Dings Paintless Dent Repair

What Dings Paintless Dent Repair does

Dings Paintless Dent Repair, doing business as Atlanta Dings, is a family-owned paintless dent removal (PDR) service company founded in 2002 and headquartered at 1105 Wiley Bridge Rd, Woodstock, Georgia. The company performs non-invasive dent repairs that preserve a vehicle's original factory finish without sanding, fillers, or repainting, using specialized PDR tools and precision metal-working techniques. Its service menu spans door dings, hail damage, bumper dents, creases, and paintless collision repair; delivery is split between mobile on-site service across more than 30 Metro Atlanta communities and an in-shop facility at the Woodstock location for severe dents and hail cases. insurance claims assistance is provided for hail damage repairs.

The business operates as a direct-to-consumer, family-run operation led by two lead technicians, Hayes Freeman and Rhett Freeman, with total headcount reported at 2-7 employees. Pricing is quote-based and varies by dent size and complexity, with free photo-based estimates offered via text message; the firm does not publish list pricing. Distribution is anchored by a website with 30-plus community-specific landing pages for local SEO, a Google-verified 5-star rating, and a YouTube channel in which Hayes Freeman demonstrates PDR techniques and which customers cite as a discovery channel. Testimonials (from Chris Rhodes in Buckhead, Lamar Marks in Kennesaw, A Sengupta in Atlanta, Rachel in Marietta, Phyllis Williams in Alpharetta, and James Englund in Canton) describe typical 1-2 hour completions and avoidance of traditional body-shop visits.

The company is privately held with no institutional investors, no parent entity, no disclosed funding rounds, no acquisition activity, and no patents or trademarks on file. Operating geographies are entirely domestic and concentrated in a single metro area (Atlanta, GA and surrounding communities), with no global footprint and no app, API, or SDK-based product surface.

Name

Dings Paintless Dent Repair

Legal name

Atlanta Dings

Website

https://atlantadings.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Dings Paintless Dent Repair (Atlanta Dings) is a family-owned Metro Atlanta paintless dent removal service founded in 2002, offering mobile and in-shop PDR for individual vehicle owners across 30-plus communities, led by technicians Hayes and Rhett Freeman.

Ownership category

akta.pro rank

Product category

Automotive Paintless Dent Repair

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Paintless Dent Repair (PDR) (TLAKAEAD)

Keywords

• Paintless dent repair
• Hail damage repair
• Mobile dent repair
• Door ding repair
• Automotive body repair

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. PDR Repair Services: One-time payment for dent repair services. Customers pay per repair job based on dent size and complexity. Mobile service and in-shop options available. Insurance claims supported for hail damage repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dings Paintless Dent Repair (DBA Atlanta Dings) provides paintless dent repair (PDR) services for individual vehicle owners across Metro Atlanta. Services are delivered either as mobile on-site repairs at the customer's location or as in-shop repairs at the Woodstock, GA facility. Offerings include door ding repair, hail damage repair, bumper dent repair, and paintless collision repair, all performed without repainting to preserve the vehicle's factory finish.

Product overview

Dings Paintless Dent Repair offers Paintless Dent Removal (PDR) as its core service, a technique that removes dents without repainting to preserve factory finishes. The company provides two service delivery models: Mobile Dent Repair (technicians come to customer locations across Metro Atlanta) and In-Shop Repair (at their Woodstock, GA facility). Core services include Door Ding Repair, Hail Damage Repair, Paintless Collision Repair, and Bumper Dent Repair. The company serves 32+ Metro Atlanta locations including Atlanta, Marietta, Roswell, Alpharetta, Sandy Springs, Dunwoody, Johns Creek, Milton, East Cobb, Woodstock, Acworth, Kennesaw, Canton, Holly Springs, Cumming, Smyrna, Vinings, Norcross, Peachtree Corners, Brookhaven, Cartersville, Ball Ground, Chamblee, Duluth, Lawrenceville, Buford, Mableton, Sugar Hill, Oakwood, Waleska, Jasper, Dawsonville, and Suwanee.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintless Dent Repair (PDR) Primary service that removes dents without repainting, preserving the vehicle's factory finish using specialized PDR tools and metal-working techniques. Aimed at individual vehicle owners seeking an alternative to traditional body shop work.
• Door Ding Repair Repair of minor dents caused by shopping carts, car doors, and parking-lot incidents without repainting. Targeted at individual vehicle owners with cosmetic door-area damage.
• Hail Damage Repair Insurance-approved hail dent removal using PDR techniques for high-volume hail damage restoration. Aimed at vehicle owners filing insurance claims after hailstorms in the Metro Atlanta area.
• Mobile Dent Repair On-site dent repair delivery mode in which PDR technicians travel to the customer's home, office, or other location across Metro Atlanta to perform repairs. Targeted at vehicle owners who value convenience and cannot leave their vehicle at a shop.
• Paintless Collision Repair

Quantifiable outcome

• Most repairs completed in 1-2 hours
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dented Sports: Mobile PDR specialist offering on-site dent removal for individual vehicle owners. Direct competitor in the same DTC, mobile-service niche Atlanta Dings serves.
• Mobile Dent Doctor: Mobile paintless dent repair service with a comparable on-site, direct-to-consumer model similar to Atlanta Dings' mobile offering. Closest direct peer in service delivery and customer profile.
• Dr. Dent: Paintless dent repair company using a mobile, customer-convenience service model for door dings, hail, and minor collision dents. Direct peer in PDR service category with overlapping target customer.

Broad incumbents

• Crash Champions: Multi-state collision repair operator providing body, paint, and mechanical repair. Comparable to Atlanta Dings on collision dent repair but offers full-service body shop capabilities beyond PDR.
• Service King Collision: National collision repair chain offering body, paint, and frame services. Overlaps with Atlanta Dings on collision-related dent repair but with much broader service scope and institutional scale.
• Maaco: National franchised auto body and paint chain with hundreds of U.S. locations. Competes for dent and body work but focuses on painting and traditional bodywork rather than paintless dent repair.
• Gerber Collision & Glass: Large multi-state collision repair chain providing body, paint, and glass services. Competes with Atlanta Dings for dent and hail-damage repair customers but offers full-service body shop capabilities.
• Caliber Collision: Largest U.S. collision repair chain offering body, paint, and glass services. Overlaps with Atlanta Dings on dent and collision repair but is a full-service body shop rather than a PDR specialist.
• Dent Wizard: Largest U.S. paintless dent repair franchise with national coverage, serving insurance, fleet, and dealer channels. Directly comparable core service (PDR) but operates at vastly greater scale and institutional complexity than Atlanta Dings.
• CARSTAR: North American franchised collision repair network offering body, paint, and glass services. Comparable end-customer overlap on dent/collision repair but as a broader full-service operator rather than PDR specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dings-paintless-dent-repair

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dings Paintless Dent Repair