Ace Insurance Services
Ace Insurance Services is a privately held, Pilot Point, Texas-based specialty insurance agency founded in 1983 that underwrites and distributes equine and agricultural insurance products — including horse mortality, farm/ranch, liability, club, and show coverage — to horse owners, ranchers, and commercial equine businesses nationwide via phone, web, and broker channels.
- Company typePrivate
- Founded1983
- HeadquartersPilot Point, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ace Insurance Services does
Horse Insurance Specialists, Inc., doing business as Ace Insurance Services, is a privately held specialty insurance agency founded in 1983 and headquartered in Pilot Point, Texas. The firm underwrites and distributes a focused portfolio of equine and agricultural insurance products across the United States, including horse and livestock mortality coverage, farm and ranch insurance, commercial equine liability, care/custody/control liability, personal horse owner liability, horse club and horse show liability, and horse trailer insurance. Its customer base spans individual horse owners, farm and ranch operators, commercial equine businesses, and horse clubs and show organizers.
The company generates revenue through recurring insurance premiums with flexible payment options, distributed via a sales-led model combining toll-free phone sales, online quote request forms, and a broker partner channel. Marketing relies on a basic company website (horse-insurance.com) with PayPal-enabled online payments and a light social media presence on Facebook, Pinterest, Google+, and LinkedIn. The underlying technology stack is not disclosed; the visible infrastructure is a traditional agency website with quote, application, payment, claim reporting, and proof-of-insurance forms rather than a modern insurtech platform, and there are no disclosed APIs, integrations, or AI/ML capabilities.
Operationally, the firm is a small, single-office specialty agent with no disclosed headcount, no funding history, no parent company, and no M&A activity. The company has operated continuously since 1983 with nationwide reach but no international footprint, and its strategic posture to date has been incremental product line broadening within the equine vertical rather than geographic or channel diversification at scale.
Ace Insurance Services firmographics
Firmographics- Name
- Ace Insurance Services
- Legal name
- Horse Insurance Specialists, Inc.
- Website
- https://aceinsuranceservices.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ace Insurance Services is a privately held, Pilot Point, Texas-based specialty insurance agency founded in 1983 that underwrites and distributes equine and agricultural insurance products — including horse mortality, farm/ranch, liability, club, and show coverage — to horse owners, ranchers, and commercial equine businesses nationwide via phone, web, and broker channels.
- Ownership category
- akta.pro rank
Ace Insurance Services industry classification
Industry- Product category
- Specialty Insurance (Equine and Farm/Ranch)
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Specialty & Excess/Surplus Lines (E&S) (FSAJAKAI)
- akta.pro secondary industries
- General Liability Insurance (FSAJAKAD), Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH)
Keywords
Where Ace Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Pilot Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ace Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Premiums: The company generates revenue through insurance premiums charged to customers for coverage including horses, livestock, farm/ranch, equine liability, and horse trailers. Premiums are collected with flexible payment options.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ace Insurance Services product offering
Product offeringCore offering
Ace Insurance Services (Horse Insurance Specialists, Inc.) underwrites and distributes specialized insurance products for the equine and agricultural market, including horses and livestock mortality/theft/accident coverage, farm and ranch property coverage, multiple liability products (commercial equine, care/custody/control, personal horse owner, horse club, and horse show liability), horse trailer insurance, and other equine-specific coverages. Coverage is offered nationwide on an individually quoted basis with flexible payment options.
Product overview
Horse Insurance Specialists, Inc. (operating as Ace Insurance Services) offers a specialized portfolio of equine and agricultural insurance products. The core offerings include Horses & Livestock Insurance, Farm & Ranch Insurance, and a comprehensive suite of Liability products covering Commercial Equine, Care/Custody/Control, Personal Horse Owner, Horse Club, and Horse Show scenarios. Additional coverage options and Horse Trailers Insurance round out the product lineup. The company has operated since 1983 providing these insurance solutions nationwide.
Differentiator
Problem solved
Functional benefit
Companies that use Ace Insurance Services
Customer profileSegments4 records
Ideal customer profiles4 records
Ace Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ace Insurance Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Ace Insurance Services competitors and assessment
Company assessmentBroad incumbents
- Markel Insurance: Markel is a major specialty insurer with a long-standing equine and horse mortality division. It is a broad incumbent that overlaps with Ace on commercial equine liability and mortality, but operates across many specialty lines rather than exclusively in equine.
- Hallmark Financial Services: Hallmark is a specialty P&C insurer whose E&S division writes equine and agricultural exposures. As a broad incumbent it competes with Ace for larger commercial equine liability accounts while serving many other specialty lines.
- Great American Insurance Group: Great American's equine and farm/ranch division writes mortality and liability for horse owners and breeders. It is a larger incumbent with adjacent equine capability rather than an exclusive specialist.
Direct peers
- Equine Insurance Specialists: Equine Insurance Specialists is a niche agency offering horse mortality, farm/ranch, and equine liability policies. It competes directly with Ace for the same horse-owner and equine-business customer segments.
- American Equine Insurance Services: American Equine Insurance Services is a specialty agency focused exclusively on horse and farm insurance, selling mortality, liability, and related coverages. It directly competes with Ace in the same niche with a comparable product set and broker-based distribution.
- Blue Bridle Insurance Agency: Blue Bridle is an equine-focused insurance agency providing mortality, medical, and liability coverages to horse owners across the U.S. It is a direct peer that mirrors Ace's specialist positioning and distribution approach.
- Roger Peters Livestock Insurance: Roger Peters Livestock Insurance is a long-running agency specializing in horse mortality and livestock coverage. It competes head-to-head with Ace for individual horse owners, breeders, and trainers seeking mortality and related equine coverages.
- Ironside Insurance Group: Ironside Insurance Group operates a dedicated equine insurance division offering mortality, major medical, and liability coverage to horse owners and trainers. It is a direct peer in specialty equine distribution with overlapping customer segments.
Regional players
- Kentucky Equine Insurance: Kentucky Equine Insurance concentrates on the horse-rich Kentucky market but offers mortality and farm coverage comparable to Ace's. It overlaps on product but with a primarily regional focus versus Ace's nationwide positioning.
Emerging players
- RK Equine Insurance: RK Equine Insurance is a smaller specialist agency focused on horse mortality and liability. It is an emerging direct competitor in the same niche, typically competing for individual owners and small breeding operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ace Insurance Services social profiles
Digital presenceAce Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Insurance Services leadership team
Management profileNumber of profiles
Ace Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Insurance Services
What does Ace Insurance Services do?
Ace Insurance Services (Horse Insurance Specialists, Inc.) underwrites and distributes specialized insurance products for the equine and agricultural market, including horses and livestock mortality/theft/accident coverage, farm and ranch property coverage, multiple liability products (commercial equine, care/custody/control, personal horse owner, horse club, and horse show liability), horse trailer insurance, and other equine-specific coverages. Coverage is offered nationwide on an individually quoted basis with flexible payment options.
Is Ace Insurance Services a public or private company?
Ace Insurance Services is a private company. It is classified as unknown and is currently operating.
When was Ace Insurance Services founded?
Ace Insurance Services was founded in 1983. It employs 1 to 10 people.
Where is Ace Insurance Services based?
Ace Insurance Services is headquartered in Pilot Point, United States, in the North America region.
How does Ace Insurance Services make money?
One revenue line is on record: insurance Premiums.
Who are Ace Insurance Services's main competitors?
Broad incumbents on record are Markel Insurance, Hallmark Financial Services and Great American Insurance Group. Direct peers are Equine Insurance Specialists, American Equine Insurance Services, Blue Bridle Insurance Agency, Roger Peters Livestock Insurance and Ironside Insurance Group. Kentucky Equine Insurance is listed as a regional player. RK Equine Insurance is listed as an emerging player.
Does Ace Insurance Services have an API?
No public API is recorded for Ace Insurance Services.
What industry is Ace Insurance Services in?
Ace Insurance Services's product category is Specialty Insurance (Equine and Farm/Ranch). Its primary akta.pro industry code is FSAJAKAI, Specialty & Excess/Surplus Lines (E&S), with a secondary code of FSAJAKAD, General Liability Insurance. Its NAICS code is 52421 and its SIC code is 6411.