Hub Supply

What Hub Supply does

Hub Supply is presented in the firmographic data as a United States-based company with 25 employees operating in the industrial supply sector. The substantive source material describes a B2B e-commerce distribution platform for industrial MRO (Maintenance, Repair, and Operations) products, featuring online ordering with business and personal account workflows, saved lists for repeat purchasing, customizable approval routing, quick quotes, order tracking, and 24/7/365 phone support (1-800-526-9328). The product catalog spans bearings, hydraulics, mechanical power transmission, pneumatics, safety/PPE, facility maintenance, adhesives and tape, material handling, janitorial supplies, power tools, hose and fittings, linear motion, seals and gaskets, chemicals/lubricants, and electrical components, with publicly displayed per-unit pricing in the $5-$130 range. Beyond catalog sales, the platform has expanded into specialized service verticals — Motion Automation Intelligence (an AI-branded automation solution), Motion Conveyance Solutions, Motion Onsite Solutions, and Motion Repair & Services — and operates a Supplier inMotion portal for supply-chain management.

Revenue mechanics are unit-based product sales supplemented by business-account workflows and adjacent service lines. Distribution is multi-channel (B2B e-commerce, inside phone sales, and physical locations), and the supplier side is anchored by named-brand OEM partnerships with DODGE, Schaeffler/FAG, Timken, Gates, 3M, ABB, SMC, Loctite, Regal Rexnord, Stanley, and Klein Tools. Target customers are industrial and MRO businesses — manufacturing facilities and plants requiring reliable access to bearings, power transmission, hydraulics, pneumatics, safety equipment, and facility supplies. Note: the source content explicitly identifies the described platform as Motion Industries (motion.com), which the data flags as a different company than Hub Supply; this material identity conflict limits confident characterization of Hub Supply itself.

Name

Hub Supply

Website

https://hubsupply.com

Company type

Private

Headcount range

11–50 employees

Short description

Hub Supply is a US-based industrial supplies company with 25 employees that operates as a B2B e-commerce distributor of MRO products — including bearings, hydraulics, power transmission, safety equipment, and facility maintenance supplies — serving manufacturing and industrial business customers.

Ownership category

akta.pro rank

Product category

Industrial MRO Distribution

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

akta.pro secondary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Industrial MRO supplies
• Bearings distribution
• Power transmission components
• Hydraulics pneumatics
• Facility maintenance products

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial MRO Product Sales: Motion generates revenue through the sale of industrial supplies, bearings, mechanical power transmission components, hydraulics, pneumatics, safety equipment, facility maintenance products, and tools. Products are sold on a per-unit basis with unit pricing displayed (e.g., $26.87 per bearing, $29.52 per V-belt).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hub Supply operates as an industrial MRO (Maintenance, Repair, and Operations) distributor providing an e-commerce platform for bearings, mechanical power transmission, hydraulics, pneumatics, safety equipment, facility maintenance products, and tools. The company serves industrial businesses and personal customers with features including saved lists, approval routing workflows, quick quotes, and 24/7 phone support (1-800-526-9328). Its headquarters is in Birmingham, Alabama at 1605 Alton Rd.

Product overview

Motion operates an e-commerce platform (motion.com) for industrial supplies and MRO (Maintenance, Repair, and Operations) products. The offering is structured as a unified B2B e-commerce platform with specialized solution verticals. The core platform provides e-commerce ordering, account management, saved lists, approval routing, and quick quotes functionality. This core platform is supplemented by specialized solution areas including Motion Automation Intelligence (AI-powered automation), Motion Conveyance Solutions (material handling), Motion Onsite Solutions (on-location services), and Motion Repair & Services (equipment maintenance). The product portfolio spans multiple categories: MRO Solutions (Bearings, Hydraulics, Power Transmission, Pneumatics), Facility Essentials (Spill Containment, Adhesives & Tape, Material Handling, Janitorial), Safety (Hand, Hearing, Eye, Head Protection), Power Tools (Drills, Drivers, Saws, Tool Storage, Batteries), Facility Maintenance (Fans, Tape, Paint, Task Lights), and additional categories including Chemicals/Lubricants, Electrical, Hose & Fittings, Linear Motion, Seals & Gaskets. The platform also integrates a Supplier Portal (Supplier inMotion) for supply chain management.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Automation Intelligence
• Motion Conveyance Solutions
• Motion Onsite Solutions
• Motion Repair & Services
• Supplier inMotion

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• DODGE (an RBC Company)coreChannel Partner/ Reseller/ DistributorDODGE, an RBC Company, is featured as a trusted brand partner on Motion's platform, offering mounted bearings and other power transmission products through the distribution channel.
• Schaeffler (FAG)coreChannel Partner/ Reseller/ DistributorSchaeffler (FAG) is a trusted brand partner providing bearings and related industrial components through Motion's distribution network.
• Lubriplate Lubricants CocoreChannel Partner/ Reseller/ DistributorLubriplate is featured as a trusted brand partner offering lubricants and related chemical products distributed through Motion.
• Regal RexnordcoreChannel Partner/ Reseller/ DistributorRegal Rexnord is a trusted brand partner providing power transmission and related industrial components through Motion's distribution network.
• LoctitecoreChannel Partner/ Reseller/ DistributorLoctite brand adhesives and sealants are distributed through Motion's platform as a trusted brand partner.
• 3McoreChannel Partner/ Reseller/ Distributor3M is a trusted brand partner offering industrial supplies, safety products, and related components through Motion's distribution.
• SMCcoreChannel Partner/ Reseller/ DistributorSMC is a trusted brand partner providing pneumatics and automation components through Motion's distribution network.
• ABBcoreChannel Partner/ Reseller/ DistributorABB (including Baldor-Reliance) is a trusted brand partner providing electrical and automation products through Motion's platform.
• U.S. Tsubaki (UST)coreChannel Partner/ Reseller/ DistributorU.S. Tsubaki (UST) is a trusted brand partner offering power transmission components including chains and couplings through Motion.
• Gates Rubber CocoreChannel Partner/ Reseller/ DistributorGates Rubber Co products including Trueflex V-Belts and Powerated industrial belts are distributed through Motion's platform.
• TimkencoreChannel Partner/ Reseller/ DistributorTimken (FAFNIR) bearings are featured products on Motion's platform including ball bearings and other power transmission components.
• Bunting Bearings LLCcoreChannel Partner/ Reseller/ DistributorBunting Bearings LLC products including bushings are distributed through Motion's industrial supply platform.
• Stanley Trade ToolscoreChannel Partner/ Reseller/ DistributorStanley Trade Tools including wrenches, pliers, and tool sets are distributed through Motion's platform.
• Klein Tools InccoreChannel Partner/ Reseller/ DistributorKlein Tools including hard hats and hand tools are distributed through Motion's industrial supply platform.
• Osborn Brushes DivminorChannel Partner/ Reseller/ DistributorOsborn Brushes Division wire brushes and cleaning tools are distributed through Motion's platform.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• White Cap (formerly HD Supply Construction): Construction and industrial MRO distributor specializing in tools, safety, and fasteners for contractors and industrial buyers. Comparable given overlapping safety, hand tools, and material handling categories and U.S. branch-based distribution model.
• Applied Industrial Technologies: Distributor of bearings, power transmission, fluid power, and industrial rubber products with a strong service and repair overlay. Direct competitor in the same bearings-and-power-transmission core categories.
• Fastenal: Industrial supplies distributor with a hybrid onsite-vending and e-commerce model, heavily weighted to fasteners, PPE, and tools. Comparable given overlapping MRO categories and shared enterprise customer base in U.S. manufacturing.
• W.W. Grainger: Largest U.S. industrial MRO distributor with a KeepStock catalog spanning millions of SKUs across bearings, power transmission, safety, and tools. Closest direct competitor given overlapping product breadth, B2B e-commerce platform, and enterprise procurement workflows.
• McMaster-Carr: Iconic industrial supply catalog business with exceptional breadth across fasteners, bearings, raw materials, tools, and facility maintenance. Direct peer given shared 'one-stop shop for hard-to-find industrial components' positioning.
• MSC Industrial Direct: Major U.S. metalworking and industrial MRO distributor serving manufacturers with a deep bearings, cutting tools, and fluid-power catalog via its own e-commerce platform. Direct competitor in the same horizontal industrial supply motion.

Broad incumbents

• Genuine Parts Company: Parent of Motion Industries and NAPA Auto Parts; a Fortune 500 diversified industrial and automotive parts distributor. Relevant as the corporate parent of the motion.com business described in the company data and as the largest scaled incumbent in industrial distribution.
• Ferguson Enterprises: Large plumbing, HVAC, and industrial supplies distributor with significant U.S. branch density. Adjacent given overlap in industrial valves, fittings, and fluid-power categories rather than core MRO breadth.
• Würth Industry North America: Subsidiary of the Würth Group focused on industrial fastening and assembly materials, with vendor-managed inventory and onsite service programs. Comparable as a global incumbent in industrial supplies distribution.

Emerging players

• Zoro Tools: Digital-first industrial supplies retailer owned by Grainger, focused on MRO, tools, and facility supplies. Comparable given overlap in catalog categories and digital-first GTM motion targeting small and mid-market industrial buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hub-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Supply