Atholl Hotel

What Atholl Hotel does

The Atholl Hotel is a privately owned, four-star independent hotel located at 54 King's Gate in Aberdeen, Scotland. The property operates 34 en suite guest rooms and serves leisure travellers, wedding couples, corporate clients, and local visitors seeking accommodation, dining, and event hosting in the Aberdeen area. The hotel employs approximately 20 staff under recently appointed General Manager Lee Carle, who joined with 25+ years of hospitality experience.

The business generates revenue through three primary streams: overnight accommodation (single and double/twin rooms priced £100-£135 per night on midweek or weekend rates, with breakfast-included or room-only options), food and beverage (a full-service restaurant serving traditional Scottish cuisine, a bar with a 20-gin menu, and afternoon tea from £19.95 per person), and events (weddings, conferences, private dining, and funeral teas hosted in two function suites — the Beechgrove Suite for up to 55 guests and the Oakhill Room for 12-18 guests). Distribution is primarily direct via the hotel's website booking engine and phone, supplemented by travel agents, online travel agents, and walk-in restaurant and bar visitors.

Operationally, the property uses standard hospitality technology — a High-Level Software booking engine, Google Analytics, and social login/sharing integrations — with no proprietary technology disclosed. Marketing relies on organic Instagram and Facebook content, partnership listings with Visit Scotland, Visit Aberdeen, and VisitAberdeenshire, and HotelsCombined review aggregation. The hotel holds a Visit Scotland four-star rating and a HotelsCombined Recognition of Excellence (9/10 guest rating, 2020). No parent company, external investors, or disclosed revenue figures were identified.

Name

Atholl Hotel

Legal name

The Atholl Hotel

Website

https://atholl-aberdeen.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Atholl Hotel is an independently owned, four-star Scottish hotel in Aberdeen operating 34 en suite rooms, a restaurant and bar, and two function suites serving leisure travellers, weddings, corporate events, and private dining clients.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Wedding venue
• Conference facilities
• Restaurant dining
• Function suite hire

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from 34 en suite rooms with various rates for single, double/twin occupancy, midweek and weekend pricing. Includes complimentary WiFi and Sky Sports.
2. Food & Beverage: Restaurant, bar, and lounge dining serving traditional Scottish cuisine. Includes lunch, dinner, afternoon tea, and extensive gin menu with 20 different gins. Revenue from individual meals and private dining events.
3. Events & Weddings: Revenue from hosting weddings, private dining, conferences, meetings, funeral teas, and other celebrations in two function suites (Beechgrove Suite up to 55 guests, Oakhill Suite 12-18 guests). Includes catering packages and drinks packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

A four-star independent hotel operating 34 en suite guest rooms in Aberdeen, complemented by a full-service restaurant and bar serving traditional Scottish cuisine. The hotel hosts weddings, conferences, private dining, afternoon tea, funeral teas, and festive events in two first-floor function suites (Beechgrove up to 55 guests, Oakhill 12–18 guests), with menus, drinks packages, and a dedicated wedding coordinator. Free private parking for 60 cars and a passenger lift support accessibility across the property.

Product overview

Atholl Hotel is a single-property, four-star traditional Scottish hotel offering accommodation and hospitality services. The core offering consists of 34 en suite guest rooms and a full-service restaurant/bar. The property's function facilities (Beechgrove Suite and Oakhill Room) serve as the venue for add-on services including weddings, private dining, meetings & conferences, afternoon tea, and funeral teas. The hotel also operates a seasonal festive events program for Christmas and Hogmanay. All services share common infrastructure: the restaurant serves both hotel guests and external visitors, the bar with its gin menu is open to all, and function rooms can be configured for various event types.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 34 en suite guest rooms (single, double/twin, family, and turret) offering free WiFi, Sky Sports TV, tea and coffee facilities, telephone, hairdryer, iron, trouser press, and lift access to first-floor rooms; two rooms are adapted for disabled guests. Rates available as B&B or room-only and split by midweek vs weekend.
• Restaurant Dining Full-service restaurant serving seasonal, locally sourced dishes including traditional Scottish cuisine, vegetarian options, and daily specials for lunch and dinner. Starters £5.95–£9.95, mains £17.50–£32.00 (ribeye), Atholl favourites £18.25–£23.95, desserts £8.50–£9.95, and a reduced-price children's menu for under 12s.
• Bar Bar open to hotel guests and visitors serving beers, wines, spirits, and an extensive gin menu featuring 20 different gins (including Gordons, Caorunn, Hendrick's, Tanqueray, Brockmans, Isle of Harris, Rock Rose, Edinburgh Gin) with recommended garnishes and tonic pairings.
• Weddings End-to-end wedding package including use of the Beechgrove Suite (up to 55 guests) or Oakhill Suite (12–18 guests), dedicated wedding coordinator, Master of Ceremonies, civil or religious ceremony registration, catering menus (3-course from £46.50 per person, canapés £6.50–£7.50, evening buffet £13.50–£19.00), drinks packages (£24.50–£28.00 per person), and discounted guest accommodation at the hotel.
• Meetings and Conferences Business meeting, conference, training and seminar facilities in the Beechgrove and Oakhill function rooms. 8-hour delegate package at £39.00 per person (minimum 10 delegates) includes room hire, WiFi, equipment (projector, flip charts, TV, DVD), refreshments, two-course lunch and afternoon tea. Residential packages with dinner and breakfast are available.
• Private Dining Private dining in the Beechgrove Suite (up to 55 guests) or Oakhill Room (12–18 guests) with customisable menus from informal buffets to gourmet three-course dinners. Two courses £36 per person, three courses £44 per person, including tea and coffee. Room hire: Oakhill £75, Beechgrove £100.
• Afternoon Tea Private-room afternoon tea for groups of a minimum 12 people, featuring fresh sandwiches, scones with cream and jam, and cakes, served with tea or coffee. £19.95 per person with tea/coffee, or £25.95 per person with a Prosecco upgrade.
• Funeral Teas Catering for funeral receptions in private rooms with bar facilities. Three packages: Tea, Coffee, Sandwiches, Sausage Rolls & Shortbread at £14.00 per person; with Soup at £16.95 per person; full option with Cakes at £18.95 per person.
• Festive Events and Christmas Packages Christmas and Hogmanay celebrations including private festive menus (3-course with coffee £44.00 per person, 2-course with coffee £36.00 per person), festive accommodation packages at £85–£100 per night, and ticketed Hogmanay events including buffet, disco and fizz at £50 per ticket.

Quantifiable outcome

• HotelsCombined 9/10 Rating by Guests - recognition of excellence

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Visit ScotlandcoreOthersVisit Scotland is Scotland's national tourism organization that provides official star ratings to accommodation providers. Atholl Hotel holds a four-star rating, indicating third-party quality validation.
• Visit AberdeenminorGTM or Marketing PartnerListed on Visit Aberdeen tourism website, providing marketing visibility to visitors exploring Aberdeen and Aberdeenshire region.
• VisitAberdeenshireminorGTM or Marketing PartnerPartnership with regional tourism body to promote the hotel and Aberdeenshire attractions including castles, distilleries, and golf courses.
• HotelsCombinedminorGTM or Marketing PartnerAccommodation comparison platform that awarded Recognition of Excellence based on guest reviews and ratings.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hilton Aberdeen TECA: Large branded full-service hotel near Aberdeen's event complex with extensive conference facilities. Competes for corporate events and leisure demand with the resources, loyalty programme and group-sales infrastructure of a global chain.
• Holiday Inn Aberdeen: Branded full-service hotel in Aberdeen targeting business travellers with IHG loyalty support. Competes for similar corporate and event demand with consistent standards and central distribution.
• Mercure Aberdeen Caledonian: Historic branded 4-star hotel in central Aberdeen offering full-service accommodation and dining. Competes for city-centre leisure and corporate business with brand-level distribution and loyalty reach.
• Park Inn by Radisson Aberdeen: Mid-scale branded hotel in central Aberdeen offering full-service accommodation and dining. Targets overlapping corporate and leisure segments with chain-level marketing and central reservations.

Direct peers

• Malmaison Aberdeen: Boutique 4-star hotel in Aberdeen offering full-service accommodation, restaurant and event facilities in the same city market as Atholl, with comparable room counts and dining-led positioning.
• Skene House HotelSuites: Independent serviced-apartment and aparthotel operator in Aberdeen with multiple properties. Competes for extended-stay and family leisure travellers in Aberdeen with similar independent positioning.
• The Marcliffe Hotel & Spa: Five-star independent hotel and spa in Aberdeen where Atholl's new GM Lee Carle spent 12.5 years. Closest comparable independent full-service luxury hotel in the same Aberdeen market, with restaurant and event facilities.
• The Chester Hotel: Four-star independent hotel in Aberdeen offering similar boutique full-service accommodation, restaurant and bar. Directly competes for the same independent business and leisure travellers in the Aberdeen market.

Regional players

• The Balmoral Hotel Edinburgh: Iconic five-star independent hotel in Edinburgh operated by Rocco Forte Hotels, offering luxury accommodation, fine dining and event spaces. Comparable Scottish independent full-service hotel at a higher tier, useful for benchmarking premium independent positioning.
• Hotel du Vin Edinburgh: Boutique UK hotel chain with Edinburgh property offering independent-style full-service accommodation, bistro and wine bar. Comparable independent-feel positioning and dining-led model in a different Scottish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AthollHotel
• Instagraminstagram.com/athollhotel
• LinkedInlinkedin.com/company/atholl-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atholl Hotel