What 株式会社エイム does

株式会社エイム (Aim Co., Ltd.) is a privately held Japanese specialty-chemical manufacturer founded on 1989-08-01 and headquartered in Higashisumiyoshi-ku, Osaka. The company produces two core product lines sold under its own brand: ハイスベリン (High Suberin, HD-20S), a water-based silicone-formulated cable and wire pulling lubricant designed to reduce conduit friction by roughly half; and ニューエポックス (New Epochs), a permeable waterproofing agent that penetrates approximately 5mm into concrete and mortar to form an internal waterproof layer without producing a surface film, with coverage of 3–5 sqm per liter across two coats. Aim historically manufactured High Suberin as a private-brand OEM for Yamato Kiko (大和機工) before in-sourcing the brand and manufacturing rights in 2010; the company has notified customers that HD-20S will be discontinued as of 2024-06-01.

Aim operates a direct-to-consumer and direct-to-SMB go-to-market, accepting orders by phone (06-6719-1174) and through its own e-commerce storefront at aim1.co.jp. Sales are conducted on a made-to-order basis with extended lead times publicly disclosed since 2023-11-01, and Amazon Japan marketplace distribution — launched 2014-05-27 — was suspended on 2015-01-29. The company also maintains enterprise distribution relationships with named Japanese trading and building-materials counterparties including 三菱商事 (Mitsubishi Corporation), 三菱商事建材 (Mitsubishi Shoji Kenzai), 北恵 (Hokuei), ジューテック (Juutec), 信越化学工業 (Shin-Etsu Chemical) and 大日本インキ (Dainippon Ink), through whom products reach construction, electrical contracting, and building-maintenance end users.

The firm is small (23 employees), carries ¥10 million in registered capital, has no disclosed revenue, no outside investment, no patents or certifications listed, and no digital, AI, or software product surface beyond a basic e-commerce shop. Customer segments are segmented horizontally across building owners/managers (primary), electrical contractors, and building-maintenance companies, with use cases spanning emergency leak repair, balcony and rooftop waterproofing, and cable installation. Unit pricing is modest (¥7,920–¥52,000 per SKU, tax-inclusive), and the product line has been partially narrowed in late 2023 with the further pending exit of HD-20S.

Name

株式会社エイム

Legal name

株式会社エイム

Website

https://aim1.co.jp

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社エイム (Aim Co., Ltd.) is a privately held Osaka-based specialty-chemical manufacturer founded in 1989 that produces silicone-based cable lubricants (High Suberin HD-20S, being discontinued) and permeable concrete waterproofing agents (New Epochs) for building owners, electrical contractors, and distributors via direct phone and e-commerce sales.

Ownership category

akta.pro rank

Product category

Specialty Construction Chemicals

NAICS

Paint and Coating Manufacturing (325510)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Sealants (Construction & Industrial) (IMAEAGAI)

akta.pro secondary industry

Concrete Repair, Crack Injection & Grouts (IMADAOAD)

Keywords

• Specialty chemical manufacturing
• Cable installation lubricants
• Concrete waterproofing agents
• Construction maintenance chemicals
• OEM private-label chemicals

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of specialty chemical products including cable lubricants, waterproofing agents, cleaning products, and waxes. Products are sold in various container sizes (500cc, 4L, 16kg, 18L) with pricing based on volume. Sales conducted via phone, e-commerce website, and formerly Amazon marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Aim Co., Ltd. manufactures and sells specialty chemical products for construction and building maintenance, primarily ハイスベリン (High Suberin), a silicone-based cable pulling lubricant for electrical wire installation, and ニューエポックス (New Epochs), a permeable waterproofing agent for concrete and mortar. Both products are produced at the company's Osaka facility and sold directly through phone orders, an e-commerce website, and trading-company distribution partners.

Product overview

株式会社エイム is a manufacturer of specialty chemical products for construction and building maintenance. The company produces two main product lines: ハイスベリン (cable lubricant for electrical wiring) and ニューエポックス (permeable concrete waterproofing agent). Both products are manufactured at their Osaka facility and sold directly to construction companies and through online channels.

Differentiator

Problem solved

Functional benefit

Brands

• ハイスベリンn（ＨＤ－２０Ｓ）: 電線入線液。特殊シリコーン配合で電線表面に拡がりがよく、少量で入線効率を発揮する製品。
• ニューエポックス（浸透性）
• ハイスベリン

Products and services

• ハイスベリン (High Suberin / Haisu-Berin, HD-20S) Cable Lubricant A special silicone-based wire and cable pulling lubricant (入線液) designed for electrical wiring installation through conduits. Spreads smoothly on cable surfaces with minimal quantity, reducing installation friction by roughly half. Water-based, odorless, non-flammable, safe for metal cables, and shelf-stable for over one year. Available in 16 kg cans, 500cc × 6 sets, and 4L bottles (with label-less refill options). Targeted at electrical contractors and installers.
• ニューエポックス (New Epochs) Permeable Waterproofing Agent A permeable waterproofing agent that penetrates approximately 5 mm into concrete and mortar to form a strong internal waterproof layer, without creating a surface film. Applied by brush or roller at a coverage rate of 3–5 sqm per liter across two coats. Suitable for rooftops, balconies, garages, bathrooms, and block walls, including emergency leak repairs and stain prevention. Sold in 4L cans (4 per case, ¥12,000/can) and 18L cans (¥36,000/can).

Quantifiable outcome

• Cable pulling labor reduced by approximately 50%
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 大和機工coreOEM/ Whitelabel/ Licensing PartnerYamato Kiko originally sold High Suberin as a private brand, with Aim Co. serving as the original manufacturer. The manufacturing rights and branding have transitioned to Aim Co., with packaging and labels gradually being updated from Yamato Kiko to Aim Co. since 2009.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Bostik (Arkema): Bostik is a global adhesives and sealants manufacturer serving construction, industrial, and consumer markets. Overlaps with Aim in construction sealants and specialty chemical formulation, though serving vastly broader geographies and end-markets.
• Sika AG: Sika is a global leader in construction chemicals, including waterproofing, sealants, and concrete repair systems. Comparable to Aim's New Epochs permeable waterproofing line in end-application (concrete waterproofing and roof/balcony protection), though operating at significantly greater scale with a broad product portfolio.
• Nippon Paint Holdings: Nippon Paint is a major Asian coatings and sealants manufacturer with a strong Japanese presence. Comparable to Aim in construction-surface coatings and waterproofing chemistries, though serving automotive, decorative, and industrial markets well beyond Aim's niche focus.
• IDEAL Industries (Polywater): IDEAL Industries serves electrical and construction professionals with cable installation tools, lubricants, and accessories. Comparable to Aim in serving electrical contractors needing cable-pulling solutions, though with a much broader product portfolio spanning tools, connectors, and supplies.
• 3M Company: 3M produces a wide range of specialty industrial chemicals including lubricants and electrical installation aids. Overlaps with Aim's cable lubricant product category as part of 3M's much broader specialty chemicals portfolio, serving electrical and construction contractors worldwide.

Regional players

• Toagosei Co., Ltd. Toagosei is a major Japanese chemical manufacturer producing adhesives, sealants, and specialty chemicals including construction waterproofing products. Directly comparable to Aim's New Epochs line in end-application and Japanese market focus, with significantly larger scale and broader product range.
• Cemedine Co., Ltd. Cemedine is a Japanese specialty chemical company focused on adhesives, sealants, and construction chemicals. Comparable to Aim in serving Japanese construction/maintenance customers with waterproofing and bonding products, though Cemedine operates at considerably larger scale.

Direct peers

• American Polywater Corporation: American Polywater is a leading direct peer specializing in cable-pulling lubricants and related electrical installation chemicals. Highly comparable to Aim's Haisu-Berin HD-20S product line in terms of end use (cable installation), specialty silicone/water-based formulations, and serving electrical contractors globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A8%E3%82%A4%E3%83%A0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社エイム