Chromata Retail
Chromata Retail is an Oakland-based retail-focused commercial real estate brokerage founded in 2022, serving Bay Area retail tenants, restaurants, fitness operators, and institutional landlords with tenant representation, landlord representation, and investment sales.
- Company typePrivate
- Founded-
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Chromata Retail does
Chromata Retail is an Oakland, California-based commercial real estate brokerage founded in 2022 that focuses exclusively on retail real estate services across the San Francisco Bay Area. The firm provides tenant representation, landlord representation, retail property listings, investment sales, and office leasing to retail and lifestyle tenants, institutional landlords, and homebuilders. Its five-broker team covers ground-floor retail in mixed-use developments, urban infill retail, street-front retail, and shopping center leasing across submarkets including Oakland, Berkeley, San Francisco, San Jose, Walnut Creek, and Mountain View.
The firm operates on a traditional commission-based brokerage model, earning fees tied to completed lease and sale transactions. Chromata reports a tenant book of more than 100 brands concentrated in restaurants, fitness, and specialty retail, and maintains developer-side mandates with institutional clients such as Alliance Residential, CIM Group, Lennar, Grosvenor, Carmel Partners, Mill Creek Residential, Thor Equities, Panoramic Interests, American Campus Communities, and the City of Berkeley. There is no proprietary technology platform, no data product, no external funding, and no AI tooling disclosed; the business is a relationship-driven, human-capital CRE brokerage.
Revenue economics are entirely transaction-based and indexed to broker productivity, with landlord representation and tenant representation deals across new-construction mixed-use projects serving as the primary deal pipeline. Service-line expansion into office leasing and investment sales has broadened the per-relationship wallet share and provides optionality on higher-fee for-sale transactions alongside the historical lease-driven revenue base.
Chromata Retail firmographics
Firmographics- Name
- Chromata Retail
- Legal name
- Chromata Real Estate
- Website
- https://chromatare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chromata Retail is an Oakland-based retail-focused commercial real estate brokerage founded in 2022, serving Bay Area retail tenants, restaurants, fitness operators, and institutional landlords with tenant representation, landlord representation, and investment sales.
- Ownership category
- akta.pro rank
Where Chromata Retail is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chromata Retail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Real Estate Brokerage: The company generates revenue through commission-based fees on completed commercial real estate lease transactions. As a retail-focused commercial real estate brokerage, they represent both landlords (earning listing commissions) and tenants (earning tenant representation commissions) in lease transactions for retail spaces in the Bay Area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based commercial real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Chromata Retail product offering
Product offeringCore offering
Chromata Retail is a commercial real estate brokerage based in Oakland, California that specializes exclusively in retail properties across the Bay Area. The firm facilitates transactions between retail property owners and prospective tenants, providing tenant representation, landlord representation, and retail investment property brokerage services. Its offerings include a property listings website that surfaces available retail spaces and full-service support from site selection through lease negotiation.
Product overview
Chromata Real Estate is an Oakland-based commercial real estate brokerage focused exclusively on retail properties. The company operates a property listings platform that showcases available retail, restaurant, and cafe spaces across multiple Bay Area cities. Core services include tenant representation (helping businesses find and lease retail spaces), landlord representation (assisting property owners in leasing their retail spaces), and retail investment property sales. The company also offers office space leasing as an add-on service. The platform functions as a marketplace connecting landlords with prospective tenants, with services spanning property search assistance, tours, negotiations, tenant improvements, and permitting.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Property Leasing Services End-to-end leasing support for retail properties across the Bay Area, matching retail landlords and tenants and negotiating lease terms.
- Tenant Representation Site selection and lease negotiation support for retail tenants seeking space in the Bay Area.
- Landlord Representation Marketing, tenant sourcing, and lease negotiation on behalf of retail property owners in the Bay Area.
- Retail Investment Property Brokerage Brokerage services for the sale and acquisition of retail investment properties in the Bay Area.
- Property Listings Website Online listings platform displaying available retail properties handled by the brokerage, accessible to prospective tenants and buyers.
Companies that use Chromata Retail
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Chromata Retail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chromata Retail partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Alliance ResidentialcoreMajor multifamily residential developer and operator. Partner in multiple mixed-use developments featuring ground floor retail spaces represented by Chromata.
- American Campus CommunitiescoreNational student housing developer with properties near UC Berkeley. Partner in student housing developments with retail components.
- Lennar CorpcoreMajor national homebuilder with Bay Area mixed-use developments featuring ground floor retail spaces.
- Grosvenor Property AmericascoreInternational property company with Bay Area developments featuring retail spaces.
- Carmel PartnerscoreMultifamily development and investment firm with mixed-use projects in the Bay Area.
- Panoramic InterestscoreBay Area-focused real estate developer with multiple Oakland developments featuring retail spaces.
- Thor EquitiesminorCommercial real estate investment company with retail properties in the Oakland market.
- Mill Creek ResidentialcoreMultifamily developer with Bay Area mixed-use developments featuring ground floor retail.
- City of BerkeleyminorCity government entity that owns properties and approvals for retail developments in Berkeley.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Chromata Retail competitors and assessment
Company assessmentBroad incumbents
- Avison Young: Global commercial real estate services firm offering tenant representation, landlord leasing, and investment sales across all major asset types including retail, competing for the same Bay Area mandates as Chromata.
- Cushman & Wakefield: Global commercial real estate services firm with strong retail leasing practice, providing comprehensive brokerage services to landlords and tenants in major U.S. markets including the Bay Area.
- CBRE Group: Largest global commercial real estate services firm with full-service retail leasing and capital markets capabilities, competing against Chromata for large institutional landlord mandates.
- JLL (Jones Lang LaSalle): Global CRE services firm with dedicated retail brokerage and capital markets teams serving institutional landlords and major retail tenants, a broad incumbent competing across the Bay Area.
- Marcus & Millichap: Major national commercial real estate investment sales and brokerage firm with a sizable retail division offering tenant and landlord representation, the dominant scaled incumbent in retail CRE services.
- Newmark Group: Full-service commercial real estate advisory firm with a retail leasing practice competing for tenant and landlord representation mandates in major metropolitan markets.
- Phillips Edison & Company: Large publicly traded REIT and operator of grocery-anchored shopping centers, a major counterparty and indirect competitor in retail CRE services at much greater scale than Chromata.
Direct peers
- Retail Specialists: Boutique retail-only commercial real estate firm providing tenant and landlord representation across multiple U.S. markets, structurally similar to Chromata's specialized retail brokerage focus.
- TWT Realty: Retail-focused commercial real estate services firm offering tenant representation, landlord leasing, and investment sales, directly aligned with Chromata's service offerings.
- SRS Real Estate Partners: National commercial real estate brokerage exclusively focused on retail services including tenant representation, landlord representation, and investment sales, directly comparable to Chromata's retail-only brokerage model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Chromata Retail social profiles
Digital presenceChromata Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chromata Retail leadership team
Management profileNumber of profiles
Chromata Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chromata Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chromata Retail
What does Chromata Retail do?
Chromata Retail is a commercial real estate brokerage based in Oakland, California that specializes exclusively in retail properties across the Bay Area. The firm facilitates transactions between retail property owners and prospective tenants, providing tenant representation, landlord representation, and retail investment property brokerage services. Its offerings include a property listings website that surfaces available retail spaces and full-service support from site selection through lease negotiation.
Is Chromata Retail a public or private company?
Chromata Retail is a private company. It is classified as unknown and is currently operating.
When was Chromata Retail founded?
Chromata Retail was founded in -1. It employs 1 to 10 people.
Where is Chromata Retail based?
Chromata Retail is headquartered in Oakland, United States, in the North America region.
How does Chromata Retail make money?
One revenue line is on record: commercial Real Estate Brokerage.
Who are Chromata Retail's main competitors?
Broad incumbents on record are Avison Young, Cushman & Wakefield, CBRE Group, JLL (Jones Lang LaSalle), Marcus & Millichap, Newmark Group and Phillips Edison & Company. Direct peers are Retail Specialists, TWT Realty and SRS Real Estate Partners.
Does Chromata Retail have an API?
No public API is recorded for Chromata Retail.