BR GROUP

What BR GROUP does

BR Group is a privately held Spanish tourism and hospitality services group headquartered in Spain's Alicante area (indicated by the +34 965 area code) with secondary presence in Portugal (+351 contact line). It operates as a holding structure over three wholly-owned business units: Bedsrevenue, which provides Revenue Management consulting and advisory services to help hotels optimize revenue strategy and embed revenue management principles into operations; Teduka, a tourism training platform offering live online, self-paced, and in-house training programs for tourism professionals; and Habitus Hotels, which manages independent hotels under the "Smile Hotels" brand, delivering commercialization, revenue management, training, and operational services to hoteliers seeking differentiation from branded chains.

The group's business model is B2B professional and managed services. Revenue is generated through bespoke, quote-based engagements rather than standardized pricing, and the go-to-market motion is sales-led: prospective clients reach out via prominently displayed Spanish and Portuguese phone numbers or website CTAs that route them to the relevant business unit (bedsrevenue.com, teduka.es, habitus-hotels.com). Target customers span three overlapping segments in the Iberian tourism market — independent hotels seeking competitive positioning against larger chains, tourism professionals pursuing upskilling, and hotel property owners interested in conversion to the Smile Hotels soft-brand.

There is no proprietary technology platform described in the source material; BR Group presents itself as a professional services firm that "humanizes technology" through its team rather than through software products. No app, API, SDK, or AI/ML capability is disclosed. The group markets through a multilingual corporate website (Spanish, English, Portuguese) and a corporate LinkedIn page, with no other public channels, partnerships, certifications, funding events, or acquisitions on record.

Name

BR GROUP

Legal name

BR Group

Website

https://brgroup.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BR Group is a privately held Spanish tourism services group operating three business units — Bedsrevenue (revenue management consulting), Teduka (tourism training), and Habitus Hotels (independent hotel management under the Smile Hotels brand) — serving hotels and tourism professionals across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Hospitality Consulting & Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Revenue management consulting
• Tourism training programs
• Hotel management services
• Hospitality consulting services
• Hotel revenue optimization

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Revenue Management Services (Bedsrevenue): Professional consulting and advisory services for hotels to optimize their revenue strategies. The company introduces Revenue Management principles into hotel operations and accompanies the revenue strategy to increase income and achieve best results.
2. Tourism Training Programs (Teduka): Online and in-person training programs for tourism professionals. Offers virtual campus with courses, both live online and at own pace, as well as in-house training for teams.
3. Hotel Management & Operations (Habitus Hotels): Management and operational services for independent hotels, including commercialization, revenue management, training, and hotel exploitation services. Operates under the 'Smile Hotel' brand concept.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BR Group delivers services to the tourism and hospitality industry through three business units: Bedsrevenue provides Revenue Management consulting that embeds revenue strategy into hotel operations to grow income and sustainability; Teduka is a tourism training platform offering live online, self-paced, and in-company programs; and Habitus Hotels operates as a chain of independent hotels under the Smile Hotels brand, providing commercialization, revenue management, training, and hotel operations services.

Product overview

BR Group operates as a multi-brand hospitality and tourism technology group consisting of three core products: Bedsrevenue (Revenue Management services), Teduka (tourism training platform), and Habitus Hotels (independent hotel chain management branded as Smile Hotels). These products work together to serve the tourism industry—Bedsrevenue handles revenue optimization, Teduka provides education and training, and Habitus Hotels manages hotel operations and commercialization.

Differentiator

Problem solved

Functional benefit

Brands

• Bedsrevenue: Revenue Management services for businesses in the hospitality and tourism sector, focusing on growth and sustainability through strategic revenue optimization.
• Teduka
• Habitus Hotels

Products and services

• Bedsrevenue Revenue Management consulting service that helps hospitality and tourism businesses maximize growth and sustainability by integrating Revenue Management into the company's DNA and accompanying the revenue strategy to increase income. Targeted at independent hotels and tourism businesses seeking professional revenue optimization.
• Teduka Tourism training platform that offers a wide range of programs and courses for tourism industry professionals, delivered through a virtual campus with live online, self-paced, and in-company (in-house) training formats. Targeted at tourism professionals and the training/HR functions that buy education for hospitality teams.
• Habitus Hotels (Smile Hotels) Independent hotel chain management service (branded as Smile Hotels) that redefines hospitality by offering commercialization, revenue management, training, and hotel exploitation/operations services to hoteliers seeking brand differentiation. Targeted at hotel property owners and independent hoteliers who want to transform their establishments into Smile Hotels and join an exclusive community.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• IDeaS Revenue Solutions: IDeaS (a SAS company) is one of the largest revenue management software and consulting providers for the global hospitality industry. It overlaps with Bedsrevenue's advisory and revenue optimization offerings for hotel clients.
• Duetto: Duetto provides cloud-based revenue management software and advisory services for hotels and casinos globally. It directly competes with BR Group's Bedsrevenue unit in the hotel revenue optimization space, targeting similar independent and chain hotel customers.
• Atomize: Atomize (a Cendyn company) offers real-time revenue management software for hotels of all sizes, including independents. It is directly comparable to Bedsrevenue's revenue optimization services for independent hotel properties.
• Les Roches International School of Hotel Management: Les Roches offers undergraduate and graduate hospitality and tourism education, plus executive training, globally. Its professional development programs are directly comparable to Teduka's tourism training offerings.
• EHL Group (École hôtelière de Lausanne): EHL Group is a leading hospitality education and consulting organization offering professional training programs for the hotel industry. It is directly comparable to BR Group's Teduka tourism training platform in target audience and curriculum scope.

Regional players

• Palladium Hotel Group: Palladium is a Spanish-headquartered hotel chain operating across the Mediterranean and the Americas. As a regional hotel group, it shares BR Group's Iberian roots and target hospitality customer base.
• Catalonia Hotels & Resorts: Catalonia Hotels is a Spanish hotel chain with significant presence in Spain and select international markets. It is comparable to Habitus Hotels as a regional Spanish hotel operator targeting similar Iberian travel markets.

Broad incumbents

• Hilton Curio Collection: Curio Collection is Hilton's soft-brand for independent and boutique hotels, combining brand affiliation with operational and revenue management support. Comparable to Habitus Hotels as a soft-brand offering for independent properties.
• Marriott Autograph Collection: Autograph Collection is Marriott's soft-brand for independent hotels, providing distribution, brand affiliation, and operational support. It is a broader incumbent version of BR Group's Habitus Hotels "Smile Hotels" concept for independent hotels.

Emerging players

• SHR Group (Stayntouch / Nuvola): SHR / Stayntouch / Nuvola delivers hotel CRM, revenue management, and operations technology for independent and chain hotels. It intersects with Bedsrevenue's revenue management focus and Habitus Hotels' operations support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/br-group-growing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR GROUP