Ace Insurance

What Ace Insurance does

Chubb Insurance Australia Limited (input alias: Ace Insurance) is the Australian operating entity of Chubb Group Holdings Inc., a global insurance group. The company is licensed under ABN 23 001 642 020 and AFSL No. 239687 and operates under the Chubb brand. It underwrites and distributes a diversified portfolio of insurance products for both individuals and businesses in Australia, including property, casualty, accident & health, cyber, environmental, financial lines, marine, and strata insurance, alongside travel and specialty lines.

The product set is built around an underwriting and risk management technology platform and is organised across three tiers: Masterpiece® homeowners insurance for high-net-worth individuals (fronted by ambassador Ash Barty); SME and small business insurance covering 600+ occupations online via distribution partner BizCover, plus customizable SME coverage; and large domestic and global business coverage including industry-specific lines across Aviation, Climate Tech, Construction, Energy, Financial Institutions, Healthcare, Manufacturing, Marine, Retail, and Technology. The mid-market gap is addressed by Benchmarq for clients up to AUD $50 million in revenue or declared values. Supporting services include Cyber Services and Risk Engineering Services.

Revenue is generated primarily through recurring insurance premiums across multiple lines under quote-based pricing, with multi-year contracts typical. Distribution is predominantly broker-led for personal, SME, and large commercial lines via a 'Find a Broker' capability, supplemented by direct online quoting for small business through BizCover. The Australian entity draws on Chubb Group's global scale, with operations spanning Asia Pacific (13 countries), EMEA, Latin America, North America, and Japan, enabling multinational capabilities for large corporate clients.

Name

Ace Insurance

Legal name

Chubb Insurance Australia Limited

Website

https://aceinsurance.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Chubb Insurance Australia Limited underwrites and distributes personal, SME, and large commercial insurance across Australia as a subsidiary of Chubb Group, serving high-net-worth individuals, small businesses, and large corporates through brokers and digital channels.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Small Business BOP (Main Street) (FSAJAFAA), Large Commercial Package (National Accounts) (FSAJAFAC), Fine Art, Jewelry & Specie (FSAJAGAL)

Keywords

• Commercial insurance products
• Personal lines insurance
• Small business insurance
• High net worth homeowners
• Industry-specific coverage

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Chubb generates revenue through insurance premiums collected from policyholders across various insurance lines including property, casualty, accident & health, cyber, environmental, financial lines, marine, and strata insurance for both businesses and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Chubb Insurance Australia underwrites and distributes a diversified portfolio of personal and commercial insurance products. For individuals, the flagship offering is the Masterpiece® Homeowners Insurance, a prestige home and contents policy aimed at high-net-worth customers. For businesses, the company provides an online small business insurance product covering over 600 occupations, customizable SME insurance, the Benchmarq mid-market product for clients up to AUD $50 million in revenue, large business insurance for complex multinational needs, and industry-specific lines spanning aviation, climate tech, construction, energy, financial institutions, healthcare, manufacturing, marine, retail, and technology.

Product overview

Chubb Insurance in Australia operates as a diversified insurance provider offering a comprehensive portfolio of products for both individuals and businesses. The company provides a unified platform approach with its flagship Masterpiece® prestige home insurance for high-net-worth individuals, while businesses access coverage through online, SME, and large business insurance tiers. Chubb also offers specialized industry-specific products across sectors including Aviation, Climate Tech, Construction, Energy, Financial Institutions, Healthcare, Manufacturing, Marine, Retail, and Technology, complemented by product lines covering Accident & Health, Casualty, Cyber, Environmental, Financial Lines, Property, and Strata insurance. Additional services include Chubb Benchmarq for mid-market businesses up to AUD $50 million, Cyber Services, and Risk Engineering Services.

Differentiator

Problem solved

Functional benefit

Brands

• Masterpiece: Chubb's flagship prestige home and contents insurance offering for people with significant assets to insure.
• Benchmarq

Products and services

• Masterpiece® Homeowners Insurance Chubb's flagship prestige home and contents insurance offering for individuals and families with significant assets to insure, providing premium coverage for high-value homes.
• Chubb Small Business Insurance Online insurance solution for Australian small businesses available for over 600 occupations, providing quick digital quoting and purchasing through distribution partner BizCover.
• SME Business Insurance Customisable suite of SME insurance designed to fit the specific needs of small to medium enterprises, where not all coverages fit every business.
• Large Business Insurance Customised insurance cover for the varied needs of large domestic and global businesses, allowing them to focus on growing their business.
• Chubb Benchmarq 'Big business' cover right sized for clients with revenue or declared values of up to AUD $50 million, offering comprehensive business coverage for mid-market companies.
• Business Travel Insurance Comprehensive business travel coverage for employees, protecting against travel-related exposures.
• Cyber Insurance Insurance coverage for cyber risks and related exposures for businesses.
• Climate Tech Insurance Dedicated multiline underwriters and risk engineers supporting businesses driving the transition to a low-carbon economy.
• Accident & Health Insurance Insurance products covering accident and health-related risks for businesses.
• Casualty Insurance Casualty insurance coverage for business liabilities.
• Environmental Insurance Insurance coverage for environmental risks and liabilities.
• Financial Lines Insurance Insurance coverage for financial risks and professional liability.
• Property Insurance Property insurance coverage for businesses.
• Strata Insurance Insurance coverage for strata-titled properties.
• Leisure Travel Insurance Travel insurance for leisure travelers, covering individuals and families.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Australian OpenmajorGTM or Marketing PartnerOfficial Insurance Partner of the Australian Open 2026. Chubb serves as the official insurance partner for this major sporting event, providing brand visibility and association with prestige sports entertainment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AIG Australia: AIG Australia is the local arm of a global P&C and specialty insurer with strong financial lines and commercial capabilities. Comparable on multinational coverage and specialty underwriting rather than SMB focus.
• Liberty Specialty Markets (Australia): Liberty operates specialty and commercial lines in Australia as part of Liberty Mutual. Comparable on mid-market and specialty commercial underwriting rather than consumer personal lines.
• Zurich Insurance Australia: Zurich Australia operates commercial lines and specialty coverage as part of a global insurer. Comparable to Chubb on multinational programs and industry-specific underwriting rather than consumer-facing products.

Direct peers

• Allianz Australia: Allianz Australia is the local subsidiary of a global insurer offering personal and commercial lines through broker and direct channels. Closely comparable as a foreign-headquartered multi-line insurer operating in Australia.
• QBE Insurance Group: QBE is an Australian-headquartered global P&C insurer with significant commercial and specialty operations in Australia and APAC. Comparable to Chubb on multi-line commercial, specialty underwriting, and international footprint.
• Insurance Australia Group (IAG): IAG is Australia's largest general insurer, offering personal lines (NRMA, CGU) and commercial coverage across similar product categories to Chubb. It is the closest domestic comparator in scale, distribution mix, and product breadth.
• Suncorp Group: Suncorp is a major Australian multi-line insurer offering personal and commercial coverage through both direct and broker channels. Directly comparable on SMB/SME focus and Australian geographic concentration.
• CGU Insurance Australia: CGU is a major Australian commercial and personal lines insurer (now part of IAG) with deep SME and mid-market presence. Comparable to Chubb on mid-market commercial coverage and broker distribution.

Others

• Marsh Australia: Marsh is a leading global insurance broker with significant Australian operations serving commercial and specialty clients. Relevant as a Chubb distribution partner and broker-channel benchmark.
• Aon Australia: Aon is one of Australia's largest insurance brokers and risk advisors. Relevant as a Chubb distribution partner and as a benchmark for the broker intermediation model that dominates Chubb's GTM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ace-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Insurance