Five Petroleum Malaysia
FIVE Petroleum Malaysia is a privately held Malaysian petrol retailer founded in 2020 that operates 40+ stations under an asset-light DODO/CODO dealer network, selling RON95, RON97, and Diesel fuels alongside Woo!Mart convenience retail and an AI-enabled cashless FIVE Petrol App.
- Company typePrivate
- Founded2020
- HeadquartersKuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Five Petroleum Malaysia does
FIVE Petroleum Malaysia Sdn. Bhd. is a privately held Malaysian petrol retail company founded in 2020 and headquartered at Level 34, Menara Maxis, Kuala Lumpur City Centre. The company operates petrol stations across Malaysia — over 40 stations as of recent disclosures, with a stated target of 200 stations within three years of launch — selling RON95, RON97, Diesel, and Euro5 Diesel fuels under its ULTIMAXX premium sub-brand. FIVE operates an asset-light, franchise-scaled model via Dealer Owned Dealer Operated (DODO) and Company Owned Dealer Operated (CODO) dealer partnership formats that recruit entrepreneur-operators across all 16 Malaysian states, with a deliberate focus on rural and underserved locations where major competitors have limited presence.
The technology stack pairs the FIVE Petrol App (iOS and Android) with a cloud-based point-of-sale system and AI-enabled computer vision features including vehicle license plate recognition and facial recognition for cashless payment at the pump. Woo!Mart convenience stores are co-located at stations, and a FIVE Credits digital loyalty currency integrates points earned across refuelling and retail purchases. Fuel supply is provided under an exclusive partnership with PETRONAS (Petronas Dagangan Bhd), announced at the March 2020 brand launch, with the company also offering a MySubsidi subsidy management tool.
Revenue is generated primarily through fuel sales on a per-litre unit pricing model (RM3.62–RM4.67), supplemented by Woo!Mart retail transactions, dealer partnership fees under DODO and CODO arrangements, and loyalty/subscription-style recurring engagement via FIVE Credits. The customer base is split between individual Malaysian vehicle owners using the mobile app and dealer-entrepreneurs operating stations under the partnership programme. The company is led by Chairman Dato' Hj. Juhari bin Abdul Ghani and Managing Director Dato' Sri Dr King Lim Chin Fui, the same leadership team behind Seng Group, a petrol retail business established in 1971.
Five Petroleum Malaysia firmographics
Firmographics- Name
- Five Petroleum Malaysia
- Legal name
- FIVE Petroleum Malaysia Sdn. Bhd.
- Website
- https://5petrol.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FIVE Petroleum Malaysia is a privately held Malaysian petrol retailer founded in 2020 that operates 40+ stations under an asset-light DODO/CODO dealer network, selling RON95, RON97, and Diesel fuels alongside Woo!Mart convenience retail and an AI-enabled cashless FIVE Petrol App.
- Ownership category
- akta.pro rank
Five Petroleum Malaysia industry classification
Industry- Product category
- Petrol Retail Operations
- NAICS
- Gasoline Stations with Convenience Stores (45711)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where Five Petroleum Malaysia is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur, Federal Territory Of Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Five Petroleum Malaysia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fuel Sales: Sale of petroleum products including RON95, RON97, Diesel, and Euro5 fuels through company-owned and dealer-operated petrol stations across Malaysia
- Woo!Mart Retail Sales: Revenue from convenience store operations at petrol stations selling food, beverages, and daily necessities. Customers can collect points from purchases and pay via cashless methods including FIVE Credits
- Dealer Network Fees: Partnership fees and commission from dealers operating petrol stations under DODO and CODO models. The company provides support, resources, and assistance to help dealers grow their investment
- FIVE Credits and Loyalty Points: Digital currency system where customers top up FIVE Credits to earn points, which can be converted to vouchers or used for future purchases at petrol stations and Woo!Mart
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RON95 fuel at RM3.62 per liter |
| Unit Pricing | Pay-as-you-go | RON97 fuel at RM4.15 per liter |
| Unit Pricing | Pay-as-you-go | Diesel at RM4.67 per liter |
| Unit Pricing | Pay-as-you-go | Euro5 Diesel at RM4.47 per liter |
| Subscription | Monthly | Loyalty points system with FIVE Credits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Five Petroleum Malaysia product offering
Product offeringCore offering
FIVE Petroleum Malaysia operates a network of petrol stations in Malaysia selling motor fuels (RON95, RON97, Diesel and Euro 5 Diesel under the ULTIMAXX premium sub-brand) and convenience retail through Woo!Mart. Customers can pay cashless, collect loyalty points via the FIVE Petrol app and convert them into FIVE Credits. Fuel is sourced from PETRONAS under an exclusive supply agreement.
Product overview
FIVE Petroleum Malaysia operates a diversified energy and retail ecosystem consisting of: (1) FIVE petrol stations offering four fuel types (FIVE 95, FIVE 97, Diesel, Euro 5 Diesel) under the ULTIMAXX premium sub-brand; (2) Woo!Mart, a one-stop convenience mart integrated with petrol stations; (3) the FIVE Petrol App, a mobile-first platform combining cashless refuelling, loyalty rewards (FIVE Credits), station locator, and digital payment; and (4) a dealer partnership programme enabling entrepreneurs to open FIVE stations. The portfolio is held together by a cloud POS system, mobile loyalty platform, and AI-enabled digital payment technology including facial and license plate recognition for cashless transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Woo!Mart: One-stop convenient mart operating at FIVE Petrol stations, offering retail shopping alongside refuelling services with integrated loyalty points collection.
- ULTIMAXX
- FIVE Credits
- MySubsidi
Products and services
- FIVE 95 (RON 95) Standard petrol fuel sold at FIVE petrol stations in Malaysia at RM3.62 per litre, intended for regular vehicles.
- FIVE 97 (RON 97) Premium petrol fuel sold at FIVE petrol stations in Malaysia at RM4.15 per litre, targeted at higher-performance vehicles.
- Diesel Standard diesel fuel sold at FIVE petrol stations in Malaysia at RM4.67 per litre.
- Euro 5 Diesel Euro 5 compliant diesel fuel sold at FIVE petrol stations at RM4.47 per litre, with lower sulphur emissions and reduced environmental impact.
- ULTIMAXX Fuel Premium fuel sub-brand of FIVE Petroleum Malaysia emphasising lower sulphur, deposit removal and prevention, improved combustion/atomisation, better mileage and enhanced engine power.
- Woo!Mart One-stop convenience mart located at FIVE petrol stations in Malaysia, selling food, beverages and daily necessities; supports cashless payments (credit card, debit card, FIVE Credits and cash) and earns the same loyalty points as refuelling.
- FIVE Petrol App All-in-one iOS and Android mobile app for FIVE Petroleum customers enabling cashless refuelling, collection of loyalty points from refuelling and Woo!Mart purchases, conversion of points to FIVE Credits, station locator, and digital voucher redemption.
- MySubsidi Subsidy management product available via mysubsidi.5petrol.com that allows customers to manage fuel subsidies through the FIVE Petroleum Malaysia platform.
- Dealer Partnership Programme (DODO / CODO) FIVE Petroleum Malaysia's franchise programme that lets entrepreneurs establish FIVE petrol stations under DODO (Dealer Owned, Dealer Operated) or CODO (Company Owned, Dealer Operated) models, with advanced fuel systems, smart cashless payment integration, a dealer portal with sales data sync, and professional marketing support across 16 Malaysian states.
Quantifiable outcome
- Cleaner fuel with lower sulphur, deposit removal and prevention for smoother journey
- +2 more outcomes
Companies that use Five Petroleum Malaysia
Customer profileSegments3 records
Ideal customer profiles3 records
Five Petroleum Malaysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Five Petroleum Malaysia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PETRONAS (Petronas Dagangan Bhd)coreFIVE Petroleum Malaysia secured a fuel supply contract from PETRONAS to ensure steady supply of premium petrol meeting highest quality standards. PETRONAS serves as the exclusive fuel supplier for FIVE's petrol stations, with Tuan Khalil Jaffri Muhammad Muri representing Petronas Dagaan Bhd at the brand launch ceremony.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Five Petroleum Malaysia competitors and assessment
Company assessmentDirect peers
- PETRONAS Dagangan Berhad: PETRONAS Dagangan is Malaysia's largest fuel retailer and the dominant operator of petrol stations with attached convenience stores (KedaiMesra). It directly competes with FIVE at the forecourt, while also serving as FIVE's exclusive fuel supplier — making it the most strategically comparable peer.
- Chevron Malaysia (Caltex): Caltex (Chevron) operates a network of branded petrol stations across Malaysia with convenience retail components, competing with FIVE in the branded fuel retail segment. Highly comparable on the fuel + convenience retail model.
- Shell Malaysia: Shell operates one of the largest branded fuel retail networks in Malaysia (including Shell Select convenience stores and the BonusLink loyalty platform). It competes head-to-head with FIVE in urban and suburban fuel retailing and is highly comparable in station-with-convenience-store format.
- BHP Petroleum (M) Sdn Bhd: BHP is a long-standing Malaysian independent fuel retailer operating branded petrol stations with convenience retail. It is a direct competitor to FIVE in the non-PETRONAS branded forecourt space.
Broad incumbents
- Engen Petroleum: Engen is an established African fuel retailer with significant convenience and loyalty infrastructure (1-Stop). Comparable as a broad downstream fuel + convenience retailer with mature loyalty platform that resembles FIVE's FIVE Credits program.
- Reliance BP Mobility (Reliance Industries): Reliance BP Mobility operates a large branded fuel retail and convenience network in India through the Jio-bp platform. Comparable as a broad-incumbent downstream fuel retailer with strong digital and loyalty infrastructure competing against independents like FIVE in emerging Asian markets.
- TotalEnergies Marketing Malaysia: TotalEnergies operates a branded network of fuel stations in Malaysia with attached convenience retail. It is a broader-incumbent fuel retailer with overlapping offerings (premium fuels, loyalty programs) to FIVE's network.
Regional players
- PT AKR Corporindo Tbk: AKR Corporindo is one of Indonesia's largest independent fuel and logistics distributors, operating a network of gas stations and trading petroleum products. Comparable as a regional Southeast Asian independent downstream operator.
- PT Pertamina (Patra Niaga): Pertamina is Indonesia's state-owned integrated fuel retailer operating the largest station network in the country, including SPBU and integrated convenience retail. Comparable as a regional Southeast Asian fuel retailer with substantial convenience and loyalty programs.
Emerging players
- Puma Energy: Puma Energy is a global emerging-market focused downstream fuel retailer expanding across Asia and Africa with a similar 'new-entrant independent operator' profile to FIVE, including loyalty and convenience offerings. Comparable in business model and growth-stage positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Five Petroleum Malaysia social profiles
Digital presenceFive Petroleum Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Petroleum Malaysia leadership team
Management profileNumber of profiles
Profiles2 records
Five Petroleum Malaysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Petroleum Malaysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Petroleum Malaysia
What does Five Petroleum Malaysia do?
FIVE Petroleum Malaysia operates a network of petrol stations in Malaysia selling motor fuels (RON95, RON97, Diesel and Euro 5 Diesel under the ULTIMAXX premium sub-brand) and convenience retail through Woo!Mart. Customers can pay cashless, collect loyalty points via the FIVE Petrol app and convert them into FIVE Credits. Fuel is sourced from PETRONAS under an exclusive supply agreement.
Is Five Petroleum Malaysia a public or private company?
Five Petroleum Malaysia is a private company. It is classified as unknown and is currently operating.
When was Five Petroleum Malaysia founded?
Five Petroleum Malaysia was founded in 2020. It employs 1 to 10 people.
Where is Five Petroleum Malaysia based?
Five Petroleum Malaysia is headquartered in Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, in the Asia region.
How does Five Petroleum Malaysia make money?
Four revenue lines are on record. Fuel Sales are the primary driver. The others are woo!Mart Retail Sales, dealer Network Fees and FIVE Credits and Loyalty Points.
Who are Five Petroleum Malaysia's main competitors?
Direct peers on record are PETRONAS Dagangan Berhad, Chevron Malaysia (Caltex), Shell Malaysia and BHP Petroleum (M) Sdn Bhd. Broad incumbents are Engen Petroleum, Reliance BP Mobility (Reliance Industries) and TotalEnergies Marketing Malaysia. Regional players are PT AKR Corporindo Tbk and PT Pertamina (Patra Niaga). Puma Energy is listed as an emerging player.
Does Five Petroleum Malaysia have an API?
No public API is recorded for Five Petroleum Malaysia.
What industry is Five Petroleum Malaysia in?
Five Petroleum Malaysia's product category is Petrol Retail Operations. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 45711 and its SIC code is 5500.