Ace Insurance
Chubb Insurance Australia Limited underwrites and distributes personal, SME, and large commercial insurance across Australia as a subsidiary of Chubb Group, serving high-net-worth individuals, small businesses, and large corporates through brokers and digital channels.
- Company typePrivate
- Founded-
- HeadquartersAustralia, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Ace Insurance does
Chubb Insurance Australia Limited (input alias: Ace Insurance) is the Australian operating entity of Chubb Group Holdings Inc., a global insurance group. The company is licensed under ABN 23 001 642 020 and AFSL No. 239687 and operates under the Chubb brand. It underwrites and distributes a diversified portfolio of insurance products for both individuals and businesses in Australia, including property, casualty, accident & health, cyber, environmental, financial lines, marine, and strata insurance, alongside travel and specialty lines.
The product set is built around an underwriting and risk management technology platform and is organised across three tiers: Masterpiece® homeowners insurance for high-net-worth individuals (fronted by ambassador Ash Barty); SME and small business insurance covering 600+ occupations online via distribution partner BizCover, plus customizable SME coverage; and large domestic and global business coverage including industry-specific lines across Aviation, Climate Tech, Construction, Energy, Financial Institutions, Healthcare, Manufacturing, Marine, Retail, and Technology. The mid-market gap is addressed by Benchmarq for clients up to AUD $50 million in revenue or declared values. Supporting services include Cyber Services and Risk Engineering Services.
Revenue is generated primarily through recurring insurance premiums across multiple lines under quote-based pricing, with multi-year contracts typical. Distribution is predominantly broker-led for personal, SME, and large commercial lines via a 'Find a Broker' capability, supplemented by direct online quoting for small business through BizCover. The Australian entity draws on Chubb Group's global scale, with operations spanning Asia Pacific (13 countries), EMEA, Latin America, North America, and Japan, enabling multinational capabilities for large corporate clients.
Ace Insurance firmographics
Firmographics- Name
- Ace Insurance
- Legal name
- Chubb Insurance Australia Limited
- Website
- https://aceinsurance.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chubb Insurance Australia Limited underwrites and distributes personal, SME, and large commercial insurance across Australia as a subsidiary of Chubb Group, serving high-net-worth individuals, small businesses, and large corporates through brokers and digital channels.
- Ownership category
- akta.pro rank
Ace Insurance industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Small Business BOP (Main Street) (FSAJAFAA), Large Commercial Package (National Accounts) (FSAJAFAC), Fine Art, Jewelry & Specie (FSAJAGAL)
Keywords
Where Ace Insurance is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ace Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: Chubb generates revenue through insurance premiums collected from policyholders across various insurance lines including property, casualty, accident & health, cyber, environmental, financial lines, marine, and strata insurance for both businesses and individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based insurance pricing tailored to individual risk profiles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ace Insurance product offering
Product offeringCore offering
Chubb Insurance Australia underwrites and distributes a diversified portfolio of personal and commercial insurance products. For individuals, the flagship offering is the Masterpiece® Homeowners Insurance, a prestige home and contents policy aimed at high-net-worth customers. For businesses, the company provides an online small business insurance product covering over 600 occupations, customizable SME insurance, the Benchmarq mid-market product for clients up to AUD $50 million in revenue, large business insurance for complex multinational needs, and industry-specific lines spanning aviation, climate tech, construction, energy, financial institutions, healthcare, manufacturing, marine, retail, and technology.
Product overview
Chubb Insurance in Australia operates as a diversified insurance provider offering a comprehensive portfolio of products for both individuals and businesses. The company provides a unified platform approach with its flagship Masterpiece® prestige home insurance for high-net-worth individuals, while businesses access coverage through online, SME, and large business insurance tiers. Chubb also offers specialized industry-specific products across sectors including Aviation, Climate Tech, Construction, Energy, Financial Institutions, Healthcare, Manufacturing, Marine, Retail, and Technology, complemented by product lines covering Accident & Health, Casualty, Cyber, Environmental, Financial Lines, Property, and Strata insurance. Additional services include Chubb Benchmarq for mid-market businesses up to AUD $50 million, Cyber Services, and Risk Engineering Services.
Differentiator
Problem solved
Functional benefit
Brands
- Masterpiece: Chubb's flagship prestige home and contents insurance offering for people with significant assets to insure.
- Benchmarq
Products and services
- Masterpiece® Homeowners Insurance Chubb's flagship prestige home and contents insurance offering for individuals and families with significant assets to insure, providing premium coverage for high-value homes.
- Chubb Small Business Insurance Online insurance solution for Australian small businesses available for over 600 occupations, providing quick digital quoting and purchasing through distribution partner BizCover.
- SME Business Insurance Customisable suite of SME insurance designed to fit the specific needs of small to medium enterprises, where not all coverages fit every business.
- Large Business Insurance Customised insurance cover for the varied needs of large domestic and global businesses, allowing them to focus on growing their business.
- Chubb Benchmarq 'Big business' cover right sized for clients with revenue or declared values of up to AUD $50 million, offering comprehensive business coverage for mid-market companies.
- Business Travel Insurance Comprehensive business travel coverage for employees, protecting against travel-related exposures.
- Cyber Insurance Insurance coverage for cyber risks and related exposures for businesses.
- Climate Tech Insurance Dedicated multiline underwriters and risk engineers supporting businesses driving the transition to a low-carbon economy.
- Accident & Health Insurance Insurance products covering accident and health-related risks for businesses.
- Casualty Insurance Casualty insurance coverage for business liabilities.
- Environmental Insurance Insurance coverage for environmental risks and liabilities.
- Financial Lines Insurance Insurance coverage for financial risks and professional liability.
- Property Insurance Property insurance coverage for businesses.
- Strata Insurance Insurance coverage for strata-titled properties.
- Leisure Travel Insurance Travel insurance for leisure travelers, covering individuals and families.
Companies that use Ace Insurance
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Ace Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ace Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian OpenmajorOfficial Insurance Partner of the Australian Open 2026. Chubb serves as the official insurance partner for this major sporting event, providing brand visibility and association with prestige sports entertainment.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ace Insurance competitors and assessment
Company assessmentBroad incumbents
- AIG Australia: AIG Australia is the local arm of a global P&C and specialty insurer with strong financial lines and commercial capabilities. Comparable on multinational coverage and specialty underwriting rather than SMB focus.
- Liberty Specialty Markets (Australia): Liberty operates specialty and commercial lines in Australia as part of Liberty Mutual. Comparable on mid-market and specialty commercial underwriting rather than consumer personal lines.
- Zurich Insurance Australia: Zurich Australia operates commercial lines and specialty coverage as part of a global insurer. Comparable to Chubb on multinational programs and industry-specific underwriting rather than consumer-facing products.
Direct peers
- Allianz Australia: Allianz Australia is the local subsidiary of a global insurer offering personal and commercial lines through broker and direct channels. Closely comparable as a foreign-headquartered multi-line insurer operating in Australia.
- QBE Insurance Group: QBE is an Australian-headquartered global P&C insurer with significant commercial and specialty operations in Australia and APAC. Comparable to Chubb on multi-line commercial, specialty underwriting, and international footprint.
- Insurance Australia Group (IAG): IAG is Australia's largest general insurer, offering personal lines (NRMA, CGU) and commercial coverage across similar product categories to Chubb. It is the closest domestic comparator in scale, distribution mix, and product breadth.
- Suncorp Group: Suncorp is a major Australian multi-line insurer offering personal and commercial coverage through both direct and broker channels. Directly comparable on SMB/SME focus and Australian geographic concentration.
- CGU Insurance Australia: CGU is a major Australian commercial and personal lines insurer (now part of IAG) with deep SME and mid-market presence. Comparable to Chubb on mid-market commercial coverage and broker distribution.
Others
- Marsh Australia: Marsh is a leading global insurance broker with significant Australian operations serving commercial and specialty clients. Relevant as a Chubb distribution partner and broker-channel benchmark.
- Aon Australia: Aon is one of Australia's largest insurance brokers and risk advisors. Relevant as a Chubb distribution partner and as a benchmark for the broker intermediation model that dominates Chubb's GTM.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ace Insurance social profiles
Digital presenceAce Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Insurance leadership team
Management profileNumber of profiles
Ace Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Insurance
What does Ace Insurance do?
Chubb Insurance Australia underwrites and distributes a diversified portfolio of personal and commercial insurance products. For individuals, the flagship offering is the Masterpiece® Homeowners Insurance, a prestige home and contents policy aimed at high-net-worth customers. For businesses, the company provides an online small business insurance product covering over 600 occupations, customizable SME insurance, the Benchmarq mid-market product for clients up to AUD $50 million in revenue, large business insurance for complex multinational needs, and industry-specific lines spanning aviation, climate tech, construction, energy, financial institutions, healthcare, manufacturing, marine, retail, and technology.
Is Ace Insurance a public or private company?
Ace Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Ace Insurance founded?
Ace Insurance was founded in -1. It employs 101 to 250 people.
Where is Ace Insurance based?
Ace Insurance is headquartered in Australia, Australia, in the Oceania region.
How does Ace Insurance make money?
One revenue line is on record: insurance Premium Revenue.
Who are Ace Insurance's main competitors?
Broad incumbents on record are AIG Australia, Liberty Specialty Markets (Australia) and Zurich Insurance Australia. Direct peers are Allianz Australia, QBE Insurance Group, Insurance Australia Group (IAG), Suncorp Group and CGU Insurance Australia. Others are Marsh Australia and Aon Australia.
Does Ace Insurance have an API?
No public API is recorded for Ace Insurance.
What industry is Ace Insurance in?
Ace Insurance's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJAFAA, Small Business BOP (Main Street). Its NAICS code is 524126 and its SIC code is 6331.