Atlanta Institute of Aesthetics

What Atlanta Institute of Aesthetics does

Atlanta Institute of Aesthetics was a privately held vocational education institution based in Atlanta, Georgia, that operated in conjunction with the affiliated Atlanta School of Massage under a common legal entity. The institution offered four credentialed educational programs: an Esthetics Program and Esthetics Instructor Program (licensed through the Georgia Board of Cosmetology and Barbers), a Massage Therapy Program, and a Personal Training Program (overseen by the Georgia Nonpublic Postsecondary Education Commission, GANPEC). Programs were designed to prepare adult learners for state-licensed careers in skincare, massage therapy, fitness instruction, and esthetics teaching, with curriculum delivered in person at a single Georgia campus.

The business model was tuition-based vocational education, targeting individual adult students seeking short-cycle professional credentials rather than degree-seeking undergraduates. No pricing, enrollment volume, scholarship, or financial aid data is disclosed, and the institution operated without a disclosed parent company, investor base, or funding rounds. Distribution was local, relying on a single physical site in Atlanta with no documented online learning platform, mobile app, or third-party technology integrations.

As of September 5, 2024, Atlanta Institute of Aesthetics and Atlanta School of Massage permanently ceased operations. The institution's website has been repurposed as an administrative-only resource enabling former students to obtain transcripts through the relevant Georgia state agencies and 1098-T tax documents via IRS Wage and Income Transcripts. No successor entity, asset sale, or transition of students to another institution is documented in the available data.

Name

Atlanta Institute of Aesthetics

Legal name

Atlanta School of Massage

Website

https://atlantainstituteofaesthetics.com

Company type

Private

Operating status

Closed

Headcount range

11–50 employees

Short description

Atlanta Institute of Aesthetics was a Georgia-based vocational education institution offering state-licensed programs in esthetics, esthetics instruction, massage therapy, and personal training; it permanently ceased operations on September 5, 2024.

Ownership category

akta.pro rank

Product category

Vocational Cosmetology Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAOALAE

Esthetics / Skincare

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYHSALANAB

Esthetics & Skincare Training Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

SECONDARYHSALANAL

Continuing Education & License Exam Prep (CE/State Board Prep)

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Esthetician training programs
• Massage therapy education
• Cosmetology vocational training
• Personal trainer certification
• Esthetician instructor training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Core offering

Atlanta Institute of Aesthetics was a vocational education institution offering programs in esthetics, esthetics instructor, massage therapy, and personal training for individuals pursuing careers in the beauty and wellness industry. The school was based in Georgia and permanently closed on September 5, 2024.

Product overview

Atlanta Institute of Aesthetics operated as a vocational education institution offering multiple interconnected programs in wellness and beauty fields. The institution provided a comprehensive suite of educational programs including the Esthetics Program, Esthetics Instructor Program, Massage Therapy Program, and Personal Training Program. These programs were designed to equip students with practical skills and credentials for careers in the wellness industry. Atlanta Institute of Aesthetics permanently closed on September 5th, 2024, along with its parent institution Atlanta School of Massage.

Differentiator

Problem solved

Functional benefit

Products and services

• Esthetics Program A vocational training program preparing individual students for careers in skin care and esthetics services, leading to state-licensed esthetician credentials.
• Esthetics Instructor Program An instructor-level vocational program designed to train licensed estheticians to become esthetics teachers, supporting the workforce pipeline of esthetician educators in Georgia.
• Massage Therapy Program A vocational program training students in massage therapy techniques and preparing them for Georgia state licensure as a massage therapist.
• Personal Training Program A vocational certification program preparing students for careers as personal trainers in the fitness industry.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Cortiva Institute: School offering massage therapy and adjacent wellness training programs. Comparable to Atlanta Institute of Aesthetics through its shared massage therapy program offering and similar private vocational school model.
• National Holistic Institute: Specialist massage therapy training school with multiple U.S. campuses. Comparable to Atlanta Institute of Aesthetics for the massage therapy program component and licensed vocational training model.
• Pivot Point Academy: Cosmetology and esthetics training school offering state-licensed programs. Comparable to Atlanta Institute of Aesthetics in regulated esthetics training delivery and similar private school operating model.
• Kenneth Shuler School of Cosmetology: Regional cosmetology and esthetics school operating in the Southeast, including Georgia. Closely comparable to Atlanta Institute of Aesthetics in scale, geographic focus, and program mix, making it a direct peer for vocational aesthetics training.

Broad incumbents

• Aveda Institutes: Network of Aveda-branded cosmetology and esthetics schools operating across the U.S. Comparable to Atlanta Institute of Aesthetics in delivering licensed esthetics training with a brand-anchored curriculum.
• Steiner Education Group: Operator of beauty and spa therapy schools (incl. Lon Reve and others). Comparable to Atlanta Institute of Aesthetics as a multi-brand vocational beauty training provider.
• Empire Beauty Schools: One of the largest cosmetology and esthetics school chains in the United States, offering state-licensed esthetics and cosmetology programs across multiple states. Highly comparable as a regulated, multi-program vocational training provider in the same core category as Atlanta Institute of Aesthetics.
• Paul Mitchell Schools: National cosmetology and esthetics school franchise. Directly comparable to Atlanta Institute of Aesthetics in the cosmetology/esthetics vocational training category, with a much larger geographic footprint.

Emerging players

• Bellus Academy: Specialized beauty and wellness school offering esthetics, makeup, and spa therapy programs. Comparable to Atlanta Institute of Aesthetics in esthetics-focused program offering and career-oriented training approach.

Regional players

• Rizzieri Aveda School: Aveda-affiliated beauty and esthetics school in the Northeast U.S. Comparable to Atlanta Institute of Aesthetics for esthetics training program and brand-curriculum delivery model.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/atlanta-institute-of-aesthetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Institute of Aesthetics