Adote

What Adote does

Adote (legal name: ADOTE - Aliança Brasileira pela Doação de Órgãos e Tecidos) is a Brazilian non-governmental, non-profit organization (OSCIP) founded in November 1998 in Pelotas, Rio Grande do Sul, by Francisco Neto de Assis following the death of his son Eduardo while waiting for a heart transplant. The organization is dedicated exclusively to promoting organ and tissue donation awareness in Brazil, where more than 40,000 people are on transplant waiting lists and family refusal rates have historically exceeded 40%. Adote operates a web-based platform at adote.org.br that provides donor registration, a digital donor ID card, an online MELD/PELD medical calculator for liver transplant prioritization, and the most comprehensive publicly available directory of Brazilian transplant coordination centers (CNCDOs) and Organ Procurement Organizations. Its product portfolio also includes the Gestão Dá Vida hospital process-improvement project (which reportedly doubled notification performance at a leading Rio de Janeiro hospital within three months), the Type Donor typographic font (eight-font system symbolizing eight lives saved per donation), and the Vili mascot representing a real organ donor.

The organization is sustained by a diversified revenue model comprising member contributions, individual and corporate donations (tax-deductible under Lei nº 9.249/95 for companies in the real profit regime), institutional project grants, and book and author royalties. Headcount is approximately 42, primarily composed of volunteers of which 60% are also financial contributors. Adote reaches its audiences through a multi-channel community-led GTM motion including annual awareness walks (Caminhada Diga Sim à Doação de Órgãos), charity swimming crossings (Travessia Solidária), charity runs, educational lectures, the Doe Vida webinar series, social media, and earned media. Following the death of founder Francisco Neto de Assis in October 2017, Rafael Paim assumed the presidency. The organization holds OSCIP certification (since 2001), INPI trademark registration, and multiple public-utility designations from municipal, state, and national authorities.

Name

Adote

Legal name

ADOTE - Aliança Brasileira pela Doação de Órgãos e Tecidos

Website

https://adote.org.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Adote is a Brazilian nonprofit (OSCIP) founded in 1998 that promotes organ and tissue donation awareness through education, hospital process improvement, donor registration, and community events, serving transplant patients, recipients, healthcare professionals, and the general public across Brazil.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Advocacy

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ donation awareness
• Donor registration platform
• Transplant education
• Nonprofit health advocacy
• MELD PELD calculator

Headquarters

HQ city

Pelotas

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Member contributions: ADOTE is sustained by contributions from associates and members. 60% of volunteers are also financial contributors.
2. Voluntary donations (individuals and companies): The organization accepts voluntary donations from individuals and companies via bank transfer, PIX, credit card, and boleto. Corporate donations are tax-deductible under Brazilian law (Lei nº 9.249/95) for companies in the real profit taxation regime.
3. Institutional project grants: ADOTE receives funding from institutional projects with real potential impact on donations, transplants, and transplant recipients, including partnerships with government and civil society organizations.
4. Book rights and merchandise: Revenue from book 'Esperando um Coração – Doação de Órgãos e Transplantes no Brasil' and potentially other branded merchandise. Author royalties from the book 'Gestão de Processos: Pensar, Agir e Aprender' by Rafael Paim support ADOTE Rio.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

ADOTE operates a web-based awareness and education platform centered on organ and tissue donation in Brazil. Its core offerings include an online donor registration system with digital donor ID cards, the MELD/PELD medical calculator for liver transplant prioritization, a comprehensive national directory of transplant centers, and educational resources about organ donation. The nonprofit also runs the Gestão Dá Vida hospital process improvement project and conducts awareness events and educational campaigns.

Product overview

Adote (Aliança Brasileira pela Doação de Órgãos e Tecidos) operates a digital awareness and education platform centered on organ and tissue donation in Brazil. The core offering is its website platform which provides donor registration, a digital donor ID card system, the MELD/PELD medical calculator for liver transplant prioritization, and a comprehensive directory of transplant centers nationwide. The organization also offers educational publications including the book 'Esperando um Coração' and the Type Donor font for awareness campaigns. Additional initiatives include the Gestão Dá Vida hospital improvement project and the Vili mascot character representing the organization's mission to promote organ donation and save lives.

Differentiator

Problem solved

Functional benefit

Brands

• Gestão Dá Vida: A project aimed at improving the organ and tissue donation process in hospitals with high potential for brain death occurrences in Brazil.

Products and services

• Adote Digital Platform Web-based platform serving as the main digital hub for the Aliança Brasileira pela Doação de Órgãos e Tecidos, providing information about organ donation, donor registration, donor ID cards, news, educational resources, and access to the national transplant center directory.
• Donor Registration System Online registration system allowing individuals to create accounts, register as organ donors, update their profiles, and access their donor credentials for communicating donation wishes to family.
• Calculadora MELD/PELD Medical calculator tool for liver transplant prioritization that computes MELD (Model for End-stage Liver Disease) and PELD (Pediatric End-stage Liver Disease) scores based on bilirubin, creatinine, INR, and albumin values to estimate mortality risk and prioritize patients on transplant waiting lists per Portaria 1.160 and Brazilian Ministry of Health formulas.
• Gestão Dá Vida Project Hospital management program aimed at improving the organ and tissue donation process in hospitals with high potential for brain death cases in Brazil, using visual management techniques and social mobilization practices. Initial deployment in Rio de Janeiro doubled hospital notification performance within three months.
• Centrais de Transplantes Directory Comprehensive directory of transplant centers across Brazil, providing contact information, addresses, and responsible parties for all state transplant coordination centers (CNCDOs) and OPOs.
• Educational Publications and Books Educational resources including the book 'Esperando um Coração – Doação de Órgãos e Transplantes no Brasil' and informational PDFs about donation and transplantation distributed to raise awareness.

Quantifiable outcome

• Doubling of hospital notification performance in Rio de Janeiro within three months of Gestão Dá Vida implementation
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Grãos de GratidãominorGTM or Marketing Partner · 1 January 2023The 4th Natação Solidária also supported the Grãos de Gratidão project providing assistance to families of children with cancer, demonstrating ADOTE's role as a mobilizing platform for multiple health-related social causes.
• Voluntários da PlásticaminorGTM or Marketing Partner · 1 January 2022ADOTE's 4th Natação Solidária (Solidary Swimming 2023) supported Voluntários da Plástica, a group of plastic surgeons and anesthesiologists who operate on burned children for free. This reflects ADOTE's broader network of health-related charity partnerships.
• ABTO (Associação Brasileira de Transplante de Órgãos)coreStrategic or Co-development Partner · 5 October 2021ADOTE and ABTO were featured together in a Foundation Votorantim article on the current state of organ donation and transplantation in Brazil. ABTO is the primary professional association for transplant professionals in Brazil and ADOTE serves as its civil society counterpart for public awareness. Both organizations work toward the same goals of increasing donation rates.
• Vale and PASA (Rede Voluntária Vale)coreGTM or Marketing Partner · 24 September 2021Vale and PASA partnered with ADOTE to promote the Webinar Doe Vida on September 27, 2021 (National Organ Donation Day). The webinar featured Dr. Márcio Maranhão, transplant recipient and Olympic athlete Patrícia Fonseca, ADOTE President Rafael Paim, and Vanessa Andrade from PASA, as part of Vale's Health Training Trail.
• Magic Web DesigncoreTechnology or Integration · 1 January 2021Magic Web Design developed and maintains the ADOTE website at near-symbolic cost, enabling the organization to maintain its digital presence and donor registration platform.
• Paraná State Transplant Center (Central Estadual do Paraná)coreStrategic or Co-development Partner · 7 June 2019ADOTE signed a partnership agreement with the Paraná State Transplant Center to support its Campaign of Incentive to Organ Donation for Transplantation. The partnership focuses on recognizing individuals, professionals, or institutions that dedicate efforts to disseminating the organ donation topic, using the campaign brand 'Doação de Órgãos: fale sobre isso'. Paraná achieved a 700%+ increase in donation rates, from under 7 PMP in 2010 to nearly 48 PMP in 2018.
• Soudoador.orgminorStrategic or Co-development Partner · 3 June 2019ADOTE joined Soudoador.org, founded by transplant recipient and Olympic athlete Patrícia Fonseca, in supporting the Lei Tatiane campaign for teaching organ donation in schools and universities. Both organizations advocate for legislation to include organ donation topics in educational curricula.
• Rede EsportivaminorGTM or Marketing Partner · 23 May 2019Rede Esportiva, a Pelotas football coverage website, partnered with ADOTE starting March 2019. The site displays a banner for ADOTE and has helped reach 13,000 visitors in two months. Initiative led by Director Maurício Martins and nurse Daiane Nickel, an active ADOTE volunteer.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• NHS Blood and Transplant (NHSBT): UK arm of the National Health Service responsible for blood, organ, and tissue donation. Relevant as a comparator for ADOTE's model of a nationally-coordinated donation awareness function coupled with clinical registries and patient/donor registries.
• Donor Alliance: Not-for-profit Organ Procurement Organization (OPO) serving Colorado and Wyoming. Comparable to ADOTE as a state/regional donation advocacy and recovery organization with hospital-facing service programs analogous to Gestão Dá Vida.
• LiveOnNY: New York-based OPO focused on organ and tissue donation. Comparable to ADOTE as a regional non-profit that combines donor registration, hospital process improvement, and public awareness campaigns in a defined geography.
• Eurotransplant: International non-profit responsible for mediating organ allocation across eight European countries. Functions as a regional allocator and registry, similar in spirit to ADOTE's national CNCDO directory and MELD/PELD clinical utility.

Emerging players

• Transplant Procurement Management (TPM): International training program focused on professionalizing organ donation procurement and hospital coordination. Comparable to ADOTE's Gestão Dá Vida project as a provider of structured training and process improvement for hospital donation teams.
• Asociación Latinoamericana de Donación (ALODRA): A Latin American regional organ donation association. Relevant as a peer for ADOTE's potential geographic expansion ambitions outside Brazil and as a regional convener for donation-policy advocacy across Hispanic America.

Direct peers

• Soudoador.org: Brazilian organ donation advocacy platform founded by transplant recipient and Olympic athlete Patrícia Fonseca. Offers similar donor-awareness and registration functionality and is a direct mindshare competitor to ADOTE, while also being a coalition partner on the Lei Tatiane campaign.
• ABTO (Associação Brasileira de Transplante de Órgãos): Brazil's primary professional association for transplant professionals. Functions as ADOTE's closest counterpart in the same organ donation ecosystem, with overlapping goals around increasing donation rates and a formal co-branding relationship on the National Organ Donation Week.

Broad incumbents

• United Network for Organ Sharing (UNOS): U.S. non-profit that manages the national organ transplant system under federal contract. While primarily a system operator rather than an awareness NGO, it is relevant as a comparator for ADOTE's clinical-tool ambitions (e.g., MELD/PELD calculator) and transplant-center directory.
• Donate Life America: U.S. national coalition for organ, eye, and tissue donation awareness. Operates at a far larger scale as an umbrella for 57 OPOs and recovery agencies, providing a comparable model for ADOTE's ambition to nationalize and brand-license organ donation advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adotedoeorgaos
• YouTubeyoutube.com/channel/adote
• Facebookfacebook.com/adotedoeorgaos
• Instagraminstagram.com/adotedoeorgaos
• LinkedInlinkedin.com/company/adote

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adote