Assumption College Rayong

What Assumption College Rayong does

Assumption College Rayong is a private Catholic K-12 school operating a single campus at 131 Moo 2, Sukhumvit Road, Mueang Rayong, Rayong Province 21000, Thailand. Founded around 1960, the institution delivers primary and secondary education grounded in faith, discipline, and service, and has operated continuously for over 60 years. It serves students and families across Rayong Province and surrounding areas.

The school's core operational technology is SWIS (School Wide Information System), a web-based platform supporting student information management, teacher administration, class materials submission, and an online registration portal for admissions. Commercial product offerings beyond education are limited to a small branded merchandise line (sport shirts, basketball uniforms, and football shirts priced at 490-650 Baht each). The school maintains a Facebook page (ACR2506), YouTube channel (@acr_tube7052), and LINE Official account as its primary digital touchpoints for parents and prospective families.

The business model is tuition-driven and recurring, supplemented by one-time registration fees collected through the online enrollment system. Distribution is direct via on-campus enrollment and self-serve online registration; there are no disclosed B2B partnerships, franchise arrangements, or external investors. The institution appears to be independently operated with no disclosed parent company, funding rounds, or M&A activity.

Name

Assumption College Rayong

Legal name

Assumption College Rayong

Website

https://acr.ac.th

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Assumption College Rayong is a private Catholic K-12 school in Rayong Province, Thailand, operating a single campus for over 60 years. It serves primary and secondary students with tuition-based enrollment via an online registration system and a SWIS school management platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Rayong

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Educational Fees: Revenue from student tuition payments and academic fees for K-12 education programs spanning primary through secondary levels
2. Merchandise and Souvenirs Sales: Sale of branded school merchandise including sport shirts, basketball uniforms, and football shirts through the school store. Prices range from 490-650 Baht per item.
3. Registration Fees: One-time fees collected during the student enrollment and registration process

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Assumption College Rayong is a Catholic K-12 educational institution delivering faith-based primary and secondary education to students in Rayong Province, Thailand. The school supplements its academic programs with a web-based school information system (SWIS) for administration and an online registration portal for admissions, and sells branded school merchandise including sport shirts, basketball uniforms, and football shirts.

Product overview

Assumption College Rayong operates primarily as an educational institution offering academic programs across multiple levels. The institution's commercial product offerings consist of branded merchandise including the ACR Identity Sport Shirt (Classic Elite Edition), ACR Basketball (Special Edition), and ACR Football Shirt (Classic Vintage Edition) — these souvenirs and gifts reflect the school's faith, pride, and over 60 years of heritage. The school also provides technology-enabled services through SWIS Plus, an information management system for students and teachers, though this is an internal administrative tool rather than a commercial product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Education Programs (Primary and Secondary) Catholic faith-based K-12 academic education programs spanning primary (ปฐมวัย) through secondary levels, designed for school-age children and young adults in Rayong Province. Programs emphasize academic excellence, discipline, service, and character formation, with structured curriculum aligned to learning standards and supplementary extracurricular activities including sports.
• ACR Identity Sport Shirt (Classic Elite Edition) Official school identity sport shirt in the Classic Elite Edition, priced at 490-590 Baht per shirt, sold as part of the school's branded merchandise line reflecting faith, pride, and over 60 years of heritage. Targeted at students, parents, alumni, and supporters of the school.
• ACR Basketball Uniform (Special Edition) Official school basketball uniform in the Special Edition style, priced at 550-650 Baht per uniform, representing the school's athletic heritage and tradition. Available to students, athletes, and supporters.
• ACR Football Shirt (Classic Vintage Edition) Official school football shirt in the Classic Vintage Edition, priced at 490-550 Baht per shirt, showcasing the school's sporting traditions and heritage. Available to students, athletes, and school community members.

Quantifiable outcome

• Graduates prepared for success in higher education and professional life through balanced academic and character development

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Montfort College Primary & Secondary Division: Catholic K-12 school in Chiang Rai also operated by the Brothers of Saint Gabriel. Directly comparable faith-based education model with parallel curriculum, branding, and values-based positioning.
• Assumption College Sriracha (Chonburi): Sister Assumption school in neighboring Chonburi province on the Eastern Seaboard. Closely comparable in mission, structure, and catchment demographic, serving a similar industrial-region Thai family base.
• Saint Gabriel's College: Historic Catholic K-12 school in Bangkok operated by the same founding religious order. Directly comparable as a private Catholic institution with parallel academic and extracurricular programming.
• Assumption College Bangkok: Flagship Catholic K-12 school in the same Assumption (Brothers of Saint Gabriel) network. Directly comparable as a private Catholic school under the same religious order, with similar curriculum structure, branding, and faith-based positioning.
• Assumption College Lampang: Another Assumption network K-12 school in northern Thailand. Directly comparable in mission, governance structure, and educational offering for Thai Catholic families.
• Saint Joseph Rayong School: Catholic K-12 school also operating in Rayong province. Directly comparable as a faith-based private school competing in the same immediate catchment area.

Broad incumbents

• Sarasas Schools (Sarasas Witaed Romklao and network): One of Thailand's largest private K-12 school networks. Comparable as a private Thai school operator, but operates at much greater scale across multiple campuses and is secular rather than faith-based.

Regional players

• St. Andrew's International School (Rayong): Private K-12 school operating in Rayong province. Comparable as a competing private school in the same local catchment area, but offers international rather than Thai national curriculum.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@acr_tube7052
• Facebookfacebook.com/ACR2506
• LinkedInlinkedin.com/company/assumption-college-rayong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assumption College Rayong