Ace Human Resource

What Ace Human Resource does

Ace Human Resource (ACE) is an Indonesia-based management consultancy headquartered in Jakarta with a secondary delivery hub in Surabaya. The firm organizes its practice around three enterprise segments — CEO/Leadership transformation, HR development, and Sales transformation — plus a Future Leaders line serving individual contributors. Offerings are packaged as structured service programs anchored in three proprietary frameworks (the Leadership Empowerment Framework, the HR Capability Framework, and the Revenue Engine Framework) and span intensive 1-2 day workshops, multi-month consulting engagements of 3-12 months, and 3-6 month 1-on-1 coaching. Pricing is quote-based and disclosed in part: an HR Assessment and Roadmap package is Rp 25 million; HR System Transformation runs Rp 75-150 million over 3-6 months; full HR Transformation and Strategic Transformation are custom; workshops and coaching are typically lower ticket. Selected programs carry performance guarantees, including a minimum 15% conversion rate improvement within 90 days for the Sales Playbook, a minimum 30% reduction in CEO escalations within 90 days for Leadership Empowerment, a minimum 2-3 ready-now succession candidates within 12 months for Leadership Pipeline, and a 100% satisfaction refund on the Revenue Engine transformation.

The firm's stated client base is 100+ Indonesian enterprises spanning government (Direktorat Jenderal Pajak, BPKP), state-owned enterprises and large corporates (Pertamina, Bank Indonesia, BNI, First National Bank, Bank Syariah Mandiri, Telkom Indonesia, JNE, Angkasa Pura, PT PAL Indonesia, SGN/Sinarmas), financial services (Sun Life Indonesia), and technology/F&B/retail players (Vascomm, Adidata, F&B ID by Kawan Lama Group). Services are delivered in Bahasa Indonesia, on-site or virtually, with workshop cohorts capped at 25 participants for interaction quality.

ACE's go-to-market is sales-led rather than product-led. The top of the funnel is a free 2-minute role-based assessment (CEO, Sales, HR, or Career) that returns a 90-day personalized recommendation report and feeds a WhatsApp consultation motion (+62 822-2815-7662). Mid-funnel demand generation is run through public and in-house workshops, with bottom-of-funnel conversion into multi-month consulting or coaching engagements. Earned media on Indonesian national television (Indonesia Lawyers Club, iNews, Kompas TV) and active presence on LinkedIn and Instagram provide brand support. Post-sale, the firm retains clients through the ACE Leadership Community and structured follow-up coaching. The company is privately held, founder/owner-operated with no disclosed capital structure, no fundraising, and no software platform; revenue is generated entirely from professional-services engagements.

Name

Ace Human Resource

Legal name

ACE Human Resource

Website

https://acehumanresource.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Human Resource is an Indonesia-based management consultancy delivering leadership, HR system, and sales transformation programs to enterprises in Jakarta and Surabaya, serving 100+ Indonesian clients including Pertamina, Bank Indonesia, and Telkom Indonesia.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYBPACAPAF

Performance Management & OKRs

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAPAA

Core HR & HRIS

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Leadership transformation consulting
• HR system consulting
• Sales transformation services
• Executive coaching programs
• Succession planning services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Consulting & Strategic Transformation: End-to-end consulting engagements for CEOs and leadership teams covering strategic planning, leadership pipeline development, and organizational transformation. Delivered as project-based engagements spanning 3–12 months with intensive accompaniment.
2. Leadership & HR Workshops: In-person or virtual workshops (1–2 days) for leadership empowerment, sales mastery, performance acceleration, and HR capability development. Sold per participant or organization-wide cohort.
3. 1-on-1 Executive & Career Coaching: Intensive 1-on-1 coaching programs (3–6 months for leadership development; 90-minute career consultation for individuals). Revenue generated per participant or per program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ACE Human Resource is an Indonesian management consulting firm that delivers leadership, HR, and sales transformation services to enterprises. Core offerings include intensive 1-2 day workshops, structured 3-12 month transformation engagements, 1-on-1 executive and career coaching, and standardized sales playbook and HR system design. All engagements are delivered by senior facilitators using proprietary frameworks (Leadership Empowerment, HR Capability, Revenue Engine) and sold direct to client organizations in Indonesia.

Product overview

Ace Human Resource (ACE) is a Jakarta- and Surabaya-based leadership, HR, and sales transformation consultancy operating across three primary practice areas — CEO/Leadership Transformation, HR Development, and Sales Transformation — supplemented by staff development programs for individual contributors and a public workshop series. The core offerings are structured as service programs (not a software product): Leadership Empowerment, Leadership Pipeline & Succession Planning, and Strategic Transformation under the CEO practice; Impactful In-House Training, HR System & Process Design, and HR Capability Development & Professional Pipeline under the HR practice; High-Impact Sales Training, Sales Playbook Development, and Building a Predictable Revenue Engine under the Sales practice; Career Consultation and 1-on-1 Executive Coaching under the Staff/Future Leaders practice; and a workshop series (Leadership 101 & Coaching, Performance Acceleration, High-Trust High-Discipline, Selling Mastery Accelerator). The company also offers four diagnostic assessments targeting different audiences (CEO, HR, Sales, and Career). All services are delivered in Bahasa Indonesia with in-person and virtual options, and the company guarantees outcomes such as succession pool readiness within 12 months and minimum 15% conversion rate improvement within 90 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Empowerment (Leaders Workshop) Intensive 1-2 day workshop that builds self-sufficient leadership teams capable of making strategic decisions independently, freeing CEOs from daily operations. Includes decision matrices, leadership assessment tools, 90-day action plan templates, and delegation frameworks. Targeted at CEOs and senior leadership teams of Indonesian enterprises with an existing middle-management layer.
• Leadership Pipeline & Succession Planning Systematic leaders-builder program using a 6-level competency framework from Individual Contributor to Business Leader, with project-based learning, a succession readiness dashboard, quarterly talent review facilitation, and a guarantee of 2-3 ready-now candidates per critical position within 12 months. Targeted at CEOs and HR leaders of Indonesian enterprises building internal succession pools.
• Strategic Transformation (Driving Sustainable Growth) End-to-end strategic partnership translating long-term vision into a 3-5 year Corporate Strategic Plan, with operational systems, organizational structure, real-time performance dashboards, culture transformation playbook, and CEO transition roadmap. Targeted at CEOs of Indonesian mid-market and enterprise companies pursuing a multi-year transformation engagement.
• Impactful In-House Training Internal company training focused on measurable, sustainable behavioral change including a behavior change toolkit, behavioral performance metrics, manager coaching guides, and optional 30-day follow-up sessions. Targeted at HR leaders and L&D teams of Indonesian enterprises seeking organization-wide capability uplift.
• HR System & Process Design Design and implementation of foundational HR systems including OKR/KPI performance management, structured 30-60-90 day onboarding programs, talent development with career paths, HR policy manuals, manager training, and HR dashboard templates. Targeted at HR Directors of Indonesian companies without mature HR infrastructure.
• HR Capability Development & Professional Pipeline Builds systematic HR capability across all levels using a 6-level competency framework from HR Admin to Strategic Business Partner, with project-based learning, an HR capability readiness dashboard, individual development plans, and a train-the-trainer program. Targeted at HR leaders of Indonesian enterprises that want to build sustainable in-house HR expertise.
• High-Impact Sales Training Intensive 1-2 day sales training program building discipline and professionalism in sales teams by shifting from fear-based to ownership-driven performance, covering standardized sales processes, CRM best practices, objection handling, and manager coaching guides. Targeted at sales leaders and their teams in Indonesian mid-market and enterprise companies.
• Sales Playbook Development Comprehensive sales playbook program standardizing the sales process with ideal customer profiles, sales stages, qualification criteria, scripts, objection handling, and closing techniques, plus CRM workflow configuration, sales metric dashboards, training materials, and a minimum 15% conversion-rate improvement guarantee within 90 days. Targeted at Sales Directors of Indonesian enterprises with inconsistent sales execution.
• Building a Predictable Revenue Engine Full-scale sales transformation program building a predictable, scalable revenue engine through sales and marketing alignment, revenue operation dashboards, technology stack setup, team training, and continuous optimization, backed by a 100% satisfaction guarantee and claimed outcomes of 2.2x revenue growth and 50% reduction in customer acquisition cost. Targeted at Sales and Marketing leaders of Indonesian enterprises seeking end-to-end revenue transformation.
• Career Consultation 90-minute 1-on-1 career clarity session producing a 6-12 month career roadmap with pre-consultation assessments (personality, cognitive, emotional intelligence, career preference), a 90-day action plan, skill priorities, and promotion positioning strategy. Targeted at individual contributors, staff, and emerging leaders in Indonesia.
• 1-on-1 Executive Coaching Intensive 3-6 month 1-on-1 coaching program transforming individual contributors into emerging leaders, with bi-weekly sessions, 360-degree assessments, personalized development plans, weekly WhatsApp accountability check-ins, resource library access, and monthly progress reports. Targeted at emerging leaders and individual contributors in Indonesia.
• Leadership 101 & Coaching Workshop Public workshop focused on fundamental leadership skills and coaching techniques. Targeted at new and aspiring managers in Indonesian companies seeking foundational leadership training.
• Performance Acceleration Workshop Public workshop designed to accelerate team performance and drive measurable results. Targeted at Indonesian team leaders and managers seeking execution improvement.
• High-Trust, High-Discipline Workshop Public workshop focused on building high-trust and high-discipline culture within teams. Targeted at Indonesian team leaders and managers seeking culture uplift.
• Selling Mastery Accelerator Workshop 2-day intensive workshop transforming sales leaders from 'boss' to 'coach', covering 1-on-1 coaching frameworks, SBI feedback formula, performance development tools, coaching cadence, difficult conversation handling, and leader-identification tools, with templates and a 30-60-90 day implementation roadmap (maximum 25 participants). Targeted at Indonesian sales leaders.

Quantifiable outcome

• 2.2× increase in revenue (average across clients)
• +12 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• BTS (consulting firm): BTS is a strategy execution consulting firm that aligns leadership, sales, and operational capabilities with corporate strategy — directly comparable to ACE's Strategic Transformation and Revenue Engine Transformation practices. Both firms emphasize translating strategy into measurable frontline execution.
• Development Dimensions International (DDI): DDI is a global leadership development firm specializing in leadership pipeline, succession planning, and HR capability systems. Its Leadership Pipeline and Success Profiles methodology competes directly with ACE's Leadership Pipeline & Succession Planning and HR Capability Development offerings for enterprise HR buyers.
• Wilson Learning Worldwide: Wilson Learning is a global sales and leadership development firm offering sales training, sales playbook development, and leadership programs. Its sales transformation practice maps directly to ACE's Sales Playbook, High-Impact Sales Training, and Revenue Engine Transformation offerings.
• John Maxwell Company: John Maxwell Company delivers leadership development content, coaching certification, and corporate leadership programs globally with strong adoption in emerging markets. Its methodology-driven leadership curriculum and Indonesian partner network compete with ACE's leadership empowerment and 1-on-1 coaching offerings.
• FranklinCovey Indonesia: FranklinCovey operates a directly comparable leadership and execution methodology practice in Indonesia, including the "7 Habits," "4 Disciplines of Execution," and leadership coaching programs. ACE competes head-to-head with FranklinCovey for the same CEO, HR, and sales leader buyers in mid-market and enterprise Indonesian companies.
• AchieveForum (now part of Cornerstone): AchieveForum is a sales enablement and leadership development firm offering sales training, sales playbook development, and coaching programs. Its revenue-engine and sales-transformation practice overlaps significantly with ACE's Sales Playbook and Revenue Engine Transformation offerings.
• Dale Carnegie Indonesia: Dale Carnegie Indonesia delivers leadership, sales, and communication training workshops and corporate programs across Indonesian enterprises. Like ACE, it targets HR and L&D buyers with cohort-based workshops, executive coaching, and in-house training — making it one of the closest direct competitors in the same geography and product format.

Broad incumbents

• GP Strategies Indonesia: GP Strategies is a global performance improvement solutions provider delivering training outsourcing, leadership development, and sales effectiveness programs. Its enterprise training and managed L&D services overlap with ACE's in-house training, leadership workshops, and HR system design practices.
• Korn Ferry: Korn Ferry is a global organizational consulting firm spanning executive search, leadership development, and talent management. While much larger and broader, its Korn Ferry Advisory practice overlaps with ACE's leadership pipeline, succession planning, and HR capability offerings, particularly when competing for enterprise clients like Pertamina, Bank Indonesia, and Telkom Indonesia.
• Cegos Asia Pacific: Cegos is a global learning and development consulting group with a strong Asia Pacific presence. Its leadership, sales, and HR development offerings directly compete with ACE for HR Director and L&D buyers across Indonesia and the broader ASEAN mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ace-human-resource
• Instagraminstagram.com/acehumanresource

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Human Resource