100 PLUS

What 100 PLUS does

100 PLUS is a Danish management consulting firm founded in 1993 by Ole Buch, operating as a sole proprietorship headquartered in Ans By, Denmark. The firm offers a portfolio of six professional services for small and medium-sized enterprises: leadership sparring (Ledersparring), candidate search via the Jobilla digital headhunting platform, competency analysis using DNLA tools, sales process development, business and competitiveness analysis (Forretningsanalyse), and board work. Underlying the offering are proprietary methodologies, notably VærdiLoop (a strategy-to-execution alignment framework), Forretningsanalyse (a 360-degree business analysis approach), Industrielt Markedskort (market mapping identifying the 10-20% of customers driving margin and growth), and Succesfelt (tactical prioritization of competitive initiatives).

The company's go-to-market is sales-led and partner-driven, relying on direct outreach, referrals, and an ecosystem of specialists (Jobilla, DNLA, Anders Mortensen, Ann-Karina Skyt, AROS BOARDS, Suitex) to extend delivery capability without direct hiring. Revenue is generated through quote-based, multi-year engagement contracts and project-based professional services, with no publicly disclosed pricing. The primary customer segments are Danish SMBs and owner-managers, with secondary segmentation into boards of directors and sales organizations. The firm also holds a Field Partner relationship with MSF (Médecins Sans Frontières) as part of social responsibility positioning.

The business is bootstrapped, founder-owned, and operated without disclosed external funding, subsidiaries, or institutional shareholders. There is no disclosed headcount beyond the founder, and no evidence of geographic expansion beyond Denmark. The technology stack is partner-mediated rather than proprietary, with Jobilla enabling candidate reach to passive job seekers (67% of workforce) and DNLA providing competency benchmarking against top performers. Quantified outcome claims include 20-30% improvement in board-management alignment and up to 25% increase in returns with DNLA-enabled continuous development, though these are self-reported by the firm.

Name

100 PLUS

Legal name

100 Plus

Website

https://100plus.dk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

100 PLUS is a Danish management consulting firm founded in 1993 by Ole Buch, offering leadership sparring, business analysis, sales optimization, recruitment, competency analysis, and board advisory services to Danish SMBs and owner-managers through partner-mediated delivery.

Ownership category

akta.pro rank

Product category

Business Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Account Management & Key Account Growth (EDABABAF)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Business consulting services
• Leadership coaching advisory
• Executive recruitment support
• Sales process consulting
• Board advisory services

Headquarters

HQ city

Ans By

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Leadership Sparring: Confidential and targeted coaching sessions that strengthen leadership and ensure company progress. Typically structured as ongoing retainer or project-based engagements.
2. Business Analysis & Competitiveness: Data-driven analyses mapping company strengths and providing action-oriented growth plans. Project-based consulting engagements.
3. Candidate Search / Recruitment: Digital headhunting services using Jobilla platform for finding qualified candidates, including screening and interview booking.
4. Sales Process Development: Sales training and strategy development focusing on core tasks, target groups and results - from strategy to sales execution.
5. Board Work: Structured and value-adding sparring in the boardroom with focus on execution and development.
6. Competency Development with DNLA: Access to tools that uncover leaders' and employees' natural latent abilities and potential.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

100 PLUS is a Danish consulting firm that delivers leadership sparring, business and competitive analysis, sales process development, digital recruitment support, competency analysis, and board advisory services to small and medium-sized enterprises and owner-managers. The firm packages proprietary consulting methodologies (VærdiLoop, Forretningsanalyse, Industrielt Markedskort, Succesfelt) together with partner platforms (Jobilla for headhunting, DNLA for competency analysis) to address strategy execution, talent acquisition, organizational development, and board effectiveness challenges.

Product overview

100 PLUS is a consulting company offering a 360° solution for businesses seeking valuable development. The portfolio consists of six core consulting services: (1) LederSparring provides confidential leadership sparring for owners and executives with over 30 years of experience; (2) Kandidatsøgning med Jobilla offers digital headhunting using the Jobilla platform to reach passive candidates; (3) Kompetencer med DNLA provides competency analysis using DNLA methodology to identify latent employee potential; (4) Salgsproces focuses on sales strategy, training, and export readiness; (5) Analyser og konkurrenceevne delivers business analysis and competitive positioning services; and (6) Bestyrelsesarbejde provides board member services with strategic execution focus. The company was founded in 1993 by Ole Buch.

Differentiator

Problem solved

Functional benefit

Brands

• Jobilla: Digital headhunting platform used by 100 PLUS for candidate search and recruitment services.
• DNLA

Products and services

• Ledersparring (Leadership Sparring) Confidential, result-oriented leadership sparring for owners, executives, and directors. Includes business analysis, monthly sparring meetings, and practical solutions to strengthen leadership and company performance. Targeted at owner-managers and SMB leadership teams in Denmark.
• Kandidatsøgning med Jobilla (Candidate Search with Jobilla) Digital headhunting service using the Jobilla platform to reach passive and qualified candidates. Offers candidate search campaigns in three difficulty levels, telephone screening, interview booking, and integration with over 65 HR systems. Targeted at SMBs struggling to attract qualified candidates through traditional channels.
• Kompetencer med DNLA (Competency Analysis with DNLA) Competency analysis service using DNLA (Discovering Natural Latent Abilities) tools to identify and activate employees' latent potential. Provides measurable returns, improved employee integration, conflict identification, and employer branding. Targeted at SMBs and leadership teams seeking to develop employee capability.
• Salgsproces (Sales Process Development) Sales development consulting that strengthens sales efforts by focusing on core competencies, target groups, and results. Includes sales training, export readiness assessment, and international market prioritization. Targeted at SMB sales organizations seeking to optimize target group focus and export readiness.
• Analyser og konkurrenceevne (Analysis and Competitiveness) Business analysis and competitive analysis services including a 360° approach examining competitiveness, market opportunities, and organizational well-being. Services include identity analysis, well-being/organizational analysis, and value loop workshops (VærdiLoop). Targeted at SMBs seeking data-driven growth plans.
• Bestyrelsesarbejde (Board Work) Board member service providing structured, data-driven, and practice-oriented approach to strategy work. Includes strategic sparring, execution of board decisions, and alignment between board and management using the Strategisk > Taktisk > Operationelt model. Targeted at boards of directors and chairpersons of SMBs and organizations.

Quantifiable outcome

• 20-30% increase in alignment between board and management using the Strategic > Tactical > Operational model
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JobillacoreTechnology or IntegrationDigital headhunting partnership using Jobilla's platform for candidate search campaigns. Jobilla enables reaching passive job seekers (67% of workforce), integrates with 65+ HR systems, and offers campaign management with screening and interview booking capabilities.
• DNLA (Discovering Natural Latent Abilities)coreStrategic or Co-development PartnerCompetency analysis partnership providing tools to uncover and activate employees' latent potential. DNLA benchmarks against top performers and provides measurable outcomes including up to 25% increase in returns.
• Anders MortensenminorImplementation/ SI/ Consulting PartnerExcel and IT solutions specialist helping SMBs with practical solutions not found in ERP systems. Delivers advanced Excel programs and data workflow optimization since 2010.
• Ann-Karina Skyt (Skyt.nu)minorImplementation/ SI/ Consulting PartnerLeadership, conflict mediation, and business psychotherapist certified in personal profiles and emotional intelligence. Helps organizations develop new cultures focused on utilizing differences and strengthening relational leadership.
• MSF (Læger uden Grænser / Médecins Sans Frontières)minorOthersAs a Field Partner, 100 PLUS supports Médecins Sans Frontières' life-saving work in world hotspots. Partnership reflects commitment to social responsibility and supporting principles of neutral, impartial, and independent aid.
• AROS BOARDS BestyrelsesfællesskabcoreOthersBoard community providing ongoing sparring and professional development. 150 members meet regularly for knowledge seminars to stay updated on latest knowledge, rules and methods in board work. Ole Buch is a member with board certification.
• SuitexminorStrategic or Co-development PartnerListed as partner logo on website, providing additional expertise and solutions within the 100 PLUS network of specialists.
• SkytminorStrategic or Co-development PartnerListed as partner logo on website alongside Ann-Karina Skyt's organizational culture and leadership services.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Right Management: Global talent and career consulting firm offering leadership coaching, talent assessment, and organizational development. Comparable to 100 PLUS in leadership sparring, competency analysis, and people-focused advisory, although serving a much broader enterprise customer base rather than Danish SMB owner-managers specifically.
• PA Consulting: Global management consulting and innovation firm with strong Nordic operations, covering strategy, operations, technology, and innovation advisory. Comparable to 100 PLUS in general management consulting for growth-oriented mid-market firms, though PA Consulting serves a much broader geographic and industry footprint with multi-disciplinary teams.
• Implement Consulting Group: Large Nordic management consultancy with strong presence in Denmark and across Scandinavia offering strategy, operations, and business development advice to SMBs and large enterprises. Comparable to 100 PLUS in management consulting focus for the Nordic SMB market but with much broader delivery scale, geographic reach, and multi-consultant teams.
• Egon Zehnder: Global executive search and leadership advisory firm serving boards and CEOs. Comparable to 100 PLUS in the board-advisory and leadership dimension, including board certification, succession support, and CEO sparring—though serving a much higher end of the client spectrum (typically larger and more international organizations).
• Korn Ferry: Global organizational consulting firm offering leadership development, talent assessment, and executive search. Comparable to 100 PLUS in the leadership advisory and people assessment dimensions (overlapping with the DNLA competency work and leadership sparring), though operating at vastly greater scale and internationally.
• Spencer Stuart: Global executive search and board advisory firm with strong European and Nordic presence. Comparable to 100 PLUS in Bestyrelsesarbejde (board work) and leadership advisory, but operating at a much more senior executive and board-level customer segment across multiple geographies.
• Valcon: European management and technology consultancy with deep Nordic presence, providing strategy, transformation, and operational consulting. Comparable to 100 PLUS in the general management consulting angle for SMBs and mid-market firms, although Valcon operates at significantly greater scale and across many geographies.

Direct peers

• Mercuri International: Global sales training and sales performance consulting firm with strong Nordic presence. Comparable to 100 PLUS in the Salgsproces service offering—sales training, sales strategy, and target group optimization—although Mercuri operates with much greater scale and a globally standardized methodology rather than sole-consultant delivery.
• Compass (Danish consultancy): Danish management and strategy consultancy focused on leadership development, growth strategy, and board advisory for Danish SMBs and owner-managers. Highly comparable to 100 PLUS in customer segment (Danish SMBs, owner-managers) and service mix (leadership sparring, strategy, board work), serving as one of the closest direct peers in the local market.

Others

• Jobilla: Digital headhunting and recruitment technology platform that 100 PLUS directly partners with for the Kandidatsøgning service offering. Considered a peer because they operate in the same digital-recruitment value chain—100 PLUS resells Jobilla, so they are adjacent ecosystem participants in serving SMB recruitment needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/100-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 PLUS