What 24 ORE System does

24 ORE System is the advertising concessionaire (concessionaria pubblicità) of Gruppo Il Sole 24 ORE, an Italian multimedia publishing conglomerate whose parent, Il Sole 24 ORE S.p.A., is publicly listed in Italy and traces its origins to the 1865 founding of Il Sole 24 Ore newspaper. The company sells advertising space and integrated cross-media solutions across the Group's portfolio of owned properties — Il Sole 24 Ore newspaper, ilsole24ore.com, Radio 24, IlSole24OreTV, Radiocor, 24 ORE Eventi and 24 ORE Cultura/Mudec — as well as through a curated network of third-party publishers in Italy and abroad. Headquartered in Milan (Viale Sarca 223) with an international sales office in London (Bracken House), it serves enterprise advertisers seeking to reach Italian business professionals, executives, decision-makers and premium consumer audiences, and explicitly targets B2B advertisers, premium/luxury brands, financial services and large corporate enterprises.

The underlying technology is a multimedia advertising platform that integrates print, digital, radio, TV, events and cultural properties into cross-media campaign planning, with proprietary differentiation centered on interoperability across formats. Key capabilities include the Brand Connect service, which produces customized branded content (podcasts, videos, sponsored editorial projects, special events), a multilingual digital hub architecture (deployed for the 24 ORE NextMed Mediterranean platform in Italian, English and Arabic), and a portfolio that reaches more than 10 million unique users with only 9% audience overlap between properties. The Group has also expanded its video distribution to digital terrestrial channel 63 and FAST/CTV platforms, and added specialist units such as Lab24 (data journalism) and 24Ore Salute (health vertical).

The business model rests on two revenue streams: advertising sales — fees charged to advertisers for placements across owned and third-party media properties — and Brand Connect professional services, which monetize creative and branded-content production. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and enterprise-oriented, with dedicated account management for Italian advertisers and an international sales function (headed by the International Sales Director in London) for global clients; distribution is further extended through a third-party publisher network spanning France, Spain, Japan, Russia, the Netherlands, Denmark, Norway and the United States.

Name

24 ORE System

Legal name

Il Sole 24 ORE S.p.A.

Website

https://24oresystem.ilsole24ore.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

24 ORE System is the advertising concessionaire of Italy's Gruppo Il Sole 24 ORE, selling advertising and integrated cross-media campaigns across print, digital, radio, TV, events, and cultural properties to enterprise advertisers in Italy and internationally.

Ownership category

akta.pro rank

Product category

Advertising Sales and Media Concessionaire Services

NAICS

Media Buying Agencies (541830)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Multimedia advertising sales
• Advertising concessionaire
• Branded content production
• Business media advertising
• Integrated media sales

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Advertising Sales: Revenue generated from selling advertising space across the multimedia platform including print, digital, radio, TV and events. Fees charged to advertisers for reaching the audience of Il Sole 24 Ore Group properties and third-party publisher network.
2. Brand Connect Services: Customized communication and branded content services including advertising content creation, sponsored editorial projects, podcasts, videos, and special events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

24 ORE System sells advertising inventory and branded content across the multimedia portfolio of Gruppo Il Sole 24 ORE, spanning print, digital, radio, television, and live events. As the group's advertising concessionaire, it commercializes audience reach targeting Italian business and professional decision-makers, and produces customized branded editorial through its Brand Connect service for advertisers seeking integrated storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Connect: Tailor-made communication service offering creativity, content and listening for cross-media solutions
• HTSI
• 24 ORE Eventi
• 24 ORE Cultura
• Mudec
• Lab24
• Radiocor
• 24 Hours
• IlSole24OreTv

Products and services

• Multimedia Advertising Sales

Quantifiable outcome

• 698,000 daily newspaper readers (Audicom 2026), growing 4.5% while market declined 6.4%
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Japanese Newspaper PartnershipminorStrategic or Co-development Partner · 1 January 2024Partnership with a Japanese newspaper for collaborative projects and information exchange.
• Financial TimescoreStrategic or Co-development Partner · 1 January 2024Three-year agreement renewal for production of physical and digital events of international significance from Italy.
• Financial Times International GroupcoreStrategic or Co-development Partner · 1 January 2014HTSI (How To Spend It) was founded in 2014 through collaboration between Financial Times International Group and Il Sole 24 ORE, bringing the local version of the renowned English luxury magazine to Italy.
• Politecnico di MilanocoreStrategic or Co-development PartnerPartnership with Politecnico di Milano for Lab24 project analyzing environmental impact of data centers in Italy, focusing on water consumption, land use, and energy demand.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GEDI Gruppo Editoriale: Italian publishing group behind La Repubblica, La Stampa, and Il Secolo XIX, with its own advertising sales operations targeting premium news readers in Italy—same business model and customer overlap as 24 ORE System's newspaper-led advertising offering.
• Manzoni (A. Manzoni & C.): Major Italian advertising sales house and concessionaire representing premium publishers (including Il Messaggero, Il Mattino, ADN Kronos news agency) and digital properties—directly comparable Italian advertising concessionaire with cross-media sales capabilities.
• Monrif Group: Italian media group publishing Quotidiano Nazionale, Il Resto del Carlino, La Nazione, and Il Giorno with integrated advertising sales—similar premium Italian newspaper advertising model and customer profile as 24 ORE System.
• Condé Nast Italia: Italian edition of Condé Nast (Vogue Italia, GQ Italia, Vanity Fair Italia, Wired Italia)—premium magazine publisher selling advertising against affluent Italian and international audiences, a closely adjacent advertising sales model.
• Cairo Communication: Italian media and advertising group (Corriere della Sera Sport, F, La7 TV, Buongiorno) operating integrated advertising and content operations across print, broadcast, and digital—comparable multimedia advertising sales house with overlapping Italian advertiser base.
• RCS MediaGroup: Leading Italian multimedia publishing group (Corriere della Sera, Gazzetta dello Sport, Milano Finanza) operating an advertising concessionaire (RCS Media Advertising) selling cross-media ad space across premium Italian business, news, and sports audiences—directly comparable to 24 ORE System.
• Hearst Italia: Italian publishing arm of Hearst (Cosmopolitan, Esquire, Elle, Marie Claire) selling premium magazine and digital advertising to Italian consumers—directly overlaps with 24 ORE System's HTSI luxury and lifestyle magazine advertising inventory.

Broad incumbents

• Rai Pubblicità: State broadcaster RAI's advertising sales arm selling commercials across Italy's largest broadcast and digital AV inventory—overlaps with 24 ORE System's TV and digital video advertising proposition (e.g., IlSole24OreTV) but operates at much larger scale across broader audience.
• MFE - Advertising (Mediaset): Advertising sales arm of MFE (formerly Mediaset), Italy's largest commercial broadcaster, operating across broadcast TV, web, and connected TV—competes with 24 ORE System for video and digital ad budgets in the Italian market.
• Sky Media Italia: Advertising sales arm of Sky Italia selling premium video ad inventory across pay-TV and digital—competes with 24 ORE System's IlSole24OreTV and FAST channel offerings for video advertising budgets from Italian advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/24oresystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 ORE System