ALLIANCE AUTO BODY PARTS, INC.

What ALLIANCE AUTO BODY PARTS, INC. does

Alliance Auto Body Parts, Inc. is a privately held aftermarket auto body replacement parts distributor founded in 2003 and domiciled in Houston, Texas. The company supplies collision repair shops, auto dealerships and national auto sales companies, and individual vehicle owners across the greater Houston metropolitan area through two physical retail storefronts (Northwest Houston at 9249 Antoine Dr and Southwest Houston at 10518 Harwin Dr) and a WooCommerce-based e-commerce website at allianceauto.com. Its catalog is organized into eight product lines — bumpers, fenders, hoods, grilles and valances, cooling products, fans, lighting products, and other parts (mirrors, spoilers, door handles, tailgates) — covering 26+ vehicle brands including BMW, Ford, Chevrolet, Toyota, Honda, Mercedes, and others.

The business operates on a hardware-sales model with quote-based pricing that is not publicly disclosed; many e-commerce listings display £0.00, indicating that transactions are negotiated by phone or in-store rather than executed online. Distribution is entirely domestic and concentrated in the Houston metro, with the two-store footprint positioned as the company's primary differentiator versus single-location competitors. Marketing is limited to organic website presence, basic directory listings, and walk-in storefront traffic; there is no evidence of paid digital marketing, partnerships, or institutional sales channels.

The company is founder/owner-operated and bootstrapped, with no funding rounds, acquisitions, leadership changes, or partnerships disclosed in the source material. Customer testimonials emphasize personalized service — counter staff researching non-standard parts, walking customers to their vehicles, and accommodating buy-outs and special orders — as the principal driver of retention. No proprietary technology, certifications, or AI/ML capabilities are documented; the operating model is a traditional parts distribution business with a basic web storefront layered on top of physical retail.

Name

ALLIANCE AUTO BODY PARTS, INC.

Legal name

Alliance Auto Body Parts, Inc.

Website

https://allianceauto.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Auto Body Parts, Inc. is a privately held, Houston-based aftermarket auto body parts distributor founded in 2003, operating two retail storefronts and an e-commerce shop serving collision repair shops, auto dealerships, and individual consumers across 26+ vehicle brands in the greater Houston market.

Ownership category

akta.pro rank

Product category

Aftermarket Auto Body Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Aftermarket auto parts
• Auto body parts
• Collision repair supplies
• Vehicle replacement parts
• Houston auto parts

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Body Parts Sales: Revenue is generated through the sale of aftermarket replacement auto body parts including bumpers, fenders, hoods, grilles, cooling products, lighting products, and other vehicle components. Sales occur through physical storefront locations and an e-commerce platform. The company also generates revenue from special orders and buy-outs to accommodate unique customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Alliance Auto Body Parts is an aftermarket auto body replacement parts distributor that sells new replacement components such as bumpers, fenders, hoods, grilles, cooling products, lighting products, fans, mirrors, spoilers, door handles, and tailgates through two Houston storefronts and an e-commerce shop. The company supports over 26 car brands and services both the collision repair industry and individual vehicle owners, with the ability to perform special orders and buy-outs for unique customer needs.

Product overview

Alliance Auto Body Parts, Inc. is a supplier of new replacement auto body parts operating in the greater Houston area for over 20 years, with two locations (Northwest and Southwest Houston) serving the collision repair industry and the general public. The company offers an integrated portfolio of aftermarket automotive body parts organized across eight product categories: Bumpers (Front & Rear) including covers, reinforcements, brackets, fillers, ends & pads, chrome and step bumpers; Grilles & Valances with plastic and chrome options; Hoods with associated hinges and latches; Fenders including inner fenders; Cooling Products comprising radiators and condensers; Fans including radiator and condenser fan assemblies; Lighting Products covering headlights, tail lights, fog lights, corner lights, parking lights and covers; and Other Parts including mirrors, spoilers, door handles, and tailgates. The company supports over 26 car brands including BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Infiniti, Isuzu, KIA, Lexus, Lincoln, Mazda, Mercedes, Mitsubishi, Nissan, Oldsmobile, Pontiac, Saturn, Subaru, Toyota, Volkswagen, and Volvo.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 20 years of continuous operation as leading supplier in greater Houston area
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• 1A Auto: Online aftermarket parts retailer with strong DIY video content, selling bumpers, fenders, lighting, and cooling products for a wide range of vehicles. Closely comparable to Alliance in catalog breadth and customer type.
• PartsGeek: Online discount aftermarket auto parts retailer offering body, lighting, and cooling components for 26+ makes. Direct e-commerce competitor for individual consumers and small repair shops sourcing replacement parts.
• CarParts.com: E-commerce retailer specializing in aftermarket collision and replacement parts (mirrors, bumpers, fenders, lighting, hoods). Competes for the same DIY and small-shop buyer Alliance serves, but with national shipping and transparent online pricing.
• RockAuto: Online-only retailer of aftermarket auto body and replacement parts across a very broad catalog of makes and models. Most direct e-commerce peer to Alliance's parts catalog, differing only by being national/inventory-heavy versus Alliance's local/specialty-order model.

Broad incumbents

• AutoZone: Largest U.S. specialty retailer of auto parts and accessories, with extensive body and collision parts assortments, same-day store pickup, and transparent pricing. Operates as a broad incumbent that Alliance competes with locally in Houston.
• LKQ Corporation: Largest U.S. distributor of aftermarket and recycled auto parts, including a dedicated collision parts segment covering bumpers, fenders, hoods, and lighting across virtually every make. Operates as a broad incumbent versus Alliance's local specialty focus.
• Advance Auto Parts: National multi-channel auto parts retailer with significant body parts and lighting inventory, professional and consumer programs, and store-level will-call pickup comparable to Alliance's counter-service model.
• O'Reilly Auto Parts: Major U.S. auto parts retailer serving both DIY consumers and professional installers, with strong collision parts availability and a national distribution footprint. Direct local competitor to Alliance in Houston.
• NAPA Auto Parts (Genuine Parts Company): Largest U.S. distributor of automotive replacement parts through independently owned stores and a national warehouse network, with strong relationships with collision repair shops. Broad incumbent competitor for Alliance's B2B segment.

Emerging players

• Bumper Superstore: Specialty e-commerce retailer focused on aftermarket bumpers, bumper covers, reinforcement bars, and related body parts across a wide range of makes. A direct specialty competitor in the same narrow category that anchors Alliance's catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-auto-body-parts-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLIANCE AUTO BODY PARTS, INC.