Companhia Municipal de Turismo de Ubatuba - COMTUR

What Companhia Municipal de Turismo de Ubatuba - COMTUR does

Companhia Municipal de Turismo de Ubatuba (COMTUR) is the official municipal tourism company for the municipality of Ubatuba, in the Litoral Norte region of São Paulo, Brazil. It is wholly owned by the Prefeitura Municipal de Ubatuba and operates under the regulatory framework established by Lei Municipal 3723/2014 and Lei Complementar 26/2022. The company serves three customer segments — registered tourism businesses (hotels, inbound and outbound travel agencies, parking facilities), tourist transport operators (chartered bus, minibus, and van operators), and individual visitors — by delivering business registration, tourist transport access authorization ('senhas'), and the Zona Azul rotational parking service in the central area and beaches of Ubatuba.

COMTUR's product surface is delivered primarily through web platforms. The core system is the Sistema de Fretamento Turístico portal (servicos.comturubatuba.com.br), which handles company registration with document verification, an online fee simulator, and issuance of access passwords that limit vehicle capacity per attraction per day. Supplementary platforms include the Cadastro de Empresas Turísticas, the Portal da Transparência (publicly exposing payroll, contracts, balances, and income statements from 2018 to 2024), and a Processo Seletivo system for staff hiring. The Zona Azul parking service is operated on-site by COMTUR agents.

Commercially, COMTUR's revenue derives from three transaction-based streams: per-vehicle tourist transport access fees (R$ 1,085.68 to R$ 5,428.38 per authorization in 2026, seasonally and capacity-tiered, with an 80% discount for registered micro and small enterprises under Decreto 8115/2023), Zona Azul parking fees, and one-time annual business registration fees. Circulation without authorization is subject to a R$ 6,400 fine adjusted annually by IGPM-FGV. The entity is currently in liquidation ('COMTUR em Liquidação') as disclosed in its own transparency portal, which materially affects its outlook.

Name

Companhia Municipal de Turismo de Ubatuba - COMTUR

Legal name

Companhia Municipal de Turismo de Ubatuba

Website

https://comturubatuba.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COMTUR is the municipal tourism company of Ubatuba, Brazil, wholly owned by the local government. It registers tourism businesses, issues tourist transport access authorizations, and operates the Zona Azul rotational parking service across one municipality.

Ownership category

akta.pro rank

Product category

Municipal Tourism Regulation and Destination Management

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation (487), Marinas (713930)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH), Transportation Regulators (Aviation, Maritime, Rail, Road) (BPAIAOAL)

Keywords

• Municipal tourism regulation
• Tourist transport authorization
• Tourism business registration
• Rotational parking management
• Destination access control

Headquarters

HQ city

Ubatuba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Tourist Transport Access Fees: COMTUR collects public fees (Taxa de Controle e Fiscalização) from tourist transport operators for vehicle access authorization to Ubatuba municipality. Fees vary by vehicle capacity (up to 21 seats, 22-32 seats, above 32 seats) and season (high season December-March, low season rest of year). Micro and small enterprises receive 80% discount.
2. Zona Azul (Blue Zone Parking): Revenue from rotational parking fees in the central area and beaches of Ubatuba. The company manages parking spaces and collects fees from visitors.
3. Business Registration Fees: Fees from registering tourism businesses (hotels, travel agencies, tour operators, parking facilities) in Ubatuba. Registration is valid for one year and includes certificate issuance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

COMTUR is a municipal tourism company that regulates and manages tourism activity within Ubatuba, issuing tourist transport access authorizations (senhas), registering and certifying local tourism businesses (hotels, agencies, parking operators, nautical operators), and administering the Zona Azul rotational parking system across the central area and beaches. It is the sole legal authority granted by Lei Complementar Municipal nº 26/2022 and Lei Municipal 3723/2014 to operate these regulatory services, fee collection, and digital service portals in the municipality.

Product overview

COMTUR operates a suite of digital platforms for municipal tourism management in Ubatuba, Brazil. The core offerings include: (1) the Sistema de Fretamento Turístico web portal for registering tourism transport companies and issuing access permits; (2) the Zona Azul rotating parking management system; (3) a Transparency Portal with public financial and procurement data; and (4) an online company registration system for tourism businesses. These systems are integrated through COMTUR's main website and the services subdomain, serving both administrative functions and public-facing tourism regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Fretamento Turístico (Tourist Transport Authorization System) Web-based platform for registering tourism transport companies, requesting access permits (senhas), simulating fees based on vehicle capacity and season, and managing tourist vehicle entry authorizations to Ubatuba municipality.
• Zona Azul (Estacionamento Rotativo) Rotating parking management service in Ubatuba's central area and beaches (Praia Grande, Perequê-Açu, Camburi, Vermelha do Norte), administered by COMTUR agents with on-site fee collection.
• Cadastro de Empresas Turísticas (Tourism Business Registration) Online registration service for tourism businesses including receptive agencies, emissive agencies, accommodations, and parking facilities, requiring CNPJ, Cadastur, and municipal permits; valid for one year and includes certificate issuance.
• Emissão de Senhas de Acesso (Access Password Issuance) Access password (senha) issuance service for tourist vehicles entering Ubatuba, with fee calculation based on vehicle capacity, season, and whether the requesting company is registered locally.
• Portal da Transparência (Transparency Portal) Public transparency portal providing access to salary data, financial statements, budgets, contracts, and procurement notices covering 2018 through 2024, in fulfillment of municipal transparency obligations.

Quantifiable outcome

• Avoids overcrowding by limiting vehicle capacity per attraction per day through the senha (access password) system.
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• APAMLN (Área de Proteção Ambiental Marinha do Litoral Norte)coreStrategic or Co-development Partner · 4 October 2023Partnership with the marine environmental protection agency for managing nautical tourism operations, specifically for the Ilha das Couves attraction. The partnership follows Portaria Normativa FF Nº 387/2023 for sustainable tourism management.
• GT Emergencial Ilha das Couves (Emergency Working Group)coreStrategic or Co-development Partner · 4 October 2023Collaborative working group including representatives from local communities (Picinguaba, Almada, Estaleiro, Ubatumirim), tourism operators, and municipal government working on sustainable tourism management for Ilha das Couves.
• Prefeitura Municipal de Ubatuba (Municipal Government)coreStrategic or Co-development Partner · 29 November 2022COMTUR operates in partnership with the Municipal Government of Ubatuba, specifically the Secretaria de Turismo (SETUR), to regulate tourism activities. The partnership was formalized through Lei Complementar 26/2022 which established the municipal tourism regulatory framework.
• Secretaria de Turismo (SETUR)coreStrategic or Co-development PartnerJoint management of tourist transport access with the municipal tourism secretariat. SETUR and COMTUR coordinate on password issuance and tourism regulation.
• Conselho Municipal de Turismo (Municipal Tourism Council)coreStrategic or Co-development PartnerAdvisory council contributing to tourism policy decisions, including the return of tourist transport regulation after court-ordered suspension.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EMBRATUR (Instituto Brasileiro de Turismo): National Brazilian tourism authority under the federal government, regulating Cadastur (the national tourism business registry that COMTUR requires from local operators) and promoting Brazil internationally. Provides the regulatory and policy backdrop within which COMTUR operates.

Direct peers

• Estapar: Major Brazilian parking operator that runs Zona Azul (rotational parking) systems in multiple Brazilian cities. Directly comparable to COMTUR's Zona Azul operations in Ubatuba's central area and beaches, particularly in fee model, enforcement, and revenue mechanics.
• Belotur (Empresa Municipal de Turismo de Belo Horizonte): Municipal tourism company of Belo Horizonte, similarly owned by the local Prefeitura and tasked with managing tourism activities, registrations, and city-level tourism development. Directly comparable to COMTUR in legal form and operating scope.
• RioTur (Empresa de Turismo do Município do Rio de Janeiro): Municipal tourism company of Rio de Janeiro, managing tourism promotion, events, and city tourism infrastructure under the Prefeitura. Mirrors COMTUR's structure as a wholly municipal-owned tourism entity with destination-management responsibilities.
• São Paulo Turismo S.A. (SPTuris): Municipal tourism company of São Paulo city, operating under a similar 'Companhia Municipal' structure with a comparable mandate to manage tourism services, events, and city-level tourism promotion. Same legal form and parent (municipal government), making it the closest structural analog to COMTUR.

Emerging players

• Visit Rio (Convention & Visitors Bureau): Destination marketing organization for Rio de Janeiro, performing visitor information, promotion, and convention support functions analogous to COMTUR's destination-management role for Ubatuba. Comparable in function though structured as a non-profit/association rather than a municipal company.

Others

• Setur-SP (Secretaria de Turismo do Estado de São Paulo): State-level tourism secretariat that sets broader tourism policy for São Paulo state, within which Ubatuba operates. Acts as a counterpart/partner to COMTUR on tourism regulation and is part of the same oversight chain (Municipal → State tourism authority).
• ABIH (Associação Brasileira da Indústria de Hotéis): Brazilian hotel industry association that represents accommodation providers, including the registered hotels ('Hospedagens') that form one of COMTUR's primary customer segments. Industry body that interacts with COMTUR on registration and tourist transport authorization processes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/comturubatuba
• Instagraminstagram.com/comtur_ubatuba?igsh=YjR3dTB0MXhsMmo2
• LinkedInlinkedin.com/company/comtur-ubatuba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Companhia Municipal de Turismo de Ubatuba - COMTUR