Audio Video Supply
Audio Video Supply is a San Diego-based wholesale distributor founded in 1968 that supplies audio and video equipment—including machine vision cameras, lenses, monitors, and recorders from 70+ manufacturers—to businesses, wholesalers, and OEM customers across the United States.
- Company typePrivate
- Founded1968
- HeadquartersSan Diego, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Audio Video Supply does
Audio Video Supply Inc., operating as AV Supply, is a privately held wholesale distributor founded in 1968 and headquartered at 4542 Ruffner St. Suite 220, San Diego, California. The company distributes audio and video equipment to businesses, wholesalers, and OEM customers, with a product portfolio spanning industrial machine vision cameras, security and surveillance cameras, precision optical lenses, monitors and displays, illumination equipment, video recorders and NVRs, cables, and supporting accessories. Its catalog covers 70+ manufacturer brands including Axis Communications, Basler, Bosch Security, Canon, Digital Watchdog, FLIR, Hitachi, and Datavideo, giving the company a breadth that positions it as a one-stop distributor across machine vision, security surveillance, broadcast/professional video, and OEM integration use cases.
The business model is B2B wholesale distribution with quote-based pricing — no public price list is maintained and all commercial engagement is initiated via phone, email, or live chat. The company serves three primary segments: businesses/corporations outfitting AV environments, wholesale buyers purchasing for resale, and OEM customers requiring custom or integrated configurations. The company is privately held with no disclosed parent, no subsidiaries, no funding rounds, and no external equity investors identified, and operates with a 9-person team. Marketing channels are direct and bottom-of-funnel only, with no consumer-facing e-commerce store, and the operating geography is limited to the United States.
Audio Video Supply firmographics
Firmographics- Name
- Audio Video Supply
- Legal name
- Audio Video Supply Inc.
- Website
- https://avsupply.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Short description
- Audio Video Supply is a San Diego-based wholesale distributor founded in 1968 that supplies audio and video equipment—including machine vision cameras, lenses, monitors, and recorders from 70+ manufacturers—to businesses, wholesalers, and OEM customers across the United States.
- Ownership category
- akta.pro rank
Audio Video Supply industry classification
Industry- Product category
- Audio/Video Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Audio for Video Retail (Microphones, Recorders, Wireless Audio) (CRACAHAG)
Keywords
Where Audio Video Supply is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Audio Video Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Equipment Distribution: Wholesale distribution of audio and video equipment including cameras, lenses, monitors, illumination products, recorders, cables, and accessories to businesses, wholesalers, and OEMs.
- OEM Solutions: Provides OEM (Original Equipment Manufacturer) solutions for companies seeking custom or integrated audio and video equipment configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Audio Video Supply product offering
Product offeringCore offering
Audio Video Supply is a wholesale distributor of audio and video equipment, supplying industrial machine vision cameras, surveillance cameras, optical lenses, monitors, illumination products, video recorders/NVRs, cables, and accessories from dozens of manufacturer brands to businesses, wholesalers, and OEMs. The company also provides OEM solutions that bundle or integrate multi-brand AV equipment into custom configurations for its customers.
Product overview
Audio Video Supply is a wholesale distributor founded in 1968, specializing in machine vision and industrial cameras, lenses, and audio/video equipment for businesses, wholesalers, and OEMs. The company offers an extensive product portfolio distributed across multiple categories: machine vision cameras (including Basler, Point Grey, The Imaging Source), industrial surveillance cameras (Axis, Bosch, Canon, Sony), precision optical lenses (Computar, Fujinon, Kowa, Tamron), monitors and displays (AG Neovo, Crestron, Orion), illumination products (Advanced Illumination, Iluminar), video recorders and NVRs (Dedicated Micros, Digital Watchdog, Exacq Technologies), cables and connectivity solutions, and various accessories. The product lineup spans over 70+ manufacturer brands covering security surveillance, industrial machine vision, medical imaging, broadcast/professional video, and OEM solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Machine Vision Cameras Wholesale supply of industrial-grade cameras for machine vision applications, available to businesses, wholesalers, and OEMs.
- Industrial Surveillance Cameras Wholesale supply of cameras for security, surveillance, and industrial environments sold to businesses, wholesalers, and OEMs.
- Optical Lenses Wholesale supply of precision optics including fixed focal length, varifocal, and zoom lenses for machine vision and surveillance applications.
- Monitors and Displays Wholesale supply of LCD monitors, public view monitors, and specialized displays for commercial and industrial use.
- Illumination Products Wholesale supply of lighting solutions for industrial imaging, including LED illuminators, fiber optic lighting, and specialized illumination.
- Video Recorders and NVRs Wholesale supply of digital video recorders, network video recorders, and hybrid recording systems.
- Cables and Connectivity Wholesale supply of audio/video cables, fiber optic cables, and connectivity solutions.
- Accessories and Add-ons Wholesale supply of supporting equipment including camera housings, mounts, power supplies, transmission systems, and positioning equipment.
- OEM Solutions Custom or integrated audio and video equipment configurations bundled for OEM customers with specialized application needs.
Companies that use Audio Video Supply
Customer profileSegments3 records
Ideal customer profiles3 records
Audio Video Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Audio Video Supply partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Axis CommunicationscoreAxis is one of the key manufacturer brands distributed by Audio Video Supply. Products include IP network cameras, video encoders, and access control solutions.
- BaslercoreBasler industrial machine vision cameras and network IP cameras are distributed by Audio Video Supply.
- Bosch SecuritycoreBosch security products including cameras, DVRs, monitors, and accessories are distributed through Audio Video Supply.
- CanoncoreCanon pro-video and CCTV surveillance products are offered through Audio Video Supply's distribution network.
- Digital WatchdogcoreDigital Watchdog complete video surveillance solutions including cameras and NVRs are distributed by Audio Video Supply.
- FLIR SystemscoreFLIR thermal imaging, night vision, and infrared cameras are part of Audio Video Supply's product portfolio.
- American DynamicscoreAmerican Dynamics video-based security and integration solutions are distributed by Audio Video Supply.
- DatavideocoreDatavideo products including recorders, switchers, converters, and chromakey equipment are distributed by Audio Video Supply.
- GanzcoreGanz integrated security solutions including cameras, NVRs, and network equipment are distributed by Audio Video Supply.
- GeovisioncoreGeovision surveillance products including IP cameras and NVRs are distributed by Audio Video Supply.
- HitachicoreHitachi industrial video systems and broadcast cameras are part of the product lineup.
- CostarcoreCostar electronic security and surveillance products are distributed by Audio Video Supply.
- Bolide Technology GroupcoreBolide CCTV surveillance products including cameras and DVRs are distributed.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Audio Video Supply competitors and assessment
Company assessmentDirect peers
- ADI Global Distribution: ADI Global Distribution (now ADI by Resideo) is the largest wholesale distributor of security, AV, and low-voltage products in North America. Directly comparable as a B2B distributor serving security installers and integrators with similar brand portfolios across cameras, lenses, recorders, and accessories.
- PSA Security Network: PSA Security Network is a cooperative of security and AV system integrators and distributors. Highly comparable business model focused on security equipment distribution serving the integrator channel, with overlapping brand portfolios in surveillance and access control.
- Security Equipment Supply (SES): SES is a wholesale distributor of security, surveillance, and low-voltage products serving security integrators and dealers. Closely comparable business model and customer base to Audio Video Supply's security distribution segment.
- Clark Security Products: Clark Security Products is a wholesale distributor of security hardware, access control, and surveillance equipment. Comparable as a security-focused B2B distributor serving similar integrator and dealer customers across the US.
Broad incumbents
- ScanSource: ScanSource is a major value-added distributor of technology products including AV, security, and networking solutions. Comparable B2B technology distributor with similar go-to-market model serving resellers and integrators, though at much larger scale and broader portfolio.
- Ingram Micro: Ingram Micro is one of the world's largest IT distributors, distributing AV, security, and technology products globally. Comparable distribution model and customer segments, though operating at vastly greater scale and broader product breadth.
- TD SYNNEX: TD SYNNEX is one of the largest global IT distributors with significant AV and security product distribution. Comparable business model as a B2B distributor, though with vastly broader IT and consumer electronics portfolio and global footprint.
- Wesco: Wesco (including acquired Anixter) is a major distributor of communications, security, and AV products globally. Comparable B2B distribution model with similar customer base of integrators and installers, but operating at much greater scale and broader portfolio.
Emerging players
- 1st Vision: 1st Vision is a specialty distributor of machine vision components including industrial cameras, lenses, and illumination. Comparable niche focus on industrial machine vision distribution with overlapping brand relationships (e.g., The Imaging Source, comparable lens suppliers).
Regional players
- FRAMOS: FRAMOS is a machine vision and imaging components distributor with European roots and US operations. Comparable specialty focus on industrial machine vision cameras and embedded vision solutions with overlapping supplier brands (e.g., Sony industrial sensors).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Audio Video Supply social profiles
Digital presenceAudio Video Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Video Supply leadership team
Management profileNumber of profiles
Audio Video Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Video Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Video Supply
What does Audio Video Supply do?
Audio Video Supply is a wholesale distributor of audio and video equipment, supplying industrial machine vision cameras, surveillance cameras, optical lenses, monitors, illumination products, video recorders/NVRs, cables, and accessories from dozens of manufacturer brands to businesses, wholesalers, and OEMs. The company also provides OEM solutions that bundle or integrate multi-brand AV equipment into custom configurations for its customers.
Is Audio Video Supply a public or private company?
Audio Video Supply is a private company. It is classified as family owned and is currently operating.
When was Audio Video Supply founded?
Audio Video Supply was founded in 1968.
Where is Audio Video Supply based?
Audio Video Supply is headquartered in San Diego, United States, in the North America region.
How does Audio Video Supply make money?
Two revenue lines are on record. Wholesale Equipment Distribution is the primary driver. The others are OEM Solutions.
Who are Audio Video Supply's main competitors?
Direct peers on record are ADI Global Distribution, PSA Security Network, Security Equipment Supply (SES) and Clark Security Products. Broad incumbents are ScanSource, Ingram Micro, TD SYNNEX and Wesco. 1st Vision is listed as an emerging player. FRAMOS is listed as a regional player.
Does Audio Video Supply have an API?
No public API is recorded for Audio Video Supply.
What industry is Audio Video Supply in?
Audio Video Supply's product category is Audio/Video Equipment Distribution. Its primary akta.pro industry code is CRACAHAG, Audio for Video Retail (Microphones, Recorders, Wireless Audio). Its NAICS code is 33431 and its SIC code is 3861.