ad COLARD

What ad COLARD does

Parts Holding Europe (PHE), the parent context for ad COLARD (autodistribution.com), is the leader in independent distribution of spare parts for light vehicles and heavy goods vehicles in Western Europe, operating across seven countries: France, Belgium, the Netherlands, Luxembourg, Italy, Spain, and Ireland. The group employs nearly 10,500 collaborators and supports a broad network of affiliated garages (AD garages, AD Expert, AutoPrimo) alongside consumer-facing brands such as Oscaro (online parts retail) and idGarages.com (online garage services platform). Its stated mission is to deliver the right part in the best delays to professional repairers and promote affordable, sustainable mobility.

The core offering is a B2B/B2B2C distribution platform combining physical retail stores, B2B field sales (Responsable de secteur commercial, Animateurs Réseau), and a digital layer (Oscaro, idGarages.com). Revenue mechanics are based on transactional sale of spare parts to professional repair shops (garagistes) and, through its affiliated garage networks, indirectly to end consumers. PHE also provides repairer support services designed to develop the activity of independent multi-brand repairers and counter competition from OEM-branded dealer networks. Pricing models are not publicly disclosed, consistent with standard B2B auto parts wholesaling practice.

Technology and proprietary systems are not described in available source material — no core technology, proprietary features, AI capabilities, or platform architecture are disclosed. The group is privately held (no public ticker), led by CEO Stéphane Antiglio, and does not disclose revenue figures publicly; the March 2026 press release confirms "solid profitable growth model for 2025" without quantification. The most recent strategic signals include an announced majority acquisition of Spanish peer Suministros Dama (Feb 2026) and a senior leadership refresh (Deputy CEO, Group HR Director, Group Legal Director) in H1 2026.

Name

ad COLARD

Legal name

Parts Holding Europe

Website

https://autodistribution.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Parts Holding Europe, parent of ad COLARD, is a privately held Western European leader in independent distribution of light-vehicle and heavy-truck spare parts, serving professional repair shops across seven countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Parts Distribution: Distribution of spare parts for light vehicles (véhicules légers) and heavy trucks (poids lourds) to professional repair shops and end consumers. Revenue generated through product sales across physical retail stores and likely wholesale B2B channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ad COLARD is a local distributor operating under the Autodistribution brand within the Parts Holding Europe (PHE) group, distributing automotive spare parts for light vehicles and heavy vehicles to professional repair shops and individual customers. The entity combines a local retail presence with the group's pan-European procurement scale, multi-brand catalog, and logistics network to deliver parts to independent garages and consumers.

Product overview

Parts Holding Europe (PHE) is a single unified distribution platform for automotive and heavy goods vehicle spare parts across Western Europe. The company operates through multiple regional sub-brands (Autodistribution, AD Poids Lourds, Cora Automobile, ACR Group, Oscaro, idGarages.com in France; Doyen and Geevers in Benelux; Autodis Italia in Italy; AD Parts Intergroup in Spain; Top Part in Ireland) that serve professional repairers. The core offering combines parts distribution services with repairer support to promote affordable and sustainable mobility.

Differentiator

Problem solved

Functional benefit

Brands

• Autodistribution: Auto parts distribution brand for light vehicles and trucks
• AD Expert
• AutoPrimo
• AD Poids Lourds
• Oscaro
• idGarages.com
• Doyen Auto
• Geevers
• Top Part

Products and services

• Light vehicle spare parts distribution Distribution of multi-brand spare parts for light vehicles (cars, light commercial vehicles), supplied to professional repair shops and individual consumers through local retail outlets and field sales.
• Heavy vehicle spare parts distribution Distribution of spare parts for heavy vehicles (trucks, buses, industrial vehicles), supplied through the Autodistribution network to professional repair and industrial customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Suministros DamaminorStrategic or Co-development Partner · 25 February 2026PHE announced exclusive negotiations to acquire a majority stake in Suministros Dama in Spain. This acquisition aligns with PHE's ambition to consolidate its parts sourcing expertise. The transaction represents a strategic expansion of PHE's presence in the Spanish market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Group Auto Union International: International network of independent automotive aftermarket parts distributors operating across multiple European and global markets, directly competing with PHE in serving independent multi-brand repair shops.
• TEMOT International: Global purchasing and distribution network for the independent automotive aftermarket, serving national parts distributors across multiple countries — comparable in business model as an international parts distribution cooperative.
• Mister Auto: Leading European online auto parts retailer serving both professional and consumer customers, directly competing with PHE's Oscaro brand in the digital parts channel across France and continental Europe.
• Alliance Automotive Group: Pan-European independent distributor of automotive aftermarket parts operating across multiple Western European countries with both B2B and retail channels — directly comparable in business model, customer base (professional repairers), and geographic footprint to PHE.

Broad incumbents

• LKQ Corporation: Global aftermarket parts distributor with significant European operations (LKQ Euro Car Parts, etc.). A larger, publicly-traded incumbent offering comparable wholesale distribution of collision and mechanical parts to professional repairers across multiple geographies.
• Würth Group: Global leader in the development, manufacture, and sale of fastening and assembly materials, with significant automotive aftermarket and workshop supply operations across Europe — a broader incumbent that competes in parts and workshop supply to professional repairers.
• Genuine Parts Company: US-listed distributor (NAPA) operating the largest independent automotive parts distribution network in North America with growing international presence — a broad incumbent with overlapping independent-aftermarket distribution business.
• Robert Bosch Automotive Aftermarket: Bosch's global automotive aftermarket division manufactures and distributes replacement parts and diagnostics to independent workshops worldwide — a parts manufacturer-distributor that overlaps with PHE's distribution value chain.

Regional players

• Mobivia (Norauto): France-headquartered automotive services group (Norauto, Midas, etc.) operating a network of service centers with parts supply operations — a regional player with adjacent parts distribution and service capabilities overlapping with PHE's French footprint.

Emerging players

• Autodoc: Fast-growing European online auto parts retailer focused on the do-it-yourself and small-workshop segment — an emerging digital competitor pressuring traditional distributors like PHE in the consumer and prosumer parts channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ad-colard

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ad COLARD