111 Motorcars

What 111 Motorcars does

111 Motorcars is a family-owned pre-owned vehicle dealership headquartered at 111 Alpha Dr in Franklin, Tennessee, founded in 2024. The business curates and sells pre-owned luxury, classic, and specialty vehicles, maintaining an inventory of approximately 109 units at price points ranging from $16,000 to $190,000, and targets individual retail buyers in the greater Nashville metro area.

The company's product surface extends well beyond vehicle transactions into a multi-line retail-automotive ecosystem: vehicle storage, auto spa and detailing, in-house service and repair, customer financing, consignment intake, the 111 Motor Club membership program, event-space rental, and branded merchandise via the 111 Store. The technology stack is built on standard dealership infrastructure — DealerFire and DealerSocket for operations and inventory management, Google Analytics for site traffic attribution, and SSL for transport security — with no disclosed proprietary models or AI components.

The business model derives revenue from gross profit on used-vehicle sales, F&I income from in-house financing, recurring motor-club dues, fees on consigned vehicles, and ticket sizes from detailing, storage, and event rental. The dealership operates with five employees across one location, indicating a small, owner-operated operating profile rather than an enterprise-scale franchise structure.

Name

111 Motorcars

Legal name

111 Motorcars

Website

https://111motorcars.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

111 Motorcars is a family-owned used-vehicle dealership in Franklin, Tennessee, founded in 2024, that curates and sells pre-owned luxury, classic, and specialty vehicles to retail buyers while operating an adjacent ecosystem of storage, detailing, consignment, motor club, and event-space services.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Primary revenue from selling pre-owned luxury, classic, and specialty vehicles. Transactions are one-time purchases with average vehicle prices ranging from $16,000 to $189,000.
2. Vehicle Services: Automotive service department providing routine maintenance, complex repairs, and performance upgrades for domestic, import, classic, and modern vehicles.
3. Auto Spa Services: Interior and exterior detailing, window tint, ceramic coatings, and other vehicle appearance services.
4. Vehicle Storage: Premium indoor vehicle storage with climate-controlled options and 24/7 security for cars, trucks, and collector vehicles.
5. Vehicle Consignment: Consignment program where the dealership sells vehicles on behalf of owners for a fee.
6. Financing Services: Offers financing assistance through third-party lenders, helping customers obtain loans for vehicle purchases across all credit levels.
7. 111 Motor Club Membership: Membership program offering exclusive perks including priority event access, member-only storage discounts, early bird deals on sales, and VIP gathering invites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

111 Motorcars is a family-owned pre-owned vehicle dealership that sells a curated mix of luxury, classic, and specialty vehicles (Mercedes-Benz, Porsche, BMW, Land Rover, Lexus, Cadillac, Ferrari, etc.) from a single Franklin, TN showroom. Beyond retail, the dealership provides service and repair, auto spa detailing, climate-controlled indoor vehicle storage, a consignment program, financing assistance, a vehicle finder service, an event venue for car meets, a member-only 111 Motor Club, and an online branded merchandise store.

Product overview

111 Motorcars is a family-owned used vehicle dealership based in Franklin, TN, operating since 2024. The company offers a curated selection of premium pre-owned vehicles spanning luxury sedans, SUVs, classic cars, and sports cars from brands including Mercedes-Benz, Porsche, BMW, Land Rover, Lexus, and others. Beyond vehicle sales, the business operates as a diversified automotive lifestyle center offering complementary services including a Consignment Program for vehicle sales, Vehicle Storage with climate-controlled facilities, an Auto Spa for detailing and cosmetic services, full-service Vehicle Maintenance and Repair, Financing Services with online credit applications, a Vehicle Finder Service for locating specific cars, a 111 Motor Club Membership program with exclusive perks, Event Space for car shows and enthusiast gatherings, and a 111 Store for merchandise. The product portfolio functions as an integrated automotive ecosystem serving both vehicle transactions and ongoing ownership needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Retail sale of pre-owned luxury, classic, and performance vehicles including sedans, SUVs, trucks, and sports cars from brands such as Mercedes-Benz, Porsche, BMW, Land Rover, Lexus, Cadillac, and Ferrari; aimed at individual buyers in the Nashville/Franklin, TN area.
• Consignment Program Service allowing vehicle owners to sell their vehicles through 111 Motorcars' platform, facilities, and retail channels for a consignment fee.
• Vehicle Storage Premium indoor vehicle storage with climate-controlled options and 24/7 security for cars, trucks, and collector vehicles, sold on a recurring subscription basis.
• Auto Spa Services Automotive detailing and cosmetic services including interior and exterior detailing, window tint, and ceramic coatings, available to dealership customers and walk-ins.
• Vehicle Maintenance and Repair Automotive service and repair including routine maintenance, complex repairs, and performance upgrades for domestic, import, classic, and modern vehicles, delivered by in-house technicians.
• Financing Services Vehicle financing assistance with online credit applications and pre-approval, connecting buyers with third-party lenders for loans across all credit tiers (rates from 1.9% Excellent to 9.9% Very Poor).
• Vehicle Finder Service 'We Can Find It For You' car finder service that helps customers locate specific vehicles matching their preferences and notifies them when available beyond on-lot inventory.
• 111 Motor Club Membership Recurring membership program offering exclusive perks including priority event access, member-only storage discounts, early bird deals on sales, and VIP gathering invitations for car enthusiasts.
• Event Space On-site event venue hosting car shows, meetups such as Cars and Caffeine, private gatherings, and 111 Motorcars-curated events for car enthusiasts and clubs.
• 111 Store Separate online merchandise store at the111store.com selling branded automotive-themed products and memorabilia.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Carvana: Leading online used car retailer with national reach and home delivery. Competes for the same used-vehicle buyer but uses an online-direct model rather than a physical dealership with service/storage/club.
• CarMax: Largest used vehicle retailer in the U.S., operating across hundreds of locations. Overlaps with 111 Motorcars' used vehicle retail business but at massive scale and a mass-market, rather than luxury/collector, focus.

Direct peers

• Cars & Bids: Online auction site for modern enthusiast vehicles (typically 1980s–newer). Comparable to 111 Motorcars' enthusiast/performance segment, including modern Porsches, Land Rovers, and other premium SUVs/sports cars.
• Gooding & Company: Auction house focused on exceptional collector and classic vehicles. Comparable to 111 Motorcars' classic car inventory and buyer demographic.
• RM Sotheby's: Global auction house specializing in collector and classic cars. Overlaps with 111 Motorcars' classic segment (e.g., 1956 Porsche 356A, 1962/1967 Corvette) at the high end of the market.
• Sarchione Auto Group: Family-owned luxury and performance pre-owned dealership in Ohio. Closely comparable business model: curated luxury/performance used vehicles with service, financing, and trade-in support.
• Westcoast Luxury Cars: Independent luxury pre-owned dealership in California. Comparable as a small-to-mid independent dealer focused on premium and exotic used vehicles.
• Bring a Trailer: Online auction platform for collector, classic, and enthusiast cars. Directly comparable to 111 Motorcars' luxury and classic inventory focus (e.g., vintage Porsches and Corvettes), though it operates as an auction marketplace rather than a physical dealer.
• Motorcars of Atlanta: Independent luxury and exotic pre-owned dealer in the Atlanta metro. Comparable to 111 Motorcars' focus on luxury sedans, SUVs, and exotic brands (Mercedes, Porsche, Land Rover).

Others

• AutoTrader: Online marketplace that lists 111 Motorcars' inventory alongside other dealers. Not a direct competitor but an enabling channel for used vehicle discovery and lead generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/111motorcars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 111 Motorcars