Aceba-Associacao dos Consumidores do EST da Bahia

What Aceba-Associacao dos Consumidores do EST da Bahia does

ACEBA (Associação de Defesa dos Direitos dos Consumidores do Estado da Bahia) is a Brazilian civil non-profit association founded on March 15, 2000, in Salvador, Bahia, that provides free consumer-rights consulting and legal assistance to individual consumers across the state of Bahia. The organization orients approximately 40 people daily and has cumulatively assisted more than 1,300 consumers over its 25+ year history, with over 1,000 cases specifically involving negative credit listings, abusive interest rates, and abusive contract clauses. Its core services include contract clause review (Revisão de Cláusulas Contratuais), dispute mediation with suppliers, and—in some cases—public civil actions filed on behalf of consumers statewide.

The technical stack is intentionally minimal: a Wix-hosted website (aceba.org.br), a WhatsApp consulting channel (+55 71 9313-8261), a Facebook page, and standard email at [email protected]. There is no proprietary platform, no app, no API, and no disclosed AI capabilities; the service delivery model is human-advisor-driven, with staff of 4-5 people including President Nivaldo Cruz and consultants Diego Macedo (also serving as DPO under LGPD), Lucas Cruz, and Rosilene Pires. ACEBA is formally differentiated from the government consumer-protection agency Procon and explicitly positions itself as an independent, non-partisan civil association (CNPJ 03.806.670/0001-98).

The business model is non-commercial: services are free to end-users, with revenue mechanics described as subscription/recurring in nature (likely membership dues or organizational grants), though no revenue figures are disclosed. The go-to-market is direct-to-consumer, combining walk-in consultations at the Rio Vermelho headquarters, WhatsApp-based remote intake, and educational blog content on consumer rights. ACEBA has no disclosed funding rounds, no external investors, no parent company, no subsidiaries, and no commercial partnerships, operating as an independent non-governmental organization.

Name

Aceba-Associacao dos Consumidores do EST da Bahia

Legal name

Associação de Defesa dos Direitos dos Consumidores do Estado da Bahia

Website

https://aceba.org.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ACEBA is a Salvador-based Brazilian civil non-profit, founded in 2000, that provides free consumer-rights consulting, contract review, and legal assistance to individual consumers across the state of Bahia via WhatsApp and in-person channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Association Services: As a civil non-profit association (entidade civil sem fins lucrativos), ACEBA provides free consumer orientation and consultation services. Revenue model appears to be based on membership fees or organizational funding rather than direct service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ACEBA is a non-profit civil association that provides free consumer rights guidance and consultation services to residents of Bahia, Brazil. Its core offerings include consumer rights orientation, contract clause review (Revisão de Cláusulas Contratuais), dispute mediation with suppliers, and legal intervention through public civil actions to defend consumer interests. Services are delivered through in-person consultations at its Salvador office and via WhatsApp.

Product overview

Aceba is a non-profit consumer defense association offering free consulting services to consumers in Bahia, Brazil. The organization provides contract review services (Revisão de Cláusulas Contratuais) to identify abusive clauses and excessive interest rates, offers legal assistance for judicial proceedings related to consumer disputes, and provides guidance on consumer rights. Services are delivered through in-person consultations at their Salvador office and via WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Aceba Consumer Defense Services Consumer rights guidance and legal support services including orientation on the Brazilian Consumer Defense Code, dispute mediation with suppliers, intervention with companies on consumer issues, and legal assistance (including public civil actions) for abusive contracts and excessive interest rates. Targeted at consumers in Bahia state facing disputes with suppliers, financial institutions, stores, and utility providers.
• Revisão de Cláusulas Contratuais (Contract Clause Review) Contract review service that analyzes consumer contracts for abusive clauses and excessive interest rates, providing legal guidance to protect consumer rights. Targeted at consumers in Bahia state who have signed contracts with financial institutions, stores, or service providers and need protection against unfair terms.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fundação Procon-SP: Procon-SP is the São Paulo state consumer protection agency and one of the most active PROCONs in Brazil, providing consumer guidance, mediation, and education. It is comparable to ACEBA in service scope, though operating at much larger scale and as a public-sector body.
• PROCON Bahia: PROCON is the official state consumer protection agency in Bahia. It is comparable to ACEBA because it provides free consumer guidance, mediates disputes, and enforces consumer rights in the same geographic market — though as a public-sector agency with statutory authority rather than a civil association.
• Consumidor.gov.br: Consumidor.gov.br is a federal government platform for consumer-company dispute resolution operated by the Brazilian Ministry of Justice. It overlaps with ACEBA's dispute mediation function and serves the same Brazilian consumer base with an established digital channel.

Emerging players

• Reclame Aqui: Reclame Aqui is Brazil's leading consumer complaint and reputation platform, enabling consumers to publicly log complaints against companies. It is comparable to ACEBA as a consumer-dispute intermediary serving the same Brazilian consumer base, though it operates as a private digital platform rather than a non-profit association.

Regional players

• Defensorias Públicas da Bahia: The Bahia Public Defender's Office provides free legal assistance to low-income consumers in Bahia, including consumer disputes. It is comparable to ACEBA as a free legal-service provider serving the same Bahia consumer base, though with broader legal-aid scope and government funding.
• Procon Salvador: Procon Salvador is the municipal consumer protection agency operating in the same city as ACEBA's headquarters. It competes for the same Salvador-based consumer dispute workload that ACEBA serves via its Rio Vermelho office and WhatsApp channel.

Direct peers

• IDEC - Instituto Brasileiro de Defesa do Consumidor: IDEC is Brazil's largest independent, non-profit consumer defense association, providing consumer guidance, legal action, and policy advocacy nationally. It is directly comparable to ACEBA as a civil non-profit consumer rights organization, though operating at a national scale versus ACEBA's Bahia focus.
• Proteste - Associação Brasileira de Defesa do Consumidor: Proteste is a Brazilian consumer association affiliated with Euroconsumers that offers consumer testing, legal advice, and dispute resolution. It is comparable to ACEBA as a membership-supported consumer defense NGO offering contract review and dispute services to consumers in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Aceba-Defesa-Do-Consumidor-1990222717894380
• LinkedInlinkedin.com/company/aceba-associacao-dos-consumidores-do-est-da-bahia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aceba-Associacao dos Consumidores do EST da Bahia