Amrâth Grand Hotel Frans Hals

What Amrâth Grand Hotel Frans Hals does

Amrâth Grand Hotel Frans Hals is a privately held, 4-star, 82-room hotel located at Damstraat 10 in the historic city center of Haarlem, Netherlands, operated as a branded property within the Amrâth Hôtels chain. The hotel offers modern rooms and suites (including Deluxe rooms and Junior Suites), an on-site restaurant serving a 'Le Good Morning Amrâth' breakfast buffet and dinner with Amrâth Exclusives wines, an intimate hotel bar, and a meeting room with natural daylight accommodating up to 40 persons. Distribution is direct-to-consumer: guests book through the hotel's own website (powered by Mews), via phone, or email, with package bookings handled through Mews voucher-coded distributors. Ancillary offerings include bicycle rental and three curated experience packages — the Amrâth Seizoensspecial, Langverblijf Deal, and Rondvaart Arrangement — that bundle accommodation with breakfast, seasonal perks, or canal tours in Haarlem. The property is registered in the Netherlands (KVK nr. 33101419) and holds Green Key sustainability certification. Revenue is generated primarily from room accommodation, with secondary streams from F&B, meetings, and experience packages.

The hotel's customer base is segmented horizontally into leisure travelers (primary) — tourists visiting Haarlem for culture, shopping, and dining, and accessing Amsterdam or the Zandvoort/Bloemendaal beaches — and business travelers and meeting planners, who use the meeting facilities often combined with overnight stays. Marketing reaches both domestic and international guests via a tri-lingual (Dutch, English, German) website, email newsletter, social media, and the Amrâth 'Vrienden van Amrâth' loyalty program, while distribution runs through the proprietary website, phone, email, and the central Amrâth Hotels platform including gift voucher ('Amrâth Cadeaubon') sales. Best-price guarantee, no booking fees, and complimentary Wi-Fi are core commercial terms; specific room rates are not publicly disclosed and vary by season and package.

Name

Amrâth Grand Hotel Frans Hals

Legal name

Amrâth Grand Hotel Frans Hals

Website

https://amrathgrandhotelfranshals.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amrâth Grand Hotel Frans Hals is a privately held 4-star, 82-room hotel in central Haarlem, Netherlands, operated within the Amrâth Hôtels chain. It serves leisure and business travelers with accommodation, on-site restaurant and bar, meeting facilities, and curated experience packages booked via Mews.

Ownership category

akta.pro rank

Product category

Hotel / Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYCRANACAL

Hotel Bars & Rooftop Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Hotel accommodation
• Hospitality services
• Meeting facilities
• Hotel packages
• Lodging services

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel room accommodation: Primary revenue from renting 82 comfortable rooms and suites to leisure and business travelers. Rooms are available through direct booking, with pricing based on nightly stays and seasonal packages.
2. Food and beverage services: Revenue from the restaurant offering the 'Le Good Morning Amrâth' breakfast buffet and the atmospheric hotel bar serving Amrâth Exclusives wines. Additional revenue from coffee and cake upon arrival for package guests.
3. Meeting and event facilities: Revenue from renting meeting rooms suitable for up to 40 persons, with natural daylight and modern facilities. Often combined with overnight stays for a complete experience.
4. Packages and arrangements: Curated packages including seasonal specials (Amrâth Seizoensspecial), extended stay deals (Langverblijf Deal), and experience packages (Rondvaart Arrangement with canal tickets). Packages bundle accommodation with breakfast, activities, and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Amrâth Grand Hotel Frans Hals is a 4-star hotel in Haarlem, Netherlands, that sells overnight accommodation in rooms and suites together with on-site food and beverage (a restaurant and a bar), meeting facilities, and curated stay packages such as a Seasonal Special, a Long Stay Deal, a Canal Tour Arrangement, and bicycle rental. As part of the Amrâth Hotels chain, it markets these offerings directly to leisure and business guests via its own website and the broader Amrâth Hotels platform.

Product overview

Amrâth Grand Hotel Frans Hals is a 4-star hotel offering a unified hospitality service centered on accommodation. The core offering includes 82 rooms and suites in the historic city center of Haarlem, complemented by an on-site restaurant (Le Good Morning Amrâth breakfast and dinner service), an intimate hotel bar featuring Amrâth Exclusives wines, and meeting facilities for up to 40 guests. The hotel extends its portfolio through value-added packages: the Seizoensspecial (Seasonal Special) and Langverblijf Deal (Long Stay Deal) for extended visits, and the Rondvaart Arrangement (Canal Tour Arrangement) combining accommodation with local experiences. Additional services include bicycle rental, parking, and free Wi-Fi.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Overnight accommodation in rooms and suites for individual leisure and business travelers staying in Haarlem.
• Hotel Restaurant On-site restaurant providing food and beverage service to hotel guests and visitors.
• Hotel Bar On-site bar serving drinks and light refreshments to hotel guests.
• Meeting Rooms Meeting facilities for small corporate events and gatherings hosted at the Haarlem hotel.
• Seasonal Special package Seasonally themed bundled hotel stay package targeted at guests looking for time-limited offers.
• Long Stay Deal Package for guests booking extended stays at the hotel.
• Canal Tour Arrangement Bundled package that combines a hotel stay with a local canal tour experience in Haarlem.
• Bicycle Rental Bicycle rental service offered to guests as part of the hotel's curated local-experience offerings.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Amrâth HotelscoreStrategic or Co-development PartnerThe hotel operates as part of the Amrâth Hotels chain, benefiting from shared branding, centralized booking infrastructure, loyalty program (Vrienden van Amrâth), and marketing support across the hotel group's portfolio.
• MewscoreTechnology or IntegrationMews provides the property management and online booking engine system that powers the hotel's reservation website, enabling real-time availability, secure payments, and voucher code integration for package bookings.
• Green KeyminorOthersThe hotel holds Green Key certification, indicating compliance with environmental sustainability standards for hospitality operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Park Inn by Radisson Amsterdam City West: A large-scale branded hotel in the Amsterdam region operated under the Radisson portfolio. Competes for leisure and business demand that the Haarlem property also targets, with the backing of a global loyalty program and broader distribution scale.
• NH Collection Amsterdam Barbizon Palace: An upscale full-service hotel near Amsterdam Central Station, part of the broad NH Hotel Group portfolio. Competes for the same Amsterdam-bound business and leisure demand that the Haarlem property captures as overflow, with substantially larger meeting capacity.
• Inntel Hotels Amsterdam Landmark: A large Dutch full-service hotel brand with properties across Amsterdam and other major Dutch cities. Comparable as a 4-star equivalent competitor in the broader Amsterdam metropolitan hospitality market where Amrâth Grand Hotel Frans Hals competes.

Direct peers

• Carlton Square Hotel Haarlem: A 4-star city-center hotel in Haarlem operated by the Carlton Hotel Collection, offering comparable room counts, restaurant and bar amenities, and serving the same leisure and business traveler mix as Amrâth Grand Hotel Frans Hals. It is the closest head-to-head competitor in the same primary catchment.
• Amrâth Hotel Arena Amsterdam: A sister property within the same Amrâth Hotels chain, located near Amsterdam Bijlmer ArenA. Comparable as a chain affiliate in tier, brand standards, and booking infrastructure, providing a relevant benchmark for chain-level distribution and cross-property booking behavior.
• Van der Valk Hotel Haarlem: A larger-scale hotel located near Haarlem (Hoofddorp), part of the Dutch Van der Valk chain, offering extensive meeting and conference facilities, multiple restaurants, and leisure amenities. Comparable in tier (4-star equivalent) and serves overlapping leisure and business demand from the Haarlem region.
• Hotel Lion d'Or Haarlem: A historic city-center Haarlem hotel located adjacent to the train station, offering rooms, restaurant, and meeting facilities in a similar tier and catchment. Competes directly for leisure and business travelers visiting Haarlem's historic core.

Regional players

• Strandhotel Zandvoort: A beachfront hotel in Zandvoort, one of the coastal destinations the Haarlem property highlights as accessible to its guests. Comparable in 4-star equivalent tier and serves overlapping leisure demand to North Sea beaches.
• Hotel Zeespiegel Zandvoort: An independent hotel in Zandvoort offering comparable 4-star equivalent leisure accommodations to North Sea beach travelers. Relevant as a regional substitute within the Haarlem-coastal leisure corridor the Amrâth property promotes.

Emerging players

• Bastion Hotel Haarlem / Hoofddorp: A Dutch mid-scale hotel chain with locations in and around Haarlem, competing for budget-conscious business and leisure travelers in the same regional catchment as the Amrâth property, though at a lower tier.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amr-th-grand-hotel-frans-hals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amrâth Grand Hotel Frans Hals