MOYE SPORTS ASSOCIATES, INC.

What MOYE SPORTS ASSOCIATES, INC. does

Moye Sports Associates, Inc. is a privately held sports representation agency headquartered in Suwanee, Georgia, founded in 1993 by Mike Moye, a practicing attorney (Emory Law) and MLBPA Certified Agent who was mentored by legendary agent Robert Fraley. The firm provides comprehensive career management for professional baseball athletes, with services spanning draft advisement and signing bonus negotiations, contract negotiations for free agents and arbitration-eligible players, salary arbitration representation, marketing and endorsement coordination, media appearances, charitable initiatives support, and offseason training coordination. Moye Sports is recognized by Forbes as 'one of the top negotiators in Major League Baseball' and has negotiated over $500 million in cumulative contract value since inception, including record-setting deals for Todd Helton ($141M extension), Josh Hamilton ($125M), Josh Beckett ($7M), and arbitration wins for Collin McHugh ($8.85M total).

The business model is commission-based: the agency earns a percentage of the contract value negotiated on behalf of each athlete client, with no disclosed pricing or public fee schedule. Revenue is therefore a direct function of the contract value secured for clients, making the firm highly exposed to client outcomes, contract timing (free agency windows, arbitration calendar), and the size of multi-year versus single-season deals. Go-to-market is sales-led and relationship-driven: Moye Sports acquires clients through reputation, word-of-mouth referrals from current/former athletes, team personnel, and industry contacts within the baseball community, rather than through paid marketing channels. The firm maintains a professional website and an Instagram presence, but emphasizes personal relationships and family-oriented service as its primary differentiation. Affiliate relationships with DRM Sports Management (20+ years, providing Latin American operations via Eddie Doskow) and a consultant relationship with Willis Sports Agents (since 2017) extend reach into adjacent talent pools and the next generation of agents, respectively. The agency employs 7 people and operates without disclosed institutional investment, parent company, or public offering.

Name

MOYE SPORTS ASSOCIATES, INC.

Legal name

Moye Sports Associates, Inc.

Website

https://moyesports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Moye Sports Associates, Inc. is a privately held MLB player representation agency founded in 1993 in Suwanee, Georgia. The firm negotiates contracts, handles salary arbitration, and manages careers for professional baseball athletes on a commission basis, with over $500M in cumulative contracts negotiated.

Ownership category

akta.pro rank

Product category

Sports Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

akta.pro secondary industries

Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF), Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Athlete representation services
• MLB contract negotiation
• Sports agency services
• Salary arbitration representation
• Baseball career management

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Athletes Representation and Contract Negotiation: Moye Sports generates revenue through commission-based representation of professional athletes. As an MLBPA Certified Agent, the firm negotiates contracts on behalf of clients and earns a percentage of the deals they secure. Revenue is tied to the value of contracts negotiated, including signing bonuses, salaries, arbitration awards, and multi-year extensions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moye Sports Associates, Inc. is an MLBPA Certified sports representation agency that negotiates professional baseball contracts on behalf of athletes. Its core services include draft advisement, contract negotiations (signing bonuses, multi-year salaries), salary arbitration representation, marketing and endorsement coordination, and career support services. The firm earns commissions tied to the value of contracts it secures for clients.

Product overview

Moye Sports is a single-service sports agency offering comprehensive career representation for professional baseball athletes. The core offering consists of MLB draft advisement, contract negotiations, salary arbitration representation, marketing and endorsement coordination, and athletic career support services. The agency operates as a unified service platform without distinct modular products—services are delivered through personalized agent representation. Affiliated relationships with DRM Sports Management and consulting ties to Willis Sports Agents extend the agency's reach, particularly for Latin American player operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Advisement and Negotiations Advisement, preparation, and negotiation services for athletes entering the MLB draft, including signing bonus negotiations. For professional baseball draft prospects.
• Contract Negotiations Negotiation of professional contracts including signing bonuses, incentives, and annual or multi-year salaries for MLB players. For professional baseball athletes.
• Major League Baseball Salary Arbitration Specialized representation in MLB salary arbitration proceedings to secure favorable contract terms for clients. For arbitration-eligible professional baseball players.
• Marketing and Endorsement Services Coordination of off-field income opportunities including media interactions, public appearances, advertising initiatives, endorsement agreements, and equipment contracts. For professional baseball athletes.
• Athletic Career Support Services Guidance and support for charitable initiatives, foundations, offseason training programs, and nutrition programs for professional athletes. For professional baseball athletes.

Quantifiable outcome

• Over $500 million in contracts negotiated since founding
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Willis Sports AgentsminorStrategic or Co-development Partner · 1 January 2017Willis Sports Agents was founded in 2017 to offer dedicated representation to select baseball players pursuing MLB careers. Mike Moye has come on board as a consultant to mentor younger agents. This partnership allows Moye Sports to guide and mentor a younger generation of like-minded agents while maintaining involvement in talent development.
• DRM Sports ManagementcoreStrategic or Co-development PartnerDRM Sports Management is an affiliate agency with over 20-year relationship with Moye Sports. Bill Rose (President) and Eddie Doskow (VP of Latin American Operations) work closely with Moye Sports. Moye Sports provides DRM Sports with guidance, contract negotiation expertise, arbitration support, and specialized administrative support services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Octagon: A global sports agency representing athletes across MLB and other major sports, with deep sponsorship sales and athlete marketing capabilities. Overlaps with Moye Sports on baseball contract representation and endorsement coordination, though operating at much larger scale.
• CAA Sports (Creative Artists Agency): Global talent and sports agency with significant MLB representation through its baseball division, plus dominant representation across NBA, NFL, soccer, golf, and Olympic sports. Comparable in contract negotiation function but with vastly greater cross-sport marketing capabilities.
• Wasserman: A large sports marketing and talent management agency with MLB player representation among its broader athlete services. Comparable in contract negotiation and endorsement work, but with significantly larger marketing infrastructure and cross-sport capabilities.

Direct peers

• Boras Corporation: Founded by Scott Boras, this is the largest and most dominant MLB-focused player representation agency, negotiating many of the largest contracts in baseball history. It competes head-to-head with Moye Sports for top MLB talent and is the benchmark against which Moye's negotiation outcomes are measured.
• Relativity Sports: A sports agency with significant MLBPA-certified agent representation, offering contract negotiation, salary arbitration, and marketing. Operates in the same niche as Moye Sports with a roster that includes both established MLB veterans and rising prospects.
• MVP Sports Group: A boutique athlete representation agency focused on MLB and select other sports, providing contract negotiation, salary arbitration, and marketing services. Closely comparable to Moye Sports in size and positioning as a focused baseball representation firm.
• Beverly Hills Sports Council: A boutique athlete representation firm with deep MLB player representation history. Comparable to Moye Sports in offering contract negotiation, arbitration, and endorsement coordination, with a similar boutique positioning focused on baseball.
• Excel Sports Management: An athlete representation agency with strong MLBPA-certified agent bench and a roster that includes top MLB free agents (e.g., Mark Steinberg's baseball division). Comparable to Moye Sports in core service offering — contract negotiation, arbitration, and marketing — but at materially greater scale and across multiple sports.
• DRM Sports Management: A long-standing affiliate of Moye Sports itself, providing contract negotiation and administrative support with a focus on Latin American baseball players. Closely comparable in service offering and explicitly partnered with Moye Sports for arbitration and contract expertise.
• Hendricks Sports Management: An MLB-focused player representation firm offering contract negotiation, arbitration, and endorsement services. Operates in the same niche as Moye Sports — boutique MLBPA-certified representation — and competes for similar mid-tier and veteran free agent clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/BzafvTBgt-q
• LinkedInlinkedin.com/company/moye-sports-associates-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOYE SPORTS ASSOCIATES, INC.