3A Industrial Automation

What 3A Industrial Automation does

3A Industrial Automation (3AIA) is a privately held, authorised channel partner and system integrator headquartered in Aurangabad, Maharashtra, India, founded in 2008. The company distributes and integrates industrial automation hardware for global principals — Danfoss (VLT and Vacon variable frequency drives), ABB (low voltage switchgear and power distribution), Yokogawa (instrumentation), Innovance (motion control/servo drives), and Essen — across 8 districts of the Marathwada region. It sells a transactional e-commerce storefront alongside project-based direct sales, and serves end customers across water, pharmaceutical, textile, plastic, chemical, paper, material handling, food & beverage, automobile, and HVAC verticals. Named enterprise clients include Bajaj, Coca-Cola, Carlsberg India, Pepsi, Sterlite, Wockhardt, BKT, Varroc, and Radico.

3AIA's core technology stack consists of customised control panels integrating PLCs (XLB-E/U/S series), variable frequency drives, communication interfaces, HMI operator panels, industrial computers, instrumentation and analysers, and servo motion systems. Beyond product distribution, the company offers value-added services: complete automation solutions (design, supply, erection and commissioning), Industrial IoT-enabled remote production monitoring, Pokayoke (mistake-proofing) implementations using vision, barcode and sensor systems, 24/7 Annual Maintenance Contracts, component-level VFD repair (0.75kW–500kW across all brands), and energy audit services including harmonic analysis and energy management. The team comprises 14 employees, including a dedicated AMC and VFD repair crew providing round-the-clock support.

The business model combines transactional hardware resale (with published INR pricing for selected SKUs), project-based integration and commissioning contracts, recurring AMC and repair services, and on-demand professional services such as energy audits. Revenue mix is skewed toward hardware pass-through from Danfoss and ABB distribution, with services (AMC, installation, energy audits, Pokayoke, IoT, VFD repair) providing higher-margin, stickier revenue. The company operates without external funding, appears founder/owner-led, and has not disclosed financial metrics, ownership structure, or expansion beyond its Marathwada regional base.

Name

3A Industrial Automation

Legal name

3A Industrial Automation

Website

https://3aia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

3A Industrial Automation is an authorised Danfoss, ABB, Yokogawa, and Innovance channel partner in Aurangabad, India, distributing and integrating drives, switchgear, instrumentation, and motion controls, and delivering customised control panels, IoT remote monitoring, AMC, VFD repair, Pokayoke, and energy audit services to industrial customers across the Marathwada region.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industries

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Variable Frequency Drives (VFDs) (IMAGACAD), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial automation services
• Variable frequency drives
• Low voltage switchgear
• Control panel manufacturing
• Process instrumentation

Headquarters

HQ city

Aurangabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of industrial automation products including Danfoss AC drives/VFDs, ABB switchgear, control panels, instrumentation, servo drives, PLCs, and sensors. Products are sold through e-commerce storefront with prices ranging from approximately INR 1,884 to INR 35,589.
2. AMC Services: Annual Maintenance Contract services providing 24/7 support for Danfoss VFDs and other supplied products with experienced technical team coverage
3. Installation and Commissioning: Erection and commissioning services for automation systems along with personnel training on operation and maintenance
4. Energy Audit Services: Harmonic audit, energy management solutions, and energy saving solutions for industrial facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

3A Industrial Automation is an authorized channel partner and distributor for Danfoss drives (VLT and Vacon series), ABB low-voltage switchgear, Yokogawa instrumentation, and Innovance motion controls, supplying variable frequency drives, switchgear, PLC/HMI systems, servo drives, sensors, and customized control panels. The company complements its product distribution with engineering services including complete automation solutions, Industrial IoT remote monitoring, Pokayoke error-proofing systems, Annual Maintenance Contracts, energy audits, installation and commissioning, and 24/7 component-level VFD repair for drives from 0.75kW to 500kW.

Product overview

3A Industrial Automation is an authorized dealer and channel partner for Danfoss Drives and ABB Switchgear, offering a comprehensive portfolio of industrial automation products and services. The company provides VLT Micro Drive FC 51, VLT AutomationDrive FC 301/302, VLT HVAC Drive FC 102, VLT Refrigeration Drive FC 103, VLT AQUA Drive FC 202, and VACON drive series (including VACON 20, VACON Nx, VACON 100 Industrial, VACON 100 Flow, VACON NXP Air Cooled) for variable frequency motor control applications. Their control systems include PLC/HMI solutions (XLB series), servo drives, and various panel types (Automation Panels, MCC, PCC, APFC, Drive Panels). As an ABB authorized distributor, they supply ABB Low Voltage Switchgear including RCCB products (FB200/FB202/FB204 series). Additional offerings include Yokogawa instrumentation, Innovance motion controls, industrial sensors (vision, inductive, capacitive, photoelectric, laser, safety), flowmeters, temperature and pressure measurement devices. The company also provides services including Complete Automation Solutions, IoT solutions, AMC (Annual Maintenance Contract), Energy Audit Services, Pokayoke Solutions, and VFD Repair Services for component-level repair of drives 0.75kW-500kW across all brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Danfoss VLT Micro Drive FC 51 General-purpose variable frequency drive controlling AC motors up to 22 kW, with features including Process PI-controller, Automatic Energy Optimizer, and built-in RFI filter; sold to industrial buyers via 3AIA's authorized Danfoss channel.
• Danfoss VACON Drives Series Family of VACON AC drives spanning VACON 20 (OEM compact), VACON 100 Industrial (0.25kW–5.3MW), VACON 100 Flow (pump/fan), VACON NXP Air Cooled (high-power), and VACON 20 Cold Plate (special cooling), distributed by 3AIA as authorized Danfoss channel partner.
• Customized Control Panels Customized control panels including PLC-based Automation Panels, MCC (Motor Control Center), PCC (Power Control Center), APFC (Automatic Power Factor Control), and Drive Panels, manufactured in-house by 3AIA for industrial customers.
• ABB Low Voltage Switchgear Full portfolio of ABB LV switchgear including circuit breakers, surge protectors, UPS systems, Arcguard and Fusegear, contactors, relays, busway systems, motor starters, soft starters, switches, switchgear, enclosures, and switchboards, supplied to industrial buyers across Marathwada.
• ABB RCCB (FB200/FB202/FB204 Series) Residual Current Circuit Breakers providing protection against sinusoidal alternating earth fault currents, with various current ratings and sensitivity levels, sold via 3AIA's e-commerce storefront at INR 1,884 to INR 2,589 (discounted from INR 4,856 to INR 7,120).
• Yokogawa Instrumentation Products Industrial instrumentation products from Yokogawa including electromagnetic/turbine/vortex/paddle wheel flowmeters, humidity sensors, level gauges, RTDs, thermocouples, pressure gauges, industrial heaters, and manifold valves, distributed by 3AIA for measurement and control applications.
• PLC / HMI Systems (XLB series) PLC and HMI solutions including XLB-E series, XLB-U series, and XLB-S series PLCs with Remote I/O modules and HMI integration for industrial automation control applications.
• Innovance Servo Drive Systems Innovance motion control products including LTSD-P Pulse/Analog type drives for intelligent control and high performance, LTSD-N Network type drives with XL-PM programming tool, and servomotors for 200V/400V systems.
• Industrial Sensors Industrial sensors including vision systems, inductive, capacitive, photoelectric, laser, and safety sensors for industrial automation applications.
• Complete Automation Solutions End-to-end automation solution engineering service incorporating PLCs, communication interfaces, VFDs, instrumentation, and analyzers into customized control panels for industrial customers.
• Industrial IoT Solutions IoT solution service enabling remote monitoring and clear production visibility for existing and new industrial installations, integrating production and process data for operational insight.
• Annual Maintenance Contract (AMC) Services Annual Maintenance Contract providing 24/7 preventive and corrective maintenance for Danfoss VFDs and other supplied products, with an experienced dedicated AMC technical team.
• Installation and Commissioning Services Professional installation and commissioning (erection) services for automation systems, including personnel training on operation and maintenance, delivered to industrial customers.
• Energy Audit Services

Named customers11 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• DanfosscoreChannel Partner/ Reseller/ DistributorAuthorized channel partner and dealer for Danfoss VLT Drives (including VLT Micro Drive FC51, VLT Automation Drive FC301/FC302, VLT HVAC Drive FC102, VLT Refrigeration Drive FC103, VLT AQUA Drive FC202, VLT Midi Drive FC280, VLT Lift Drive LD302) and Vacon Drives (VACON 20, VACON 100 INDUSTRIAL, VACON 100 FLOW, VACON NXP Air Cooled, VACON 20 Cold Plate). 3AIA offers AMC services and supply of quality-assured Danfoss VFDs.
• ABBcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor for ABB Low Voltage Products & Systems covering the Marathwada region (Chhatrapati Sambhaji Nagar and Marathwada). Products include circuit breakers, surge protectors, UPS systems, Arcguard and Fusegear, contactors, relays, busway systems, motor starters, soft starters, switches, switchgear, enclosures, and switchboards.
• YokogawamajorChannel Partner/ Reseller/ DistributorOfficial channel partner for Yokogawa instrumentation products including flowmeters (electromagnetic, turbine, vortex, paddle wheel), humidity sensors, temperature gauges, pressure gauges, level sensors, industrial heaters, and manifold valves.
• InnovancemajorChannel Partner/ Reseller/ DistributorChannel partner for Innovance motion control products including servo drives (LTSD-P Pulse/Analog type, LTSD-N Network type) and servomotors.
• EssenminorChannel Partner/ Reseller/ DistributorListed as a brand partner in the industrial automation and motion control space.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Accent Controls: Mumbai-based industrial automation distributor and system integrator offering drives, PLCs, and control panels from brands like Danfoss, ABB, and Siemens. Closely comparable in product mix, integration services, and target customer verticals.
• Anacon Process Control & Systems: Indian automation solutions provider specializing in process instrumentation, control panels, and system integration. Comparable as a regional Indian SI/distributor offering customized automation solutions across process industries.
• Damania Control Systems: India-based industrial automation distributor and system integrator offering PLCs, drives, control panels, and SCADA solutions. Comparable in business model (channel partner + custom integration) and customer base.
• Vashi Electricals: India's largest electrical and industrial automation products distributor, headquartered in Mumbai. Directly comparable as a multi-brand channel partner (ABB, Siemens, Schneider) serving industrial customers across India, with much larger scale and geographic reach.
• Bonfiglioli Transmissions (India): Indian subsidiary of Italian drive and gear manufacturer offering VFDs, gearboxes, and motion control. Comparable as a drives/motion supplier in the Indian industrial market, though it operates as an OEM rather than distributor.

Broad incumbents

• Siemens India: Indian subsidiary of Siemens offering drives, PLCs, switchgear, and industrial automation solutions across all major verticals. Comparable as a competing principal brand and direct seller in the same product categories 3AIA distributes.
• ABB India: Indian arm of global electrification and automation OEM, supplying drives, switchgear, robotics, and control systems directly. Comparable as a principal brand whose products 3AIA distributes; potential disintermediation risk.
• Schneider Electric India: Major global automation and electrical distribution player operating in India with full drives, PLC, and switchgear portfolios. Comparable as a competing principal that can disintermediate smaller distributors via direct sales.

Regional players

• CG Power and Industrial Solutions: Indian industrial electrical equipment manufacturer offering motors, switchgear, and drives. Comparable as a domestic Indian industrial automation/electrical product supplier competing for similar B2B customers.

Emerging players

• Radwell International: Distributor of new and refurbished industrial automation and electrical equipment including drives, PLCs, and motor controls. Comparable in distribution-led model and VFD repair services, though US-focused and larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3a-industrial-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3A Industrial Automation