What ACE FITNESS EQUIPMENT SERVICE does

ACE Fitness Equipment Service is a privately held, founder-owned commercial fitness equipment company headquartered at 4230 S 36th Pl, Phoenix, AZ 85040, founded in 2004 by Ruben Hand. The company provides end-to-end lifecycle services — preventative maintenance, repair, delivery and installation, gym moves, and equipment sales — to nearly 250 commercial facilities across the Phoenix and Tucson markets. Its customer base spans seven verticals: hotels, multifamily, corporate, universities, government, active adult communities, and physical therapy/wellness centers.

The core operating model combines recurring quarterly preventative-maintenance contracts with transactional repair, installation, and relocation work, supplemented by equipment sales through authorized-dealer relationships with eight OEMs: Core Health and Fitness, Hoist Fitness, Intenza Fitness, TKO Fitness, Body Solid, Spirit Fitness, Ziva Fitness, and OxeFit. Service delivery is performed by a team of factory-certified technicians across multiple OEM brands, and the company leverages direct field sales (BDM Camron Jackman), website lead forms, and inbound phone as its go-to-market channels. The founder's presidency of NAHFTA (National Association of Health & Fitness Trade Affiliates) extends the company's influence into industry standards-setting.

ACE self-positions as the only full-service commercial fitness equipment company in Arizona delivering the complete PM-through-sales lifecycle under one vendor relationship. Pricing for PM agreements and equipment is not publicly disclosed, and the business carries no external funding or private-equity ownership. Geographic reach is Arizona-centric, with SEO landing pages indicating active demand-capture across more than twenty state markets beyond the Phoenix-Tucson core.

Name

ACE FITNESS EQUIPMENT SERVICE

Legal name

ACE Fitness Equipment Service

Website

https://acefitnessaz.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE Fitness Equipment Service is a Phoenix-based commercial fitness equipment company providing preventative maintenance, repair, installation, gym moves, and equipment sales to nearly 250 commercial facilities across Arizona's Phoenix and Tucson markets.

Ownership category

akta.pro rank

Product category

Fitness Equipment Service and Supply

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Sporting & Athletic Goods, Nec (3949), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industry

Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)

Keywords

• Commercial fitness equipment service
• Preventative maintenance agreements
• Commercial equipment repair
• Fitness equipment installation
• Fitness equipment dealer

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Preventative Maintenance Agreements: Quarterly on-site maintenance visits with full inspection, lubrication, calibration, and safety checks across all cardio and strength equipment. Nearly 250 facilities on PM agreements. Includes detailed digital reports after every visit.
2. Equipment Sales: Authorized dealer for leading commercial fitness equipment brands including Core Health and Fitness, Hoist Fitness, Intenza Fitness, TKO Fitness, Body Solid, Spirit Fitness, Ziva Fitness, and OxeFit. Single unit replacements to full facility buildouts.
3. Delivery and Installation: Professional delivery, assembly, installation to manufacturer specifications, testing, calibration, and debris removal. Included with equipment purchases.
4. Service and Repair: Reactive repair service for all commercial fitness equipment. Factory-certified technicians stock common parts. Handles warranty claims on behalf of clients.
5. Gym Equipment Moving and Relocation: Commercial fitness equipment relocations with specialized moving equipment, blanket wrapping, disassembly/reassembly, calibration and floor/wall protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ACE Fitness Equipment Service is an Arizona-based commercial-only fitness equipment service company that sells, delivers, installs, maintains, and repairs commercial fitness equipment for hotels, multifamily properties, corporate gyms, universities, government facilities, active adult communities, and physical therapy clinics. Factory-certified technicians deliver quarterly preventative maintenance agreements, on-demand repairs, equipment delivery and installation, and specialized gym relocation services across Phoenix and Tucson.

Product overview

ACE Fitness Equipment Service is a commercial-only fitness equipment service company offering a comprehensive suite of services: preventative maintenance agreements (quarterly PM visits), equipment repair (treadmill, elliptical, strength, bike), delivery/installation, and relocation. The company operates as an authorized dealer for eight major commercial fitness equipment brands including Core Health and Fitness (StairMaster, Star Trac, Nautilus, Schwinn, Throwdown), Hoist Fitness, Intenza Fitness, TKO Fitness, Body Solid, Spirit Fitness, Ziva Fitness, and OxeFit (AI-powered smart training systems). Services are coordinated through factory-certified technicians serving nearly 250 commercial facilities across Phoenix and Tucson markets.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• NAHFTA (North American Health and Fitness Trades Alliance)coreStrategic or Co-development Partner · 1 January 2004ACE Fitness is a founding member of NAHFTA, the first organization dedicated exclusively to standards and professionalism in the fitness equipment service industry. Founder Ruben Hand serves as President of NAHFTA. NAHFTA establishes standards of practice for service providers, manufacturers, retailers, and customers, and provides education, training, and resources to businesses that install, maintain, and repair fitness equipment across North America.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 2nd Wind Exercise: Commercial fitness equipment sales, service, and facility planning company. Comparable business model combining equipment dealer relationships with maintenance and installation services for commercial customers.
• Fitness Machine Technicians: National commercial and residential fitness equipment repair, maintenance, and installation company. Directly comparable service model to ACE, but operating across multiple U.S. states rather than a single regional market.
• ServiceCare: Independent commercial fitness equipment service organization with nationwide coverage of repair, maintenance, and installation. Operates in the same niche as ACE with a multi-region footprint and similar service portfolio.
• Commercial Fitness Solutions: Provider of commercial fitness equipment sales, layout, installation, and maintenance services. Directly mirrors ACE's full-lifecycle vendor approach for commercial facilities in its regional footprint.
• Global Fitness Services: Commercial fitness equipment service and repair provider serving health clubs and facilities nationwide. Closely matches ACE's preventative maintenance, repair, and installation offerings for commercial customers.
• P.F. Major: Commercial fitness equipment sales, service, and facility solutions provider. Comparable combined dealer-plus-service business model targeting health clubs, hotels, multifamily, and corporate facilities.

Broad incumbents

• Life Fitness: Global manufacturer of commercial fitness equipment with its own service network. Overlaps with ACE on commercial equipment supply and service but at much larger scale as an OEM rather than a regional independent service provider.
• Technogym: Premium global commercial fitness equipment manufacturer with direct service operations. Adjacent to ACE through commercial equipment supply and service contracts in premium hospitality, corporate, and residential settings.
• Precor: Commercial cardio and strength equipment manufacturer with integrated service programs. Competes indirectly with ACE for service relationships on its installed base while also being a potential upstream partner.

Others

• Core Health and Fitness: Parent of StairMaster, Star Trac, Nautilus, Schwinn, and Throwdown — multiple brands for which ACE holds authorized dealer status. Connected as an upstream equipment partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AceFitnessEquipment
• LinkedInlinkedin.com/company/ace-fitness-equipment-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE FITNESS EQUIPMENT SERVICE