Avec B.V.

What Avec B.V. does

Avec B.V. is a privately held Dutch creative products company founded in 1995 and headquartered at Veemarktstraat 20 in Tilburg, Netherlands. The company designs, develops, and produces a broad portfolio of hobby, craft, home decoration, stationery, back-to-school, seasonal, party, baking, and puzzle products that are supplied exclusively to retail chain clients under private label arrangements. The product portfolio is organised into eight retail-facing categories, with a steady cadence of new product releases and a dedicated "Nieuwste Collectie" line of trend-driven items.

The company's core capability is its integrated in-house design and production infrastructure, which includes trend watching, concept design, product design, graphic design, sample creation, a professional photo studio, and a film studio that produces how-to videos linked to packaging via QR codes. A team of 25 product development professionals, led by two creative directors with extensive retail experience, supports a reported output of hundreds of new products each month. Compliance scaffolding includes BSCI membership, FSC Chain of Custody policy declaration, and European Toy Safety Directive (2009/48/EC, EN71) certification for all creative toys and craft items.

Avec operates a B2B go-to-market exclusively, with direct enterprise sales to retail chains across Europe, North and South America, Australia, and the Far East. Customers include well-known retail chains such as supermarkets, drugstores, discount stores, and department stores, with HEMA explicitly referenced as a major client whose product groups were shaped by the company's creative directors. Pricing is quote-based and not publicly disclosed; multi-year contracts govern supply arrangements, and products are supplied exclusively to each client to avoid direct competition. Marketing and client engagement are anchored by a showroom in the historic Patronaat building in Tilburg, supported by website content and Instagram and LinkedIn presence.

Name

Avec B.V.

Legal name

Avec B.V.

Website

https://avec.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Avec B.V., founded in 1995 in Tilburg, Netherlands, designs and produces private label hobby, craft, stationery, home, seasonal, and party products exclusively for retail chain clients across Europe, the Americas, Australia, and the Far East.

Ownership category

akta.pro rank

Product category

Private Label Creative Products Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942), Graphic Design Services (541430)

SIC

Pens, Pencils & Other Artists' Materials (3950), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industries

Home, Furniture & Decor DTC (CRAFACAE), Personalization/Custom-made & Made-to-Order DTC (CRAFACAO)

Keywords

• Private label manufacturing
• Creative hobby products
• Retail product design
• Craft supplies wholesale
• Stationery product development

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Product Sales: AVEC designs, develops and produces creative products exclusively for retail chain clients under private label arrangements. Products are supplied only to the specific client, creating no direct competition and allowing clients to set their own product and pricing policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Avec B.V. designs, develops, and produces private-label creative products (hobby and craft, home decoration, stationery, back-to-school, seasonal, party and wrap, baking tools, puzzles) exclusively for retail chain clients. Products are supplied only to the specific client for whom they are developed, eliminating direct competition and allowing the retailer to define its own product and pricing policy. The company runs a complete in-house operation covering trend research, concept and product design, sampling, photo and video content, and production.

Product overview

Avec B.V. is a creative products company that designs, develops, and produces a comprehensive portfolio of hobby, craft, home decoration, stationery, party supplies, and seasonal products exclusively for retail chain partners. Founded in 1995, the company operates on a 'Partnership by Design' model, offering both branded collections and private label solutions. The product portfolio spans multiple categories including Hobby & Craft (card making, scrapbooking, knitting, crochet, painting, beads, children's crafts), Home & Gift (candles, home accessories, photo frames, memory boxes), Stationery & Back to School (agendas, calendars, notebooks), Seasonal (holiday and celebration items), Party & Wrap (decorations, tableware, gift wrapping), Baking Tools, and Puzzles. The company develops hundreds of new products monthly, offering both DIY (Do-It-Yourself) craft kits and ready-made products, with the ability to supply exclusively to individual retail partners to prevent direct competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Hobby & Craft collection

Quantifiable outcome

• Hundreds of new products developed each month
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Willem II BetrokkencoreStrategic or Co-development Partner · 1 January 2019Social sponsorship partnership with Willem II football club's social branch. AVEC supports sustainable projects and activities focused on participation and health, positively influencing society and connecting people. Partnership includes support for community programs like Playing for Success, Scoor a Book, Football Memories, and The Blind Stand.
• BSCI (Business Social Compliance Initiative)coreOthersAVEC is a member of BSCI, an industry-independent organization for monitoring and research regarding chain responsibility. AVEC meets strict standards and aims to be a frontrunner in social compliance.
• Bibliotheek Midden-BrabantminorStrategic or Co-development PartnerCollaboration with library for the 'Scoor a Book' reading project, where professional Willem II football players encourage children to read more.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Flying Tiger Copenhagen: Danish-owned value retail chain selling creative, hobby, stationery, and home products across Europe. Operates a comparable customer-facing concept to those Avec supplies as a B2B vendor, making it a relevant comparator for product mix and trend positioning.
• Søstrene Grene: Danish retail chain offering creative, hobby, stationery, and home décor products across Northern Europe. Comparable consumer-facing assortment profile to the retailers Avec serves, and a relevant reference for product/market fit in the value creative category.

Direct peers

• Procos Group: European party and celebration product manufacturer supplying private label to retail chains. Directly comparable in B2B private label model, party/seasonal product overlap, and multi-country retail distribution.
• Baker Ross Ltd: UK-based hobby, craft, and activity products supplier serving retail and education channels. Comparable in hobby/craft assortment, primary product category overlap with Avec's Hobby & Craft line, and European retail customer base.
• Folat BV: Dutch B2B party and decoration manufacturer/private label supplier for retail chains across Europe. Closest geographic and product peer, also headquartered in the Netherlands with a similar exclusive private label model for party, seasonal, and decorative categories.
• Ginger Ray: UK design-led party and home décor supplier operating B2B with retailers and own-brand ranges. Comparable in design-led creative products, B2B retail channel focus, and overlap with Party & Wrap and Home & Gift categories.
• Talking Tables: UK-based design-led party and tableware company supplying retail chains and own-brand lines. Comparable in design-led creative products, B2B retail channel focus, and product overlap with Party & Wrap assortment.
• Carte Blanche Group: UK designer and supplier of greeting cards and stationery on a private label basis to retail chains. Directly comparable in B2B private label model, retail chain customer base, and creative product development for seasonal/gifting categories.

Broad incumbents

• Amscan International: Global party goods manufacturer and broad incumbent in the celebration/disposable tableware category. Competes with Avec's Party & Wrap line and supplies major retail chains on a private label basis, though at much greater scale across more geographies.
• Hallmark Cards: Global greeting cards and stationery conglomerate with private label and licensed product offerings across retail chains. Overlaps with Avec's Stationery, Seasonal, and gift categories; broader and more diversified across consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avec-b.v.
• Instagraminstagram.com/aveccreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avec B.V.