Dirección General de Juventud

What Dirección General de Juventud does

Dirección General de Juventud (Directorate General for Youth) is a public administrative body within the Government of the Canary Islands (Gobierno de Canarias) responsible for designing, coordinating, and delivering youth policy and services across the archipelago. It serves the resident youth population, primarily aged 18 to 30, through a portfolio of programs covering mobility, employment, training, culture, and civic participation. The directorate operates from offices in Las Palmas de Gran Canaria, La Laguna, and Santa Cruz de Tenerife, and coordinates with municipal youth departments, the island councils (Cabildos Insulares), and the Consejo de la Juventud de Canarias to extend reach at the local level.

Its service portfolio includes the Carné Joven Europeo (European Youth Card) for discounts on transport and services, participation in the EU Erasmus+ program cycle 2021-2027, management of youth hostels including the Albergue de Santa Cruz de Tenerife, the Garantía Juvenil Plus employment initiative, language immersion programs in collaboration with the Fundación Canaria de Juventud Ideo, the Islas de Rodaje audiovisual training program, the Estrategia de Juventud 2030 strategic framework, and recognition programs such as Premios Joven Canarias. The underlying technology stack is limited to a public-facing website portal and an electronic administration platform for processing applications and accreditations; there is no proprietary software, data platform, or AI infrastructure disclosed.

As a public administration, the directorate does not generate commercial revenue. Its funding flows from the annual budget of the Government of the Canary Islands and from co-financing through EU youth programs (Erasmus+, Cuerpo Europeo de Solidaridad). Service delivery is free or subsidized at the point of use, with private-sector partners such as airlines and shipping companies providing discounted mobility under the Pacto por la Movilidad Juvenil framework. With 47 staff, the directorate functions as a policy implementer rather than a revenue-generating entity, making traditional revenue-based valuation metrics inapplicable.

Name

Dirección General de Juventud

Legal name

Dirección General de Juventud

Website

https://juventudcanaria.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Government directorate within the Canary Islands regional administration that delivers youth policy and services for residents aged 18-30, including the European Youth Card, Erasmus+ programs, youth hostels, employment training, and cultural initiatives across the archipelago.

Ownership category

akta.pro rank

Product category

Public Youth Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Government-Sponsored Scholarships & Exchange Funding (EDAIAOAF)

akta.pro secondary industries

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO), Education, Skills & Workforce Development Aid Programs (BPADABAE), Income Support & Cash Assistance Programs (BPAIAKAE)

Keywords

• Youth public services
• Regional government programs
• Youth mobility programs
• European Youth Card
• Youth hostel network

Headquarters

HQ city

Las Palmas de Gran Canaria

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public sector funding: Funded through the Government of Canary Islands budget as a public administration entity. No commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Dirección General de Juventud delivers a coordinated portfolio of free public youth programs and services for residents of the Canary Islands aged 18–35, including the European Youth Card (Carné Joven Europeo), youth hostel accommodation, EU mobility programs (Erasmus+), youth employment and training (Garantía Juvenil Plus), regional youth awards (Premios Joven Canarias), cultural and linguistic immersion programs, and the Centro Atlántico de la Juventud service center. Services are funded by the regional government budget and delivered through institutional offices, the Gobierno de Canarias electronic portal, and partnerships with island councils, municipalities, and the Fundación Canaria de Juventud Ideo.

Product overview

Dirección General de Juventud is a government agency of the Government of the Canary Islands that operates as a unified portfolio of youth services rather than a single software product. The organization provides multiple interconnected programs including the Centro Atlántico de la Juventud (service center), youth card programs (Carné Joven Europeo - free in the Canary Islands), youth hostel network (Red de Albergues Juveniles), European mobility programs (Erasmus+), annual awards (Premios "Joven Canarias"), youth employment initiatives (Garantía Juvenil Plus), and the strategic framework Estrategia de Juventud 2030. The portfolio also includes cultural events, language immersion programs, and film production training, all coordinated through the Fundación Canaria de Juventud Ideo.

Differentiator

Problem solved

Functional benefit

Brands

• Centro Atlántico de la Juventud: Youth center in La Laguna, Tenerife, managed by the Dirección General de Juventud

Products and services

• Carné Joven Europeo European Youth Card issued free of charge to young residents of the Canary Islands, providing access to discounts, benefits, and exclusive mobility offers with airlines and maritime partners under the Pacto por la Movilidad Juvenil. For young people aged 18-30 residing in the Canary Islands.
• Red de Albergues Juveniles de Canarias Network of youth hostels across the Canary Islands archipelago providing affordable accommodation for young travelers. Operated as part of the regional government's youth services portfolio.
• Erasmus+ Juventud y Deporte European Union program supporting youth mobility, learning, and sports initiatives for young people in the Canary Islands under the 2021-2027 funding cycle. For young residents of the Canary Islands.
• Garantía Juvenil Plus Youth employment and training initiative combining education and employability programs for young people in the Canary Islands. For youth seeking to enter the labor market or improve employability.
• Premios Joven Canarias Annual regional awards program recognizing outstanding achievements by young people in the Canary Islands across multiple categories. For young residents of the Canary Islands.
• Centro Atlántico de la Juventud Service center for youth in the Canary Islands, providing information, guidance, and support for young people. Located in La Laguna, Tenerife. For young residents of the Canary Islands.
• Programa Inmersión Lingüística Ideo Language immersion program for youth run by the associated Fundación Canaria de Juventud Ideo. For young residents of the Canary Islands seeking linguistic immersion experiences.
• Pacto por la Movilidad Juvenil de Canarias Regional agreement providing additional discounts on air and maritime transportation for young people with the European Youth Card (Carné Joven Europeo) in the Canary Islands, delivered in partnership with various airline and maritime companies. For youth aged 18-30 in the Canary Islands.
• Islas de Rodaje Audiovisual training and creation program for young people in Lanzarote (3rd edition), providing formación and creative opportunities in film production. For young residents of the Canary Islands interested in audiovisual production.

Quantifiable outcome

• Free European Youth Card for Canary Islands youth
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cabildos Insulares de CanariascoreStrategic or Co-development PartnerIsland councils collaborate with the Dirección General de Juventud on youth programming and coordinated regional youth policies across the Canary Islands archipelago.
• Instituto de la Juventud (Injuve)coreStrategic or Co-development PartnerNational youth institute that coordinates with regional youth directorates, including participation in national youth awards (Premios Nacionales de Juventud) and dialogue structures.
• European Youth Portal / EU Youth ProgramscoreStrategic or Co-development PartnerCoordination with European Union youth programs including Erasmus+ Juventud y Deporte 2021-2027, Youth Goals initiatives, and the European Youth Card scheme.
• WWF España - Oficina de CanariasminorStrategic or Co-development PartnerCollaborative voluntary summer program (Verano 2026) in the Archipiélago Chinijo as part of the Plan de Sensibilización y Voluntariado Ambiental del Organismo Autónomo De Parques Nacionales.
• Proexca - Gobierno de CanariasminorStrategic or Co-development PartnerPartnership for international business scholarships (Becas en Negocios Internacionales 2026/2028) providing formación and practices in Spanish commercial offices abroad.
• Fundación Canaria de Juventud IdeocoreStrategic or Co-development PartnerAssociated foundation implementing linguistic immersion programs for youth, operating the Inmersión Lingüística Ideo program.
• Airline and Maritime Companies (Pacto por la Movilidad Juvenil)coreGTM or Marketing PartnerDiscount agreements with various airline and maritime companies through the Pact for Youth Mobility, providing additional discounts to European Youth Card holders in the Canary Islands.
• Consejo de la Juventud de CanariascoreStrategic or Co-development PartnerYouth council providing structured dialogue and youth participation mechanisms in youth policy development.
• Municipal Youth DepartmentsminorChannel Partner/ Reseller/ DistributorLocal municipalities (e.g., Ayuntamiento de La Orotava) collaborate on youth programs such as Arte Joven en la Calle.
• ExpodecaminorStrategic or Co-development PartnerCollaboration on voluntary programs for the Expodeca 2026 exhibition, providing youth volunteer opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• European Commission - DG EAC (Education and Culture): Manages the Erasmus+ program framework that the Dirección General de Juventud channels funds through; comparable as the upstream funder and policy-setter for the mobility programs the directorate delivers.
• European Youth Forum (YFJ): European-level umbrella youth organization that the Dirección General de Juventud engages with through EU Youth Goals initiatives; comparable as a broader European youth-policy actor though pan-European rather than regional.
• ERYICA - European Youth Information and Counselling Agency: Pan-European network coordinating youth information services like those delivered by the Centro Atlántico de la Juventud; a broader incumbent in the same youth-information service category.

Direct peers

• Red Española de Albergues Juveniles (REAJ): Spanish network of youth hostels that the Red de Albergues Juveniles de Canarias belongs to; a directly comparable infrastructure operator for youth accommodation and mobility that the directorate partners with.
• Generalitat de Catalunya - Direcció General de Joventut: Catalan regional youth directorate offering an almost identical portfolio of youth programs (mobility, training, Carnet Jove, hostels, awards) to a regional population — a direct structural peer to the Canary Islands directorate.
• Instituto de la Juventud (Injuve): Spain's national youth institute under the Ministry of Social Rights. Directly comparable as a public-sector youth agency operating the Carné Joven Europeo, Premios Nacionales de Juventud, and Erasmus+ administration that the Dirección General de Juventud coordinates with at the regional level.
• Junta de Andalucía - Instituto Andaluz de la Juventud (IAJ): Andalusian regional youth agency administering Carné Joven, Erasmus+, employment programs, and youth hostels — same regional directorate model serving a large Spanish youth population.
• Gobierno Vasco - Dirección de Juventud: Basque Country regional youth directorate operating Gazte Txartela (youth card), mobility programs, and youth employment initiatives — direct peer in the Spanish regional youth-policy ecosystem.

Regional players

• YouthLink Scotland: Scottish national youth work agency supporting youth services and policy across a defined territory; comparable as a regional public-interest youth body outside Spain that delivers similar training, mobility, and participation programs.
• Conseil de la Jeunesse - Fédération Wallonie-Bruxelles: Belgian francophone youth council that operates structured youth dialogue and participation mechanisms similar to the Consejo de la Juventud de Canarias partnership — a regional peer in the European youth-participation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JuventudCanaria
• YouTubeyoutube.com/channel/UC5RHmsrnohv04zDY3cKHjFg
• Facebookfacebook.com/juventudcanaria
• Instagraminstagram.com/juventudcanaria
• LinkedInlinkedin.com/company/direcci%C3%B3n-general-de-juventud

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirección General de Juventud