What Avex Live Creative K.K. does

Avex Live Creative K.K. operates チケジャニ (Chike Jani / "Ticket Johnny"), a Japanese affiliate marketing website at avexlive.jp that serves fans of Johnny's Entertainment (now STARTO Entertainment) idols seeking tickets to concerts and stage productions. The site aggregates information across all major ticket acquisition channels — official fan club (FC) lotteries, general sales via major play guides (Ticket Pia, eplus, Lawson Ticket, CN Play Guide), credit card-exclusive ticket windows (JCB Card W, Epos Card, Saison UC, Vpass, View Card, Cedyna, MI Card, Mitsubishi Nicos, Diners, Keio Passport), and resale platforms — and presents it as SEO-optimized editorial content organized by idol group, venue, and ticket category. Its primary monetization lever is credit card affiliate commissions, with secondary revenue from display advertising, ticket resale referrals (TicketJam), goods resale referrals (JaniYard, Janies館, BUY王), and a telecom subscription referral (au Smart Pass Premium).

The platform is built on a standard WordPress CMS with no proprietary technology, no mobile app, no API, and no disclosed engineering capability; the entire operation is content-driven. Go-to-market is exclusively event-driven organic search: long-tail articles covering specific productions (e.g., "Travis Japan WORLD TOUR 2024", "松本潤 NODA MAP 正三角関係") drive qualified intent traffic that is converted through affiliate links. The site serves a single persona — predominantly female Japanese idol fans aged 15–40 — and operates exclusively within Japan. Despite the legal entity name implying a relationship with Avex Group, the available evidence indicates no such affiliation; the entity functions as an independent single-domain content/affiliate business.

Name

Avex Live Creative K.K.

Legal name

チケジャニ

Website

https://avexlive.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Operates チケジャニ (avexlive.jp), a Japan-only WordPress affiliate marketing site that guides Johnny's/STARTO Entertainment fans to concert and stage tickets via FC lotteries, credit card-exclusive windows, and play guides, monetizing primarily through credit card affiliate commissions.

Ownership category

akta.pro rank

Product category

Entertainment Information & Ticketing Guides

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Theater & Performing Arts Ticketing (HSACALAC)

Keywords

• Affiliate content marketing
• Ticket lottery guides
• Credit card referrals
• Entertainment information website
• SEO content publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Affiliate Marketing - Credit Card Referrals: The site earns affiliate commissions when visitors sign up for credit cards promoted on the site (JCB Card W, Epos Card, Saison Card, View Card, Mitsui Sumitomo Card, etc.). These cards are positioned as tools to gain access to exclusive ticket lotteries for Johnny's stage productions and concerts. Commissions are earned per successful card application referred through tracked affiliate links.
2. Advertising Revenue: The site displays third-party display advertisements and sponsored content sections, including promotional cards, ticket resale platforms, and travel services. Revenue is generated through ad impressions and clicks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Avex Live Creative K.K. operates チケジャニ (avexlive.jp), a Japanese affiliate content website that publishes ticket lottery strategy guides, fan club application procedures, venue/seat information, and credit card exclusive ticket window recommendations for Johnny's Entertainment (now STARTO) idol concerts and stage productions. The company does not sell tickets directly; it monetizes visitor traffic through credit card affiliate commissions and display advertising.

Product overview

チケジャニ is a single unified ticket information platform that aggregates and provides guidance on purchasing tickets for Johnny's entertainment concerts and stage productions across Japan. The site covers multiple ticket acquisition methods (FC枠, general sales, card枠), venue information, group profiles, and ticket lottery strategies. It does not sell tickets directly but serves as an information portal guiding fans to official ticket sales and card-based exclusive purchase tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• チケジャニ (Chike Jani / Ticket Johnny) Japanese affiliate content website (avexlive.jp) providing ticket acquisition strategy guides, fan club lottery application procedures, credit card exclusive ticket window recommendations, venue and seat information, and group profiles for Johnny's Entertainment (now STARTO) idol concerts and stage productions. Target audience is individual Japanese fans seeking to improve their ticket winning probability through multiple concurrent application methods. The site does not sell tickets directly but serves as an information portal directing users to official ticket sales platforms and credit card issuers.

Quantifiable outcome

• The site aggregates ticket lottery information for 10+ Johnny's groups and numerous stage productions annually, covering multiple ticket acquisition channels including FC, play guide, credit card, and theater direct sales.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• JCB (ジェイエスビー)coreGTM or Marketing PartnerJCB is a key partner through its ticketJCB card ticket lottery service. The site prominently features JCB Card W and JCB General Card as the #1 recommended credit card for Johnny's ticket lotteries due to its extensive coverage across nearly all Johnny's productions. The partnership drives affiliate commissions from card applications and is positioned as essential for serious fans.
• Epos Card (エポスカード)coreGTM or Marketing PartnerEpos Card operates an exclusive ticket lottery window for Johnny's productions. The site features Epos Card as the #2 recommended credit card for ticket lotteries, promoting same-day card issuance at Marui stores. The partnership drives affiliate sign-up commissions and is highlighted for its accessibility and speed of card delivery.
• Saison Card (セゾンカード)minorGTM or Marketing PartnerSaison International Card provides access to the Saison UC ticket lottery window for Johnny's productions. Promoted on the site as a card that can be issued on the same day at select stores, making it useful for fans needing a quick card solution for ticket applications.
• View Card (ビューカード)minorGTM or Marketing PartnerView Card (JR East) offers a dedicated ticket lottery window for Johnny's productions. Featured on the site as one of multiple credit card options for accessing exclusive ticket slots, appealing particularly to users who commute on JR East lines.
• Vpass / Mitsui Sumitomo Card (三井住友カード)minorGTM or Marketing PartnerMitsui Sumitomo Card (SMBC) offers a Vpass ticket lottery service for Johnny's productions. The site highlights that its digital card (NL) can be issued within 5 minutes, making it the fastest option for urgent card needs before ticket application deadlines.
• Ticket Resale Platform (チケジャム)minorGTM or Marketing PartnerTicketJam is featured as an official ticket resale platform for fans who cannot attend after winning tickets. The site promotes TicketJam as a legitimate, fair-price resale option for hard-to-get Johnny's tickets, distinguishing it from illegal scalping.

Recent moves5 records

Expansion highlights3 records

Others

• Surugaya (駿河屋): Major Japanese hobby goods retailer that buys/sells Johnny's merchandise. Appears in the same Johnny's fan purchase journey through related monetization and is referenced alongside other Johnny's goods affiliates on the site.
• Jalan (じゃらん): Major Japanese travel/leisure affiliate platform that also drives commission revenue from credit card signups and entertainment-related referrals. Adjacent Japanese affiliate marketing peer with similar monetization model.

Emerging players

• Smart Days (スマートデイズ): Japanese concert/event information aggregator with similar SEO-driven content marketing model. Competes for similar long-tail queries around Japanese concert ticketing information and event discovery.
• Naver まとめ (matome.naver.jp): Japanese user-curated content aggregation platform that frequently covers Johnny's ticketing topics. Partial overlap in serving the informational needs of Johnny's fans seeking ticket acquisition guidance.

Direct peers

• TicketJam (チケジャム): Official ticket resale platform specifically featured on チケジャニ as a legitimate resale option for Johnny's tickets. Both operate in the Johnny's ticket discovery/acquisition journey and share the same audience of fans seeking tickets to high-demand productions.
• eplus (イープラス): Major Japanese play guide platform also referenced as a ticket application channel on チケジャニ. Both serve fans seeking access to Johnny's concerts and stage productions through lottery and general sales windows.
• Ticket Pia (チケットぴあ): Major Japanese play guide where チケジャニ directly sends traffic for Johnny's ticket applications. Both sit in the same ticket-acquisition funnel — チケジャニ as the discovery/strategy layer and Ticket Pia as the actual point-of-sale play guide.
• CN Play Guide: Another Japanese play guide listed by チケジャニ as a Johnny's ticket application channel. Direct peers in the play guide layer of the same ticketing ecosystem the content site directs traffic to.
• Lawson Ticket (L-Tike): Japanese play guide linked from チケジャニ as one of the Johnny's ticket distribution channels. Operates in the same overall fan ticket acquisition flow with overlapping content/application guidance.

Broad incumbents

• Yahoo! Japan チケット: Major Japanese ticketing portal covering concerts and stage productions across the entertainment industry. Broad incumbent competing for Johnny's fan ticket discovery traffic with much wider scope than the niche specialist site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avex-live-creative-k-k-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avex Live Creative K.K.