Academia de Música de Coimbra

Name

Academia de Música de Coimbra

Legal name

Associação Asas à Imaginação

Website

https://academiademusica.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161), Musical Instrument and Supplies Retailers (45914)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMANAE

Music Schools & Conservatory Prep (Pre-College)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAA

Private Music Lessons (Instrumental)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAD

Early Childhood Music Education (Ages 0–7)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAC

Group Music Classes & Ensembles (Band, Orchestra, Choir)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAAAGAC

Music (Instruments, Voice, Music Theory)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Music education
• Instrument lessons
• Early childhood music
• Music academy Portugal
• Senior music programs

Headquarters

HQ city

Coimbra

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tuition and Monthly Fees: Monthly tuition payments for music lessons with durations of 30, 45, 60, or 90 minutes. Payment due by the 10th of each month with enrollment/renewal fees paid annually.
2. Online Store - Instruments and Accessories: E-commerce sales of musical instruments (guitars, ukuleles), accessories (strings, cases, tuners), and merchandise.
3. Publications and Books: Sale of original publications including 'Vem Daí, Vamos Voar', 'Música com Vida 1', 'Era uma Vez', 'Viajar no Tempo', and instrument method books.
4. Gift Vouchers and Experience Classes: Sale of gift cards offering 1, 2, or 4 music lessons, and 'Experiência Musical' vouchers for surprise music class experiences.
5. Birthday Party Services (Festas com Asas): Organization of children's birthday parties with musical entertainment, games, decorations, and refreshments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Academia de Música de Coimbra is a music education institution delivering individual and group lessons in 19+ instruments and age-specific programs — early childhood music (Maestros de Palmo e Meio, ages 0-5), instrument instruction (ages 6+), the Atelier Musical (advanced ensembles, bands, songwriting, audio production), and Música com Vida for adults aged 50+. It complements tuition services with a Shopify e-commerce store selling instruments, accessories, original Portuguese publications, and lesson gift vouchers, plus a "Festas com Asas" children's birthday party service.

Product overview

Academia de Música de Coimbra operates as a comprehensive music education institution offering a multi-program architecture spanning early childhood music (Maestros de Palmo e Meio, ages 0-5), individual and group instrument instruction (19 instruments), the Atelier Musical (workshops in bands, ensembles, songwriting, music theory, improvisation, audio production), Música com Vida (adults 50+), and Teatro com Asas (theater arts). Supporting the core educational services is a Shopify-powered online store (Loja Online) selling musical instruments, accessories, instrument manuals, original publications (Edições Artísticas including Vem Daí Vamos Voar, Música com Vida 1, Viajar no Tempo, Era uma Vez), gift cards for lessons (1/2/4 class vouchers), and branded merchandise. The academy runs physical locations in Coimbra (headquarters), Condeixa, and Lousã, with additional services including birthday party organization (Festas com Asas) and audio production training.

Differentiator

Problem solved

Functional benefit

Products and services

• Academia de Música de Coimbra Music Programs (overall academy offering) Bundle offering of individual and group lessons, workshops, and ensemble performances delivered across the academy's three physical locations and program tracks.
• Maestros de Palmo e Meio Early childhood music education program for children from birth to 5 years old, including modules for babies, discovering music, growing with music, instrument discovery, and kindergarten programs.
• Musical Instrument Learning Individual and group instruction in 19+ musical instruments (piano, guitar, violin, cello, saxophone, trumpet, trombone, flute, clarinet, drums, voice, cavaquinho, ukulele, and others) for school-age children, teenagers, and adults.
• Atelier Musical Workshop-style program for intermediate to advanced students covering bands, instrument ensembles, songwriting, music theory, improvisation, audio production, choirs, and fusion/jazz/pop/rock band participation.
• Música com Vida Music program designed for adults over 50 years old offering individual and group instrument lessons, music theory classes, and ensemble participation during weekday mornings.
• Teatro com Asas Theater program that develops communication, leadership, teamwork skills, and expressive body language through theatrical arts.
• Festas com Asas Birthday party organization service for children and teenagers featuring musical animations, video games, balloon decorations, face painting, snacks, cake, and festive scenarios.
• Loja Online (Online Store) E-commerce platform selling musical instruments, accessories, instrument manuals, original academic publications, gift cards, and branded merchandise, shipping within Portugal, Europe, and internationally.
• Gift Cards / Lesson Vouchers Gift vouchers for 1, 2, or 4 music lessons that can be redeemed at any academy location or delivered via postal service.
• Vem Daí, Vamos Voar Children's book promoting artistic development, featuring a narrated audio story, original songs for dancing, and coloring activities with family participation.
• Música com Vida 1 (Eu tenho tanta vida em mim) Musical anthology featuring songs and texts from academy authors and performers, with €1 from each sale donated to a local economic kitchen.
• Viajar no Tempo Song book with 12 original songs featuring lyrics, chords, illustrations, and a CD with 24 tracks including vocal and karaoke versions.
• Era uma Vez Song collection for the early childhood program with original songs containing lyrics, melody scores, chords, and illustrations.
• Instrument Manuals Music instruction manuals recommended by teachers, including Hal Leonard piano methods, Czerny exercises, Rockschool guitar and piano materials, and a custom guitar manual.
• Musical Instruments Selection of musical instruments including Salvador Cortez classical guitars, SX electric guitars, Korala and JM Forest ukuleles, and Alesis electronic drum kits.
• Accessories Music accessories including Elixir, D'Addario and Savarez guitar strings, rosin for bowed instruments, tuners, Nux Mighty series guitar amps, instrument cases and bags, and pen drives.
• Branded Merchandise Branded items including pencils, pens, pencil cases, mugs, mouse pads, and reusable textile face masks featuring academy branding.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Yousician: Subscription-based app delivering instrument lessons (guitar, piano, ukulele, bass, vocals) with interactive feedback — competes for the same beginner instrumental learners the academy serves, especially in the 6+ segment.
• Fender Play: Online video-based guitar, bass, and ukulele lessons subscription service — overlaps with the academy's guitar and ukulele private-lesson offering for self-directed learners.

Broad incumbents

• MasterClass: Broad online education platform with music and performing-arts classes from headline artists — competes at the high-end aspirational end of music learning, partly overlapping with the Atelier Musical's songwriting and production modules.
• Berklee Online: Major online music education institution offering courses across instruments, theory, production, and performance — does not replicate in-person instruction but addresses the same advanced-student audience as the academy's Atelier Musical.

Direct peers

• Yamaha Music School: Global network of branded music schools offering private and group lessons across age groups with structured curricula — directly comparable methodology, age segmentation, and instrumental breadth to Academia de Música de Coimbra.
• Conservatório de Música de Coimbra: Local accredited music conservatory in Coimbra offering graded instruction and ensemble programs — the most direct local competitor within the academy's primary geography, targeting the same 6+ year and adult student pool.
• Escola de Música do Conservatório Nacional: National-level Portuguese music school under the Conservatório Nacional offering graded and ensemble programs across multiple instruments — directly comparable offering and serves as a benchmark for formal accreditation the academy lacks.
• Music Together: International early-childhood music education franchise with structured 0–5 programs and parent participation model — directly comparable to the academy's Maestros de Palmo e Meio offering.
• Kindermusik: Global early-childhood music education provider with age-tiered curricula, parent-inclusive classes, and proprietary published materials — directly comparable to the academy's youngest segment and its original-publication IP strategy.
• Suzuki Music Schools: Worldwide network of method-driven private music schools targeting young learners with parent-involved instruction — comparable in focus on long-term student progression, age-tiered curriculum, and supplementary method materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/musicanaacademia
• Facebookfacebook.com/academiademusicadecoimbra
• Instagraminstagram.com/academiamusicacoimbra
• LinkedInlinkedin.com/company/academia-de-m%C3%BAsica-de-coimbra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academia de Música de Coimbra