Acel Installaties Doetinchem

What Acel Installaties Doetinchem does

Acel Installaties Doetinchem (legal entity: Acel B.V.) is a family-owned total installation company (totaalinstallateur) founded in 1972 in Doetinchem, Netherlands, currently led by director John Hettelaar, son of founder Gerrit Hettelaar. The company operates nine core service lines spanning the full building installation stack: climate technology (HVAC, heat pumps, ventilation), electrical engineering, security technology, domotica/home automation, plumbing, roofing and zinc work, sustainable energy solutions (solar PV, heat pumps, LED), and technical building management. For commercial projects it uses BIM (Building Information Modeling) methodology to coordinate multi-discipline execution, and it holds the full Dutch compliance stack required for regulated work, including VCA, InstallQ, KIWA BRL 6000 (AB 1-8), BRL 6000-25 CO (mandatory from April 2023), BORG electronic security, F-gassen, STEK, and Bureau Veritas.

The company serves two primary segments: residential (particulieren) and commercial/professional (zakelijk), with housing corporations as a targeted vertical served through the SIWO partnership with De Variabele. Named commercial customers span construction firms (Plegt Bouw, Ten Brinke bouw, Welling Bouwbedrijf, Kuiper Bouw, Marku Bouw BV, Sité Woondensten), healthcare (Gezondheidscentrum De Eik, Stichting Elver Wehl), distribution (Rensa Family Company), education (Almende College Silvolde, Sint Willibrodusschool, Rondeel Beek primary school), and heritage institutions (Stichting Erfgoed Landfort, Nationaal Museum Tachtigjarige Oorlog). Service is delivered within approximately 50km of Doetinchem across the Achterhoek region.

Revenue is generated through three streams: project-based installation work for new construction, renovation and modernization (one-time, quote-based); recurring service and maintenance contracts covering periodic inspection of HVAC, boilers, ventilation and cooling installations (subscription-style); and a 24/7 storingsdienst emergency breakdown service billed at EUR 95/hour (excl. VAT) with after-hours surcharges. Publicly disclosed hourly rates include service technician fees, tiered travel costs from Doetinchem (EUR 42.50 to EUR 75.00), and 25%-100% surcharges for evenings, weekends and holidays. Acel employs 100+ workers including 12 BBL apprentices and is recognized as an SBB learning company.

Name

Acel Installaties Doetinchem

Legal name

Acel B.V.

Website

https://acel.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Acel Installaties Doetinchem is a family-owned total installation company founded in 1972, serving residential and commercial clients across the Achterhoek region with HVAC, electrical, plumbing, security, sustainable energy, and building management services.

Ownership category

akta.pro rank

Product category

Building Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Building Equipment Contractors (2382), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Construction - Special Trade Contractors (1700), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Services-Engineering Services (8711)

akta.pro primary industry

Refrigerator/Ice Maker/Water Line Installation & Minor Repair (Non-Sealed System) (HSAGANAI)

akta.pro secondary industries

Refrigeration Installation & Replacement (Commercial) (HSAOAJAD), Fire Sprinkler System Installation & Retrofit (IMAIAJAB), Major Appliance Installation (Kitchen & Laundry) (HSAGANAA)

Keywords

• HVAC installation services
• Electrical engineering services
• Plumbing and roofing services
• Building automation systems
• Maintenance service contracts

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Installation Work: One-time installation projects for residential and commercial clients including new construction, renovation, and modernization of electrical, mechanical, plumbing, and climate systems. Revenue is generated per project with pricing based on scope and complexity.
2. Service & Maintenance Contracts: Recurring revenue from periodic maintenance of HVAC systems, boilers, ventilation, and other installations. Contracts include regular inspections, emergency response, and priority service for subscribers.
3. Emergency/Storingsdienst Services: 24/7 emergency repair services billed at hourly rates with surcharges for after-hours work. Revenue from both contract customers and ad-hoc emergency calls.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Acel Installaties is a total installation company (totaalinstallateur) in Doetinchem delivering integrated technical services for new construction, renovation, and maintenance across both residential and commercial markets. The portfolio spans HVAC and climate technology (heat pumps, ventilation, air conditioning), electrical engineering, plumbing, roofing and zinc work, security systems, home automation (domotica), and sustainable energy solutions. The company operates a 24/7 emergency breakdown service and offers recurring maintenance contracts, acting as a single point of contact for all building installation disciplines across the Achterhoek region.

Product overview

Acel Installaties Doetinchem is a full-service installation company (totaalinstallateur) offering integrated technical services for residential and commercial clients across the Achterhoek region. The portfolio includes nine core service areas: Klimaattechniek (climate/HVAC), Elektrotechniek (electrical), Beveiligingstechniek (security), Domotica (home automation), Service en Onderhoud (maintenance), Duurzame Technieken (sustainable energy), Loodgieterswerk (plumbing), Dak- en Zinkwerk (roofing), and Technisch Beheer (technical management). Additional services include BIM (3D building modeling) and the SIWO collaborative partnership for housing corporations. The company operates a 24/7 emergency service (Storingsdienst) and offers maintenance contracts (Service & Onderhoudscontracten). As a total installation provider, Acel serves as a single point of contact for all installation needs across new construction, renovation, and maintenance projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Klimaattechniek (Climate Technology / HVAC) Design, installation, and servicing of central heating (CV), gas-fired installations, heat pumps, ventilation systems, and air conditioning for residential homes and commercial buildings.
• Elektrotechniek (Electrical Engineering) Electrical engineering services including lighting solutions, power systems, solar panel (PV) installations, data cabling, and building electrical infrastructure for residential and commercial clients.
• Beveiligingstechniek (Security Technology) Security technology services including intrusion alarm systems, camera surveillance systems, 24/7 monitoring, and alarm response services for residential and commercial buildings. Acel is BORG-certified as an electronic security company.
• Domotica (Home Automation / Building Automation) Home automation and building management systems enabling smart control of climate, lighting, security, and energy systems through self-learning installations and remote management.
• Service en Onderhoud (Maintenance and Repair) Periodic inspection, emergency breakdown response, and repair services for heating, ventilation, and cooling installations across residential and commercial clients.
• Service- en Onderhoudscontracten (Maintenance Contracts) Subscription-based maintenance contracts providing periodic inspection, extended equipment lifespan, reduced breakdown risk, energy efficiency, and safety verification for heating, ventilation, and cooling installations in the Achterhoek region.
• Storingsdienst (24/7 Emergency Breakdown Service) Round-the-clock emergency breakdown service for urgent installation issues, available 24 hours a day, billed at hourly rates with after-hours and weekend surcharges.
• Duurzame Technieken (Sustainable Energy Solutions) Sustainable energy solutions including solar panel (PV) installations, heat pump systems, LED lighting upgrades, and energy-efficient building modifications for residential and commercial properties.
• Loodgieterswerk (Plumbing) Plumbing services covering water installations, drainage systems, sanitary facilities, bathroom/kitchen/toilet renovations, and water quality solutions for residential and commercial buildings.
• Dak- en Zinkwerk (Roofing and Zinc Work) Roofing and zinc work services including traditional and modern flat roofs, bitumen applications, waterproofing, and classic zinc craftsmanship for residential and commercial buildings.
• Technisch Beheer (Technical Building Management) Technical building management services including building automation, data collection and analysis, maintenance optimization, and performance monitoring for HVAC and other building systems in commercial properties.
• BIM (Building Information Modeling) Building Information Modeling services providing 3D design and project documentation shared via standardized formats, enabling collaborative project execution across all parties in the construction value chain.
• SIWO Samenwerking (SIWO Collaboration with De Variabele) Collaborative partnership between Acel Installaties and De Variabele serving housing corporations with renovations, mutations, and repairs encompassing construction, plumbing, and electrical work via a combined team of approximately 30 technicians.

Quantifiable outcome

• Projects completed across multiple municipalities in Achterhoek region with various construction partners

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• De VariabelecoreStrategic or Co-development PartnerSIWO is a unique collaboration between De Variabele and Acel Installaties. Together they serve two local housing foundations with renovations, mutations, and repairs encompassing structural, plumbing, and electrical work. Currently operating with approximately 30 technicians from both companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Van Dorp Installaties: Dutch full-service installer with similar totaalinstallateur positioning across HVAC, electrical, plumbing, and security. Comparable service mix and customer-segment focus on commercial and residential clients, though Van Dorp operates across more regions than Acel.
• Unica: One of the largest Dutch technical installation companies, offering HVAC, electrical, security, plumbing, and energy solutions nationwide. Directly comparable to Acel across all nine disciplines but operating at national scale with thousands of employees versus Acel's regional 100+.
• BAM Bouw en Techniek: Major Dutch construction and installation company combining building construction with technical installations. Comparable through projects like Ten Brinke/Plegt Bouw new-build housing developments, though BAM operates at significantly larger scale and integrates both general contracting and installation.
• Breman Installatiegroep: Large Dutch installation group with multiple regional offices covering HVAC, electrical, plumbing, and renewable energy. Closely comparable to Acel's totaalinstallateur model and housing-corporation focus, but with broader geographic reach and larger employee base.
• Croonwolter&dros: Major Dutch technical installer (now part of SPIE) with deep presence in HVAC, electrical, and building automation across healthcare, education, and housing. Comparable to Acel's zakelijk segment and project portfolio, but operates at national scale with significantly larger engineering capacity.

Direct peers

• Homij Technische Installaties: VolkerWessels subsidiary providing technical building installations (HVAC, electrical, plumbing, security) with strong construction-firm and housing-corporation customer overlap. Closely comparable to Acel in zakelijk segment, BIM capability, and housing-corporation project pipeline.
• Feenstra Verwarming: Dutch installation company specializing in HVAC, heating, and renewable energy solutions for residential and small commercial customers. Directly comparable service offering to Acel's climate/HVAC and duurzame technieken categories, with similar service-and-maintenance recurring revenue model.

Regional players

• Kemkens Installatiebedrijf: Regional Dutch installer headquartered in Oss (Noord-Brabant) offering HVAC, electrical, and sustainable energy services for residential and commercial clients. Comparable business model to Acel but operating in a different Dutch region, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AcelInstallaties
• LinkedInlinkedin.com/company/acel-installaties-doetinchem
• Instagraminstagram.com/acelinstallaties

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acel Installaties Doetinchem