Associacao De Agricultura Organica

What Associacao De Agricultura Organica does

Associação de Agricultura Orgânica (AAO) is a Brazilian non-governmental organization (ONG) founded in 1989, recognized as the country's first organic agriculture association. It was created by engineers, agronomists, producers, journalists, and researchers to defend organic agriculture, promote direct trade, and expand organic food consumption under the slogan "Orgânico para todos". AAO is headquartered at Parque da Água Branca in São Paulo, in space ceded by the Secretaria de Agricultura e Abastecimento (SAA) since 1989 and inaugurated on March 27, 1990. Its stated mission is to increase the supply, accessibility, and quality of organic food while securing fair income for family farmers.

AAO's core offering is the weekly Feira do Parque da Água Branca, a direct-to-consumer organic farmers market held Saturdays, Sundays, and Tuesdays from 7am to 12pm at the Galpão da Feira do Produtor (Av. Francisco Matarazzo, 455, Perdizes, São Paulo). The association also publishes a content platform (blog), offers courses and books on organic practices (vermicomposting, green fertilization, composting, vegetation management, rational water use), and maintains organic production norms — the first standards created by a Brazilian NGO oriented to local reality — that accredit producers for the Feira. It engages with the public sector through a partnership with the Prefeitura de Jundiaí and Centro Tecnológico Paula Souza on the Vale Verde program, supplying organic vegetables to schools serving 80,000 meals daily, alongside school gardens and nutrition education. The broader ecosystem covers partner producers such as Fazenda Nata da Serra and Sítio da Felicidade, plus certification via ANC-Campinas's participatory system.

AAO operates as a membership-based non-profit, funded through member contributions (subscription model) and transaction activity at the farmers market. It has 6 employees, no parent company, no funding rounds, and no proprietary technology. The organization is governed by a Board of Directors, a Deliberative Council, and a Fiscal Council; the current 2025–2027 term is led by President Polyana Vilas Boas and Vice-President Celso Gelman. Distribution is principally regional (Southeast Brazil), with digital channels (website, blog, Instagram, Facebook, YouTube, email newsletter) supplementing the physical market.

Name

Associacao De Agricultura Organica

Legal name

Associação de Agricultura Orgânica

Website

https://aao.org.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação de Agricultura Orgânica (AAO) is a Brazilian non-profit founded in 1989 that operates the longest-running organic farmers market in São Paulo (Feira do Parque da Água Branca), connecting certified organic family farmers, consumers, and public school nutrition programs.

Ownership category

akta.pro rank

Product category

Organic Agriculture Association Services

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industries

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Organic Certification Services (AFALAMAA)

Keywords

• Organic agriculture
• Farmers market
• Agroecology advocacy
• Organic certification
• Organic farming standards

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Association Membership: AAO operates as a non-profit association (ONG) funded through member contributions. Members include engineers, agronomists, producers, journalists, and researchers who practice organic agriculture.
2. Farmers Market Operations: Operating the weekly organic farmers market (Feira do Parque da Água Branca) where producers sell directly to consumers, generating income for family farmers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AAO is a Brazilian non-governmental organization (ONG) that operates the weekly Feira do Parque da Água Branca organic farmers market in São Paulo, where certified organic producers sell directly to consumers on Saturdays, Sundays, and Tuesdays. The association accredits organic producers through its pioneering organic production norms, delivers educational programs (courses and books) on organic agriculture practices, and advocates for organic agriculture policy in Brazil.

Product overview

Associação de Agricultura Orgânica (AAO) is Brazil's first organic agriculture association, founded in 1989 as an NGO. The organization operates primarily as a non-profit membership association and community platform rather than a commercial product company. Its core offerings include: the weekly organic farmers market (Feira do Parque da Água Branca) where certified organic producers sell directly to consumers; a digital content platform (blog) with educational content about organic agriculture including producer profiles, recipes, and news; educational materials through courses and books; and organic production standards for farmer accreditation. AAO also supports partner organic producers including Fazenda Nata da Serra (producing organic dairy, honey, and vegetables with rural tourism) and Sítio da Felicidade (certified organic vegetable farm), featuring them on their platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Feira do Parque da Água Branca (Organic Farmers Market) Weekly organic farmers market at Av. Francisco Matarazzo, 455, Galpão da Feira do Produtor, Perdizes, São Paulo, where certified organic producers sell directly to consumers on Saturdays, Sundays, and Tuesdays from 7am to noon.
• Cursos e Livros sobre Agricultura Orgânica (Courses and Books) Educational courses and books focused on organic agriculture practices, covering topics such as vermicomposting, green fertilization, composting, vegetation management, and rational water use.
• Normas de Produção Orgânica (Organic Producer Accreditation) Organic production standards and accreditation (credenciamento orgânico) for family farmers seeking to participate in the Feira do Parque da Água Branca market. AAO was the first Brazilian NGO to create such norms.
• AAO Association Membership Non-profit association membership program for engineers, agronomists, producers, journalists, and researchers practicing organic agriculture. Members support and engage with AAO's mission to defend organic agriculture, direct trade, and organic food consumption.

Quantifiable outcome

• 90% acceptability of vegetables grown by children in school garden programs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Centro Tecnológico Paula SouzaminorStrategic or Co-development Partner · 1 January 1997Technical education partner collaborating on the Vale Verde project, which establishes relationships between rural farming culture and urban school children, supplying pesticide-free vegetables for school meals.
• Prefeitura do Município de JundiaícoreStrategic or Co-development Partner · 1 January 1997Municipal government partnership for school nutrition programs including Vale Verde (organic vegetable supply), Horta Escolar (school gardens), Programa Saúde no Prato, and self-service feeding systems serving 80,000 meals daily.
• Secretaria de Agricultura e Abastecimento (SAA)coreStrategic or Co-development Partner · 1 January 1989The Agriculture and Supply Secretariat of São Paulo ceded space at Parque da Água Branca to AAO in 1989, where the association installed its headquarters inaugurated in March 1990. This partnership enabled AAO's establishment and ongoing operations.
• ANC - Campinas (Rede de Agricultura Orgânica)coreStrategic or Co-development PartnerParticipatory certification system where producers certify each other's operations, creating engagement and a support network. AAO producers like Sítio da Felicidade use ANC-Campinas for organic certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rede Ecovida de Agroecologia: Network of agroecology organizations in Southern Brazil focused on participatory certification and short supply chains; comparable as an organic/agroecology NGO with participatory certification and direct markets.
• Instituto Biodinâmico (IBD): Brazil's leading third-party organic and biodynamic certification body; comparable to AAO's standards-setting function but operating commercially as an accredited certifier across Brazil and internationally.
• Associação Brasileira de Agricultura Orgânica (ABIO): National-level Brazilian organic agriculture association; a peer NGO promoting organic agriculture with a broader sectoral scope than AAO's regional focus.
• Associação de Agricultura Natural de Campinas (ANC): Brazilian organic agriculture association based in Campinas operating a participatory certification network (ANC-Campinas) used by AAO's producer members; directly comparable as a peer NGO advancing organic farming standards and small-farmer market access in Brazil.

Others

• Fairtrade International: International NGO coordinating fair trade certification and producer support; comparable to AAO's fair trade and direct producer-consumer trade ethos, though operating globally with a broader certification scope.
• Instituto BioAtlântica: Brazilian NGO focused on biodiversity conservation, agroecology, and sustainable rural development; thematically comparable as an adjacent environmental NGO promoting sustainable agriculture practices.

Regional players

• Native - Mercado de Orgânicos: Brazilian organic grocery retail chain based in São Paulo; comparable as a regional organic produce retail/direct-to-consumer player overlapping AAO's farmer-to-consumer market model but operating multiple commercial storefronts.

Broad incumbents

• IFOAM - Organics International: Global umbrella organization for the organic agriculture movement; broader in scope than AAO but comparable as a membership-based NGO promoting organic standards and producer networks worldwide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/aaorganica
• Facebookfacebook.com/aaorganica
• Instagraminstagram.com/aaorganica
• LinkedInlinkedin.com/company/associacao-de-agricultura-organica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associacao De Agricultura Organica