A1B Adviesgroep

What A1B Adviesgroep does

A1B Adviesgroep is a privately held Dutch financial intermediary (onafhankelijke tussenpersoon) founded in 2005 and headquartered at Keesomstraat 13, Ede, Netherlands. The company operates under AFM license number 12011955 and is affiliated with Kifid (Klachteninstituut Financiële Dienstverlening) for dispute resolution. All employees hold Wft (Wet op het financieel toezicht) diplomas, meeting Dutch regulatory competency requirements for financial advice.

The firm's product portfolio spans two categories. Lending products include personal loans (persoonlijke lening), revolving credit (doorlopend krediet), WOZ loans (WOZ krediet linked to property value), and plus credit (pluskrediet). Insurance products cover vehicle coverage (car, motorcycle, moped, caravan, campervan), property coverage (home contents, house), liability coverage (liability, legal expenses), and annual travel insurance. Pricing is quote-based on individual customer circumstances and not publicly disclosed.

The business model is a direct-to-consumer affiliate/referral intermediary: A1B Adviesgroep earns commissions from Dutch insurers and credit providers (including Cardif, Conservatrix, Credit Life, Gema, Jubilee, Klaverblad, TAF, and TWG) for successful customer referrals. Distribution is handled through the a1b.nl website, phone-based customer service (0318-61 11 11, Mon-Fri 09:00-18:00, Sat 10:00-16:00), and a single physical office. The company has no parent, no subsidiaries, no disclosed funding, and serves exclusively Dutch consumers.

Name

A1B Adviesgroep

Legal name

A1B Adviesgroep

Website

https://a1b.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

A1B Adviesgroep is a privately held, independent Dutch financial intermediary founded in 2005, offering lending and insurance products to Dutch consumers through affiliate commissions from multiple product providers, operating under AFM license 12011955 from its Ede headquarters.

Ownership category

akta.pro rank

Product category

Financial Intermediary Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Loan intermediation
• Insurance brokerage
• Personal loans
• Insurance advisory
• Financial intermediary

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial intermediation: The company acts as an independent intermediary (tussenpersoon) earning commissions from financial product providers (insurers and lenders) for successful referrals and intermediation in loans and insurance products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

A1B Adviesgroep is an independent Dutch financial intermediary (onafhankelijke tussenpersoon) that advises individual consumers on lending products such as personal loans, revolving credit, WOZ loans, and plus credit, as well as insurance products including car, motorcycle, moped, home contents, home, liability, legal expenses, annual travel, caravan, and campervan insurance. The company provides free quotations and assists customers with loan applications and insurance purchases, earning commissions from financial product providers for successful referrals.

Product overview

A1B Adviesgroep is an independent financial intermediary offering two main product categories: lending products (lenen) and insurance products (verzekeren). The lending portfolio includes personal loans, revolving credit, WOZ loans, and Plus credit products. The insurance portfolio includes vehicle insurance (car, motorcycle, moped, caravan, campervan), property insurance (home contents, house insurance), and liability coverage (liability insurance, legal expenses, annual travel insurance). The company operates as an intermediary, advising on and arranging these financial products for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Persoonlijke lening (Personal Loan) A personal loan product offering fixed interest rates and fixed monthly payments for various consumer financing needs, arranged through A1B Adviesgroep as intermediary.
• Doorlopend krediet (Revolving Credit) A flexible credit facility allowing borrowers to withdraw and repay funds up to an approved limit as needed, arranged through A1B Adviesgroep as intermediary.
• WOZ krediet (WOZ Loan) A loan product linked to the WOZ (Waarde Onroerende Zaken / property valuation) value of a homeowner's property, arranged through A1B Adviesgroep as intermediary.
• Pluskrediet (Plus Credit) An additional credit product offered alongside other loan products in A1B Adviesgroep's lending portfolio.
• Autoverzekering (Car Insurance) Motor vehicle insurance covering damages, theft, and third-party liability for car owners, arranged through A1B Adviesgroep as intermediary.
• Motorverzekering (Motorcycle Insurance) Insurance coverage specifically for motorcycles, arranged through A1B Adviesgroep as intermediary.
• Bromfietsverzekering (Moped Insurance) Insurance coverage for mopeds and light mopeds, arranged through A1B Adviesgroep as intermediary.
• Inboedelverzekering (Home Contents Insurance) Insurance covering household belongings and possessions inside the home, arranged through A1B Adviesgroep as intermediary.
• Woonhuisverzekering (House Insurance) Insurance coverage for the physical structure and build of a home, arranged through A1B Adviesgroep as intermediary.
• Aansprakelijkheidsverzekering (Liability Insurance) Insurance covering legal liability for damages caused by the policyholder to third parties, arranged through A1B Adviesgroep as intermediary.
• Rechtsbijstandverzekering (Legal Expenses Insurance) Insurance covering legal costs and representation expenses in disputes, arranged through A1B Adviesgroep as intermediary.
• Doorlopende reisverzekering (Annual Travel Insurance) Recurring travel insurance providing coverage for multiple trips throughout the year, arranged through A1B Adviesgroep as intermediary.
• Caravanverzekering (Caravan Insurance) Insurance coverage for caravans against damages and theft, arranged through A1B Adviesgroep as intermediary.
• Kampeerautoverzekering (Campervan Insurance) Insurance coverage for campervans and recreational vehicles, arranged through A1B Adviesgroep as intermediary.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Kifid (Klachteninstituut Financiële Dienstverlening)minorOthersA1B Adviesgroep is affiliated with Kifid, the Dutch Financial Services Complaints Institute, for dispute resolution. This membership provides customers with access to an independent complaints procedure if direct resolution with the company is not possible.
• CardifminorOthersCardif is listed as one of the insurers whose prospectuses and product information are available through A1B Adviesgroep's website.
• ConservatrixminorOthersConservatrix is listed as one of the insurers whose prospectuses and product information are available through A1B Adviesgroep's website.
• Credit LifeminorOthersCredit Life is listed as one of the insurers/credit providers whose prospectuses and product information are available through A1B Adviesgroep's website.
• GemaminorOthersGema is listed as one of the insurers whose prospectuses and product information are available through A1B Adviesgroep's website.
• JubileeminorOthersJubilee is listed as one of the insurers whose prospectuses and product information are available through A1B Adviesgroep's website.
• KlaverbladminorOthersKlaverblad is listed as one of the insurers whose prospectuses and product information (including Garantie Groei Polis, Overlijdensrisico verzekering, Uitvaartverzekering) are available through A1B Adviesgroep's website.
• TAFminorOthersTAF (Tussenpersoon Financieel) is listed as one of the providers whose products (including Krediet ORV, Maandlastbeschermer, Nabestaandenverzekering, Personal ORV, Werkeloosheidsplan) are available through A1B Adviesgroep's website.
• TWGminorOthersTWG (listed as AWG in prospectus listing) is listed as one of the credit providers whose products are available through A1B Adviesgroep's website.

Scale indicators2 records

Recent moves5 records

Expansion highlights1 record

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a1b-adviesgroep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A1B Adviesgroep