AutoNation Mazda Roseville

What AutoNation Mazda Roseville does

AutoNation Mazda Roseville is a single-point Mazda franchise dealership located in Roseville, California, operating as a wholly-owned subsidiary of AutoNation, Inc. (NYSE: AN), a publicly traded U.S. automotive retailer founded in 1996. The franchise retails new, used, certified pre-owned, and electric/hybrid Mazda vehicles and complements the parent platform's portfolio of 30+ vehicle brands accessible through AutoNation.com. The store participates in AutoNation's integrated services ecosystem, which includes AutoNation Finance (with soft-pull pre-qualification), AutoComplete (an insurance comparison marketplace spanning 20+ providers), vehicle protection plans, parts and accessories (via AutoNationParts.com across 60+ brands), and AutoNation Mobile Service for on-location maintenance and repairs. Fleet services are offered as a secondary commercial channel, though individual consumers remain the primary segment.

Revenue is generated through six streams: vehicle sales (front-end gross), finance and lending (F&I back-end), service and maintenance, parts and accessories, subscription-style vehicle protection plans, and managed fleet services. Pricing is unit-based across three vehicle tiers (under $15K, $15K-$30K, $30K+) with subscription-style financing tiers under $300, $300-$450, and $450+ monthly payments, plus hybrid micro leases on 6- and 12-month terms in California and South Florida. GTM is direct-to-consumer via physical showroom plus e-commerce, supported by content marketing (vehicle research guides, EV guides), organic social (Facebook, Instagram, X, YouTube), and SEO. Reported franchise-level headcount is 5, which appears inconsistent with a full-service operation and represents a material data gap for this analysis.

Name

AutoNation Mazda Roseville

Legal name

AutoNation, Inc.

Website

https://autonationmazdaroseville.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoNation Mazda Roseville is a Mazda franchise dealership in Roseville, California, wholly owned by AutoNation, Inc. (NYSE: AN). It retails new, used, CPO, and electric Mazda vehicles and offers integrated financing, insurance, service, parts, and mobile repair through the parent platform.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, used, and certified pre-owned vehicles across multiple brands including Mazda. Revenue generated from the difference between purchase price and dealer cost.
2. Finance and Lending: Vehicle financing services including loan origination and financing partnerships. Customers can get pre-qualified with zero impact on their credit score.
3. Service and Maintenance: Vehicle maintenance and repair services including oil changes, battery and brake replacements. Offered both in-dealership and through mobile service units.
4. Parts and Accessories: Sale of genuine manufacturer and aftermarket parts and accessories across 60+ brands. Online parts ordering available through AutoNationParts.com.
5. Vehicle Protection Plans: Extended warranty and vehicle protection plans sold to customers.
6. Fleet Services: Integrated fleet management solutions for commercial customers needing multiple vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AutoNation Mazda Roseville is a brand-specific automotive dealership selling new, used, and certified pre-owned Mazda vehicles to individual consumers. The dealership is part of the AutoNation, Inc. retail network and offers an integrated services ecosystem including vehicle financing, insurance comparison, vehicle protection plans, in-dealership and mobile service and maintenance, parts and accessories, and trade-in/appraisal services.

Product overview

AutoNation Mazda Roseville operates as a multi-brand automotive dealership platform offering new, used, certified pre-owned, and electric vehicles across 35+ vehicle brands including Mazda. The core product portfolio centers on vehicle sales (new, used, electric, certified) complemented by an integrated services ecosystem including financing, insurance comparison (AutoComplete), vehicle protection plans, service/maintenance, parts/accessories, fleet management, and mobile service. The platform also provides vehicle research tools and micro-lease options for flexible ownership models. The business model combines physical dealership operations with digital commerce capabilities enabling customers to shop, finance, insure, service, and trade vehicles through a unified experience.

Differentiator

Problem solved

Functional benefit

Brands

• AutoComplete: Insurance shopping comparison service that compares 20 top insurers.
• AutoNation Mobile Service
• AutoNation Finance
• AutoNation Parts

Products and services

• New Cars Sale of brand-new vehicles across multiple manufacturers including Mazda and other major brands.
• Used Cars Pre-owned vehicles including certified pre-owned (CPO) options with verified quality standards.
• Electric Cars Electric and hybrid vehicle offerings including new and used electric vehicles.
• Certified Cars Manufacturer-certified pre-owned vehicles meeting specific quality and inspection standards.
• AutoNation Financing Vehicle financing and loan services including pre-qualification with zero impact on credit score.
• Vehicle Protection Plans Extended warranty and vehicle protection coverage plans for purchased vehicles.
• AutoComplete Insurance Insurance shopping comparison service that compares 20 top insurers to find the best rate for customers.
• Vehicle Service and Maintenance Vehicle maintenance and repair services including oil changes, battery and brake replacements, performed by certified technicians.
• AutoNation Mobile Service On-location vehicle maintenance and repair service that brings vehicle services straight to the customer.
• Collision Center Collision repair and bodywork services for vehicles requiring body damage repair.
• AutoNation Parts

Quantifiable outcome

• 15% off parts and accessories with code GETPARTS

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AutoComplete Insurance Partners (20+ insurers)coreGTM or Marketing PartnerAutoComplete is an insurance shopping marketplace that compares rates from 20 top insurers. This partnership allows AutoNation to offer customers bundled insurance options when purchasing vehicles, creating a one-stop-shop experience for car buyers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AutoNation
• YouTubeyoutube.com/user/autonation
• Facebookfacebook.com/autonation
• Instagraminstagram.com/autonation
• LinkedInlinkedin.com/company/autonation-mazda-roseville

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoNation Mazda Roseville