celene Bordeaux is a privately-held French wine producer formed from the 1947 Crémant de Bordeaux house Ballarin and the Vignobles Lannoye family estates, selling Crémant and still wines from three Bordeaux Right Bank estates direct-to-consumer, via wholesale, and through estate-based oenotourism.
- Ownership category
- akta.pro rank
Celene Bordeaux industry classification
Industry- Product category
- Bordeaux Wine Production
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Celene Bordeaux is headquartered
LocationHeadquarters
- HQ city
- Saint-Émilion
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Celene Bordeaux business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine and Crémant Sales: Direct-to-consumer sales of sparkling Crémant de Bordeaux AOC and still wines from their three estates (Château Tour Pourret Saint-Émilion Grand Cru Bio, Château Lanbersac, Château Moulin de Clotte) through their online cave and on-site purchases.
- Oenotourism Experiences: Revenue from wine tourism activities including winery tours, tastings, wine and cheese pairings, gourmet breaks, cooking classes, and cocktail workshops at Château Ambe Tour Pourret in Saint-Émilion.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Celene Bordeaux product offering
Product offeringCore offering
Célène Bordeaux produces and sells AOC Crémant de Bordeaux sparkling wines (using the traditional Champenoise method) and still wines from three family estates on the Right Bank of the Garonne: Château Tour Pourret Saint-Émilion Grand Cru Bio, Château Lanbersac, and Château Moulin de Clotte. The company sells directly to consumers through its online cave (e-commerce shop) and on-site at Château Ambe Tour Pourret in Saint-Émilion, and also offers oenotourism experiences including tastings, tours, cooking classes, and culinary pairings.
Product overview
Celene Bordeaux is a wine producer formed from the merger of the historic Crémant de Bordeaux house (formerly Ballarin) and the Lannoye family vineyards. The portfolio includes Crémant de Bordeaux sparkling wines produced since 1947 using the traditional Champenoise method (AOC established 1990), and still wines from three estates across Castillon Côtes de Bordeaux, Puisseguin Saint-Émilion, and Saint-Émilion Grand Cru appellations. The company offers direct-to-consumer sales through its online cave (powered by RueDesVignerons) and wine tourism experiences including tastings, cooking classes, and tours at Château Ambe Tour Pourret in Saint-Émilion.
Differentiator
Problem solved
Functional benefit
Brands
- Vignobles Lannoye: Vineyards consisting of three estates on the Rive Droite of the Garonne producing wines in Castillon Côtes de Bordeaux, Puisseguin Saint-Émilion, and Saint-Émilion Grand Cru appellations
- Château Tour Pourret Saint-Emilion Grand Cru Bio
- Château Lanbersac
- Château Moulin de Clotte
Products and services
- Crémant de Bordeaux
Companies that use Celene Bordeaux
Customer profileSegments1 record
Ideal customer profiles1 record
Celene Bordeaux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Celene Bordeaux partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights4 records
Celene Bordeaux competitors and assessment
Company assessmentDirect peers
- Bollinger: Independent family-owned Champagne house producing traditional-method sparkling wines with estate heritage and limited on-site experiences. Comparable to Célène Bordeaux in independent ownership, traditional-method focus, and DTC orientation, though at a far larger scale.
- Champagne Taittinger: Family-owned French sparkling wine house that combines traditional-method Champagne production with multi-vineyard heritage and oenotourism experiences. The closest functional analogue to Célène Bordeaux in combining heritage sparkling winemaking with estate-based DTC and tourism.
- Maison Moutard: Independent family-owned French Crémant specialist producing traditional-method sparkling wines in Burgundy. The most directly comparable peer to Célène Bordeaux as a heritage Crémant house with similar scale and category positioning.
- Caves de Saumur (Ackerman): Major French Crémant de Loire producer with traditional-method sparkling wines and a heritage comparable to Célène Bordeaux. Directly relevant as another French Crémant specialist competing for the same traditional-method sparkling consumer.
Broad incumbents
- Laurent-Perrier: Family-owned mid-size Champagne house combining traditional-method sparkling production with international distribution. Relevant for understanding mid-size French sparkling wine economics and category economics.
- Veuve Clicquot (LVMH): Iconic global Champagne brand under LVMH with a broad portfolio and significant marketing investment. Competes with Célène Bordeaux for sparkling wine occasions but operates at vastly greater scale and global reach.
- Barton & Guestier: Established Bordeaux wine négociant with a broad portfolio across multiple appellations. Comparable to Célène Bordeaux's multi-appellation Bordeaux strategy but operating at a distribution-driven, multi-brand scale.
- Champagne Lanson: Established mid-size Champagne house with heritage branding and oenotourism offerings. Comparable to Célène Bordeaux in combining traditional-method sparkling production with heritage positioning and visitor experiences, though at a larger scale.
- Castel Frères: One of France's largest wine groups with a multi-region French portfolio and international brands. Operates in the same multi-appellation French wine space as Célène Bordeaux but at significantly greater scale and breadth.
- Krug (LVMH): Prestige Champagne house under LVMH positioned at the ultra-premium end of the sparkling wine category. Illustrates the brand investment and scale that major players bring to compete in traditional-method sparkling wine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Celene Bordeaux social profiles
Digital presenceCelene Bordeaux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celene Bordeaux leadership team
Management profileNumber of profiles
Celene Bordeaux subsidiaries and ownership
Company hierarchySubsidiaries4 records
Celene Bordeaux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celene Bordeaux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celene Bordeaux
What does Celene Bordeaux do?
Célène Bordeaux produces and sells AOC Crémant de Bordeaux sparkling wines (using the traditional Champenoise method) and still wines from three family estates on the Right Bank of the Garonne: Château Tour Pourret Saint-Émilion Grand Cru Bio, Château Lanbersac, and Château Moulin de Clotte. The company sells directly to consumers through its online cave (e-commerce shop) and on-site at Château Ambe Tour Pourret in Saint-Émilion, and also offers oenotourism experiences including tastings, tours, cooking classes, and culinary pairings.
Is Celene Bordeaux a public or private company?
Celene Bordeaux is a private company. It is classified as family owned and is currently operating.
When was Celene Bordeaux founded?
Celene Bordeaux was founded in 1947. It employs 1 to 10 people.
Where is Celene Bordeaux based?
Celene Bordeaux is headquartered in Saint-Émilion, France, in the Europe region.
How does Celene Bordeaux make money?
Two revenue lines are on record. Wine and Crémant Sales are the primary driver. The others are oenotourism Experiences.
Who are Celene Bordeaux's main competitors?
Direct peers on record are Bollinger, Champagne Taittinger, Maison Moutard and Caves de Saumur (Ackerman). Broad incumbents are Laurent-Perrier, Veuve Clicquot (LVMH), Barton & Guestier, Champagne Lanson, Castel Frères and Krug (LVMH).
Does Celene Bordeaux have an API?
No public API is recorded for Celene Bordeaux.
What industry is Celene Bordeaux in?
Celene Bordeaux's product category is Bordeaux Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.