21st Century Business Herald

What 21st Century Business Herald does

21st Century Business Herald (21世纪经济报道) is a private Chinese-language business newspaper founded on January 1, 2001 and headquartered in Guangzhou, Guangdong. The publication serves business professionals, financial sector decision-makers, and government policymakers with authoritative economic and corporate news coverage spanning politics and economics, finance, corporations, technology, automotive, real estate, and lifestyle verticals. Its core product is the print newspaper, which it has progressively scaled from weekly (2001) to twice-weekly (2003) to three issues per week (Monday, Wednesday, Thursday; 2006), with a standard 40-page edition and annual special year-end editions exceeding 100 pages.

The company operates a multi-format content platform: print editions are distributed nationwide via China's postal service (postal code 45-118), a digital portal at 21cbh.com provides online news and archive access, an electronic newspaper service delivers daily editions to subscribers, and SMS mobile alerts offer headline news at 1.50 RMB per issue. The technology stack is a conventional online news portal with digital archive and subscription management. Revenue is generated through two primary streams: print and digital subscriptions (208.08 RMB/year in mainland China, 520 HKD/year in Hong Kong) and corporate advertising across automotive, technology, finance, and consumer verticals. The publication also hosts events including the annual China Economic Summit (中国经济高峰会) and 21世纪北京圆桌 (Beijing Round Table).

The business operates under Guangdong 21st Century Advertisement Co., Ltd. with wholly-owned regional advertising subsidiaries in Beijing (Beijing 21st Century Advertisement Co., Ltd.) and Shanghai (Shanghai 21st Century Advertisement Co., Ltd.). It maintains a workforce of 234 employees across its Guangzhou headquarters and Beijing and Shanghai bureaus. The publication has received external validation including a 2004 ranking in China Top 500 Most Valuable Brands at #477 with a brand value of 580 million RMB, recognition from China's Ministry of Propaganda for its VIP Interview (第一访谈) column, and Gallup's designation as China's most influential professional economic newspaper.

Name

21st Century Business Herald

Legal name

Guangdong 21st Century Advertisement Co., Ltd.

Website

https://21cbh.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

21st Century Business Herald is a private Chinese business newspaper founded in 2001, headquartered in Guangzhou. It publishes print editions three times weekly alongside digital, SMS, and event products, serving corporate executives, financial professionals, and policymakers with economic and corporate news coverage.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Periodical Publishers (513120), Newspaper Publishers (51311)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Business news publishing
• Financial journalism
• Economic policy reporting
• Newspaper publishing
• Corporate news media

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Print Subscription Revenue: Annual newspaper subscription at 208.08 RMB for mainland China and 520 HKD for Hong Kong, with postal distribution code 45-118
2. Advertising Revenue: Corporate advertising placed throughout the publication and website, with advertising rate cards available for different sections and placements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

21st Century Business Herald (21世纪经济报道) is a Chinese business newspaper publishing twice-weekly print editions (Monday and Thursday) covering political economy, finance, corporations, technology, automotive, real estate, and lifestyle sectors. The publication distributes content through print subscriptions, an online portal at 21cbh.com, electronic newspaper editions, SMS news alerts, corporate advertising placements, an annual year-end book, and a sister lifestyle magazine named Brand (名牌).

Product overview

21世纪经济报道（21st Century Business Herald）是中国商业报纸领导者，采用平台+多模块架构。核心产品为纸质版周报（每周两期），配套提供电子报纸订阅服务、年度好书榜评选、商业评论专栏及名牌杂志系列。各模块共同构成21世纪报系的财经新闻与商业信息服务体系，覆盖政经、财经、公司、科技、管理、汽车、地产、生活等多个内容板块。

Differentiator

Problem solved

Functional benefit

Brands

• 21世纪年度图书: Annual book selection series
• 21世纪北京圆桌
• 第一访谈

Products and services

• 21st Century Business Herald (21世纪经济报道) Print Edition Twice-weekly print newspaper delivered via postal subscription and corporate bulk orders, covering political economy, finance, corporations, technology, automotive, real estate, and lifestyle for Chinese business professionals, financial institutions, and government/policy readers.
• 21cbh.com Online News Portal Digital news portal providing online access to 21st Century Business Herald content with a digital archive, extending the publication's reach beyond print to professional readers using web channels.
• Electronic Newspaper (电子报) Electronic edition of the print newspaper offered as part of the publication's multi-format distribution, enabling digital access to the same authoritative business journalism content.
• SMS News Alert Service Subscription-based SMS news alert service charged at 1.50 RMB per message, providing time-sensitive business and economic news headlines to professional readers on mobile devices.
• 21世纪年度图书 (Annual Year-End Book Selection) Annual year-end book publication (逾百页) curating the publication's most important business and economic journalism from each year, extending the brand into a standalone book format for readers and collectors.
• 名牌 (Brand) Magazine Sister lifestyle magazine publication associated with 21st Century Business Herald, covering luxury and lifestyle topics that complement the core business and economic editorial focus.

Quantifiable outcome

• Recognized as China's most influential business newspaper by Gallup

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Advertising Partner NetworkminorOthers · 1 January 2006Extensive network of advertising partners across automotive (BMW, Mercedes-Benz, Audi, Toyota, Honda, Dongfeng), technology (Microsoft, IBM, Lenovo, Nokia, Canon), finance (China Construction Bank, CITIC Bank, China Merchants Bank, China Minsheng Bank, Ping An), and consumer brands (Mengniu, Tsingtao). Partners advertise across print and online platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reuters / Reuters China: Reuters operates a global business and financial news wire with dedicated Chinese-language and China-focused editorial coverage. It serves a similar finance and corporate audience as 21st Century Business Herald but as an international incumbent with broader geographic reach.
• People's Daily (人民日报): People's Daily is China's flagship state newspaper with broad political, economic, and social coverage including business reporting. As a broad incumbent, it covers some of the same economic policy and corporate news topics as 21st Century Business Herald but serves a much wider general-interest audience.
• Guangming Daily (光明日报): Guangming Daily is a major Chinese state-affiliated newspaper with significant economics, finance, and intellectual coverage. As a broad incumbent it offers partial overlap with 21st Century Business Herald's economic and policy reporting for an educated professional readership.

Direct peers

• Caixin (财新): Caixin is China's leading independent business and financial news outlet, publishing Caixin Weekly and operating Caixin Global. It directly competes with 21st Century Business Herald in targeting business executives, financial professionals, and policy readers with in-depth economic journalism.
• Securities Times (证券时报): Securities Times is a major Chinese financial newspaper covering capital markets, listed companies, and securities regulation. It overlaps with 21st Century Business Herald's finance and corporate coverage verticals for the same professional investor and finance audience.
• Yicai Global / China Business Network (第一财经): Yicai (CBN) operates a national business television channel, Yicai Daily newspaper, and digital platforms covering business and economic news in China. It competes directly with 21st Century Business Herald across print, digital, broadcast, and event formats serving the same executive and financial audience.
• China Business News (中国经营报): China Business News is a long-established Chinese business newspaper targeting executives and entrepreneurs with reporting on corporate strategy, finance, and industry trends. It directly competes with 21st Century Business Herald for the same business reader demographic.
• Economic Observer (经济观察报): Economic Observer is a Chinese weekly business newspaper founded in 2001 that covers economics, finance, and policy for a professional readership. It is a direct print and digital peer to 21st Century Business Herald in the Chinese business newspaper segment.
• Shanghai Securities News (上海证券报): Shanghai Securities News (operated by cnstock.com) is a leading Chinese securities and financial news outlet serving institutional investors. It shares audience overlap with 21st Century Business Herald's financial sector readership in corporate and capital markets coverage.

Regional players

• Nikkei Asia / Nikkei Chinese (日经中文网): Nikkei Chinese edition provides Japanese-Asian business and economic news coverage to Chinese-language business readers. It is a regional peer serving similar executive audience with overlapping business journalism but with an Asia-Japan editorial perspective rather than domestic China focus.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/21st-century-business-herald

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21st Century Business Herald