AllBlues Konzert AG

What AllBlues Konzert AG does

AllBlues Konzert AG is a privately held Swiss concert promotion company founded on February 1, 1994 in Winterthur, now headquartered at Neubr\u00fcckstrasse 43 in Bern. The company curates and promotes live concerts in jazz, funk, soul, world music, singer-songwriter, and select rock genres across Switzerland, with primary venues in Z\u00fcrich (Tonhalle, Kaufleuten, Neum\u00fcnster, Volkshaus), Luzern (KKL), Geneva (Victoria Hall, Alhambra), and Bern (Bierh\u00fcbeli). Since 1994, the company states it has delivered approximately 3,000 concerts, including the long-running Jazz Classics series (since 1996) at Tonhalle Z\u00fcrich, KKL Luzern, and Victoria Hall Gen\u00e8ve, and the annual ZURICH JAZZNOJAZZ Festival (since 1998). The 25th edition of JAZZNOJAZZ in 2025 attracted approximately 10,000 visitors over four days. The company is led by CEO Dave Naef and CFO Nando Hepp, supported by a small core team of approximately 6 people.

AllBlues operates an event-driven go-to-market model: it books international and Swiss artists, anchors them to specific venues, and routes ticket sales through Ticketcorner AG (the only authorized ticket partner) and direct venue box offices. Standing-room tickets price at CHF 55-90 and seated tickets at CHF 65-178 depending on artist and venue, with discounts for Kulturlegi / IV Ausweis holders (30%) and wheelchair companion tickets (50%). Revenue is generated primarily through promoter share of ticket sales, supplemented by sponsorships from Migros-Kulturprozent (main partner for the Migros-Kulturprozent Z\u00fcrich series and the JAZZNOJAZZ Festival), Z\u00fcrcher Kantonalbank (JAZZNOJAZZ Festival main sponsor), Yamaha, Lukas H\u00fcni AG, and Sunrise starzone. Marketing runs through allblues.ch, email newsletter (double opt-in), and active Facebook, Instagram, YouTube, and Spotify channels.

As of July 1, 2025, AllBlues Konzert AG became part of the Berner 'Bierh\u00fcbeli Familie', a strategic operating company that also controls the Bierh\u00fcbeli Bern venue. CEO Dave Naef continued to lead the company post-acquisition. The company is a member of the Swiss Music Promoters Association (SMPA), which collectively represents approximately 80% of annual concert ticket sales in Switzerland. There is no public funding history, no public revenue disclosure, and no technology platform product; the offering is fundamentally a curated live-event service rather than a software or digital product.

Name

AllBlues Konzert AG

Legal name

AllBlues Konzert AG

Website

https://allblues.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

AllBlues Konzert AG is a Swiss concert promoter founded in 1994, curating jazz, funk, soul, world music, and singer-songwriter concerts across Z\u00fcrich, Bern, Luzern, Geneva, and other Swiss cities, including the annual ZURICH JAZZNOJAZZ Festival and Jazz Classics series. Since July 2025 it is part of the Berner Bierh\u00fcbeli Familie.

Ownership category

akta.pro rank

Product category

Live Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Live concert promotion
• Jazz concert series
• Music event organizing
• Festival production
• Ticketed live music

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from concert ticket sales through authorized ticket partners and venue box offices. Ticketcorner AG is the only authorized ticket sales partner for all concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AllBlues Konzert AG is a Swiss concert promotion company that curates, organizes, and promotes live jazz, funk, soul, world music, singer-songwriter, and rock concerts at major Swiss venues. Its core offerings include the long-running Jazz Classics series (since 1996), the annual ZURICH JAZZNOJAZZ FESTIVAL (since 1998), the Migros-Kulturprozent Zürich concert series, and ad-hoc concerts at venues such as Kaufleuten Zürich, Bierhübeli Bern, Volkshaus Zürich, Neumünster Zürich, KKL Luzern, Victoria Hall Genève, and Alhambra Genève. Tickets are sold primarily through Ticketcorner AG and partner venue websites.

Product overview

AllBlues Konzert AG is a Swiss concert promotion company specializing in jazz, funk, soul, world music, singer-songwriters, and rock concerts. The company operates several concert series including Jazz Classics (held at Tonhalle Zürich, KKL Luzern, and Victoria Hall Genève), the ZURICH JAZZNOJAZZ FESTIVAL, and the Migros-Kulturprozent Zürich series. The company organizes concerts at venues including Kaufleuten Zürich, Bierhübeli Bern, Volkshaus Zürich, Neumünster Zürich, and various other Swiss venues. AllBlues Konzert AG was founded in 1994 and has organized approximately 3,000 concerts. As of July 2025, it belongs to the Bierhübeli Familie in Bern. The company's primary offering consists of curated live music events featuring international and Swiss artists.

Differentiator

Problem solved

Functional benefit

Brands

• Jazz Classics: Die älteste und traditionsreichste Konzertreihe von AllBlues, bekannt als 'The Finest in Jazz since 1996' - präsentiert in der Tonhalle Zürich, im KKL Luzern und in der Victoria Hall Genève.
• ZURICH JAZZNOJAZZ FESTIVAL
• Migros-Kulturprozent Konzertreihe

Products and services

• Jazz Classics Concert Series Long-running curated jazz concert series featuring internationally renowned jazz artists at Switzerland's most prestigious concert halls (Tonhalle Zürich, KKL Luzern, Victoria Hall Genève). Targeted at audiences seeking premium jazz concert experiences in Switzerland.
• ZURICH JAZZNOJAZZ FESTIVAL Annual four-day jazz festival in Zürich featuring a diverse, curated jazz programming for music lovers of all ages. Targeted at festival attendees looking for a multi-day jazz experience in Switzerland.
• Migros-Kulturprozent Zürich Concert Series Concert series presented with the support of Migros-Kulturprozent, featuring international artists and musical worlds in Zürich. Targeted at Swiss audiences for culturally sponsored live music programming.
• Ad-hoc Concerts at Swiss Partner Venues Individual concert events organized by AllBlues at venues including Kaufleuten Zürich, Bierhübeli Bern, Volkshaus Zürich, Neumünster Zürich, Alhambra Genève, and others, featuring touring international and Swiss artists across jazz, funk, soul, world music, singer-songwriter, and rock. Targeted at Swiss live-music audiences.

Quantifiable outcome

• ZURICH JAZZNOJAZZ 2025 attracted approximately 10,000 visitors over four days
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Bierhübeli Bern (Berner Bierhübeli Familie)coreStrategic or Co-development Partner · 1 July 2025Since July 1, 2025, AllBlues Konzert AG belongs to the Berner 'Bierhübeli Familie'. Bierhübeli Bern is a key venue partner for concerts in the Bern region.
• Ticketcorner AGcoreChannel Partner/ Reseller/ DistributorTicketcorner AG is the only authorized ticket sales partner for all AllBlues concerts. The partnership ensures standardized ticketing across all venues and events.
• Migros-KulturprozentcoreGTM or Marketing PartnerMain sponsor and co-partner for concert series including the ZURICH JAZZNOJAZZ Festival and Migros-Kulturprozent Zürich concert series featuring international artists.
• Zürcher KantonalbankcoreGTM or Marketing PartnerMain sponsor of the ZURICH JAZZNOJAZZ Festival, providing financial support for one of Switzerland's premier jazz festivals.
• Kaufleuten ZürichcoreChannel Partner/ Reseller/ DistributorKey venue partner for concerts in Zürich, with direct ticket sales through the venue website. Joint promoter for selected events.
• KKL LuzerncoreChannel Partner/ Reseller/ DistributorVenue partner for concerts at KKL Luzern Konzertsaal, with direct ticket sales through KKL website for jazz concerts.
• Sunrise starzoneminorGTM or Marketing PartnerAllBlues is an event partner of Sunrise starzone, which provides exclusive ticket and VIP offers for concerts through Sunrise, Raiffeisen, and Mobiliar customers.
• YamahaminorGTM or Marketing PartnerSponsor supporting the Jazz Classics concert series.
• Lukas Hüni AGminorGTM or Marketing PartnerSponsor supporting the Jazz Classics concert series.
• Prestige Artists GenèveminorChannel Partner/ Reseller/ DistributorCo-presenter for concerts at Victoria Hall Genève and Alhambra Genève in French-speaking Switzerland.
• Opus One SAminorChannel Partner/ Reseller/ DistributorCo-presenter for selected concerts including Stephan Eicher at Théâtre de Beaulieu Lausanne.
• CeDe.chminorOthersSwiss music retailer partner for album sales and promotion.
• Swiss Music Promoters Association (SMPA)minorOthersAllBlues is a member of SMPA, which comprises the 21 largest concert promoters in Switzerland handling approximately 80% of annual concert ticket sales.
• SwissJazzoramaminorOthersAllBlues supports the Swiss Jazz Museum in Uster, which documents the history of jazz in Switzerland.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global concert promoter and venue operator (owner/operator of major arenas). Competes with AllBlues at the artist-routing level and through partnerships with large Swiss venues such as Hallenstadion Zürich.
• Marek Lieberberg Konzertagentur: Long-standing German concert promoter with deep relationships across the European touring circuit. Competes for German-speaking market routing of headline jazz and rock acts that AllBlues books in Switzerland.
• CTS Eventim: European live entertainment and ticketing group combining promotion and ticketing infrastructure. Competes both at the promotion level and through ticketing technology adjacent to AllBlues' Ticketcorner partnership.
• Live Nation Entertainment: Global live entertainment incumbent operating concert promotion worldwide. Competes with AllBlues for international artist routing decisions whenever a global tour includes Swiss dates.
• DEAG Deutsche Entertainment AG: German-headquartered live entertainment promoter active in German-speaking Europe. Operates adjacent concert series and festivals that overlap with AllBlues' programming categories and target artists.

Regional players

• Montreux Jazz Festival: Iconic Swiss jazz festival founded in 1967 on Lake Geneva. Competes with AllBlues at the high end of the international jazz touring market and for festival sponsorships in the same Swiss corporate ecosystem.
• Paléo Festival Nyon: Switzerland's largest music festival, based in Nyon. Overlaps with AllBlues' ZURICH JAZZNOJAZZ at the festival-promotion level and competes for the same pool of mid-sized touring jazz and world music artists.

Direct peers

• Baloise Session: Basel-based concert series featuring international jazz, soul and pop headliners in an intimate venue setting. Directly comparable to AllBlues' Jazz Classics series in format, audience and programming mix.
• Good News AG: One of Switzerland's leading independent concert promoters and a fellow SMPA member. Books a comparable mix of international and Swiss artists across major Swiss venues, directly competing with AllBlues for headline acts and venue dates.

Others

• Moonstruck Artist Services GmbH: Swiss artist services and production firm that already shares production staff with AllBlues (Nicole Roten, Barbara Schwitter). Adjacent services provider and likely operating partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@allblueskonzertag6018/featured
• Facebookfacebook.com/AllBlues.Konzerte
• Instagraminstagram.com/allblues_konzerte
• LinkedInlinkedin.com/company/allblues-konzert-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllBlues Konzert AG