Brianna Cannon

What Brianna Cannon does

Brianna Cannon is a Plano, Texas-based fashion lifestyle brand founded in 2018 that designs and sells women's apparel, jewelry, and hair accessories — with a distinctive emphasis on rhinestone and sparkle gameday accessories. The company is the operator of an extensive portfolio of officially licensed merchandise, covering all 32 NFL teams, more than 50 NCAA universities through its College Vault program (including vintage/retired trademarks for schools such as Alabama, Auburn, Texas A&M, LSU, and Oklahoma), the Kentucky Derby 150th, Savannah Bananas, and a Laura Ashley collaboration for Kentucky Oaks 152nd. Its product catalog spans more than 2,300 SKUs across core categories (dresses, sweatshirts, headbands, earrings, necklaces, sunglasses, boots) and seasonal/licensed collections (Golf, Baseball & Softball, Patriotic, Fiesta, Bridal, Texas regional, Mommy & Me), priced from roughly $15 for accessories to $900 for boots.

The business is run as a direct-to-consumer e-commerce operation on Shopify, complemented by a flagship retail showroom at 1900 Preston Road in Plano, TX, and a wholesale program for retailers. Underlying technology is entirely third-party: Shopify for commerce, Judge.me for reviews, Rebuy for product recommendations, Fomo for social proof, plus Shop Pay, PayPal, Afterpay, and Sezzle for payments. The company has expanded into adjacent demographics via the CHAMP by BC boys/youth sub-brand (2025), BC Men's apparel, and a Whataburger regional collection. Marketing relies on organic social (Instagram, TikTok, Facebook, Pinterest), an email newsletter with a 10% first-order incentive, an affiliate program, and the BC Rewards loyalty program.

The company is privately held and founder-owned, with no disclosed external funding, no institutional investors, no M&A activity, and a lean headcount of 11 employees. Customer mix is entirely individual/SMB consumer, with no enterprise accounts. Customer concentration risk is therefore structurally low, though revenue predictability is constrained by discretionary consumer cycles, gameday seasonality, and dependence on viral trend cycles rather than contracted recurring revenue.

Name

Brianna Cannon

Legal name

Brianna Cannon

Website

https://briannacannon.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Plano, Texas-based fashion lifestyle brand (founded 2018) designing women's apparel, jewelry, and hair accessories with a focus on officially licensed NFL, NCAA, and Kentucky Derby gameday fashion, sold direct-to-consumer via Shopify, a Plano flagship store, and wholesale.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel & Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911), Jewelry Retailers (45831)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAMAOAJ

Customized & Personalized Fan Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Keywords

• Women's fashion apparel
• Licensed sports accessories
• Gameday hair accessories
• Collegiate licensed merchandise
• Fashion jewelry accessories

Headquarters

HQ city

Plano, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through owned Shopify e-commerce storefront. Products include apparel (dresses, sweatshirts, tops), accessories (headbands, earrings, necklaces, sunglasses, boots), and officially licensed collegiate/NFL merchandise. No subscription model detected.
2. Wholesale: Wholesale program available for retailers to purchase inventory for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Brianna Cannon is a women's fashion lifestyle brand that designs, sources, and sells apparel, jewelry, and hair accessories, with a core focus on officially licensed NFL and collegiate gameday products. The catalog includes signature BC Caftans, rhinestone headbands, dresses, earrings, sweatshirts, necklaces, bracelets, sunglasses, and boots, offered across seasonal, regional, bridal, and licensed collections (NFL, Kentucky Derby, College Vault). Products are sold directly through a Shopify e-commerce storefront and a flagship retail store in Plano, TX, with a wholesale program for retailers.

Product overview

Brianna Cannon is a fashion lifestyle brand designed in Texas, specializing in women's apparel, jewelry, and hair accessories. The core product lineup centers on signature BC Caftans (intricately embroidered kaftan dresses), rhinestone gameday headbands and accessories, dresses, earrings, sweatshirts, and sunglasses. The brand operates a platform-plus-modules architecture with sub-brands including CHAMP by BC (boys athletic wear), BC Basics (essential apparel), and BC Mens, complemented by seasonal collections (Golf, Baseball, Patriotic, Fiesta) and officially licensed collegiate (NCAA College Vault) and professional (NFL, Kentucky Derby) product lines. The company positions itself as the leader in officially licensed gameday fashion with hundreds of products across dozens of teams.

Differentiator

Problem solved

Functional benefit

Brands

• CHAMP by BC: First ever boys collection featuring youth apparel including hoodies, performance tees, shorts, and hats for boys and young children.

Products and services

• BC Caftans & Dresses Signature kaftan dresses featuring intricate embroidery, lace detailing, and vibrant floral patterns, plus sophisticated dresses including bib dresses, sundresses, and cocktail dresses in various seasonal patterns. Priced $145-$450. Designed for women seeking resort, vacation, gameday, and special-occasion wear.
• Headbands & Hair Accessories Hair accessories including rhinestone headbands, ribbon bow headbands, embroidered headbands, crystal-encrusted styles, and Child Size Headbands for gameday and everyday wear. Priced $35-$95. For women and children seeking team pride and fashion styling.
• Gameday Rhinestones & Licensed Sports Accessories Officially licensed NCAA and NFL gameday accessories featuring rhinestone headbands, statement earrings, and sparkle t-shirts representing collegiate and professional sports teams. Includes coverage for all 32 NFL teams and 50+ NCAA institutions. Sold to fans seeking officially licensed team apparel.
• Earrings Fashion earrings including stud earrings, drop earrings, statement earrings, and rhinestone styles in various designs and colors. Priced $20-$75. Sold to women seeking fashion-forward jewelry.
• Sweatshirts & Sweatshirt Sets Cozy athleisure apparel including sparkle sweatshirts, embroidered styles, and matching sweat sets for gameday and casual wear. Priced $70-$285. For women seeking team pride and casual loungewear.
• Necklaces & Bracelets Jewelry collection including pearl pendant necklaces, beaded bracelets, charm necklaces, and statement pieces. Priced $35-$145. For women seeking fashion jewelry including bridal and team-themed styles.
• Sunglasses BC-branded square sunglasses with polarized lenses in various frame colors including white, tortoise, and black. Priced $50-$65. For women seeking branded sunglasses.
• Boots Boots priced up to $900, including cowgirl and western-inspired styles consistent with the brand's Texas heritage. For women seeking fashion footwear.
• CHAMP by BC Sub-brand of Brianna Cannon featuring youth athletic apparel and accessories including hoodies, performance tees, shorts, and hats for boys and young children.
• BC Men's Men's apparel and accessories featuring sparkly gameday t-shirts and BC-branded men's wear.
• Golf Collection Golf-themed apparel and accessories including gingham-trimmed skorts, caddie dresses, sparkle tees, and matching headbands. For women seeking on-course and country club fashion.
• Baseball & Softball Collection Baseball and softball-themed accessories and apparel featuring rhinestone jerseys, headbands, earrings, and team-colored pieces for fans and players.
• Patriotic Collection Americana-themed collection featuring red, white, and blue designs, flag-inspired patterns, and patriotic sparkle apparel.
• Fiesta Collection Mexican-inspired celebration collection featuring papel picado patterns, bold colorful designs, and festive accessories for Cinco de Mayo and summer celebrations.
• Kentucky Derby Collection Officially licensed Kentucky Derby collection featuring Derby-themed sweatshirts, headbands, earrings, and accessories including Run for the Roses designs; also a Laura Ashley collaboration for Kentucky Oaks.
• NFL Licensed Products Officially licensed NFL hair accessories and apparel for all 32 NFL teams featuring team-colored headbands, earrings, and gameday apparel.
• College Vault Collection NCAA vintage and retired trademark collection featuring small-batch production of rope headbands, stud earrings, and charm necklaces for participating universities including Alabama, Arkansas, Auburn, LSU, Texas, Texas A&M, Oklahoma, and others.
• Bridal Collection Bridal and wedding-themed accessories including velvet ribbon bow headbands, pearl drop earrings, crystal headbands, and bridal jewelry. For brides and wedding guests.
• Texas Collection Texas-themed accessories featuring state pride designs, cowgirl boot earrings, Dallas Skyline sweatshirts, and Lone Star-inspired jewelry.
• Mommy & Me Collection Matching mother-daughter headbands designed in child and adult sizes for coordinated family styling.
• BC Basics Essential everyday apparel and basics including scuba tops, skirts, and skorts in coordinated colorways.
• Wholesale Program Wholesale purchasing option for retailers interested in stocking Brianna Cannon products for in-store resale. Targets mid-market specialty boutiques and gameday retailers.
• Whataburger Collection Whataburger-themed branded apparel and accessories collection.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NFLcoreStrategic or Co-development PartnerOfficially licensed NFL partner producing hair accessories, headbands, and officially licensed products for all 32 NFL teams including team-specific logos and branding.
• Kentucky DerbycoreStrategic or Co-development PartnerOfficially licensed Kentucky Derby partner commemorating the 150th running of the Derby. Limited edition pieces produced for the event including sweatshirts, headbands, earrings, and Kentucky Derby merchandise.
• College Vault ProgramcoreStrategic or Co-development PartnerPartnership with participating universities to utilize vintage and retired trademarks. Products produced in small batches featuring vintage logos for select colleges including Alabama, Arkansas, Auburn, LSU, Texas, Texas A&M, Oklahoma, and others.
• Laura AshleyminorStrategic or Co-development PartnerLicensed collaboration with Laura Ashley for Kentucky Oaks 152nd anniversary collection featuring floral dress designs and ruffle t-shirts.
• Savannah Bananas & Party AnimalsminorStrategic or Co-development PartnerLicensed partnership for Banana Ball accessories featuring officially licensed products for Savannah Bananas and Party Animals teams.
• BC x Stylin BrunetteminorStrategic or Co-development PartnerInfluencer/creator collaboration for exclusive capsule collection.
• BC x Claudia LisottaminorStrategic or Co-development PartnerCollaboration with Claudia Lisotta for pink patent leather Mary Jane shoes with pink satin bow.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue 84: Licensed collegiate apparel and accessories brand with deep NCAA team coverage and a vintage/Vault-style program, closely comparable to Brianna Cannon's College Vault and gameday assortment.
• Colosseum Athletics: Licensed collegiate apparel and women's gameday fashion manufacturer and brand, with comparable officially licensed NCAA product lines and similar target customer.
• The Southern Logo: Collegiate and fan apparel/accessories retailer with strong Southern and SEC team focus, comparable in licensed NCAA assortment and target demographic.
• Pink Lily: Boutique-style D2C women's fashion brand with strong social-media-driven demand and a focus on trend-led apparel, comparable in channel mix, GTM, and customer demographic to Brianna Cannon.
• Gameday Couture: Direct competitor in the licensed gameday rhinestone and sparkle accessories/apparel space, targeting the same female sports-fan customer with officially licensed collegiate and NFL products.
• Preppy Pineapple: D2C women's fashion brand specializing in monogrammed and collegiate-themed apparel and accessories, overlapping with BC's gameday and collegiate customer base.

Broad incumbents

• Fanatics: Largest licensed sports merchandise retailer globally; competes in the same NFL/NCAA licensed apparel space as Brianna Cannon but at vastly greater scale and channel breadth.
• Draper James: Southern lifestyle apparel and accessories brand with flagship retail and D2C channels; comparable in founder-led brand identity, regional (Tennessee) roots, and women's apparel focus.
• Lily Pulitzer: Established Southern/resort women's apparel brand with strong collegiate crossover and licensed institutional partnerships; comparable in pattern-driven, occasion-focused women's apparel and premium DTC positioning.

Emerging players

• Marley Lilly: Southern lifestyle and monogrammed women's apparel brand with overlapping customer demographic and D2C Shopify-driven GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/briannacannonofficial
• Instagraminstagram.com/briannacannonofficial
• Pinterestpinterest.com/briannacannonofficial
• TikToktiktok.com/@briannacannonofficial
• LinkedInlinkedin.com/company/brianna-cannon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brianna Cannon