Wallis Motor

What Wallis Motor does

Wallis Motor is a privately held BMW franchise dealer operating under the BMW AutoWallis brand in Budapest, Hungary. The company operates two physical dealerships: BMW AutoWallis Pest (Hungária krt.) and BMW AutoWallis Duna (Könyves Kálmán körút), with the Duna location housing Hungary's only BMW M Salon — a 200+ m2 dedicated performance vehicle showroom featuring five display areas, M Lifestyle retail, and a custom M delivery facility. The core business spans new BMW vehicle sales, certified pre-owned (Premium Selection) sales, authorized service and body/paint repair, original BMW accessories and M Performance Parts, and roadside assistance. Service-side revenue is diversified through multi-year prepaid subscription packages including Service Inclusive (3-6 year maintenance), Service Inclusive Plus (including brake and clutch replacement), Repair Inclusive (extended warranty up to 5 years/200,000 km), and a BMW Service 4+ program offering 25%+ discounts for vehicles older than 4 years. The dealer operates within BMW's digital ecosystem (My BMW App, ConnectedDrive, BMW Pay) and offers manufacturer-provided proactive care and battery health monitoring services. Customer acquisition relies on physical showrooms, online appointment and test drive booking, the official BMW configurator, a monthly newsletter, and a brand ambassador program featuring motorsport, gastronomy, and mobility-tech personalities.

Name

Wallis Motor

Legal name

Wallis Motor

Website

https://bmw-wallis.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wallis Motor operates as BMW AutoWallis, an authorized BMW dealer in Budapest, Hungary with two locations including the country's only BMW M Salon. It sells new and certified pre-owned BMW vehicles, parts, accessories, and provides authorized service, prepaid maintenance packages, and roadside assistance to retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new BMW vehicles including standard models and BMW M performance vehicles through authorized dealership locations.
2. Service and Maintenance: Authorized BMW service including scheduled maintenance, repairs, and proaktív gondoskodás (proactive care) services using original BMW parts.
3. Service Inclusive Packages: Prepaid service packages covering maintenance for 3-6 years with various mileage options. One-time fixed payment covering vehicle inspection, engine oil service, micro filter, fuel filter, air filter, spark plug service, and brake fluid service.
4. Repair Inclusive: Extended warranty coverage up to 5 years and 200,000 km, covering repair costs after the legally required warranty expires.
5. Original BMW Accessories: Sales of genuine BMW accessories including wheels, tires, roof boxes, bike carriers, car care products, M Performance parts, and BMW Individual items.
6. Premium Selection (Used Cars): Certified pre-owned BMW vehicles sales through dedicated Premium Selection sections at both locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Wallis Motor operates as an authorized BMW dealership (BMW AutoWallis) in Budapest, Hungary through two physical locations: BMW AutoWallis Pest and BMW AutoWallis Duna, the latter housing Hungary's only BMW M Salon. The company sells new BMW vehicles and certified pre-owned BMWs under its Premium Selection program, provides authorized maintenance and repair using original BMW parts, and offers prepaid multi-year service packages (Service Inclusive, Service Inclusive Plus, Repair Inclusive), discounted Service 4+ for older vehicles, BMW Original Accessories and M Performance Parts, BMW-certified body and paint services, and 24/7 BMW Roadside Assistance.

Product overview

Wallis Motor operates as an authorized BMW dealership (BMW AutoWallis) in Budapest, Hungary, offering a comprehensive portfolio of automotive sales and service products. The core offerings include new and certified pre-owned (Premium Selection) BMW vehicle sales, with two dealership locations: BMW AutoWallis Pest and BMW AutoWallis Duna. The service ecosystem centers on BMW Service programs including Service Inclusive and Service Inclusive Plus (prepaid maintenance packages), Repair Inclusive (extended warranty), and Service 4+ (discounted service for vehicles over 4 years). Digital add-on services include BMW Proaktív gondoskodás (proactive care), BMW Battery Health monitoring, and BMW Pay digital payment. The BMW AutoWallis Duna location houses Hungary's largest BMW M Salon with dedicated M model displays, M Lifestyle products, and BMW M Performance Parts accessories. Additional product lines include original BMW accessories (roof boxes, bike racks, tire packages), original BMW wheels and tires with tire insurance, and body/paint repair services. The company also offers roadside assistance, test drive booking, and an online service appointment system.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicle Sales Authorized sale of new BMW vehicles, including standard models and BMW M performance vehicles, through the dealership's two Budapest locations with test drives, configuration services, and direct sales support.
• Premium Selection (Certified Pre-owned BMW) Certified pre-owned BMW vehicle sales program offering quality-assured used BMW automobiles at both BMW AutoWallis Pest and BMW AutoWallis Duna locations.
• BMW Service (Authorized Maintenance and Repair) Authorized BMW dealership service offering personalized maintenance, repairs, and servicing using original BMW parts at both Budapest locations.
• BMW Service Inclusive Prepaid multi-year maintenance package covering vehicle inspection, engine oil service, micro filter, fuel filter, air filter, spark plug service, and brake fluid service with duration options of 3-6 years and various mileage tiers.
• BMW Service Inclusive Plus Extended prepaid maintenance package that includes all Service Inclusive coverage plus replacement of front and rear brake pads and discs, clutch replacement, and wiper blades using original BMW parts.
• BMW Repair Inclusive Extended warranty program that extends BMW warranty coverage up to five years or 200,000 km, covering repair costs after the legally required warranty expires, using original BMW parts.
• BMW Service 4+ Discounted service program for BMW vehicles older than four years, offering at least 25% discount on maintenance operations from oil changes to brake fluid replacements using original BMW parts.
• BMW Roadside Assistance (BMW Országúti segélyszolgálat) 24/7 emergency roadside assistance and accident management service providing immediate phone support, dispatch of BMW service vehicles or partners, free towing, car rental, BMW Teleservice, and additional taxi and accommodation services for customers who service regularly at the dealership.
• BMW Body and Paint Services BMW-certified body and paint workshop services for scratch repairs, windshield repairs, accident damage restoration, and cosmetic repairs using original BMW parts.
• BMW Original Accessories Genuine BMW accessories including roof boxes, bike racks, cargo organizers, pet accessories, phone holders, charging cables, BMW Wallbox, and BMW Advanced Car Eye cameras.
• BMW M Performance Parts High-performance accessories including carbon fiber components, lightweight wheels, aerodynamic splitters, rear spoilers, and M Performance exhausts designed to enhance the dynamics and personalization of BMW vehicles.
• BMW Original Wheels and Tires Star-marked BMW tires and complete wheel sets for summer and winter, including tire insurance coverage (100% first year, 75% second year, 50% third year), pressure monitoring sensors, and tire storage services.
• BMW AutoWallis Duna BMW M Salon Hungary's only BMW M Salon, featuring over 200 m2 dedicated to BMW M models with five display areas, an M Lifestyle shop, historical wall with M oldtimer displays, dedicated M sales office, and a custom M delivery room.

Quantifiable outcome

• 25% minimum discount for vehicles over 4 years old through Service 4+ program

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asbury Automotive Group: US franchised automotive retailer with strong luxury and import brand mix. Comparable business model combining new and used vehicle sales with high-margin service and parts operations.
• Group 1 Automotive: US and UK franchised automotive retailer with significant premium and luxury franchise exposure. Comparable in operating franchised new-vehicle dealerships with substantial service and parts operations.
• Hendrick Automotive Group: Large US private automotive dealership group with strong premium and luxury brand exposure. Comparable business model as a multi-franchise retailer offering new, certified pre-owned, service, and parts.
• Inchcape plc: Global premium automotive distributor and retailer. Comparable as a multi-brand premium vehicle retailer with distributed service operations, similar business model of authorized sales plus aftersales, scaled across multiple markets.
• Pendragon plc: UK-based automotive retailer operating franchised dealerships including premium brands. Directly comparable as a multi-location franchised dealer group with both new-vehicle sales and aftersales service revenue mix.
• Lookers plc: UK franchised car retailer operating across multiple brands including premium marques. Comparable as a multi-location dealer with parallel new-car, used-car (approved/premium), and aftersales service operations.
• Sonic Automotive: US-based franchised automotive retailer with significant luxury and import brand representation. Comparable in operating franchised dealerships with associated service, parts, and F&I revenue streams.

Others

• BMW Group: OEM and franchisor of the BMW and M brands that Wallis Motor represents. Highly relevant as the counterparty that defines Wallis Motor's product, digital ecosystem, service standards, and franchise economics.

Broad incumbents

• AutoWallis Group: Hungarian-listed automotive retail and distribution group operating multiple brand dealerships across several countries. Directly comparable as the parent/affiliated entity operating Wallis Motor and other franchise dealerships in Hungary and CEE.
• Lithia Motors: One of the largest US franchised automotive retailers. Comparable as a scaled dealer group with similar revenue streams (new, used, service, parts, F&I) and growing digital retail capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wallis-motor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallis Motor