Radio 1XX

What Radio 1XX does

Radio 1XX is a privately owned, free-to-air local radio station broadcasting from Whakatāne in New Zealand's Eastern Bay of Plenty region. Operated by Media Bay of Plenty Ltd. (originally licensed as Radio Whakatāne Limited in 1970), the station has broadcast continuously since June 30, 1971, making it the longest-running privately owned local radio station in its market. It serves residents of Whakatāne, Ōhope, Kawerau, Ōpōtiki, and surrounding communities on three frequencies: 90.5 FM Whakatāne, 1242 AM Whakatāne, and 92.9 FM Ōhope Beach.

The station's programming combines local news, weather, community events, emergency broadcasting, local sports, and music. Its product surface extends beyond traditional radio broadcasting to the BayPlay mobile application on iOS, Android, and Amazon Alexa for live and on-demand streaming; the free 1XXTRA listener club for registered audience engagement; an on-demand content archive of programs such as Crimeline and Unsung Heroes; and the recently launched Community Connect initiative, which provides community organizations access to recording studios and production support. The underlying technology platform is the Aiir radio website CMS, a third-party content management system common to the industry.

The business model is implicitly advertising- and sponsorship-based, with the Advertise and Sponsorship pathways exposed via the station's contact section; pricing is not publicly disclosed. Revenue figures are not reported. Distribution mixes traditional FM/AM broadcast with self-serve digital channels (app stores, smart speakers, website streaming), and audience engagement is reinforced through community-event presence, charity drives, partnerships with regional civic and iwi organizations, and social channels (Facebook, Instagram). The station sits within a local media cluster alongside sister brands Bayrock, Q97, and Bullseye Productions NZ under the same holding entity, and is governed in part by the Eastern Bay Media Trust.

Name

Radio 1XX

Legal name

Media Bay of Plenty Ltd.

Website

https://1xx.co.nz

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio 1XX is a privately owned, free-to-air local FM/AM radio station broadcasting from Whakatāne, New Zealand, serving the Eastern Bay of Plenty with local news, music, and community content across three frequencies and digital platforms.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local News & Weather Stations (MPABACAJ)

Keywords

• Local radio broadcasting
• FM/AM broadcasting
• Digital radio streaming
• Community news radio
• On-demand audio content

Headquarters

HQ city

Whakatāne

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels5 records

Core offering

Radio 1XX is a local radio station that broadcasts live news, music, weather, community information, sports, and emergency programming across the Eastern Bay of Plenty on 90.5 FM, 1242 AM, and 92.9 FM. The station supplements its over-the-air broadcast with the BayPlay mobile app for digital streaming, on-demand audio content, and the free 1XXTRA listener club for member engagement.

Product overview

Radio 1XX is a locally-owned radio station broadcasting from Whakatane, New Zealand, serving the Eastern Bay of Plenty since 1971. The station operates as a unified radio broadcasting service across FM and AM frequencies, supplemented by the BayPlay mobile app for digital listening, the 1XXTRA listener club for member engagement, and an on-demand content archive. The recently launched Community Connect initiative extends the station's reach by providing community organizations with access to professional production facilities. The station is governed by the Eastern Bay Media Trust and powered by Aiir radio website CMS.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio 1XX Live Broadcast Live radio broadcast across the Eastern Bay of Plenty on 90.5 FM Whakatāne, 1242 AM Whakatāne, and 92.9 FM Ōhope Beach, delivering local news, weather, music, community information, sports coverage, and emergency broadcasting to regional listeners.
• BayPlay App Mobile application available on iOS App Store and Google Play Store that enables listeners to access live Radio 1XX streaming, on-demand content, and podcasts. Also accessible via Amazon Alexa integration.
• 1XXTRA Listener Club Free listener membership club offering exclusive updates, early access to special competitions, chances to vote in listener polls, and a closer connection to Radio 1XX events and programming across the Eastern Bay.
• On-Demand Content On-demand archive of Radio 1XX shows and segments including Crimeline (with Constable Rob Jones), Unsung Heroes, and other regional programming available through the station's digital platforms.
• Community Connect Community media initiative providing local organizations with access to professional recording studios, production support, technical assistance, and mentoring for creating radio content, podcasts, online streaming, and digital media.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Bullseye Productions NZ: Production arm linked to Media Bay of Plenty Ltd. alongside Radio 1XX, Bayrock, and Q97. Comparable as a related ecosystem participant providing content production services that complement the radio stations' broadcast output.

Broad incumbents

• NZME (New Zealand Media and Entertainment): New Zealand's largest commercial radio operator, running national brands such as Newstalk ZB, ZM, The Hits, More FM, and Coast. Highly comparable as a multi-station radio group competing for the same digital ad spend, though operating at vastly larger scale and national rather than regional footprint.
• iHeartMedia: Largest U.S. radio operator with thousands of local stations plus the iHeartRadio digital streaming platform. Comparable as a multi-platform radio broadcaster with local stations and digital distribution, though vastly larger and operating in a different regulatory and geographic market.
• Cumulus Media: Major U.S. radio operator with hundreds of local stations, a podcast network, and digital streaming. Comparable to Radio 1XX as a multi-platform local radio broadcaster, though operating at significantly larger scale and with a national footprint.
• More FM: NZME-owned adult contemporary radio network with regional stations across New Zealand. Comparable to Radio 1XX as a local/regional music-and-information radio brand serving New Zealand audiences, though backed by a national network with centralized content and scale.
• The Hits: NZME-owned radio brand with regional stations across New Zealand offering pop music, local news, and entertainment. Functionally analogous to Radio 1XX in combining local content with national distribution, though operating as part of a much larger network.
• Townsquare Media: U.S. operator of local radio stations in small and mid-sized markets, with strong digital and live-event extensions. Comparable to Radio 1XX as a local/regional radio broadcaster leveraging community ties and digital products, though operating at much greater scale across many U.S. markets.
• Radio New Zealand (RNZ): New Zealand's public broadcaster operating national radio networks (RNZ National, RNZ Concert) plus digital audio services. Comparable as a radio broadcaster serving local news, music, and community information, though structurally a public-service entity rather than a private commercial operator.

Direct peers

• Q97: Another sister station under Media Bay of Plenty Ltd. alongside Radio 1XX and Bayrock. Operates a complementary radio format in the same regional market, sharing the same operating company, governance, and local advertising inventory.
• Bayrock: Sister station under Media Bay of Plenty Ltd. (alongside Radio 1XX). Operates as a companion radio brand in the same Eastern Bay of Plenty ecosystem, sharing the same ownership group, digital infrastructure (BayPlay app, Aiir CMS), and Bay of Plenty advertising market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radio1xx
• Instagraminstagram.com/radio1xx
• LinkedInlinkedin.com/company/1xx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio 1XX