Bernice MacNaughton High School
Bernice MacNaughton High School is a public Grade 9-12 secondary school in Moncton, New Brunswick, operated under the Anglophone East School District, delivering the provincial curriculum alongside athletics, theatre, and student wellness programming to local students and their families.
- Company typePrivate
- Founded1976
- HeadquartersMoncton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bernice MacNaughton High School does
Bernice MacNaughton High School (BMHS) is a public secondary school serving students in Grades 9 through 12 in Moncton, New Brunswick, Canada. Founded in 1976 and operated under the Anglophone East School District — itself part of the New Brunswick provincial government education system — the school delivers the standardized provincial secondary curriculum alongside extracurricular programming that includes athletics (notably girls soccer), theatrical productions such as The SpongeBob Musical, a student newspaper, and student wellness services covering counselling, food services, and safety reporting. The school marked its 50th anniversary in 2026 with a dedicated Birthday Bash and is led by Principal David MacDonald, with community oversight via a Parent School Support Committee (PSSC).
The school's technology footprint consists entirely of standard, district-provided educational platforms rather than proprietary or custom-built systems. These include PowerSchool for student information and the parent portal, D2L (Desire to Learn) for the learning management system and distance learning, EBSCO for research database access, myBlueprint for education and career planning, School Cash Online for fee management, and Jostens for yearbook services. No proprietary software, no APIs, no SDKs, and no AI/ML capabilities are disclosed or evidenced.
Commercially, BMHS is not a revenue-generating enterprise. It is government-funded through the New Brunswick provincial education system, with families contributing minor school fees administered via School Cash Online. There are no commercial customers, no enterprise contracts, no pricing models, and no disclosed operating budget. The school's communication channels — its website (bmhs.nbed.ca), weekly Talk Mail newsletters, and social media — exist purely to inform parents and guardians about events, deadlines, and student activities rather than to drive commercial outcomes. Notable alumni such as Olympic medalist Courtney Sarault (who visited the school in March 2026) provide reputational rather than financial capital.
Bernice MacNaughton High School firmographics
Firmographics- Name
- Bernice MacNaughton High School
- Legal name
- Bernice MacNaughton High School
- Website
- https://bmhs.nbed.ca
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bernice MacNaughton High School is a public Grade 9-12 secondary school in Moncton, New Brunswick, operated under the Anglophone East School District, delivering the provincial curriculum alongside athletics, theatre, and student wellness programming to local students and their families.
- Ownership category
- akta.pro rank
Bernice MacNaughton High School industry classification
Industry- Product category
- Secondary Education (K-12 Public School)
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG)
Keywords
Where Bernice MacNaughton High School is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bernice MacNaughton High School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
Bernice MacNaughton High School product offering
Product offeringCore offering
Bernice MacNaughton High School (BMHS) is a public secondary school in Moncton, New Brunswick delivering Grades 9-12 education under the Anglophone East School District. Its core offering includes academic programming aligned to the provincial curriculum, athletics, performing arts (e.g., The SpongeBob Musical), student wellness services (counselling, food services), and graduation preparation leading to a New Brunswick high school diploma.
Product overview
Bernice MacNaughton High School (BMHS) is an educational institution providing secondary education services. The school's offerings include academic programs, athletics (including girls soccer), theatrical productions (such as the SpongeBob Musical), student wellness services, and various extracurricular activities. The institution operates within the Anglophone East School District (ASD-E) and serves students in Grades 9-12. The school celebrated its 50th anniversary in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Grades 9-12 Academic Program Provincial curriculum secondary education program for students in Grades 9 through 12, delivered through in-person classroom instruction and supported by PowerSchool, D2L distance learning, EBSCO research database, and myBlueprint education/career planning. Prepares students for graduation and post-secondary pathways.
- Athletics Program School athletics program offering team sports for Grades 9-12 students, including girls soccer and other extracurricular athletic activities with tryouts and scheduled team events.
- Theatre Arts Program School theatre program that produces stage musicals such as The SpongeBob Musical, run through the BMHS Theatre Fund and offered to students as a performing-arts extracurricular.
- Student Wellness Services Student support services including bookable counsellor appointments, food services/cafeteria meal cards, health & wellness resources, school safety reporting, and safe arrival/absence reporting via School Messenger.
- Student Newspaper School-run student newspaper publication providing journalism experience and a communication channel for the student body.
- Graduation Program End-of-year graduation program culminating in an annual ceremony at Tidal Church, with live-streamed events, prom, rehearsal, gown distribution, and diploma conferral for Grade 12 graduates.
Companies that use Bernice MacNaughton High School
Customer profileSegments2 records
Ideal customer profiles2 records
Bernice MacNaughton High School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bernice MacNaughton High School partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Bernice MacNaughton High School competitors and assessment
Company assessmentRegional players
- Saint John High School: Public secondary school in Saint John, NB, under a different anglophone school district but the same New Brunswick provincial system. Comparable as a regional public high school offering the same standardized curriculum in a different New Brunswick city.
- Caledonia Regional High School: Public secondary school serving the Hillsborough / southeastern New Brunswick area within Anglophone East School District. Comparable as a smaller regional public high school delivering the same curriculum to a rural catchment.
Direct peers
- Moncton High School: Public secondary school (Grades 9-12) operating in the same Anglophone East School District in Moncton, NB. Directly comparable as a co-located district high school offering the same standardized provincial curriculum to a similar catchment.
- Riverview High School: Public secondary school in Riverview, NB, also part of Anglophone East School District. Serves the same Grades 9-12 cohort under the same provincial curriculum and competes for students from adjacent Moncton-area catchments.
- Harrison Trimble High School: Public Grades 9-12 high school in Moncton within Anglophone East School District. Offers the same core curriculum and extracurricular mix (athletics, arts) to a directly overlapping student population.
- J.M.A. Armstrong High School: Public high school in Salisbury, NB, operating within the Anglophone East School District. Comparable as a regional public secondary school delivering the standardized New Brunswick curriculum to a similar size community.
- École L'Odyssée: Public francophone Grades 9-12 school in Moncton offering secondary education under the same provincial system. Comparable as a co-located district secondary school, though serving the francophone stream rather than the anglophone stream.
Broad incumbents
- Anglophone East School District: The governing school district and parent organization of BMHS. Operates as the broader incumbent that sets curriculum, funding allocation, and operational standards across all its member schools including BMHS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bernice MacNaughton High School social profiles
Digital presenceBernice MacNaughton High School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bernice MacNaughton High School leadership team
Management profileNumber of profiles
Profiles1 record
Bernice MacNaughton High School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bernice MacNaughton High School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bernice MacNaughton High School
What does Bernice MacNaughton High School do?
Bernice MacNaughton High School (BMHS) is a public secondary school in Moncton, New Brunswick delivering Grades 9-12 education under the Anglophone East School District. Its core offering includes academic programming aligned to the provincial curriculum, athletics, performing arts (e.g., The SpongeBob Musical), student wellness services (counselling, food services), and graduation preparation leading to a New Brunswick high school diploma.
Is Bernice MacNaughton High School a public or private company?
Bernice MacNaughton High School is a private company. It is classified as state government owned and is currently operating.
When was Bernice MacNaughton High School founded?
Bernice MacNaughton High School was founded in 1976. It employs 1 to 10 people.
Where is Bernice MacNaughton High School based?
Bernice MacNaughton High School is headquartered in Moncton, Canada, in the North America region.
Who are Bernice MacNaughton High School's main competitors?
Regional players on record are Saint John High School and Caledonia Regional High School. Direct peers are Moncton High School, Riverview High School, Harrison Trimble High School, J.M.A. Armstrong High School and École L'Odyssée. Anglophone East School District is listed as a broad incumbent.
Does Bernice MacNaughton High School have an API?
No public API is recorded for Bernice MacNaughton High School.
What industry is Bernice MacNaughton High School in?
Bernice MacNaughton High School's product category is Secondary Education (K-12 Public School). Its primary akta.pro industry code is EDAJAAAG, Public Alternative, Continuation & Credit-Recovery Schools. Its NAICS code is 6111 and its SIC code is 8200.