Beiersdorf Manufacturing Hamburg GmbH

What Beiersdorf Manufacturing Hamburg GmbH does

Beiersdorf Manufacturing Hamburg GmbH is a wholly-owned manufacturing subsidiary of Beiersdorf AG, the Hamburg-headquartered global skincare conglomerate founded by Paul Carl Beiersdorf in 1882. The subsidiary operates the group's primary Hamburg manufacturing facility at Beiersdorfstraße 2, co-located with Beiersdorf AG's corporate headquarters (Beiersdorfstraße 1-9) and main skin research center, which houses approximately 530 researchers. Within the group's broader manufacturing network — which spans Berlin and Leipzig in Germany, Poznan in Poland, sites in Mexico, and Tres Cantos and Argentona in Spain — the Hamburg facility is the founding production site. The subsidiary manufactures consumer skincare, personal care, and wound care products across the group's multi-brand portfolio, including NIVEA (the world's #1 skincare brand by Euromonitor 2024, used by ~30% of women globally), Eucerin (medical/dermatological skincare), NIVEA MEN, La Prairie (luxury), Hansaplast/Elastoplast (wound care), Coppertone (sun care), Aquaphor, Chantecaille, and tesa.

The underlying product technology is anchored by patented skin-science innovations supported by ~€160 million in annual group R&D investment and ~500 scientific research partnerships. Key proprietary platforms include Eucerit (the original water-in-oil emulsion cream base, developed over 100 years ago), AquaPorin hydration technology (based on Nobel laureate Peter Agre's discovery), Thiamidol (hyperpigmentation active), EPICELLINE (skin rejuvenation), Q10 coenzyme (first used in skincare by NIVEA), and the recently patented Epigenetic Skin-Specific Age Clock, which debuted in commercial products in September 2024. The Pearlfinder open-innovation platform, launched in 2010, extends external R&D sourcing to universities, research centers, and startups.

Commercially, the subsidiary's output feeds group-level go-to-market channels including mass-market retail and supermarkets (NIVEA, NIVEA MEN), pharmacy-exclusive distribution with professional consultations (Eucerin), brand-owned e-commerce sites (nivea.ua, eucerin.ua, nivea-men.ua), and third-party online retailers. End-customer segments span general consumers (body care, facial care, sun protection, deodorants), male consumers (NIVEA MEN, formulated for skin 15-20% thicker than female skin), and medical/dermatological users (Eucerin, recommended by dermatologists worldwide). Group-level distribution reaches 160+ countries across Europe, North America, Latin America, Asia, Africa, Australia/Pacific, and the Middle East.

Name

Beiersdorf Manufacturing Hamburg GmbH

Legal name

Beiersdorf Manufacturing Hamburg GmbH

Website

https://beiersdorf.ua

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Beiersdorf Manufacturing Hamburg GmbH is a wholly-owned manufacturing subsidiary of Beiersdorf AG, the Hamburg-based global skincare conglomerate. It produces skincare, personal care, and wound care products across the group's multi-brand portfolio including NIVEA, Eucerin, NIVEA MEN, and Hansaplast, serving consumers in 160+ countries.

Ownership category

akta.pro rank

Product category

Skincare and Personal Care Manufacturing

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Skincare manufacturing
• Consumer personal care
• Dermatological cosmetics
• Wound care products
• Lip care products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Skincare Products: Sale of branded skincare, personal care, and cosmetics products through retail, pharmacy, and direct channels. Includes NIVEA, NIVEA MEN, Eucerin, and other brands. Revenue generated from product sales across body care, facial care, sun protection, deodorants, and men's grooming categories.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Beiersdorf Manufacturing Hamburg GmbH manufactures skin care, personal care, dermatological, wound care and cosmetic products at its Hamburg facility on behalf of the Beiersdorf AG group. The site produces finished consumer products under brands including NIVEA, NIVEA MEN, Eucerin, La Prairie, Hansaplast/Elastoplast, Aquaphor, Coppertone, Labello, 8x4 and Chantecaille. Output spans creams, lotions, sun protection, deodorants, lip care and wound care products that are sold through supermarkets, pharmacies, brand e-commerce sites and online retailers worldwide.

Product overview

Beiersdorf is a global skincare company and the inventor of modern skincare since 1882. The company operates a multi-brand portfolio strategy with distinct brands serving different market segments: NIVEA as the world's #1 skincare brand for mass market; NIVEA MEN for male consumers; Eucerin for derma/medical skincare sold through pharmacies; La Prairie for luxury skincare; Hansaplast/Elastoplast for wound care; and tesa as an independent subsidiary manufacturing adhesive products. The product portfolio covers body care, facial care, sun protection, deodorants, lip care, and healthcare products. Research and development is centralized in Hamburg with global innovation centers in Shanghai and USA, and development centers in Mexico, Brazil, India, and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• NIVEA: World's leading skincare brand, the company's most iconic brand with over 100 years of success
• Eucerin
• NIVEA MEN
• La Prairie
• Hansaplast/Elastoplast
• Aquaphor
• Coppertone
• tesa

Products and services

• NIVEA NIVEA is the group's flagship mass-market skin care brand offering creams, lotions, facial cleansers, body care and deodorant products for everyday use by general consumers. The brand is sold through supermarkets, drug stores, brand e-commerce sites and online retailers worldwide.

Quantifiable outcome

• NIVEA is the world's No. 1 skincare brand by market share in body care, facial care, and hand care categories (Euromonitor International, 2024)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• International Universities and Research InstitutionscoreStrategic or Co-development PartnerBeiersdorf maintains approximately 500 scientific research partnerships with universities, research centers, and startups worldwide. This includes collaboration on skin biology research, active ingredient development, and innovation initiatives like the Pearlfinder open innovation platform launched in 2010.
• Pearlfinder ConsortiumcoreStrategic or Co-development PartnerInternational open innovation initiative launched in 2010 to expand innovation potential through collaboration with external research partners and startups.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Unilever: Owns Dove, Simple, Pond's and Vaseline — mass-market personal care brands that directly overlap with NIVEA's body care and face care portfolio across grocery and drugstore channels globally.
• Henkel: German consumer-products company operating alongside Beiersdorf in Europe with brands such as Schauma, Fa, and Vernel — competes in body care and personal care categories where NIVEA holds strong share.
• Procter & Gamble: Operates mass-market skincare brands SK-II and Olay alongside a broader FMCG portfolio, competing with NIVEA in body care and facial care categories with a comparable R&D-backed, dermatologist-influenced positioning.
• Church & Dwight: Owner of Batiste, Orajel, and other personal-care brands; competes in adjacent personal-care and wellness categories where Beiersdorf's NIVEA and Hansaplast/Elastoplast brands participate.

Direct peers

• CeraVe (L'Oréal): L'Oréal-owned derma-skincare brand sold through drugstores and developed with dermatologists — the most cited disruptor to Eucerin's pharmacy-channel franchise, using ceramides and ingredient-credibility marketing.
• Estée Lauder Companies: Owner of Clinique, Estée Lauder, La Mer, and Drunk Elephant — competes directly with Beiersdorf's La Prairie and Eucerin derma lines in prestige skincare and dermatological skincare across global travel retail and department-store channels.
• La Roche-Posay (L'Oréal): L'Oréal's dermatology division brand distributed through pharmacies — the most direct head-to-head comparable to Eucerin, with similar thermal-spring-water heritage, dermatologist endorsement, and sensitive-skin positioning.
• L'Oréal: Global #1 beauty company operating across mass (L'Oréal Paris, Garnier), derma (La Roche-Posay, CeraVe, SkinCeuticals), and luxury (Lancôme, Kiehl's) — the most direct strategic comparable to Beiersdorf's NIVEA/Eucerin/La Prairie multi-tier model.
• Shiseido: Japanese prestige-and-derma skincare group (SHISEIDO, Cle de Peau, Anessa, derma line) competing head-to-head with NIVEA and Eucerin in Asia and globally, with a similarly strong R&D and Japan-anchored innovation pipeline.
• Galderma: Pure-play derma/skin-health company behind Cetaphil and Differin — closely comparable to Beiersdorf's Eucerin medical skincare business in dermatologist-recommended, pharmacy-distributed skincare.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/beiersdorf
• YouTubeyoutube.com/user/Beiersdorf
• Facebookfacebook.com/Beiersdorf
• LinkedInlinkedin.com/company/beiersdorf-manufacturing-hamburg-gmbh
• Instagraminstagram.com/beiersdorf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beiersdorf Manufacturing Hamburg GmbH